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Personalize Your Bike With The New On-Line Scrambler Configurator
The new platform features Hi Def images, accessory kits, apparel, and the chance to receive feedback from a local Ducati Scrambler dealer
Possibility to personalize a Scrambler even via a mobile device
All of the configurator’s features are created with precision and originality.
Borgo Panigale, Bologna (Italy), July 21 2016 – The new Ducati Scrambler configurator is now live at: Configurator.scramblerducati.com. The platform allows for the personalization of all six versions at any time and even via a mobile device. From the Scrambler Icon, to the Sixty2. From the Urban Enduro, to the Full Throttle, the Classic and the Flack Track Pro, all of the bikes in the Scrambler range can be viewed and made even more unique and distinctive.
The Scrambler configurator is one of the many projects falling under the Ducati Brand Unit that promotes “self-expression”, the concept that characterises the Scrambler universe. All such projects are designed to give room to creativity, expanding the brand using unconventional and increasingly innovative channels.
In terms of motorcycle personalization, the new Ducati Scrambler configurator offers the possibility to choose from more than 60 accessories: original tank covers and three different Scrambler logos; Racing accessories to emphasise the bike’s sport spirit; six different seats; Enduro accessories for rugged protection when off-road; and much more. All of the images available in the configurator are provided in High Definition, ensuring true to life representation.
The platform offers eleven views of the bike, including side, three-quarter, rear, front, from above and from the riding position. Even the setting can be personalized. The Ducati Scrambler configurator can also be used to choose trendy and practical apparel from the latest collection dedicated to the brand. In order to ensure safety, comfort and style, Scrambler apparel include jackets, trousers, gloves, footwear, t-shirts, glasses and even helmets and goggles, all useful and fun.
There is also the ‘Hop on your motorbike’ option, an additional function that lets the customer share a configuration with his/her closest Ducati Scrambler dealer and receive useful feedback in real time. The configurator also allows for via social media sharing.
“Thanks to the new Scrambler configurator, we create the perfect bike for our fans, in a quick and simple way”, comments Piergiorgio Grossi, Ducati Information Technology & Digital Transformation Director. “In addition, we provide them with many useful options so that they can enjoy an experience that is not just about bikes, accessories and clothing, but also instils the sense of belonging to a large Community. This is one of the first steps of Digital Transformation to be implemented by Ducati and results are proving to be significant and competitive. We would like a Ducatista to be a Ducatista not only when riding but everywhere, at all times, and this becomes possible when the Ducati experience also incorporates all the new digital tools”.
Claudio De Angeli, Scrambler Ducati Brand Unit manager, confirms this. “I’m proud that this digital evolution beginning with the Scrambler brand that has always considered viral, informal communication to be one of its strengths. It was no coincidence that in 2014 we chose to focus on digital channels when launching the new Scrambler concept. That was the starting point and today we have an extensive Community through our Instagram, Twitter, Facebook and Vimeo pages and via our site. In addition, in the last few days, we’ve also opened a YouTube channel and launched the first Scrambler app dedicated to street food, The Taste of Joy*”.
To follow Scrambler Ducati activities on social networks, click on twitter.com/scramblerducati, facebook.com/scramblerducati, instagram.com/scramblerducati andyoutube.com/c/scramblerducati-official.
* Available for iOS, soon available for Android devices. Tasteofjoy.scramblerducati.com/
Ducati Island Returns to Circuit of the Americas for MotoGP Weekend
Known as a must-stop experience for race goers, Ducati Island has grown into the largest Ducati fan activation at any MotoGP race around the world. The hugely popular Ducati Company Store, presentations by Ducati Master Technicians will all return, with Ducati’s various performance partners, including Öhlins, Pirelli, Brembo and Marchesini. The owner hospitality amenities that riders love will also be there: Ducati Welcome Center, Ducati Gear Check, Ducati Owners Cafe, Ducati Fashion Models, the Scrambler Land of Joy and the Ducati Kids. A new addition is the XDiavel Lounge with the new Ducati XDiavel that is taking the cruiser world by storm.
Additional Ducati activities in Austin include a Ducati MotoGP Party at Ducati Austin on the evening of Thursday, April 7, a Ducati Owners Club Event on Friday evening and the much anticipated Ducati Red Storm Ride early on Sunday morning before the races.
For music Ducati will once again be presenting a main stage for all the action and entertainment. Ducati presents our host and MC, DJ HAPA and live performances from Otis the Destroyer, Moonlight Towers and returning for her 3rd year on Ducati Island, Ms Kimberly Dunn.
On Sunday following the day’s racing, Ducati and COTA are proud to present headliner and American singer and songwriter Franky Xavier Perez! Franky with his backing band, The Truth will perform on the Ducati Island Main Stage to close the weekends racing action. Perez, who has been compared by music critics to Robert Plant and Otis Redding, has collaborated on stage with Slash from Guns-N’-Roses, The Doors, and members of The Cult, Weezer and Velvelt Revolver. Ducati fans may remember Franky as the front man for the Ducati All Stars which played select shows across the West Coast and headlined the 2012 World Ducati Week in Italy. He was also included as a re-occuring live band member of the Sons of Anarchy television series. Currently Perez is the singer for Apocalytica, whose U.S. tour begins this spring.
The three-day Ducati Ticket Package is now available for $215 per person at www.ducatiusa.com.
Ducati Ticket Package
(1) Turn 12 Ducati grandstand seat (three-day pass)
(1) Ducati motorcycle parking pass on Ducati Island
Exclusive access to explore COTA on the VIP Pit Walk
Parade lap around the COTA track for Ducati owners
Commemorative Ducati gift
Ducati Island is located within COTA’s central Grand Plaza. All Ducati owners in attendance will receive entry to the Ducati Owners Hospitality area and the ability to check their gear at no cost.
All these activities and more are fully detailed on the Ducati website at http://www.ducatiusa.com/motogp-of-austin
Ducati debut's the XDiavel and all-new draXter concept
At the Motor Bike Expo of Verona (22-24 January) Ducati exhibited a further addition to its XDiavel cruiser world, the all-new draXter. This “concept bike” interprets the XDiavel world from a Drag-racing viewpoint. The project was developed by the Ducati Design Center's Advanced Design area, a section dedicated to exploring the future style and design concepts of Ducati motorcycles.
Their ideas and sketches have allowed the Ducati prototype department to come up with the draXter, starting from a standard production XDiavel. The beating heart of the draXter is that of an extreme dragster with premium racing componentry. The suspension and brakes are taken directly from the Panigale Superbike. This styling exercise has accentuated the lines and proportions of the XDiavel making them more extreme than ever and turning the draXter into a unique, breath-taking "racer".
The number 90 on the side of the Ducati draXter recalls the racing world, yet also pays homage to Ducati's 90th anniversary, being celebrated this year.
Ducati Multistrada 1200 Enduro
New Ducati XDiavel plays starring role at 73rd edition of EICMA
Ducati and Italia Independent sign a global partnership agreement
Three-year agreement for joint product development
Ducati teases new model release
The road along which you discover you’re part of something.
The multiplication of potential
Maximal strength with minimal effort
Facing forward, forgetting what is behind
Different from what you knew
Low speed excitement.
New CEO of Ducati North America
Jason Chinnock will become the new CEO of Ducati North America responsible for US, Canada and Mexico
Starting from 1 January 2016, Dominique Cheraki, current DNA CEO, will cover the role of Ducati Network Development Director at Ducati headquarter located in Borgo Panigale (Bologna, Italy). On the same date, Jason Chinnock will become the new CEO of Ducati North America and will be responsible for US, Canada and Mexico.
Nice Accessories for your Hypermotard
Dominant Davies Delivers Ducati Double
Ducati achieves its 800th Superbike podium!
From the beginning in the championship in 1988, Ducati Superbikes have always been distinguished for their excellent results, so that there is no year in the history of the SBK championship during which a Ducati did not reach the podium in at least one of the season’s races.
800 podiums is an exceptional milestone, demonstrating the continued commitment that Ducati dedicates to the development of its Superbikes, protagonists on tracks around the world for the past 27 years.
The dream continues. #ForzaDucati
Adventure Motorcyclist to Race the Pikes Peak on a Stock Ducati Multistrada 1200 S
Ducati Officially Marks Its Arrival In India
Round 2 of the TB21 "Five Miles" Tour is Saturday, May 30th
Troy Bayliss, Johnny Lewis and the Lloyd Brothers Motorsports Ducati team compete this weekend in the 50th running of the AMA Pro Cal Expo Sacramento Mile.
Ducati's Most Anticipated 2015 Models arrive in North American Showrooms
Ducati Backyard Adventures
Here's the details:
This web series is hosted by popular moto-adventurer Jamie Robinson from the saddle of the Ducati Hyperstrada, the perfect bike for discovering backyard adventures. Each episode will feature a new location and a local host who will show Jamie around his or her backyard, taking him through amazing roads and stops along the way.
Have an adventure of your own to share? You’re in luck, because we’re hosting a contest to find the best backyard adventure in the country. The winner will be the star of our final episode. It might even be you.
The Ducati Hyperstrada was our weapon of choice when filming our Backyard Adventures, but we know any Ducati is capable of great backyard adventures! And we want to hear about yours. To enter, fill out this short form and let us know where you’d take Jamie if you hosted your very own Backyard Adventures episode. Are there amazing backroads in your backyard? Great stops along the way? Hidden gems that few people know about? Anything you want to share about your own “backyard adventure” is fair game. We would never box you in. As if we even could.
Check out the site HERE: http://ducatibackyardadventures.com/
Tudor watch inspired by the Ducati Scrambler
- The new Tudor Fastrider is available in the following colours: '62 Yellow and Ducati Red for the Icon version and Wild Green for the Urban Enduro version
- Inspired by the Ducati Scrambler and its universe, the watch is characterised by a seductive combination of brushed steel and ceramic, and is waterproof up to 150 metres
Ducati Team all set for opening round of 2015 MotoGP World Championship in Qatar
Ducati expansion into India shifts into top gear
The revamped Ducati Riding Experience
- a group of internationally renowned instructors from the worldwide racing community (such as official Ducati MotoGP test rider Michele Pirro, world Superbike champion Carlos Checa, two-times world champion Manuel Poggiali, official Ducati test rider Alessandro Valia and a host of other champions led by Dario Marchetti);
- legendary racetracks such as Mugello and Misano;
- tried and tested tuition methods that make use of advanced technology;
- all-inclusive packages, thanks to a latest-generation bike pool and the availability of quality riding gear.
Ducati Superbike Team celebrates its first podium successes of the 2015
Carlos Checa chooses the new Ducati Multistrada 1200
Final day of testing for the Aruba.it Racing - Ducati Superbike Team and Davies at Phillip Island
Positive first 2015 outing for Ducati Team in IRTA tests at Sepang.
Ducati Team continues to make progress in IRTA tests at Sepang
Positive start for Ducati Team in first 2015 tests at Sepang
Andrea Buzzoni new DUCATI Sales and Marketing Director
The Ducati Scrambler goes Special at Motor Bike Expo
- First three specials developed from the Ducati Scrambler to be presented at Verona
- Unveiling of bikes created by Deus Ex Machina, Officine Mermaid and Mr. Martini, who interpreted the Full Throttle, Urban Enduro and Classic versions of the Ducati Scrambler, respectively
- Bikes, accessories and clothing from the amazing “Land of Joy” will be showcased at the Ducati Scrambler stand at Motor Bike Expo from 23 to 25 January
Record setting year for Ducati with 45,100 bikes sold in 2014
- Fifth consecutive growth year for Bologna-based bike manufacturer
- Record sales achieved thanks also to the new Monster and 899 Panigale
- USA confirmed as Ducati’s most important market, with Asia growing fast (+ 11%)
Season's Greetings from Ducati
Ducati Scrambler Apparel
The Apparel page has a few non =-apparel items too... .Termi pipes for example. Might be hard to accessorize with that.
More details on the Ducati website: http://scramblerducati.com/en/apparel
Live Stream of Ducati 2015 World Première in Milan
This year they're doing things a little differently and they're giving Ducati lovers worldwide the ability to get a sneak peak of the Monday event before the show via a live streaming event.
Claudio Domenicali will be introducing the all-new Ducati Multistrada (with its new Testastretta DVT engine) and the 1299 superbike.
Ducati's Variable Timing Explained
Ducati presents the first motorcycle engine with variable timing of both the intake and exhaust camshafts.
Named Ducati Testastretta DVT, Desmodromic Variable Timing, Ducati's new Desmodromic engine is the first in the world with variable timing on both inlet and exhaust camshafts, leading the way for a whole new generation of such engines. The innovative, new design overcomes an engineering gap in current production motorcycle engines and underlines Ducati's strength in developing ground breaking engine and motorcycle technologies.
The variable timing system is able to continuously adjust valve timing, by acting independently on both the intake and exhaust camshafts. The system optimises engine performance throughout the rev range and in any operating condition, to guarantee the highest power, smooth delivery, muscular torque at low rpm and reduced fuel consumption. With full Euro 4 compliance, DVT sets a new standard in the combination of power, delivery and usability of motorcycle engines.
Ducati Testastretta DVT engine characteristics
Brand-new DVT (Desmodromic Variable Timing) system
Bore 106 mm, stroke 67.9 mm
Capacity 1,198 cm³
Max power 160 HP at 9,500 rpm
Max torque 136 Nm at 7,500 rpm
Dual Spark (DS) ignition
Euro 4 compliant
Ducati Presents the Scrambler in Cologne
- Ducati presents the Ducati Scrambler brand in Cologne and its iconic style, modern design and creative spirit
- Ducati, a solid, steadily growing company, looks to the future with confidence
- Ducati celebrates a historic win in the German Superbike Championship (IDM)
Ducati North America Names Nathon Verdugo as New Public Rrelations Manager
Ducati Summer Offers Ending Soon!
1199 Panigale | $1,200 in-store credit*
Purchase a select new 2014 1199 Panigale and receive $1,200 in-store credit towards the purchase of Ducati Performance accessories and/or Ducati apparel.
Eligible models include the following:
2014 1199 Panigale ABS
2014 1199 Panigale S
Multistrada | $1,000 in-store credit*
Purchase a select new 2014 Ducati Multistrada and receive a $1,000 in-store credit towards the purchase of Ducati Performance accessories and/or Ducati apparel.
Eligible models include the following:
2014 Multistrada 1200 ABS
2014 Multistrada 1200 S Touring
2014 Multistrada 1200 S Granturismo
Hypermotard | $750 in-store credit*
Purchase a new 2014 Ducati Hypermotard or Hyperstrada and receive $750 in-store credit towards the purchase of Ducati Performance accessories and/or Ducati apparel.
Eligible models include the following:
Streetfighter 848 | $750 in-store credit*
Purchase a new 2014 Streetfighter 848 and receive $750 in-store credit towards the purchase of Ducati Performance accessories and/or Ducati apparel.
Eligible models include the following:
2014 Streetfighter 848
Monster 796 | $500 in-store credit*
Purchase a new 2014 Monster 796 and receive $500 in-store credit towards the purchase of Ducati Performance accessories and/or Ducati apparel.
Eligible models include the following:
2014 Monster 796
*In-store Credit does not include installation fees or taxes. Some parts and accessories are for off-road use only. Ducati Accessory and/or Apparel In-store Credits are valid for purchases of genuine Ducati Accessories and/or Ducati Apparel only. See your local authorized dealership for details. In-store Credit offers apply to the following new, previously unregistered 2014 model year Ducati motorcycles; 1199 Panigale ABS, 1199 Panigale S, Multistrada 1200 ABS, Multistrada 1200 S (Touring, Grandturismo), Streetfighter 848, Hypermotard (excludes Hypermotard SP), Hyperstrada and Monster 796. Demonstrator models are excluded from this offer. Subject to model availability and dealer participation. Offer valid through July 31, 2014. Offer cannot be combined with any other offer from Ducati. In-store Credit offer valid through participating and authorized Canadian Ducati dealers only.
Ducati Wins Middleweight Division & Two Open Division Podium Positions at Pikes Peak International Hill Climb
Ducati Heads Back to Pikes Peak
On Sunday, June 29, the Spider Grips Ducati team heads back to Colorado Springs for the 92nd running of the Pikes Peak International Hill Climb. Piloted by Micky Diamond and Don Canet, the team is sending two Multistrada 1200 S models to the summit of Pikes Peak in the quest to defend the all-time fastest motorcycle record time of 9:52.819 set by Carlin Dunne on a Ducati Multistrada in 2012. A win by either Diamond or Canet will mark five-consecutive years of victories for Ducati and the Multistrada at the historic race.
Practice sessions this week have been quintessentially Pikes Peak, with cold temperatures and weather conditions changing by the minute. Several crashes throughout the week are a constant reminder of how unforgiving the mountain can be. The Spider Grips Ducati team has had strong practice sessions and will head into race day with confidence.
Cheer for the Ducati team and receive race updates by visiting the Ducati Twitter (@DucatiUSA), Instagram (DucatiUSA) and Facebook pages (Ducati). You can also view the Pikes Peak International Hill Climb live online at www.ppihc.com.
Ducati 1199 Super Leggera video awesomeness
2015 - Ducati Scrambler
- Ducati officially announces new Scrambler to be launched in 2015
- Ducati employees in Bologna awarded special first prototype viewing
- Dedicated website Scramblerducati.com to show project evolution online
Ducati announces the brand new Monster 821
- Brand new Monster 821 powered by 112hp water-cooled 821cc Testastretta 11°
- Available also in Dark version, Monster 821 ready for delivery July 2014
- First images of the iconic new naked model underline Ducati’s Bologna roots
Ducati 1199 Superleggera starts production
Check out the video
Brand new Ducati Diavel model unveiled in Geneva (+ Canadian Pricing)
Diavel Dark - $19,995 CAN
Diavel Carbon Red - $21,995 CAN
Diavel Carbon White - $21,995 CAN
And now for the rest of the details:
Brand new Ducati Diavel model unveiled in Geneva
New Diavel models with many new features unveiled by Claudio Domenicali (Ducati CEO) during the VW Group Night on the eve of the Geneva Motor Show Stunning, Bologna-built sport cruiser boasts enhanced design, comfort and ergonomics and a new, even smoother and higher-performing engine New Diavel models to arrive in Ducati stores from April 2014 onwards Borgo Panigale (Bologna, Italy) – Geneva (Switzerland), 3 March 2014 –The brand new Ducati Diavel made its first public appearance at a special preview presentation in Geneva, during the prestigious Volkswagen Group Night. On the eve of the 84th edition of the International Motor Show of Geneva (running from 6-16 March), Claudio Domenicali (CEO of Ducati Motor Holding) personally unveiled the new model on stage during the important evening, providing a stunning preview of the latest machine to join the Ducati range during 2014.
Having introduced its new range of models at the Milan International EICMA Motorcycle Show in November 2013, Ducati’s latest presentation of the new Diavel now successfully achieves the company’s industrial development plan, which had promised one completely new model (the Monster 1200) and three ‘family-extension’ models: the 899 Panigale, the exclusive 1199 “Superleggera” and now the new Diavel.
Ducati now presents further enhancement of its sport cruiser model, featuring the latest version of the Testastretta 11° DS engine, a new exhaust system and latest technological elements such as the new full-LED headlight, all combining the powerful and assertive personality of the model with the sophisticated styling synonymous with the iconic Ducati brand.
The new Diavel follows the company’s “Performance Redefined” philosophy, using cutting-edge innovation and technology to provide a smoother, safer and more rider-friendly experience, enabling easier access for the ever-increasing number of people who desire the unique thrill of riding a Ducati.
The new machine remains in a class of its own, unique, innovative and bold and a benchmark that continues to attract motorcyclists around the world. Built to have a commanding presence, though lightweight and agile in typical Ducati style, the new Diavel takes the rider/motorcycle relationship to another level in absolute comfort. For connoisseurs of technology, the latest generation Testastretta 11° Dual Spark engine combines with full LED illumination, ABS, Ducati Traction Control and Ducati Riding Modes to deliver a confidence-inspiring superiority, while new styling, 162hp and 205kg* (452lb) of pure Ducati drives a comfortable sport lifestyle previously only dreamt of.
Merging the worlds of power and style is now achieved with convincing precision. A specially engineered 240 section rear tyre combined with Ducati chassis technology serves up mind-blowing handling and lean angles which defy the laws of physics, whether carving through curves or simply cruising the boulevards.
The new Diavel is dressed in stylish Dark Stealth livery, a black trellis frame and black wheels. The Diavel Carbon offers the choice of traditional Ducati Red over Matte Carbon with red frame or the stunning new Star White over Matte Carbon with white frame, both with black, forged wheels by Marchesini, turned and milled to expose the natural aluminium. Both models will start to arrive in Ducati stores around the world from April 2014 onwards.
COUNTDOWN TO DUCATI ISLAND STARTS NOW
Cupertino, Calif. (23 January 2014) – Ducati Island represents a rich history of bringing together motorsports enthusiasts from all over the world to celebrate their shared passion for racing. Given the overwhelming success of COTA’s inaugural Moto GP race in 2013, Ducati has chosen Austin, Texas as the exclusive stop for Ducati Island for the 2014 Moto GP race season.
Nestled between turns 18 and 19, Ducati Island will descend upon COTA’s “Grand Plaza” which is centrally located within the facility, in close proximity to the racetrack ticket office and main fan entrance. Guests will be treated to an entertaining blend of technical demonstrations, new product displays, legendary fashion shows, Make-A-Wish Foundation silent auction and access to the Ducati shopping experience. In addition, Ducati owners will receive extra benefits such as personalized gear check and access to the Ducati Owners Hospitality area.
Ducati Island is open to all motorcycle enthusiasts and race fans in attendance. However, Ducati Ticket Package holders will also enjoy the following benefits:
· Turn 12 Ducati Grandstand seat (3 day pass)
· Ducati motorcycle parking pass, with access to designated parking area
· Parade lap around track for Ducati Owners
· Ducati track walk
· Voucher for exclusive Ducati gift
· Total cost of ticket package just $199
We look forward to seeing you at Ducati Island, Circuit of the Americas, April 11-13, 2014.
For more information on purchasing your personal Ducati Ticket package, please visit www.ducatiusa.com.
Ducati Panigale 899 in Canadian Dealerships
|Argyll Motor Sports, Edmonton||Apex Cycle Sports, Cambridge|
|Bow Cycle North, Calgary||GP Bikes, Whitby|
|Inglis Cycle Center, London|
|British Columbia||Peninsula Import Ducati, Oakville|
|Bentley Motorrad, Kelowna||Powersports Canada, Ottawa|
|Ducati Richmond, Richmond|
|Savage Cycles, Victoria||Quebec|
|Vancouver Ducati, Vancouver||Ducati Montreal, Montreal|
|Le Centre de la Moto Vanier, Quebec|
|New Brunswick||Monette Sports, Laval|
|Atlantic Motoplex, Dieppe||Motos Thibault Sherbrooke, Sherbrooke|
|Wildwood Sports, Winnipeg||FFUN Motor Sports, Saskatoon|
2014 Ducati Superbike 899 Panigale
- Highly anticipated 899 Panigale unveiled by Ducati CEO, Claudio Domenicali, at VW Group Night on the eve of the IAA Motor Show in Frankfurt
- The stunning “Supermid”model offers a new way to access the world of Ducati Superbikes
- 899 Panigale continues monocoque concept, Superquadro engine and benchmark electronics
Cal Crutchlow with Ducati beginning next season
New CEO at Ducati
Audi CEO Rupert Stadler: “Gabriele Del Torchio has guided Ducati along a successful growth path in recent years.”
Successor, current General Manager Claudio Domenicali, has been at Ducati for 21 years
Claudio Domenicali, currently General Manager and Member of the Board of Directors at Ducati Motor Holding, has been named as the successor to CEO Gabriele Del Torchio, who will leave the company to take up new professional challenges.
Rupert Stadler, Chairman of the Board of Management of AUDI AG and Chairman of the Board of Directors of Ducati Motor Holding, praised the successful work of Gabriele Del Torchio, who has spent six years at the top of the premium brand: “Del Torchio guided Ducati out of an economically difficult phase, back to a successful growth path and to the top of the worldwide segment of premium performance motorcycles. For that achievement, we express our gratitude on behalf of all Audi and Ducati employees and wish him all the best in his future tasks.”
“I look back on six intensive, exciting and successful years,” commented Gabriele Del Torchio in response to Rupert Stadler’s best wishes in his farewell speech to the company. “It was an intense experience which will remain an unforgettable memory. I leave Ducati in the knowledge that I have helped to place the company on a path of growth and strength.”
The new Ducati CEO, Claudio Domenicali, joined Ducati as a project leader in 1991. He had previously studied mechanical engineering at Università degli Studi di Bologna. After passing through various management positions, he was promoted to Managing Director of Ducati Corse in 1999. In 2005, he took over as R&D Director and in 2009 was appointed General Manager Operations and Product Development. In 2012, he was confirmed as a member of the newly formed Board of Directors after the sale of Ducati Motor Holding to AUDI AG.
“Domenicali knows Ducati and the motorcycle business more than anyone. He embodies continuity and Ducati’s values in an exceptional manner,” stated Audi CEO Stadler.
Ducati achieves expectations with impressive 2012 sales
Record 2012 year-end results
+16% over 2011 revenues with a record 44,102 motorcycles delivered to customers in 2012
+21% growth in US market, now confirmed as Ducati’s primary-focus
Borgo Panigale (Bologna, Italy) 12 March 2013 – The “Audi Annual Press Conference” held in Ingolstadt, Germany today presented an opportunity to showcase the latest details of the Ducati acquisition to the world’s press, including the outstanding results achieved by the company during the last year.
With Ducati experiencing continuous growth in terms of market share and production and sales volumes, 2012 has now been confirmed as a record year in the long history of the famous Italian manufacturer. These outstanding results further underline the security of the company which is, also thanks to the Audi Group acquisition, better structured and organised than ever before and ready to confidently face future challenges.
“Ducati closed 2012 with revenues of 606 million euro, an increase of 16% compared with 2011 and a total of 44,102 motorcycles delivered to customers,” declared Gabriele Del Torchio, CEO of Ducati Motor Holding. “Our growth rate has been especially impressive in the US, currently our primary-focus market, with sales up by 21% compared to 2011, confirming an absolutely positive trend for this country, where Ducati sales have increased consistently for the past 30 months. We are also achieving major results and important goals throughout the Far East, thanks to a marketing policy which specifically targets new and emerging markets and has returned growth in terms market share and profits.
“With new stakeholders in the company, Ducati has never been so solid, and these positive figures confirm the value and commitment of all the company staff and of our brand, increasingly popular, appreciated and renowned all over the world. The 2013 product range, including the new Multistrada, Hypermotard, Hyperstrada and 1199 Panigale R models, is the expression of technological excellence and the emotional impact of our products, ever-important in the current, highly competitive economic climate, perfectly complements our unmistakable, all-Italian style. Ducati is today, and will continue to be, a product-oriented company, with development and innovation as the milestones of our growth strategy.”
Ducati Motor Holding S.p.A – An Audi Group Company
Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Their motorcycles are characterised by “Desmodromic” performance engines, innovative design and avant-garde technology. Covering several market segments, Ducati's range of motorcycles are divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike. These authentic icons of “made in Italy” are sold in over 80 countries around the world, with concentration on the European, North-American and Asia Pacific markets. Ducati competes in both the World Superbike Championship and, with an official team, the World MotoGP Championship. In Superbike Ducati has won 17 Manufacturers' titles and 14 Riders' titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, and took both the Manufacturers' and Riders' titles in 2007.
Special Canadian Ducati incentives until Feb 28, 2013
For a limited time, take advantage of this incredible finance offer from Ducati. Get zero down and no payments for four months in addition to 2.9% APR* financing on the following 2011 and 2012 Ducati models:
- Monster 1100 EVO
- Hypermotard 796
- Hypermotard 1100 EVO SP
- Streetfighter S
- Diavel Carbon
- Multistrada 1200 ABS
- Multistrada 1200 S Touring
- Multistrada 1200 S Pikes Peak
- 848 EVO
- 1199 Panigale
- 1199 Panigale S
- 1199 Panigale ABS
- 1199 Panigale S ABS
*Offer valid in Canada only. Plus a bunch of other small print. Check out the full details HERE.
Ducati North America Reports All-Time Retail Sales Record for 2012
· Ten Consecutive Quarters of Retail Sales Growth
· Retail Sales Increase of 21% over 2011
· Sales Increases in every North American Region
· 42% annual increase in Apparel and Accessories sales
Cupertino, Calif. (January 17, 2013) – Ducati North America today reported achieving the highest sales in the company’s history, with a record 10,883 units retailed in 2012. This result marks the company’s tenth consecutive quarter of increased sales and further solidifies North America as Ducati’s number one global market.
This all-time sales record was achieved thanks to a sales increase of 21 percent versus 2011, despite the industry trend of marginal growth. Each North American region achieved sales increases in 2012, with USA growing 21 percent, Canada 25 percent and Mexico 7 percent.
Ducati’s line of apparel and Ducati Performance accessories also registered new sales records, with a significant annual growth of 42 percent
“Ducati’s new all-time sales record and the consistent growth in all North American markets confirm our customers’ extremely positive response to our products and marketing programs,” said Cristiano Silei, CEO of Ducati North America. “We are fully geared to continue this growth in 2013 with many highly-anticipated new products and our strongest dealer network to date.”
The largest and most diverse product offering in Ducati’s history continues to attract customers to the brand. Ducati’s flagship Superbike, the 1199 Panigale, saw impressive sales in its first months on the market and earned “Bike of the Year” honors by Motorcyclist magazine. The new Streetfighter 848 was awarded “Best Middleweight” by Cycle World magazine. The Monster family of motorcycles, Ducati’s highest selling model, celebrates this year its 20th Anniversary. The Diavel received “Best Cruiser” by Cycle World magazine and by MotorcycleUSA for the second-straight year.
New models for 2013 include the completely redesigned Hypermotard family as well as new versions that expand Ducati’s offering in the adventure-touring segment: the new flagship Granturismo which completes a totally refreshed Multistrada line-up, and the all new, more versatile, Diavel Strada and Hyperstrada.
Ducati Riding School
Subscription opens for highly anticipated Ducati Riding Experience 2013
- Ducati prepares for tenth edition of prestigious riding school
- Twelve dates at four different venues confirmed for 2013
- Troy Bayliss to continue “Academy” with race kit 1199 Panigale S Superbikes
Ten years after its initial introduction, Ducati’s prestigious Ducati Riding Experience (DRE) is again preparing its motorcycles and riding school staff to teach riders of all levels in 2013, from absolute beginners to experienced race track specialists.
After two years of sell-out success, Ducati is delighted to welcome back the legendary Troy Bayliss for 2013. The three-times World Superbike Champion is set to continue the 'Troy Bayliss Academy', an exclusive and advanced course that focuses on extreme riding techniques. On each of the Academy’s four dates, participants will get the unique opportunity to ride with the Australian and learn specialised track craft on the World Championship circuits of Misano and Mugello. The once-in-a-lifetime experience will use Ducati 1199 Panigale S Superbikes equipped with racing kit components, including complete Termignoni exhaust system, Ducati Performance aero kit and additional carbon fibre parts.
DRE 2013 also sees the introduction of the award-winning Ducati 1199 Panigale to both Racing 1 and Racing 2 courses. The outstanding usability of the 1199, with its Riding Mode technology, makes it an ideal choice for both expert riders and those new to track riding, while the more sophisticated “S” version will be used for the Master Racing and Troy Bayliss Academy courses. The Racing 1 course, intended for riders with little or no track experience, will take place on dedicated circuits, separating participants from the faster Racing 2, Master Racing and Troy Bayliss Academy.
Completing the DRE 2013 offer with road-oriented activities are the very popular Intermediate and Basic courses. The Intermediate course is specially designed to improve participants existing road-riding skills and techniques, while enhancing overall motorcycle safety awareness. The course uses Ducati’s Monster 1100 EVO, the new Multistrada 1200 with semi-active Ducati Skyhook Suspension and the new generation Ducati Hypermotard, all three models equipped with the Ducati Safety Pack of ABS and Ducati Traction Control. Intended for those riders who are completely new to motorcycling, the Basic course provides one-on-one tuition in the paddock area of each event venue using Ducati’s Monster 796, an 'iconic naked' motorcycle ideally suited to those on two wheels for the very first time.
Chief DRE Instructor and highly successful racer, Dario Marchetti, co-ordinates an impressive line-up of teachers, including Troy Bayliss (three-times World Superbike Champion), Marco Lucchinelli (500 World Champion), Manuel Poggiali (125 and 250 World Champion), Paolo Casoli (World Supersport Champion), Andrew Pitt (two-times World Supersport Champion) and Niccolò Canepa (2013 FIM Superstock Championship competitor). While one of Ducati’s very own development riders, Alessandro Valia, presents the Master Racing courses, the formidable track team combines with highly qualified road-oriented instructors to provide a totally professional Ducati Riding Experience.
Ensuring constant development and control of teaching protocols and standards of excellence within all DRE activities during 2013, the courses will continue the valuable collaboration created between Ducati and the Federazione Motociclistica Italiana.
Course participants are provided with a Ducati motorcycle, instructor, lunch and a welcome kit and those without suitable technical riding gear can simply hire it during the online subscription process.
DRE 2013 Courses:
- Basic (Monster 796)
- Intermediate (Monster 1100 ABS, Multistrada 1200, Hypermotard)
- Racing 1 (1199 Panigale)
- Racing 2 (1199 Panigale)
- Master Racing (1199 Panigale S)
- Troy Bayliss Academy (1199 Panigale S + racing kit)
DRE 2013 Calendar*
- Apr 17-18 - San Martino del Lago Circuit
- May 16-17 - Mugello International Circuit
- Jun 5-6 - Adria International Raceway
- Jun 25-26 - Misano World Circuit
- Jul 16-17 - Mugello International Circuit
- Sep 10-11 - Adria International Raceway
* Dates and venues are subject to change. Changes will be posted on Ducati.com.
Further DRE information
- Online: Ducati.com
- Email: firstname.lastname@example.org
- Telephone +39 0542 655 141 (Mon-Fri 09.30 - 12.30 and 14.30 - 17.30)
Impressive sales and awards for Ducati 1199 Panigale
Impressive sales and awards underline success of the Ducati 1199 Panigale
- 2012 sees the Ducati 1199 Panigale set new industry benchmarks in technology and style
- Over 30 international media awards presented to the best twin-cylinder sports motorcycle ever
- More than 7,500 Ducati 1199 Panigale motorcycles sold in 2012
Borgo Panigale (Bologna, Italy) 11 December, 2012 – For motorcycle enthusiasts, 2012 will undoubtedly go down in history as “the year of the Panigale”, the Italian manufacturer’s high-tech model generating massive interest since its first public appearance and opening a new chapter in the company’s long and successful history.
Despite a motorcycle market in downward trend, the 1199 Panigale has performed as well in the showroom as it has on the road and track, with a total of over 7,500 motorcycles sold during 2012. The sales performance further acknowledges the energy and resources that Ducati has poured into the constant research and development of new product, an approach that has subsequently enabled the company to achieve record commercial and financial results in 2012. The difficult market and depressed world economy has done little to slow Ducati as it continues to expand and improve in terms of market share and output and sales volumes, confirming the security of the company and providing an improved structure and organisation ready to face the coming years with more confidence than ever before.
Bred for the track and trained for the road, the 1199 Panigale is a true revolution of the species destined to influence the entire sports motorcycle environment. The most high-tech, most powerful twin-cylinder production engine on the planet is now an integral part of an innovative monocoque chassis that combine to deliver an astonishing 195hp from 164kg (361.5lb) of futuristic Italian thoroughbred. The highest production motorcycle power-to-weight and torque-to-weight ratios in the world are fitting trophies for the incredible results that Ducati have achieved.
With the click of a button, Ducati’s Riding Mode concept delivers performance with enhanced rider confidence by combining seven class-leading technologies. The latest-generation sports ABS system, Ducati Traction Control (DTC), Ducati Electronic Suspension (DES), Ducati Quick-Shift (DQS), Ducati’s race-derived Engine Brake Control (EBC) and Ride-by-Wire (RbW) are now all programmed into seamless, electronic rider assistance. Even the full colour Thin Film Transistor (TFT) display changes to suit the rider’s environment.
With a unique styling that sets the heart racing even when the motorcycle is at standstill, the innovative and high performance Ducati is available in 1199 Panigale, 1199 Panigale S and 1199 Panigale S Tricolore versions. For 2013, the new 1199 Panigale R will extend the family of models even further, the exclusive flagship of the range representing the machine specially developed with enhanced technical specification by Ducati Corse for World Superbike competition.
New appointments within Ducati
Bernhard Gobmeier becomes the new General Manager of Ducati Corse
Filippo Preziosi assumes the position of Director of R&D Ducati Motor Holding
Paolo Ciabatti appointed as Ducati MotoGP Project Director
Borgo Panigale (Bologna), 20 November 2012 – Ducati announces the appointment of Bernhard Gobmeier as the new General Manager of Ducati Corse. Utilising his significant experience in the world of motorsport, including more recently his role as Superbike Director with BMW, the position will draw upon the 53-year-old German’s extensive managerial experience ready to enter the new phase of development for Ducati’s racing activities and to achieve the targets set during the recent acquisition by the Audi Group.
Mr. Gobmeier will report directly to the CEO of Ducati Motor Holding, Gabriele Del Torchio, and count upon the experience and professional support of Filippo Preziosi.
Engineer Filippo Preziosi, the current General Manager of Ducati Corse, will now assume the position of Director of Research & Development for Ducati Motor Holding and report directly to Claudio Domenicali, General Manager of Ducati Motor Holding. The prestigious and strategic company role will enable 44-year-old Preziosi to apply the valuable experience of his 18 years in Ducati, 12 of which in Ducati Corse, to the development of new product.
Paolo Ciabatti (55) has been appointed the new Ducati MotoGP Project Director. The Italian now returns to the Borgo Panigale headquarters in Bologna to take advantage of his extensive experience in the world of motorcycle competition, which has included coordinating the World Superbike Championship as General Director.
After two seasons in the position, Engineer Ernesto Marinelli (39), is confirmed to continue as Ducati Superbike Project Director, with the activities of both Marinelli and Ciabatti coordinated by Mr. Gobmeier.
All appointments will commence from January 2013.
“With these new appointments and the 2013 riders announced in MotoGP and World Superbike, we are well prepared to move forward into the new racing season,” said the CEO of Ducati Motor Holding, Gabriele Del Torchio. “We are confident that with this new organisation and focused strategy, we will achieve our targets and continue with the fundamentally important transfer of ‘know-how’ from racing into production, an element that characterises every Ducati motorcycle.”
Ducati 2013 - Canadian Pricing
Here's what that new Ducati will cost you if you live in Canada.
Me - I'm saving up for that Hypermotard SP!
New models from Ducati for 2013 and positive 2012 results
• Record 2012 year anticipated.
• World preview of the new Ducati Hypermotard and Hyperstrada.
• Exciting new ‘R’ version of 1199 Panigale Superbike unveiled.
• Special touring-oriented Diavel Strada revealed.
• Official 2013 plans released for MotoGP and World Superbike.
Rho (Milan), 12 November 2012 – Following the tradition of presenting its new motorcycles at the EICMA International Motorcycle Show in Milan, Ducati has now officially unveiled its complete 2013 range. The new and innovative models are a product of the genius and creativity of Ducati’s talented designers and engineers, and are set to capture thepublic’s attention at the EICMA 2012 event. The 77th edition of Milan’s International Motorcycle Show will pack the impressive Rho International Fair complex from 15-18 November.
The presentation of the 2013 Ducati range took place at the Milano-Rho Fair Auditorium and provided an opportunity for the CEO of Ducati Motor Holding, Gabriele Del Torchio, to address the capacity audience. During thePress Conference, he explained the international market situation and the business success achieved by the Bologna-based manufacturer during 2012. Despite the global market situation and economic difficulties, Ducati’s growth trend has continued, both in terms of market share and of production and sale volumes. This confirms the company’s secure position, underlined with the recent acquisition by the Audi Group, which subsequently further enhanced Ducati’s structure and organisation, enabling it to face the future with a positive and confident attitude"
“Since 2007, we have only seen “red” on the bodywork of our bikes,” said Gabriele Del Torchio, CEO of Ducati Motor Holding during the press conference. “Ducati’s record turnover of 2011,looks set to increase 20% further by the close of 2012 with over 44,000 motorcycles registered. Our market share has also grown from 2.4% in 2006 to 5.2% in 2012, an equivalent of over 10% share in what we call the ‘Ducati Relevant Market’. Ducati has become even more global today, with approximately 9 motorcycles out of every 10 produced in our Borgo Panigale factory in Bologna destined for foreign markets. The USA is currently our top market, achieving a consistent two-figure growth, while other geographical areas, such as the Far East and Latin America where we are investing major resources and reaping promising results, are still yet to reach their full potential.
“With the arrival of the new shareholders, Ducati is in stronger hands than ever, and being part of the Audi Group will definitely contribute to Ducati’s growth and expansion. This acquisition acknowledges the value of everyone who works in our company, the value of the Ducati brand, and of its past achievements.
“EICMA is the best occasion to show our new models and I am particularly proud to present the new Hypermotard in addition to the rest our 2013 range. The excellence of our ‘emotional appeal’, increasingly important in today’s competitive environment, is cleverly combined with our unmistakeable all-Italian style, and the advanced technology used in our new 2013 range confirms that Ducati is, and will continue to be, a product-oriented company with development and innovation representing the milestones of our growth strategy.”
The Ducati Press Conference for the launch of the 2013 model range also provided an ideal occasion to present Ducati’s official racing program for 2013. Four Ducati riders have already been confirmed in MotoGP with Nicky Hayden and Andrea Dovizioso for the factory Ducati Team and Ben Spiesand Andrea Iannone for the satellite team. For World Superbike, the new Team Ducati Alstare was officially announced and, coordinated by the Belgian organisation managed by Francis Batta, will field Carlos Checa and Ayrton Badovini aboard the new 1199 Panigale.
The brand ambassador and guest of honour at the Conference was Daniele Molmenti, Gold Medallist at the London Olympic Games in the K1 Canoe Slalomand a passionate “Ducatista”. While on the podium in London earlier this year, the Olympic medal winner explained that he competes in ared canoe to underline his love for Ducati motorcycles. Molmenti greatly appreciated the chance to preview the 2013 models and was particularly interested in the new Superbike 1199 Panigale R, a masterpiece of applied technology and pure performance.
Claudio Domenicali, General Manager of Ducati Motor Holding, then took to the stage to explain the details and features of the 2013 Ducati models. Hefocused in particular on the long-awaited new generation Hypermotard family, and underlined the major, strategic role of the 1199 Panigale supersport model and its world debut with the prestigious R version.
“Here at EICMA 2012 we present one totally new model and a series of significantly updated models in line with our strategic plan,” Said General Manager, Claudio Domenicali at the Press Conference. “The Hypermotard is completely new. Technologically enhanced and presented in standard and SP versions, it has a brand new 4-valve per cylinder, liquid-cooled, Testastretta 11° engine, equipped also with our new secondary air system. The new motorcycle maintains the spirit of the original Ducati Hypermotard, but widens its accessibility with a larger fuel tank and revised ergonomics. We also present the Hyperstrada, a model equipped with a series of features that extend the motorcycle’s use into the world of touring, while maintaining the fun-to-ride character typical of a supermotard.
“With our passion for racing and sport bikes, we just had to produce an ‘R’ version of the 1199 Panigale. The ‘R’ title represents Ducati’s maximum expression of technology. In this case, connecting rods in titanium in addition to many other lightweight components and a race kit that represents a package ideal from which to develop the Superbike version, which will race next year. We have also decided to extend the Diavel range with the introduction of the Diavel Strada. Equipped with luggage, large screen and revised, more upright riding position, the Diavel is now ready also to entertain riders on longer rides outside the city.”
2013 Ducati Hypermotard family
As expected, the focus of attention at the presentation was on the new generation of the Hypermotard family. It takes the innovation and excitement of the original concept and enhances it even further with three incredible new models: The thrilling Hypermotard, Hypermotard SP and the introduction of a stylish and accessible mid-range tourer with everyday practicality – The Hyperstrada. The new range combines Ducati's latest technologies with outstanding Italian design and engineering to write the latest chapter in the Hypermotard story. The Hypermotard and Hypermotard SP deliver a thrilling and fun filled experience, whether on the daily commute or ripping-up the track asphalt, while the Hyperstrada awaits long distance adventure, enabling practical, everyday motorcycling in absolute Ducati style.
Brand new from the ground up, the models introduce the new 110hp Ducati 821cc Testastretta 11° engine in a new Trellis frame equipped with top-of-the range chassis components. The Hypermotard and Hypermotard SP usesharp and sleek styling to maintain that essential Supermotard look, while the Hyperstrada is factory-accessorised with full touring-oriented specification. Combining these two worlds of performance with excellent ergonomics and the Ducati Safety Pack of latest generation 3-level ABS, 8-level Ducati Traction Control and integrated Riding Modes, the new modelsnow gain a relevance that makes perfect sense in modern motorcycling. The new range takes the Hypermotard concept into the future with refined design and user-friendly technologies that will enhance its enjoyment to a wider range of riders.
Ducati Superbike 1199 Panigale R
The 2013 Ducati Superbike family line-up is now completed with the highly-anticipated arrival of the
1199 Panigale R, the absolute flagship of the range and the machine specially developed with enhanced technical specification by Ducati Corse for World Superbike homologation. The exciting “R” model standsalongside the 1199 Panigale and 1199 Panigale S in the new-for-2013 arctic white colour scheme and signature Ducati red, in addition to the exclusive 1199 Panigale S Tricolore.
The “R” takes everything that the “S” model is currently equipped with and applies a list of enhancements to the technicalspecification that enable the model to achieve even greater targets. Titanium con-rods, which save an overall 0.63kg (1.38lb), a 0.7kg (1.54lb) lighter crankshaft flywheel, DLC-coated rocker-arms and revised engine mapping now enhance the Superquadro engine’s crank acceleration and allow it to rev 500rpm higher to a 12,000rpm limit, an incredible engineering achievement for 112mm pistons.
The model also features a new 4-point adjustable swingarm pivot, designed to enable riders a personalised and precise set-up and a race kit consisting of high-penetration racing screen, fairing mirror caps in machined alloy and a full Termignoni exhaust system with dedicated ECU mapping (for track use only). The system provides an impressive power increase of 3% at the top ofthe rev-range and 15% in the mid-range. Additional enhancements to the machine include lightweight carbon fibre rear hugger, rear suspension guard, heels guards, ignition switch surround and top fairing inner panels and carbon fibre protectors for the single-sided swingarm and clutch cover. These lightweight chassis and engine components enable the “R” version a dry weight of just 165kg (363.7lb), even with an ABS braking system fitted as standard equipment. This top-of-the-range model is also fitted with a special race-style seat fabric for added “feel” and equipped with the GPS-enhanced Ducati Data Acquisition system, for automatic lap times and circuit map-linked data. The 1199 Panigale R is dressed in Ducati red with defining white race features, sporting a mix of red and brushed aluminium on the fuel tank with lightweight forged wheels by Marchesini in black.
2013 Ducati Diavel Strada
A surprise entry for the Diavel family comes in the form of the new Diavel Strada. The sophisticated new model, specifically designed for longer journeys, has been factory-accessorised with touring-friendly components that enable all-day riding comfort for both rider and passenger.
Further enhanced with touring comfort and functionality, the carefully designed screen blends effortlessly into the Diavel’s sleek lines to provide improved wind protection, and the rider’s posture is further improved for long-distance with higher handlebars swept back towards the rider and larger, comfort-enhancing seats with revised foam cushioning. The addition of heated grips further underlines the attention given to rider-friendly detail and the higher-output generator that powers them alsoprovides for two handy auxiliary power outlets intended for heated clothing or navigation accessories.
The passenger’s ride has also been improved with a ride-relaxing back-rest and confidence-inspiring grab-rails. The Diavel’s desire for touring practicality has been elegantly satisfied with stylishly shaped side luggage, fitted as standard equipment with revised passenger footpegs and rear lighting. The Diavel Strada arrives in an elegant race titanium colour scheme with racing black frame and black wheels and side luggage.
In addition to their 2013 models, Ducati also took the occassion of the EICMA International Motorcycle Show to present its brand new Accessories and Apparel collections. The show will open to the public 15-18 November with the Ducati stand is situated at G-64 in hall 18.
Ducati and Team Alstare together in World Superbike for two years
• Two-year agreement with Francis Batta’s Belgian organisation, Team Alstare.
• Carlos Checa and Ayrton Badovini in confirmed rider line-up.
• Team will compete under the title: “Team Ducati Alstare”.
Borgo Panigale (Bologna), 11 November 2012 - A two-year agreement for the World Superbike Championship seasons 2013-2014 has been signed between Ducati and Francis Batta’s Belgian organisation, Team Alstare. Riders, Carlos Checa (Spain) and Ayrton Badovini (Italy) will join Alstare staff ready to prepare for the challenge of the 2013 World Superbike Championship. Powered by the new Ducati 1199 Panigale, the team will officially representthe Bologna-based manufacturer under the title “Team Ducati Alstare”.
Team Alstare is renowned for its benchmark professionalism and expertise and its headquarters, at Alleur in Belgium, is among the most technologically advanced in the sport. This impressive set-up combined withthe passion of the Bologna factory’s engineers will create the perfect synergy to meet the expectations of the new Ducati 1199 Panigale. Alstare technicians and the Ducati Superbike development team will start working together immediately, with pre-winter tests scheduled to begin at the Aragon circuit in Spain on 14-15 November and continuing at Jerez from 28-30 November.
“At Ducati, we are very happy and confident with this agreement,” commented Ernesto Marinelli, Ducati Superbike Project Manager. “The professionalism, passion and sporting character of Francis Batta and all his staff, together with his structure, which sets anindustry standard in terms of equipment and organisation, are vital elements for our future plans. We have a lot of work to do, and I am sure that we are able to do it in the best possible way.”
From 1995-1997, a similar partnership returned exceptionally good results, when Ducati and Team Alstare joined forces to compete in the European Supersport, World Supersport and World Superbike series.
“For me, it’s an absolute thrill to be able to join the Ducati family again,” commented Francis Batta on the two-year agreement with the factory. “Together, we were so successful in the past and Ducati remains a reference brand for me today. We are going to face a challenge which is highly stimulating both for me and for my team and we will apply our absolute best efforts to making sure this is a successful endeavour.”
Ducati North America reports consistent growth
DUCATI NORTH AMERICA REPORTS NINE CONSECUTIVE QUARTERS OF RETAIL SALES GROWTH
- Q3 Retail sales increase by 24 percent
- Nine consecutive quarters of retail sales growth
- The Diavel sets strongest product family growth in September
Cupertino, Calif. (October 24, 2012) – Ducati North America reported a 24 percent retail sales increase in Q3 compared to the same period in 2011, earning the company its ninth-straight quarter of retail sales growth. The month of September was especially positive with a 40 percent increase versus 2011.
“We have paid very close attention to the desires of our customers in North America and believe that we have successfully developed the most appealing product offering in the brand’s history,” said Cristiano Silei, CEO of Ducati North America. “With this consistent, positive momentum in retail sales, we are confident that 2012 will finish as a record year for Ducati. And, we look forward to a great start for 2013, with the recent announcement of several new models.”
Ducati credits its growth to the strong customer demand of several new products, including the brand’s newly released Superbike, the 1199 Panigale. Ducati’s flagship motorcycle, characterized by its revolutionary design, state of the art technology and extraordinary performance, has achieved unprecedented sales records across North America.
Ducati unveils 1199 RS13 Superbike and some 2013's
Ducati has started to reveal its 2013 range at the Intermot International Motorcycle Show in Cologne, Germany, displaying new colours in the Diavel and Superbike families and, as the famous naked icon now celebrates 20 years of production, special Anniversary versions of the Monster 696, 796 and 1100EVO. The recently released 2013 Ducati Multistrada 1200 also made its first-ever public appearance, as did the brand new 1199 Panigale RS13, which is now ready to make its debut in the World Superbike series next year. Company CEO, Gabriele Del Torchio, and General Manager, Claudio Domenicali addressed the world’s motorcycle press during a special conference held on the Italian manufacturer’s stand at the massive biennial event.
“Ducati has entered a new era,” said Gabriele Del Torchio, CEO of Ducati. “Being part of such a prominent and significant group as Volkswagen makes us look to the future with confidence and optimism and we are very happy to be here at Intermot with so many new products to present. Despite today’s severely shrinking market, Ducati continues to show positive growth, and since 2007 has consistently increased its market share and further strengthened its financial position. 2011 was a record year in the history of Ducati and we expect to continue our growth in 2012. Our 2013 motorcycles, such as the new Multistrada 1200, demonstrate the consistency of our development strategies and today I am especially proud to present our new Monster Anniversary, a celebration of the glorioushistory of this iconic model in the Ducati family.”
“Twenty years have passed since the presentation of our first Ducati Monster, right here at Intermot,” said Claudio Domenicali, General Manager of Ducati Motor Holding, during the press conference. “This model redefined the parameters of the naked segment and our newMonster Anniversary is dressed in the original livery of that very first version and applied to the whole range of latest-generation Monsters. In addition to the Monster Anniversary, we have brought a number of interesting new products to Cologne. Our new Multistrada 1200 is an evolution of the 4-bikes-in-1 concept and now becomes even more versatile with the introduction of the revolutionary Ducati Skyhook Suspension system. The model also presents a new and improved Testastretta 11° DS engine, with enhanced power delivery and smoother operation, and a re-styled front-end with new LED lighting. We are also presenting brand new colour schemes for the Diavel and the Superbike 848 and 1199 Panigale and Ducatisti here in Cologne have the first chance to see the RS13 version of the 1199 Panigale,now available for teams to prepare their fight for the 2013 Superbike WorldChampionship.”
First introduced in Cologne in 1992, the Monster family now reaches a milestone 20 years of production and Ducati celebrates the iconic naked with special 20th Anniversary editions of its latest 696, 796 and 1100EVO models. Standing proudly alongside the exclusive Monster Diesel, this bold range oflifestyle motorcycles are dressed in special liveries, revised colour finishes and character-forming features.
The innovative Ducati Diavel, which has become one of Ducati’s most desired models, rolls into 2013 with an exciting line-up that sees the flagship Diavel Carbon now exclusively in carbon red and the standard Diavel in three stunning new colour versions. The Diavel Dark in matte black with black-finished components and two “street-sport” schemes that introduce metallic blue or Ducati red with stylish white stripes, white wheels and special defining features.
The 2013 Ducati Superbike family introduces arctic white versions of the exciting 1199 Panigale and 1199 Panigale S alongside the signature Ducati red, while the 1199 Panigale S Tricolore continues proudly as the flagship of the family. The highly successful 848EVO is available in the traditional colours of Ducati red* and dark stealth*, while the exclusive 848EVO Corse Special Edition, with a new-for-2013, lightweight, aluminium fuel tank, gets dressed in the stunning new Ducati Corse Test Team livery of matte black and matte grey.
The 2013 Ducati Multistrada family has its first public showing at Intermot and presents an innovative and technically advanced evolution of an already successful range. Restyled aesthetics, a brand new Granturismo model and the new Ducati Skyhook Suspension (DSS) system, which provides confidence-inspiring, intelligent electronics, are just a few of the many enhancements that continue the Multistrada's excellent reputation.
Ducati’s highly anticipated 1199 Panigale RS13 also breaks cover for the first time at Intermot. The spectacular Ducati Corse prepared machine previews the full race version of the company’s top-of-the range sportbike model, now ready and available for teams to prepare for competition in the 2013 World Superbike series.
Intermot will be open to the public from 3-7 October and Ducati’s impressive 2013 models, accessories and apparel can be viewed on stand A-042/C-055 in Hall 8 of Cologne’s exhibition complex.
Ducati preview the release of their 2013 Multistrada
Ducati has given a preview of its highly-anticipated 2013 range by revealing exciting new Multistrada models that introduce new features such as enhanced aesthetics, a second generation Testastretta 11° engine, the very latest ABS and, on the “S” versions, the innovative semi-active suspension system, Ducati Skyhook Suspension (DSS).
The brand new range, full of owner-inspired improvements, signals the next stage of the Multistrada journey with a longlist of fascinating and high-tech features. It includes the Multistrada 1200 with the associated Riding Mode technologies of Ride-by-Wire (R-b-W) and Ducati Traction Control (DTC) in addition to the very latest in ABS, while the Multistrada 1200 S Touring is now equipped with Ducati Skyhook Suspension (DSS), R-b-W, DTC and ABS with additional side luggage, heated grips and centre stand. The new touring flagship of the range for 2013 is the Multistrada 1200 S Granturismo with increased side luggage capacity, top case, additional LED illumination, enhanced wind protection and long-distance tires, while the enhanced Multistrada 1200 S Pikes Peak celebrates the sporting side of the model’s character with a replica of the famous 2012 mountain race bike in its stunning new race-winning livery.
The Multistrada’s award-winning Sport, Touring, Urban and Enduro electronic Riding Modes enable a truly enjoyable and customizable riding experience separated by just one click of a button. The four-bikes-in-one concept makes instant adjustment to power and torque delivery in addition to electronic adjustment of suspension settings, traction control, and now ABS and Ducati Skyhook Suspension, instantly transforming the Multistrada 1200 to suit its rider and environment with even more precision.
Hailed as a true ‘game-changing’ motorcycle, Ducati’s Multistrada 1200 has attracted all types of riders to the Italian brand by removing the borders between different motorcycle categories and creating a model that is not only powerful and playful, but also a comfortable and versatile adventure on two wheels. The eight-level DTC and new three-level ABS introduce the Ducati Safety Pack (DSP) concept to the Multistrada family; further underlining Ducati's focus on performance safety.
Ducati’s Multistrada 1200 International Press Test is set to take place in Bilbao, Spain from 20-27 September, while the first public showing of the 2013 Multistrada range will be at the INTERMOT motorcycle show in Cologne, Germany from 3-7 October. The brand new Multistrada 1200 models will be available via the official Ducati dealer network from December 2012.
Annual sale on at the Ducati Store
The Ducati Annual Fall Sale is the perfect time to stock up on all your favorite styles. Save up to 35% off select products while supplies last. Shop online now to choose men's, women's and kids sportswear from classic Ducati styles like Ducati Corse and Ducati Meccanica. Hurry! Product is limited and deals on product this exceptional only happen once a year!
Check it out HERE.
Streetfighter 848: Cycle World's Best Middleweight Streetbike
The Ducati Streetfighter 848 secures the honor of Cycle World's Best Middleweight Streetbike. For the award this year, the Streetfighter 848 had to step in the ring against a broad range of contestants; from cruisers to adventure bikes, to supersports and standards. Ultimately, the Cycle World team selected the multifaceted Streetfighter 848 as the winner. This spectacular Ducati is at home whether you're dodging urban traffic, tearing up the canyon roads, or dragging your knees at the track.
Cycle World says, "This deliciously fun sport naked V-Twin stimulates the senses and ignites one’s playful spirit better than any middleweight we’ve tested this year."
Full details HERE.
Greg Tracy's under 10:00 race run at Pikes Peak!
Watch Team Ducati's Greg Tracy's race up Pikes Peak in under 10:00 minutes. The 10:00 mark was only beat last year by Monster Tajima in his unlimited car.
Be prepared for some pucker moments - it's an intense 'less than' 10 minutes. Turn up the volume and enjoy!
Ducati Panigale Transport Canada recalls
Transport Canada Recall # 2012271
Units Affected: 169
On certain motorcycles, the front master cylinder hose might interfere with the threaded end of the reservoir retaining screw, resulting in damage to the hose. If left unchecked, the damage could cause a brake fluid leak, leading to a front brake system failure. This could result in a vehicle crash causing personal injury and/or property damage. Correction: Dealers will install different hardware that will not damage the hose.
Transport Canada Recall # 2012270
Units Affected: 169
On certain motorcycles, the swingarm shaft pivots could loosen from the swingarm, which could cause a loss of control resulting in a crash causing injury and/or damage to property. Correction: Dealers will tighten both swingarm shaft pivots to specifications.
Transport Canada Recall # 2012269
Units Affected: 169
On certain motorcycles, the steering damper mounting bolts at the steering head were assembled with an insufficient amount of thread locking compound and could loosen during vehicle operation. Also, due to incorrect assembly tolerance, the steering damper's uniball bearing could separate. Both these issues would cause the steering damper to become disconnected and fail to function correctly, resulting in altered handling characteristics and an increased risk of a crash causing injury and/or damage to property. Correction: Dealers will install a special washer at the steering damper's mounting point and apply thread locking compound to the mounting bolts and torque to specifications.
Transport Canada Recall # 2012268
Units Affected: 169
On certain motorcycles, in extreme cases, engine heat could cause the exhaust butterfly Bowden cable to melt or burn, which could cause property damage and/or personal injury. Correction: Dealers will replace the cable with an updated design.
Ducati wins Pikes Peak International Hill
Carlin Dunne Earns Back-to-Back Victories and Course Records on a Ducati Multistrada 1200 S Carlin Dunne dominated the 2012 Pikes Peak International Hill Climb, setting the new course record for motorcycles today from pole position for the second year in a row on a Ducati Multistrada 1200 S. This win marks Ducati’s third-straight victory at the historic race to the clouds.
“Today was an emotional day,” said Dunne. “The year of work the Spider Grips Ducati team put into preparing for Pikes Peak got us across the finish line in under 10 minutes, an achievement we’re very proud of. When we heard that we won and broke the record for the second time, I was speechless. The one-two finish proves the Ducati Multistrada 1200 S is the ultimate bike to conquer Pikes Peak.”
Dunne reached speeds above 144 MPH throughout the mountain’s straightaways, and traversed 156 turns, ranging from hairpin, blind, decreasing radius, and multi-apex turns, while consistently gaining elevation up the technical 12.42-mile course.
“Ducatisti around the world are celebrating the victory of Carlin Dunne and the Spider Grips Ducati Team – we are all very proud,” said Dominique Cheraki, General Manager of Ducati North America. “Three years ago we chose the Multistrada 1200 S to compete at Pikes Peak to showcase its on-and-off road capabilities, class-leading ergonomics, handling, and performance. When we were alerted that the entire course would be paved in 2012, there was no doubt that the Multistrada 1200 S was still the right choice and breaking the record today proves this.”
Check photos and updates from attendees HERE
Ducati announces renewal of Nicky Hayden’s contract
The United States hosts no fewer than 45 DOCs (Ducati Owners Clubs) and tomorrow thousands of fans will have the opportunity to meet Nicky at Ducati Island, an area at Laguna Seca where Ducatisti gather to follow the race and experience the “red passion.” Following the afternoon qualifying session, Nicky himself will visit the Island’s stage, where many spectators and fans will no doubt be excited to join him in celebrating the news of his renewal with the Ducati Team.
Nicky Hayden, Ducati Team
“I’m very happy that I’ll be back with Ducati and back in MotoGP, racing at the highest level for a very important team. I love the guys I work with, I love the Ducati fans, and I love the brand. This is an important time for Ducati in a number of ways, and I’m excited that I’ll continue to be a part of it. I feel like I’ve got some unfinished business here, and hopefully we can get all the pieces into place and reap the rewards of the hard work we’ve put in the last couple of years. It’s nice to be able to make this announcement at Laguna and to share the moment with my fans, friends and family. If I can do a good result on Sunday, it could make for a pretty special birthday weekend.”
1199 Panigale continues its first-year buzz with Motorcyclist Magazine's Motorcycle of the Year award
The 1199 Panigale's performance and innovations have brought it an honorable recognition from the editors of Motorcyclist Magazine. The team at the publication have acknowledged the 1199 Panigale's impact on the future of the motorcycle industry and applauded the incredible package offered in this Superbike.
"The result isn’t just an incredible new superbike; it’s a superbike that’s leading Ducati—and the motorcycle industry as a whole—in a new direction. You could call it cutting-edge, earth-shattering, groundbreaking or revolutionary. We call it our 2012 Motorcycle of the Year."
Audi AG appoint new Ducati Board of Directors and Executive Committee
The acquisition of Ducati Motor Holding by Audi AG has been fully completed through its controlled company, Automobili LamborghiniS.p.A.
The new Board of Directors appointed the CEO of Audi AG, Rupert Stadler, as President of the Board and Gabriele Del Torchio and Claudio Domenicali from Ducati as Members of the Board alongside Horst Glaser and Axel Strotbek of Audi AG.
The Board of Directors then additionally appointed Gabriele Del Torchio as CEO of Ducati Motor Holding and, during the same meeting, formed the new Ducati Motor Holding Executive Committee of Members of the Board, members of the Ducati Motor Holding Management and further appointing Gabriele Del Torchio as President.
Audi AG also made the decision to appoint Gabriele Del Torchio to the Board of Directors of Automobili Lamborghini SPA.
Audi CEO addresses Ducati workforce
Mr. Rupert Stadler, CEO of AUDI AG, accompanied by Mr.Thomas Sigi, responsible for AUDI AG Human Resources, visited the Ducati factory in Borgo Panigale , Bologna, Italy today, received by Ducati’s President and CEO, Gabriele Del Torchio and Ducati Management. After additional meetings with local RSU (Rappresentanza Sindacale Unitaria) union representatives, Mr. Stadler addressed the entire Ducati workforce of approximately 1000 people with a motivational speech that underlined Audi’s passion for the iconic Italian motorcycle manufacturer.
“What is true in every romance also applies to two companies - a good start is half the battle,” said Mr. Stadler from a special stagebuilt inside the Ducati factory. “You’ve probably wondered why we were interested in Ducati, a car manufacturer with no apparent ties to Ducati at first glance. But that's only at first glance. Ducati stands for extraordinary engineering artistry, passion, precision, performance and the sheer joy of living. We're impressed by these achievements.
"I know that I'm looking at an outstanding group here, and that you are a strong team! Without you, Ducati would not be such an attractive company today. Audi and Ducati are both driven by the same passion. Neither of us will detract from the other, we will complement one another. And one very important aspect that means a lot to me is that we can be an inspiration to each other. There are many joint opportunities with high-performance engines, light-weight manufacturing and the skilled interplay between two strong brands on the global stage. Both companies, each with an eventful history of 'ups' and 'downs', can now benefit from being part of one big family – the Volkswagen Group. I am very pleased to report that the antitrust authorities approved the deal at the beginning of July and that eliminated the final obstacle en route to the start of our shared future. Ducati will officially be part of the Audi family by next week!
“This brings me to an important message that I would like to leave with you today. A message that is certainly uppermost in your minds. Ladies and gentlemen, this message consists of three words and you have my guarantee: Ducati remains Ducati.”
Highlights from World Ducati Week
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Ducati North America announces new 12-month sales record
Sales at Ducati North America reached a new 12-month high, surpassing the previous record set in 2007, with 10,094 new motorcycles delivered. A retail sales gain of 26 percent was also recorded in Q2 compared to the same period in 2011, marking the eighth consecutive quarter of growth. This success further solidifies North America’s position as Ducati’s largest global market.
Ducati also reported substantial growth for the brand’s apparel and accessories line with a 25 percent increase in Q2.
Ducati’s growth was fueled by the arrival of new models in dealerships, including the highly anticipated 1199 Panigale Superbike, which recently earned “2012 Motorcycle of the Year” by Motorcyclist magazine, and the confidence-inspiring Streetfighter 848. Also new to the Ducati product line is the Diavel Cromo, a vintage interpretation of the powerful Diavel, with a striking chrome-plated tank and classic Ducati logos.
“There are many factors that led us to reach this milestone, but none are as significant as the constant support we receive from our passionate customers and the tremendous contributions that are made daily by our dealer partners,” said Cristiano Silei, CEO of Ducati North America. “Combined with the company’s most attractive commercial and marketing programs to date and the largest product line in our history, we are confident this growth will continue into the rest of 2012.”
Ducati will continue to strengthen its dealer network in North America. Through investments in advanced dealer trainings, new experience-based marketing initiatives, and further integration of the brand’s new Retail Identity program, Ducati is poised to set a new standard in sales and service.
Ducati President announces record sales figures
During a press conference held at the World Ducati Week 2012, the President of Ducati Motor Holding, Gabriele Del Torchio, has highlighted Ducati’s constant growth and record-breaking sales (+12%) and revenues (+20% YTD) achieved by Ducati in May 2012.
Ducati’s massive gathering of passionate fans and owners from all over the world - World Ducati Week, running from 21-24 June at the Misano World Circuit in Misano Adriatico - provided Gabriele Del Torchio anideal platform from which to deliver the latest figures from Ducati’sinternational market and the excellent sales results that the Bologna-based premium motorcycle manufacturer achieved during the opening months of 2012. Despite a difficult market and a slowing global economy, Ducati continues to grow and improve in terms of market share, output volumes and sales, clearly highlighting the security of a company that is now well structured, strategically organised and ready to move into the future with a change of ownership.
“This is my third WDW and a key moment for everyone who works at Ducati,” said Mr. Del Torchio at the Press Conference. “Through this event, we have the opportunity to share our passion and pride in beingpart of a prestigious, long-standing brand such as Ducati with the thousands of Ducatisti who have ridden to the Riviera Romagnola from all over the world. We are on the brink of a new era, one that the company begins in the knowledge that all the goals set together with Investindustrial have been achieved brilliantly.
“Since 2006 we have doubled our market share and sales and there has also been a net improvement in our financial position. Today, Ducati isa rock-solid company that has aroused the interest of Europe’s largest car maker with whom we’re now ready to begin a new and equally exciting adventure.
“The hard work done by everyone at Ducati has paid off and the results confirm the soundness of the strategies implemented from 2006-2011.Thanks to policies focussed on product development, ever-higher investment levels, careful marketing aimed at making the Ducati brand ever-more admired and respected worldwide and the development of emerging markets, Ducati saw revenues grow from €305 million in 2006 to €480 million in 2011 while EBITDA rose from €27 million in 2006 to €94 million in 2011. The number of employees has also increased, from 1043 in 2006 to 1193, the number working at Ducati today.
“Over these years we have developed the most exciting and innovative product range in our long history, launching no less than 17 new models. These include the Multistrada 1200 in 2010, the Diavel in 2011 and the most recent, the 1199 Panigale. These successes contributed enormously to the increase in sales, which rose significantly from 35,300 bikes in 2006 to 42,200 at the end of 2011.
“Despite the shrinking international market (over-500cc = -4% YTD) and after 2011 proved to be the best in Ducati’s history, we understandably felt optimistic going into 2012, which promises equally significant levels of satisfaction and achievement. In fact, during May 2012 we achieved an absolute record with motorcycle sales of over 6,500, a 12% growth compared to May 2011. In the US market, sales increased 48% and on Asian markets a staggering 238%. Positive signs have also been seen in Europe, where in France, for example, sales increased by 13%. Altogether, Ducati saw sales increase by 12% but, even more significantly, revenues increased by 20% (May YTD), highlighting both the increased volumes and theimproved product mix. These are achievements that we want to share with ourcommunity, with our public, with the Ducatisti who have come here to Misanofrom all over the world for the seventh edition of World Ducati Week.
“Sadly, we will all be aware of the devastation caused by the recent earthquake on the Po Valley plain north of Bologna and its impact interms of extensive material damage and loss of life. The people, institutions and businesses of Emilia are fighting back bravely, demonstrating admirable strength of spirit and social solidarity. Nevertheless, despite everyone’s best efforts, some slowing of outputwill be inevitable. Yet thanks also to results such as these, we can look to the future with the strength and optimism that are vital to achieving even greater growth.”
Rumor - Ducati 848 Hypermotard
A liquid cooled engine with upwards of 140HP if you consider the current 848 EVO design. Dry weight of the EVO is 370lbs so the combination of a light weight hypermotard bike and horsepower numbers close to the top of the line 848 and there's no doubt Ducati will have a hot seller.
Ducati North America reports best month in company history
Ducati North America posts retail sales growth of 49 percent, reporting best monthly sales in company history.
- Ducati reports all-time record sales for the month of May 2012
- New motorcycle sales up 49 percent, versus 2011, to 1,782 units retailed in North America
- January-May retail sales up 19 percent to 4,844 units, an increase of 98 percent versus 2010
Cupertino, Calif. (June 4, 2012) – Ducati North America reported a retail sales increase of 49 percent in May, reaching 1,782 new motorcycles sold and marking the company’s all-time monthly record. This result surpassed the prior record set in June 2008 by 388 motorcycles or 28percent. YTD retail sales growth of 19 percent to 4,844 units also marked an all-time record for the January-May period, with consistent growth across all motorcycle segments.
“This fantastic result confirms the customer’s enthusiasm for our brand that has led us to double our sales in just 24 months. The increasing appeal of our expanding product line, our experience-based marketing strategy and the strengthening of our dealer network, represent the key building blocks that will continue to fuel our future growth,” said Cristiano Silei, Ducati Vice President of Global Sales and CEO of Ducati North America.
May 2012 sales results were buoyed by the introduction of two new models, the groundbreaking 1199 Panigale and the Streetfighter 848, combined with the continued success of the high-end Multistrada and Diavel families.
Ducati - One million "Likes"
Ducati’sofficial Facebook page reaches milestone one millionth “Like”
With just weeks to go before its “physical” fans meet-up at World Ducati Week in Misano, Italy, Ducati now celebrates an incredible one million “Likes” on the company’s official Facebook page with a video to thank passionate “virtual” fans of the iconic Italian motorcycle manufacturer.
Shot from the eye-level-view of a “fan”, the innovative video records a visit to the Ducati factory in Bologna, first arriving by motorcycle and then touring the various departments and giving a Facebook-style thumbs-up to everything the fan “Likes”. From the Ducati Design Centre to the Production Line and from Ducati Corse to Valentino Rossi and Nicky Hayden testing at nearby Mugello, “thank you” is creatively communicated in 12 different languages.
See the video at:
Managed by Ducati’s highly successful website, Ducati.com, the company have used Facebook to reach out not only to its long-established European and American markets, but also to an emerging Asian Pacific, apparently full of fans who desire the premium brand’s high performance motorcycles.
Ducati Motor Holding’s official Facebook page first went “internal” in July 2009 when kindly passed across to the Bologna-based company by Pat Loughery, a passionate fan who had first registered the page. From its initial 90,000 “Likes”, it has since taken just 36 months to record its milestone one millionth “Like”, helped along the way by “spikes of interest” from key events, such as Carlos Checa winning the 2011 World Superbike Championship or when Valentino Rossi recently thrilled fans at the French Grand Prix.
With the company preparing to cover its massive World Ducati Week event live on Facebook 21-24 June, and its one million “Likers”boasting a combined Facebook friendship of over 180 million, Ducati’sincredible following looks set to sky-rocket even further.
Ducati Facebook page “Likes” % increase during 2012
Italy +48% (278,151)
India +63% (113,735)
USA +24% (89,430)
France +48% (49,353)
Malaysia +42% (37,789)
Indonesia +18% (36,319)
Spain +43% (29,735)
Germany +35% (25,315)
UK +20% (25,102)
Mexico +38% (16,893)
Greece +30% (16,187)
Thailand +92% (14,742)
Australia +13% (14,679)
Philippines +22% (12,840)
Colombia +27% (10,413)
Serbia +37% (8,696)
Belgium +16% (8,542)
Taiwan +55% (8,365)
Canada +27% (7,950)
Brazil +95% (7,948)
See the page at www.facebook.com/Ducati
1199 Panigale Dealership Premiere April 27-28, 2012 Participating Dealers
For a full list of the participating dealerships visit Ducati's website HERE.
Audi Group acquires Ducati Motor Holding
AUDI AG acquires sports motorcycle manufacturer Ducati Motor Holding S.p.A.
- Chairman Rupert Stadler: “As a sporty, global premium brand, Ducati is an excellent fit for Audi.”
- Third pillar for AUDI AG in Italy
- Ducati a leading player in engine technology and lightweight construction
Ingolstadt/Bologna, April 18, 2012 – AUDI AG is acquiring from Investindustrial Group the tradition-steeped Italian sports motorcycle manufacturer Ducati Motor Holding S.p.A., which has its registered office in Bologna. The transaction will be completed as quickly as possible once authorized by the competition authorities. The Supervisory Boards of AUDI AG and Volkswagen AG approved the acquisition today in Hamburg. Ducati is known worldwide as a leading brand in motorcycle manufacture, with outstanding expertise in engine development and lightweight construction.
Alongside the traditional Italian brands Lamborghini and Italdesign, Ducati is now a third pillar for AUDI AG in Northern Italy. Another building block in the Company’s growth strategy thus falls into place. Rupert Stadler, Chairman of the Board of Management of AUDI AG, declared: “Ducati is known worldwide as a premium brand among motorcycle manufacturers and has a long tradition of building sporty motorcycles. It has great expertise in high-performance engines and lightweight construction, and is one of the world’s most profitable motorcycle manufacturers. That makes Ducati an excellent fit for Audi.” The progressive control systems and special combustion chamber process of Ducati engines, their resulting sporty character, and Ducati’s extensive know-how in lightweight construction thus offer great potential for AUDI AG and the Volkswagen Group.
Peter Mosch, Chairman of the General Works Council of AUDI AG, explains that the employee representatives of AUDI AG support the Company’s sustainable, co- determined growth strategy. “We must use the opportunities offered by globalization for Audi – and that’s exactly what we’re doing. Everyone at Audi is looking forward to working with our new colleagues from Ducati,” commented Mosch.
Ducati is a globally active company and has manufacturing operations at its headquarters in Bologna and at its own factory in Thailand. It maintains a series of importer companies in strategic markets. Experts predict that the motorcycle market will enjoy strong growth over the next few years, especially in Asia. In 2011, Ducati sold around 42,000 motorcycles and generated revenue of some €480 million, employing around 1,100 people.
The company was founded by Adriano and Marcello Ducati in Bologna in 1926. Known originally as Società Scientifica Radiobrevetti Ducati, it initially built parts for radios. It ventured into the manufacture of motorcycles in 1949.
Ducati has been actively involved in motorcycle racing for many decades through its racing division Ducati Corse. Its racing activities are currently focused on the Ducati official factory team in the MotoGP class of the Motorcycle World Championship and in the Superbike World Championship, supporting competitive private teams. Ducati won the manufacturers’ championship in this latter class 17 times in 21 championships and the pilots’ 14 times.
Ducati North America reports seven consecutive quarters of retail growth
Ducati North America announced today its seventh consecutive quarter of sales growth, beginning 2012 with a 10.2% Q1 retail sales increase. Significant growth in all of its territories (USA, Canada and Mexico) continues to position North America as Ducati’s largest global market.
The Ducati line of apparel and accessories also recorded significant growth with over a 98% Q1 increase.
“It’s exciting to report this level of sustained retail sales growth, continuing the momentum of our record year in 2011,” said Cristiano Silei, Chief Executive Officer of Ducati North America. ”We expect this growth to gain even more strength throughout the year, thanks to the imminent introduction of new products across several of Ducati’s motorcycle categories.”
Ducati’s growth is expected to continue thanks to an expanding product line-up, including two highly-anticipated models that are shortly becoming available for customer deliveries: the new Streetfighter 848, synonymous with control, precision and pure fun, and the category-defining Superbike, the 1199 Panigale. Both models will be arriving at dealerships during the month of April.
The latest addition to the Diavel lineup, the powerful Diavel Cromo, will also be arriving to Ducati dealerships in the coming weeks. The Diavel family of motorcycles continues to transcend traditional motorcycle categories, as well as attract new customers through Ducati’s engaging test ride programs. The opportunity to swing a leg over a unique Ducati design inspires riders to appreciate the state-of-the-art technology and innovative design which is masterfully blended with rider comfort and unforgettable horsepower.
With a worldwide unveiling held in New York City on March 15th, Ducati has introduced a new member to the iconic Monster family: the new Monster Diesel. As a result of a collaborative effort with Diesel clothing, the new military-inspired design transforms the flagship Monster 1100 EVO, inviting a new perspective to the Monster legacy, reminding Ducatisti of the beauty and power behind Ducati’s heritage.
“We are enthusiastic that 2012 has begun with growth across all categories," said Dominique Cheraki, General Manager of Ducati North America. “However, Ducati and our dealers will not rest on this success. Our commitment is to fuel Ducati’s growth in North America with continuous introduction of new, significant products to market, and by improving consumer’s accessibility to our brand with further expansion and investment in our dealer network.”
For more information about Ducati North America and Ducati’s line of performance motorcycles, please visit www.ducatiusa.com or your local Ducati dealer.
Ducati's "All Roads Lead to Pikes Peak" Challenge
Last chance offers from Ducati
Financing rates starting at 3.9% APR* for 36 months on select new Ducati models, now through March 31, 2012 Ducati gives you the Freedom of Choice; choose your favorite Ducati Model and enjoy unprecedented financing and more!
Your Freedom of Choice, continues to include 5.45% APR* financing on ALL new 2012 Ducati motorcycles in stock.
From the unstoppable Multistrada 1200 to the category crushing Ducati Diavel, your selection is limited only to the inventory on hand. Don’t miss your chance to take advantage of this special offer and ride home on the Ducati of your dreams! This unique opportunity is available now through March 31, 2012.
3.9% APR* financing over 36 months:
All remaining new 2009, 2010, 2011 Ducati models
Free Side Panniers or Top Case + 5.45% APR* Financing over 36 months OR 3.9% APR* Financing:
2010/2011 Multistrada 1200 Standard & Sport – 58 Litre Side Panniers
2010/2011 Multistrada 1200 S Touring – 48 Litre Top Case
5.45% APR* Financing over 36 months:
All new in stock 2012 Ducati models
Ducati Team presents the Desmosedici GP12
It will be the Ducati Team riders, Valentino Rossi and Nicky Hayden that personally unveil the new livery that will accompany them during the 2012 Moto GP Championship season.
You can follow the live streaming on TIM Official Facebook Page
Ducati receives prestigious German awards
Readers of the prestigious German magazine, Motorrad, one of the highest selling magazines in Europe, have awarded Ducati "Best Motorcycle of 2012" in three different categories.
Ducati was the most successful manufacturer at the award ceremony, winning three of the eight main categories, with the brand new and revolutionary Ducati 1199 Panigale stealing the coveted prize for "Best Sport Motorcycle" with 41.2% of the vote, 20% more than runner-up, BMW for the S1000RR.
Underlining its innovative entry to the highly competitive category, the new Ducati Diavel Cromo claimed the "Best Naked Motorcycle" award with 9.7% of the vote ahead of the Triumph Speed Triple, while the Ducati Multistrada 1200 S Touring won the "Best All-rounder" award with an impressive 23.9% of the vote, 10% ahead of the BMW K1300S.
The voting of Motorrad's readers not only revealed Ducati to be the "Best Sport Motorcycle Manufacturer 2012" with 77% of the vote just ahead of Aprilia and MV Agusta, but also recognised Ducati as "best in style and design" under the title of "Good Look 2012". These recognitions combined to establish Ducati as "Preferred Manufacturer 2012", with 52% of the voting ahead of BMW and Triumph.
In addition to the three prestigious awards and numerous recognitions, the Hypermotard 1100 EVO SP also made a significant mark in voting, taking second position in the "Best Enduro/Supermoto" award, as runner-up to the BMW 1200R GS Adventure.
"Ducati deserve these awards in every sense," said Michael Pfeiffer, Director of the Motorrad publication. "This Italian motorcycle manufacturer has pushed hard in the market and introduced innovative and interesting motorcycles. As well as repeating their success of last year with the Multistrada 1200, they have achieved an additional two valuable awards for the Diavel Cromo and new 1199 Panigale. A fantastic result with voting percentages of significant importantance. Well done!"
"We feel very proud to receive this series of impressive awards and recognitions and our thanks go to Motorrad and the readers who voted for these awards," said Gabriele Del Torchio, President of Ducati Motor Holding. "This is an important result for our company and reward for everyone who has worked so hard on the quality and innovation of our motorcycles. It is a result also confirmed by our growth in Germany, a demanding market in which high quality is essential for success and confirmation of our great work in these recent years."
Ducati Panigale video review
The Ducati Panigale is not just a looker though it also has 195hp (143kW) @ 10750rpm and 98.1lb-ft 132Nm of torque @ 9000rpm and with a wet weight of just 414.5 lbs. Wow. Better book some track days if you buy one of these!
Halifax International Motorcycle Show brings motorcycles to downtown
The Halifax International Motorcycle Show is kicking-off their inaugural gathering of motorcycle enthusiasts at the Cunard Centre on February 17-19, 2012. Industry leading motorcycle manufacturers and accessory products will be on site and under one big roof.Major manufacturers and dealer representatives will be there to answer your questions and provide you with an opportunity to throw a leg over the latest machines or try on the latest gear.
With 45,000 square foot of column free floor space the Cunard Centre sits on the scenic Halifax waterfront with big bright windows overlooking the harbour. The event and venue offer up a powerful mixture of salty sea air and visual stimulation. Anticipated attendance is expected to approach 20,000 and draw attendees from all the Atlantic provinces and beyond.
With the top motorcycle manufacturer product lines represented this event is the first of its kind east of Quebec.The show has attracted a lot of industry attention and support in this first year. Kawasaki Canada chose the event as one of the few venues to bring their national tour. They will be showcasing the hottest 2012 models like the supersport ZX-14R, KX450F motocross, cruisers from their revered Vulcan ine-up, street/touring, dual-purpose, and off-road motorcycles.
Event organizer Tim Leslie indicates,"Halifax is the gateway to Atlantic Canada, and its largest city. There's a vibrant and active motorcycle culture here, which makes Halifax the perfect location for a world-class motorcycle show. We're excited to be bringing the best the motorcycle world has to offer to downtown Halifax and already making plans for next year!"
With motorcycles from all the top brands, this event will be the first, and only, opportunity to see many of these machines in Nova Scotia before they appear in dealerships in the spring.There's going to be some rare models too that you might not otherwise get a chance to see at all except in the pages of a magazine. Motorcycles like the limited production Norton Commando 961. With production of this bike limited to 200 models they're sure to be very rare. Zero Motorcycles is sending some of the first production 2012 electric motorcycles in Canada to Halifax to be displayed at the show.
Aside from all the special interest motorcycles, enthusiasts of every level will find something to surprise and delight from new 2012 models and the latest in accessories to unique touring destinations. Cruisers, sport bikes, off-road, trials, touring, sport/adventure touring, even 2WD sidecar motorcycles - there's going to be something for everybody.
Whether you are a seasoned veteran motorcyclist or just somebody with a passing interest there will be something to excite you at the Halifax International Motorcycle Show.
Halifax International Motorcycle Show
February 17 to 19, 2012
961 Marginal Road
Halifax, Nova Scotia
Friday, February 17, 2012: 5 pm – 8pm
Saturday, February 18, 2012: 10 am –8 pm
Sunday, February 19, 2012: 10 am – 5pm
- $10 in advance at the show website(www.TheRealMotorcycleShow.com)
- $15 at the door
Free parking all weekend (Friday after 4PM).
I liked it so much I bought the company - Ducati?
Ducati is pretty hot right now with sales up substantially and a roster of enviable bikes. Could it be that the private investors see NOW as the time to do some profit taking on all that success? Buy low and sell high is the name of the game in investing and this would be a great time to cash in the success of Ducati.
“Ducati is now a perfect company but the further growth it requires needs the support of a world-class industrial partner,” Bonomi told The Financial Times. “This year, we will work towards that partner.”
In 2008, Investindustrial bought out Ducati’s other owners with the help of BS Investimenti and Hospitals of Ontario Pension Plan (HOPP). According to The Financial Times, Investindustrial stands to make a billion euros (US$1.3 billion) by selling Ducati, or about three times the firm’s initial investment into the Bolognese company.
Ducati announces the 2012 848evo Racing Contingency Program
How does it work?
Riders must submit an 848evo Racing Registration Form to Ducati North America by March 31st, 2012 including:
- Racer’s resume
- Current bike registration
- Photos of bike (Front and Profile)
What series are supported?
CCS, CMRA, CRA, USBA, WSMC, MRA, OMRRA, WMRRA, AFM and WERA
What about contingency payment?
Ducati and FreedomRoad Financial will support and follow racers with PR activities, regular updates on ducatiusa.com and an all new Contingency Payment Program. Contingency wins will now receive payouts in the form of a cashier’s check directly from Ducati North America with the following payout structure:
- 1st place $1,200
- 2nd place $600
- 3rd place $300
The 2012 848evo Racing Program is open to all riders on 2010 or 2011 Ducati 848evo (US or Canada certified)
For any additional details on eligibility, rules and regulations, please visit Ducati USA.
Moncton Motorcycle Show opens Feb. 10, 2012
Here's the full details on the event:
The Atlantic Motorcycle and ATV Show will roar into Moncton, this Friday thru Sunday. This event will encompass the entire Moncton Coliseum complex and will showcase the latest products for motorcycle, ATV and off-road enthusiasts available on the market today. The nation’s leading manufacturers will be well represented and visitors will not be left disappointed.
The Atlantic Motorcycle and ATV Show is one of 7 successful, national manufacturer supported motorcycle shows from coast to coast. Owned by the Motorcycle & Moped Industry Council (MMIC) this event is the only show of its kind and caliber in Atlantic Canada. Since 2008, the event has delivered over 50,000 qualified buyers who have enjoyed the biggest and best names in motosports.
Show Manager Scott Sprague is revved up about the 2012 edition of this event. “Being a part of this huge chain of manufacturer supported shows is phenomenal. For a visitor to be able to see a booth that is the same display at the MMIC-COHV Shows in Toronto, Vancouver or elsewhere right in Moncton, the hub of the Maritimes, is fantastic and convenient for all of Atlantic Canada and beyond,” said Sprague.
The Atlantic Motorcycle and ATV Show is where Atlantic Canada RIDES and BUYS! Visitors will be shopping the show and trying that new ATV or Motorcycle on for size and discussing the purchase with their local dealer plus getting all of those tough questions answered right from manufacturer representatives. Visitors can take home awesome deals on parts & accessories, clothing and apparel and so much more. The event is also the leading venue to meet the organizers of local rallies, motorcycle and ATV clubs, destinations, anything and everything to do with the lifestyle that comes with this pastime.
Visitors can enter to win His and Hers Riding Gear compliments of Speed and Strength Gear and Toys for Big Boys. Simply fill out a ballot and it could be you!
Triumph Motorcycles have come out in a big way this year with several custom show bikes including the Tom Cruise Mi3 Scrambler, the Orange County Choppers Triumph Retro Bonneville Custom and many more. Also Triumph, in partnership with Atlantic Motoplex will be presenting Juno Award Winner, Clayton Bellamy of the Road Hammers. Clayton will appear on stage performing during ladies night and in the Triumph booth alongside THE WILD ONE.’ Sucker Punch Sally builds us a modern day BRANDO WILD CHILD, this Bird will be ridden in the release video of Clayton’s new album. See them both at the show.
This year’s highlights include the Yamaha Riding Academy for kids that will also feature ALL NEW ATV training for youth. ATV Training available upon request. In addition to that there will be Yamaha Scooter School training, especially appealing to the ladies; this will be held on Friday and Saturday evening.
And speaking of the ladies, join us on Saturday night from 5 pm – 9 pm when it’s free admission for ladies night, when a regular admission is purchased. There will be special prizes and giveaways just for women, plus our fashion show at 7 and Ladies Scooter training at 8.
The Women on Wheels Fashion Show will also be on each day so be sure to check out the terrific line up of manufacturers clothing modeled on stage from Yamaha, Honda, Harley Davidson, KTM, Victory, Ducati, Suzuki, Triumph and BMW.
And join world rider, Rene Cormier, as he talks passionately about his moto-adventures through Africa and beyond. Meeting him is an adventure YOU won’t want to miss. Also, visitors can check out the all new show and shine featuring local motorcycles. Proceeds to benefit the Bernice McNaughton Bike Club.
Join special guests from River Glade Speedway, as they celebrate 35 years and showcase some of the hottest bikes from the 70s right there on display including a slide show of racing at the track from past and present. The bikes that will have on display for comparison purposes are a 1977 Cr-125 Honda, a 1987 CR-125 Honda as well as a 1997 CR-125 Honda. There will also be a 1979 Can-Am MX-5 250. These Honda's will illustrate the many changes the bikes have undergone over the years. Although 125's are no longer made for the most part, as the 250 4-stroke took over that class of racing we will most likely have a four stoke on hand as well to show further enhancements. These bikes will show the progression from air cooled to liquid engines, from drum brakes to disc brakes, steel frames to aluminum frames and from four inches of suspension travel to twelve. Also, horse power more than doubled over the years!
Pikes Peak International Hill Climb 2011 -- The Ducati Story
That's right. It's going to be fully paved for 2012. It's crazy dangerous but incredibly spectacular at the same time. There's some great footage, great story telling, and history of the Pike's Peak race in this video by Ducati North America.
Here's the description by Ducati North America. Now - sit back and make sure you have 15 minutes of uninterrupted time and watch this full screen. You don't want to be multi-tasking and miss any of this!
In 2011, four pilots chose the Ducati Multistrada 1200 as their weapon of choice to attack Pikes Peak in the 89th running of "The Race to the Clouds." Two would finish on the podium. Two would not finish... This is their story.
Ducati announces today its return to the Pikes Peak International Hill Climb for the 90th edition of "The Race to the Clouds".
Following two consecutive championship years, returning to defend its 2011 victory, Ducati will again partner with the Spider Grips team to conquer the mountain on the Multistrada 1200 on July 8, 2012.
The 2012 team will see the return of two exceptional riders, both possessing intimate knowledge of this historic race:
- Carlin Dunne: 2011 Rookie of the Year, 2011 1205cc Class Winner with the Multistrada 1200 and 2011 King of the Mountain setting the all-time event motorcycle record.
- Greg Tracy: Pikes Peak six-time winner, 2010 1205cc Class Winner on the Multistrada 1200 and 2008 1205cc Class Winner on the Ducati Hypermotard 1100S .
Ducati invites all adventure seeking race enthusiasts to take part in the 2012 PPIHC effort by joining the team in Colorado this July for a Multistrada gathering, beautiful riding in the Rockies and attending this spectacular race.
Please visit ducatiusa.com for details and join Ducati for the 2012 "All Roads Lead to Pikes Peak" adventure.
Ducati Announces 43 Percent Growth in 2011
Cupertino, Calif. (January 19, 2012) – Ducati North America today announced 2011 motorcycle sales growth of 43 percent compared to 2010 and a record market share in all of its territories: US, Canada and Mexico. This result established North America as Ducati’s number one market for the first time ever.
Ducati Performance line of apparel and accessories also recorded significant growth with a 50 percent annual increase.
Ducati’s growth was fueled by an expanding product line-up, including the award-winning Diavel and Multistrada. Voted “Best Cruiser of 2011” by several motorcycle magazines, the Diavel accomplishes its goal of capturing and attracting new customers to the brand. The Multistrada, voted “Best Open Street Bike” by Cycle World for the second year in a row, continues to prove its adventure touring capabilities with the successful completion of the historical La Carrera Panamericana race in Mexico along with its second win of the Pikes Peak International Hill Climb.
In 2012, Ducati will refocus its efforts in the sportbike category with the first customer deliveries of the brand’s newest flagship Superbike, the Ducati 1199 Panigale and the 848EVO Corse Special Edition. New additions to the Ducati line-up also include the Diavel AMG, the recently announced Diavel Cromo, as well as the highly anticipatedStreetfighter 848.
Ducati North America also announced the launch of a new retail identity initiative aimed at enhancing the Ducati customer experience.
“The introduction of the retail identity program demonstrates Ducati’s commitment to its core brand values, wll, while building a complete and seamless shopping experience for customers,” said Dominique Cheraki, General Manager of Ducati North America. “We are dedicated to a continual investment in the functional and emotional quality of our products, as well as the premium retail experience.”
For more information about Ducati North America and Ducati’s line of performance motorcycles, please visit www.ducatiusa.com or your local Ducati dealer.
BMW K 1600 GT is voted "International Bike Of The Year 2011"
The BMW K 1600 GT has won the vote for the “International Bike Of The Year 2011 (IBOTY)" award. This was announced at a press conference given by the Belgian motorcycle magazine Motor Wereld at the Brussels Motor Show. The award for the K 1600 GT comes from an international jury representing 25 motorcycle magazines.
The K 1600 GT convinced the motorcycle journalists with its unique combination of comfort, performance and use of innovative technologies. The powerful in-line 6-cylinder engine was said to offer power, refinement and lots of fun. The bike's sophisticated technology - in addition to ABS, traction control and navigation system, an adaptive headlight and electronically controlled suspension with various modes increase active riding safety - makes the K 1600 GT an incomparable touring motorcycle. On the road, the outstanding qualities of the K 1600 GT are its agile chassis and unusually light handling. All this gives the rider a unique riding experience, according to the jury, impressing the most demanding touring and sports motorcyclists.
The K 1600 GTL was rated separately and also convinced the jury, finishing fourth, while the S 1000 RR followed it in fifth place alongside the Kawasaki ZX-10R. With three models in the top five places, the BMW Motorrad put in a highly impressive showing overall.
BMW Motorrad also won the highest rating in 2010 with the S 1000 RR.
The following magazines took part in the IBOTY 2011: Australian Motorcycle News (Australia), Auto By (Japan), Autocar India (India), Bike (Scandinavia), Bike (UK), Cycle World (USA), Der Reitwagen (Austria), Inmoto (Italy), KicXstart (Netherlands), Kiwi Rider (New Zealand), La Moto (Spain), Maximoto (France), Moto Kultur Asia (Malaysia and Singapore), Moto (Greece), Moto Journal (Canada), Moto & Loisirs (Belgium), Moto Mag (Israel), Motoraj (Czech Republic), Motoron (Turkey), MotoSi (Slovenia), MotorWereld (Belgium), PS Magazin (Germany), Revista Moto (Mexico), SuperBike (South Africa), Swiat Motocykli (Poland).
The results of the IBOTY 2011
1) BMW K 1600 GT (41 points)
2) Ducati Diavel (32 points)
3) Aprilia Tuono V4 APRC (22 points)
4) BMW K 1600 GTL (18 points)
5) BMW S 1000 RR and Kawasaki ZX 10R (16 points each)
Ducati 1199 Panigale Dyno run
Unfortunately there's no horsepower numbers to accompany it. That information won't likely come out until the bikes launch in February. For now though it's enough just to hear the Panigale at full throttle.
It sounds pretty impressive to say the least and damn it's a fine looking bike too!
Video uploaded to YouTube by HellForLeatherMag
Ducati in the snow
Good thing Valentino and Nicky are fast on the bikes - might not want to rely on their acting!
Slow news day...
$140,000 Ducati lowsided
Ducati special financing for Canada and dedicated Canadian website
Ducati celebrates the launch of a new, dedicated website for the Canadian market with an incredible financing offer! From now through March 1, 2012, Ducati, in partnership with National Bank/Banque Nationale, will feature an introductory finance rate of5.45% on ALL new Ducati models.
Cupertino, Calif. (19 December 2011) – Ducati North America and National Bank/ Banque Nationale are excited to announce the Ducati “Freedom of Choice” event. Ducati, in celebration of its amazing 2012 line-up, including the all new Diavel AMG, Diavel Cromo, 848EVO Corse, Streetfighter 848, and the most anticipated motorcycle of the decade: the 1199 Panigale, as well as the newly formed partnership with National Bank /Banque Nationale, will feature an introductory finance rate of5.45% for 36 months on ALL new Ducati models.
In celebration of this amazing finance offer, Ducati announces the launch of abrand new, dedicated website for Canada. Effective immediately, www.canada.ducati.comwill go live as a dedicated portal for the Canadian market. Now, the Canadian community will have direct access to all Ducati-related content, including the latest information on Ducati news, apparel and motorcycle product.
“Freedom of Choice” is a great opportunity for all enthusiasts that are looking to own an iconic and long-winning Ducati motorcycle. From the unstoppable Multistrada1200 to the category crushing Ducati Diavel, your selection is limited only to the inventory on hand. Don’t miss your opportunity to take advantage of this special offer and ride off on the Ducati of your dreams!
For more information about this amazing opportunity, please visit the new www.canada.ducati.com or your local Ducati dealer.
World Ducati Week 2012 accounced
First organized in 1998, WDW successfully brought together ‘Ducatisti’ from all over the world to celebrate their shared passion for the legendary Italian-made motorcycles. The event has since attracted an ever-increasing attendance of people who enjoy the high-powered fun and community spirit of the iconicbrand, with a record-breaking attendance of 60,000 fans from 5 continents and 28 countries recorded at the last event in 2010.
WDW2012 is sure to follow the tried and tested formula of race track events, shows, top riders, competitions and great music all combined with the incredible atmosphere created by thousands of motorcycles arriving from all around the globe.
As the event’s massive attendance is sure to invade the entire Riviera Romagnola, Ducati’s WDW2012 organization has enjoyed the close cooperation and special partnership of authorities such as the Province of Rimini, Municipality of Misano, Municipality of Cattolica, Municipality of Riccione and the Republic of San Marino. Continued cooperation with the Leardini Group has also underlined the region’s Misano circuit venue as the ‘theatre’ for WDW, an event further supported by APT Emilia Romagna, promoting a region of Italy famously known as ‘Motor Valley’.
Ducati looks forward to seeing you at WDW 2012!
Ducati celebrates the AMA Hall of Fame Induction of two legends: Phil Schilling and Doug Polen
While all five inductees have played important roles in influencing the industry and sport of motorcycling, Ducati pays special tribute to two men who have significantly impacted its company history.
Mr. Schilling, with great enthusiasm, said, “After all these years, there is an exciting energy surrounding Ducati motorcycles that comes from a growing enthusiasm and devotion to the brand. I am happy to have played a small part in Ducati’s history, and to help bring its excellent and innovative engineering tradition to enthusiasts in the United States. I am also extremely gratified that Cycle Magazine is remembered fondly by its readers and staffers. I am proud that Cook and I, with the help of many talented staffers, for two decades, were able to provide a smart, entertaining and literate magazine for a sophisticated motorcycling audience.“
Doug Polen was a dominant national and world champion roadracer in the late 1980s and early 1990s. Included in his impressive winning performances were two World Superbike Championships in 1991 and 1992, and the 1993 AMA Superbike Championship all aboard Ducati Superbikes.
“I would like to thank Ducati for making me feel like family while I raced forthem both in Europe and the United States,” said Polen. “Being inducted into the AMA Hall of Fame is a really great thing, which for me will only get better with time. It puts a stamp of approval on my career and I am very flattered.”
Ducati 1199 Panigale awarded “Most Beautiful Bike of Show”
Designed and built in Borgo Panigale, Bologna, theaward-winning motorcycle combines the most high-tech, most powerful twin-cylinder production engine on the planet with an innovative monocoque chassis concept to deliver an astonishing 195hp from 164kg (361.5lb) of futuristic Italian thoroughbred. The highest production motorcycle power-to-weight andtorque-to-weight ratios in the world are fitting trophies for the incredible results that Ducati have achieved and now set an extreme benchmark for the category.
With the click of a button, Ducati’s Riding Mode concept delivers performance with enhanced rider confidence by combining seven class-leading technologies. The latest-generation sports ABS system, DucatiTraction Control (DTC), Ducati Electronic Suspension (DES), Ducati Quick-Shift (DQS), Ducati’s new race-derived Engine Brake Control (EBC) and Ride-by-Wire (RbW) are now all programmed into seamless, electronic rider assistance. Even the full color Thin Film Transistor (TFT) display changes to suit the rider’s environment.
State-of-the-art from the ground-up and melding latest technologies with exciting new family features, the 1199 Panigale is totally “Ducati” in every respect. Its no-compromise approach to sport design and stylish attention to incredibly fine detail presents authentic Italian performance at its purest. Bred for the track and trained for the road, the new Superbike is a true revolution of the species destined to influence the entire sportbike environment, while further strengthening Ducati’s recent success.
The EICMA show event marked the official introduction of the ground breaking 1199 Panigale, 1199 Panigale S and flagship 1199 Panigale S Tricolore. The “Tricolore” model proudly wears the red, white and green of the Italian flag, underlining the title “Made in Italy” and coinciding with the celebrations of the country’s 150th anniversary of unification. All three models will be available from early 2012.
Ducati unveils 1199 Panigale and MY 12 bikes in Milan
The impressive theatre presentation of Ducati’s 2012 models also gave Gabriele Del Torchio, President of Ducati Motor Holding, the opportunity to announce thepositive business performance of the Bologna-based company. In a market challenged by economy difficulties, Ducati has continued to increase its market share, production volumes and global sales, confirming their solid position and underlining the efficient and well-organized business structure that will now serve the company in the coming years.
“It is the hard work of all the men and women at Ducati that has resulted in the positive results that I present today and it validates the strategy we followed during the period 2007-2011,” said Gabriele Del Torchio during the conference. “Thanks to our focus on product development, increased investment and our work to maintain the desirability of our brand around the world, I take great satisfaction in announcing that 2011 has been the most successful year in the history of Ducati.”
“Sales of approximately 42,000 motorcycles have generated revenues of €480m, a 20% increase over the previous year and just reward for our highly innovative products. It gives us the confidence to believe in the pillars of our strategy and to continue on our ‘mission’ to be specialist leaders of the sportbike segment by further developing innovative and class-leading motorcycles.”
“All of this has enabled us to present the incredible new 1199 Panigale, the newbenchmark in the sportbike arena. Without doubt, this has been the most ambitious project in Ducati’s history and underlines our engineering excellence and ‘product emotion’, an aspect of our brand, which, in such a competitive market place, has become more important than ever. This motorcycle represents pure Italian style, the reference point for performance and a safety-enhanced, confidence-inspiring experience for our customers on road and track.”
“We are particularly proud to have created a special ‘Tricolore’ version of this new motorcycle, in the red, white and green of Italy. What better occasion to celebrate the 150th anniversary of our national flag and underline our role and responsibility as ambassadors of the title ‘made in Italy’, than with a product of such style and technical excellence.” Following Mr.Del Torchio’s announcement, Ducati Motor Holding General Manager, Claudio Domenicali, proceeded to release the details of the 2012 models with particular focus on the 1199 Panigale.
“Throughout our long and successful twin-cylinder history of racing, Ducati has never built a sportbike as advanced as the 1199 Panigale,” said Claudio Domenicali during hispresentation. “We are moving into a new generation with a ‘revolution’ of the species that establishes new limits for the category. Its Desmodromic heart, the new Superquadro engine, is the most powerful twin-cylinder ever produced and represents the base of a new concept of frame and engine integration. This concept enables the 1199 Panigale a dry weight of just 164kg and gives it ariding sensation that is closer than ever to a full race bike. With revisedergonomics, full Ride-by-Wire engine management and enhanced systems of ABS and traction control, we have controlled the beast within the 1199 Panigale so that the full emotion of this motorcycle can be enjoyed easily and safely.”
Indeed, the 2012 DucatiSuperbike family marks the official introduction of the groundbreaking 1199Panigale, 1199 Panigale S and flagship 1199 Panigale S Tricolore and opens a new chapter in the company’s iconic Superbike history. Available early in 2012, Ducati’s new generation Superbike, goes beyond the barriers of motorcycle design and engineering to set the most extreme benchmark ever and the direction for future sport bikes. Developed in the red-hot environment of racing and designed to raise the performance bar to its highest, the 1199 Panigale uses innovative Ducati Corse-derived solutions to make World Championship level technology available to everyone.
The most high tech, most powerful twin-cylinder production engine on the planet is now anintegral part of an innovative monocoque chassis that combine to deliver anastonishing 195hp from 164kg (361.5lb) of futuristic Italian thoroughbred. The highest production motorcycle power-to-weight and torque-to-weight ratios in the world are fitting trophies for the incredible results that Ducati have achieved. Bred for the track and trained for the road, priced at $19,995(CDN) for the standard version, $24,495(CDN) for the “S” version, $25,495(CDN) for “S” version with ABS and $29,995(CDN) for the Italian heritage-inspired Tricolore version, the new 1199 Panigale is a true revolution of the species destined to influence the entire sportbike environment.
With the click of a button, Ducati’s Riding Mode concept delivers performance with enhanced rider confidence by combining seven class-leading technologies. The latest-generation sports ABS system, Ducati Traction Control (DTC), Ducati Electronic Suspension (DES), Ducati Quick-Shift (DQS), Ducati’s new race-derived Engine Brake Control (EBC) and Ride-by-Wire (RbW) are now all programmed into seamless, electronic rider assistance. Even the full color Thin Film Transistor (TFT) display changes to suit the rider’s environment.
State-of-the-art from the ground up and melding latest technologies with exciting new familyfeatures, the 1199 Panigale is totally “Ducati” in every respect. Its no-compromise approach to sport design and stylish attention to incredibly fine detail presents authentic Italian performance at its purist. The highly successful 848EVO and new for 2012, 848EVO Corse Special Edition with enhanced electronics, suspension and stunning Ducati Corse livery, complete an incredible 2012 Ducati Superbike range.
2012 sees the excellent new Streetfighter 848 take its place alongside the awesome firepower of the Streetfighter S to broaden the stylish and exciting, high-performance naked family. The new 848 fighter is dressed in red with a red frame for Ducati traditionalists, while yellow makes a comeback and the stunning dark stealth scheme underlines the Streetfighter’s aggressive image. The Streetfighter S comes to the fight in Ducati red and the brand new for 2012 “race titanium matte”, both schemes with red frames and black wheels.
The innovative Ducati Diavel introduces a new Cromo model for 2012, in addition to the Diavel AMG Special Edition, recently unveiled at the Frankfurt Motor Show. First introduced to an excited public at the 2010 Milan International Motorcycle Show, the Ducati Diavel went on to amaze motorcyclists the world over, collecting awards along the way and becoming one of Ducati’s top selling models. For 2012, the groundbreaking Ducati is available in four exciting versions. The standard Diavel, and theDiavel Carbon - with a character-forming mix of aesthetic and performance components - now stand alongside the brand new and stunning Diavel Cromo and the exclusive Diavel AMG Special Edition.
The press conference for Ducati’s 2012 model range also presented an opportunity for the company to celebrate the winning of the Riders’ and Manufacturer’s titles in the 2011 World Superbike Championship with Carlos Checa and Riders’ and Manufacturers’ titles in the 2011 Superstock 1000 FIM Cup with Davide Giugliano. Both riders rode Team Althea Racing Ducati 1198s to their respective victories and both bikes will be proudly shown on the Ducati stand at EICMA2011. The entire 2012 Ducati motorcycle range in addition to new accessory and apparel collections will be on show at EICMA 2011 in Milan on stand G64 of hall 18 from 10-13 November.
Ducati Multistrada vs. Cars
Ducati reveal additional 2012 model details
2012 Ducati 1199 Panigale “Superquadro” power house
Ducati’s latest engine, the Superquadro, goes beyond the barriers of engineering to enable the introduction of a futuristic Superbike today. Its no-compromise approach to design, combined with Ducati’s Italian innovation has now set the most extreme benchmark ever and stands as the latest milestone in Ducati’s long and iconic history of Superbike engines.
Ducati engineers were given a near impossible design brief to create the new generation Superbike engine for the Ducati 1199 Panigale. Increase power, torque and user-friendliness and reduce overall vehicle weight and scheduled maintenance costs seemed impossible tasks, but given a “blank canvas” to create the new power-plant and encouraged to think outside-of-the-box to achieve the unachievable, engineers have finally hit the mark.
Ducati - World Superbike Championship Success!
With victory in Race 1 of the French round of the World Superbike Championship at Magny-Cours, Carlos Checa celebrated his first World Championship title and brought Ducati's list of Riders' titles to an incredible 14. Completing the historic day for Ducati, the Italian brand also secured their 17th Manufacturers' World Superbike Championship in addition to the Superstock 1000 FIM Cup Rider's and Manufacturers' titles.
Spaniard, Carlos Checa, secured his title aboard the Team Althea Racing Ducati 1198 at the penultimate round of the 2011 World Superbike season, his convincing and championship-winning victory in Race 1 being followed by an equally spectacular win in Race 2. His world-beating form this year has produced 6 pole positions, 14 race wins and 20 podium places and he now moves on to the final race of the year in Portimao, Portugal on 16 October with 107 points advantage in the standings and the title won.
Meanwhile, in the Superstock 1000 FIM Cup, talented 22-year-old Italian rider, Davide Giugliano, rode to an safe 5th to clinch his title. The promising rider took his Team Althea Racing Ducati 1198 to a total of 4 race wins in 2011, fighting a close race to the title with today's race winner, Danilo Petrucci, also competing onboard a Ducati 1198. Ducati's victory in the highly competitive category further highlights the Italian manufacturer's no-compromise approach to its road-going Superbike models and underlines the value of the torque-rich L-Twin configuration that Ducati have remained loyal to.
Having written his name into the history of World Superbike, Checa also reconfirms the competiveness of the L-Twin Ducati 1198 by taking the model to World Superbike title number 2. The victory enables the Borgo Panigale-based factory in Bologna to celebrate their 17th Manufacturers' title, underlining the continued passion they have for the production-based World Superbike series.
Starting Sunday's race from the front of the grid, Carlos Checa needed only to extend his championship lead by 3 points to mathematically secure the title, but soon controlled the race from the front, took the win by 2.2 seconds and won his World Championship in style. With the pressure off for Race 2, Checa maintained his cool, staying with leaders in the early part of the race before stretching a 1.2 second lead and winning the double.
"I'm so happy to win my first world title and so happy that I did it aboard a Ducati," said Carlos Checa as the newly crowned 2011 World Superbike Champion. "My sincere thanks go to Team Althea Racing and everyone at Ducati who has worked hard to help me get these results. Together we've done a great job this year, immediately starting the season well against fast riders on very competitive bikes. From mid-season we started to think about the title, but when the pressure increased we never lost our concentration and now we're here. It's a great feeling! We're still looking forward, though, and now we're concentrating on a big finish to the season at the final race in Portimao."
President and CEO of Ducati Motor Holding, Gabriele Del Torchio, said: "I am very happy for the Riders' title and extremely proud of the Manufacturers' title. This significant achievement has now proved for the 17th time, Ducati's supremacy in the production-based series and confirmed the success of the 1198, not only on the track, but also commercially and as an example of our Italian design and creativity. Carlos has been fantastic. He is an exceptional rider, always professional and always a true "Ducatista" by displaying the same determination and spirit as our company and our motorcycles. Thanks again Carlos and particular thanks to everyone at Team Althea Racing and Ducati Corse and all the staff at Ducati who have contributed to this fantastic result. Winning the Riders' and Manufacturers' titles also in Superstock today have truly made this a fantastic Sunday and a memorable event that is very important for our company and our twin-cylinder heritage."
"A big thank you to Carlos who sincerely deserves this victory, both as a rider and as a person," said Filippo Preziosi, Ducati Corse General Director. "A big thanks also to Team Althea principle, Genesio Bevilaqua, for the passion with which he entered this adventure with us, for believing in Carlos and believing in Ducati. Thanks also to everyone in Ducati Corse working on the Superbike project, Ernesto Marinelli, Marco Lozej and the whole development team for the professionalism and passion needed to win this new world title. Our achievements today are even more enhanced by the victories also in Superstock, making this a day that will live forever in our list of achievements and one that we'll always remember."
SBK - Results: Race 1
1. Carlos Checa (Ducati) 2. Melandri (Yamaha) 3. Haslam (BMW) 4. Camier (Aprilia) 5. Laverty (Yamaha) 6. Guintoli (Ducati) 7. Haga (Aprilia) 8. Lascorz (Kawasaki) 9.Corser (BMW) 10.Sykes (Kawasaki).
SBK - Results: Race 2
1. Carlos Checa (Ducati) 2. Melandri (Yamaha) 3. Laverty (Yamaha) 4. Haslam (BMW) 5. Guintoli (Ducati) 6. Camier (Aprilia) 7. Lascorz (Kawasaki) 8. Badovini (BMW) 9.Corser (BMW) 10.Haga (Aprilia).
SBK Standings: Riders'
1. Carlos Checa (467) 2. Melandri (360) 3. Laverty (283) 4. Biaggi (281) 5. Haslam (216) 6. Camier (194) 7. Guintoli (179) 8. Haga (170) 9.Badovini (155) 10.Fabrizio (145).
SBK - Standings: Manufacturers'
1. Ducati (491) 2. Yamaha (415) 3. Aprilia (399) 4. BMW (261) 5. Kawasaki (209) 6. Honda (162)
7. Suzuki (162)
STK Standings: Riders'
1. Giugliano (171) 2.Petrucci (144) 3. Zanetti (137) 4.Barrier (112) 5. Canepa (109) 6. Baroni (70) 7. Antonelli (67) 8. Reiterberger (64) 9. Massei (61) 10. Morais (49)
STK - Standings: Manufacturers'
1. Ducati (215) 2. BMW (173) 3. Kawasaki (83) 4. Honda (75) Yamaha (16)
Ducati announces 1199 Panigale Superbike
Ducati Multistrada "Adventure Event"
Cupertino, Calif. (September 20, 2011) - Coming off of an incredible record setting victory at Pikes Peak and just voted “Best Open Streetbike” by Cycle World Magazine for the second year in a row, the Multistrada 1200 has proven to be the most versatile Ducati ever made.
With outstanding inventory selection in Canada, now is the time start your next adventure with a Ducati Multistrada 1200.
For a limited time, Ducati will be including a set of Ducati Performance Panniers with the purchase of any new 2010 Multistrada 1200 and 1200 S Sport model or a Ducati Performance Rear Top Case with the purchase of any new 2010 Multistrada 1200 S Touring model – the perfect accessories for your next touring adventure!
For additional information on this amazing opportunity, please visit www.ducatiusa.com, or your local Ducati dealer.
New Ducati 848 Streetfighter
Better buy some track days if you're getting this bike because it's going to hard to keep this bike under the speed limits on the road. Not sure how this styling is going to hold up long term but it definitely could be described as minimalist and angular. Looks a little like an insect to me. A very angry insect!
Ducati confirms their 2012 Streetfighter 848 with the first officially released images of the brand new model set to add everyday accessibility to the Italian manufacturer’s famous naked sport bike family.
Combining a new and brilliantly engineered 848 Testastretta 11° engine with the enhanced geometry of a chassis that provides confidence-inspiring agility, the Streetfighter 848 has enriched its user-friendliness with a smooth and flexible power delivery, revised ergonomics and Ducati Traction Control.
The Ducati Streetfighter scored a round one knock-out when it entered the ring for the first time at the Milan show back in November 2008, winning the ‘Most Beautiful Bike’ award and raising the bar for extreme naked bikes. Its asphalt-ripping reputation became the desire of sport naked connoisseurs throughout the world and the Streetfighter 848 will now widen that appeal even further with enhanced usability.
Available in North America from January 2012 onwards, the new fighter is dressed in red for Ducati traditionalists, while yellow makes a return for mid-range purists and “dark stealth” provides a matte-black reminder of the Streetfighter’s aggressive image.
Ducati Diavel AMG Special Edition to be shown at Frankfurt Motor Show
Based upon the Diavel Carbon, the Diavel AMG Special Edition features AMG’s signature 5-spoke wheel styling, carbon fibre lateral radiator grills with aluminium trim, AMG-style sport exhaust system with engraved end-caps and AMG-style horizontally ribbed seat upholstered in Alcantara®. The model’s incredible attention to performance detail also ensures that every engine has its Desmodromic cam-timing set by hand and authenticated with the name of the engine technician engraved on the left-side engine casing. Further underlining the model’s exclusivity, each motorcycle will have a numbered plaque on the fuel tank.
Ducati IPO in the works?
If the IPO were to happen, it's said that early 2012 would be the target time frame.
It won't be Ducati's first experiment as a publically offered company - Ducati was a public company in 1999 but it ended up being short lived. Investindustrial bought out previous owner in 2006. A return to profitability of Ducati in 2008 seemed closely timed with a return to Italian ownership.
Ducati has been on a bit of a positive trend the past few years - will taking the company public see a continuation or acceleration of that upward trend?
Carlos Checa taks Ducati's 300th World Superbike Race Victory
Ducati Island Laguna Seca 2011 Pre-race Video
There's actually quite a bit of interesting information packed in there too. Video runs 14 min
Ducati reports outstanding results and exceptional growth for the first half of 2011
2011 sales have been exceptional in the US, Canadian and Mexican markets; with total North American growth surpassing the 60% mark in the first half of the year. Over 5200 bikes were registered in the first two quarters, and Ducati plans to continue posting strong sales figures as the year continues.
This year’s sales growth has been realized across the entire model lineup, with several particular models proving to be an outstanding success. The game-changing Multistrada 1200 continues its strong sales momentum, soon to be joined by the new Multistrada 1200 S Pikes Peak Special Edition. The newly-released Diavel has also proven a strong seller, joining the 848EVO Superbike and Monster 796 as top sellers in Ducati’s lineup.
‘We are very satisfied with our half year results, which are an exceptional growth over 2010,” said Cristiano Silei, CEO of Ducati North America. “We are extremely excited about our potential for the rest of 2011 with the Monster 1100EVO joining our formidable product line-up as summer hits full swing. In light of this continued success we will be strengthening our organization for the 2012 model year.”
What does a Ducati have in common with eye masks, neck pillows, and magazines?
Ducati takes off with new shop at Fiumicino Airport, Rome
Ducati passion is cleared for take-off at Terminal 3 of Fiumicino airport, Rome as the latest Ducati shop officially opens its doors to the travelling public. As an addition to the existing shop at Bologna airport, the new opening marks the beginning of a partnership between Ducati and airport retail specialist Meridian Duty Free. It also represents a key step in Ducati’s sales strategy as this latest opening is the “pilot project” for a new retail program that both companies aim to extend to other European and non-European airports.
"I’ve always seen Ducati as an expression of creativity, innovation and technology,” said Marco Passoni, CEO of Meridian Duty Free. “Without doubt, it is a prime example of classic Italian excellence. I’m proud and excited to have combined the huge potential of the Ducati brand with our own experience in this sector’s new airport format and I’m convinced that the opening of this first shop at Fiumicino’s International Leonardo da Vinci airport is just the first chapter of another long Ducati success story."
“The decision to open an airport retail format stems from the growing interest in the Ducati brand and the entire product range associated with it,” said Lucio Attina, Director of Ducati Apparel & Brand Development. “For years, Ducati has been a committed global ambassador of the “made in Italy” concept of premium quality and so the decision to open this first shop in Italy’s capital was inevitable. We feel sure this opening will be followed by many others, enabling us to offer the fast-growing community of Ducati fans and enthusiasts the chance to purchase apparel and other products. To ensure our customers enjoy a unique experience we’ve put our trust in a truly professional travel retail specialist, Meridian Duty Free.”
The official opening was attended by representatives of Ducati and Meridian Duty Free as well as Aviation Manager, Elio Pistola, and Sales Manager, Dr. Marco Treggiari of Aeroporti Di Roma in addition to official representatives of Customs and Police.
This latest shop will be an outlet for products from the Ducati apparel collection and also those of numerous partners, such as Oakley and Puma, whose brands are already associated with the Italian motorcycle manufacturer. In celebration of the shop’s opening, Ducati fans were treated to an appearance of Valentino Rossi’s Desmosedici GP11 MotoGP bike, a display that attracted huge crowds of curious airport visitors.
Ducati Wins Pikes Peak International Hill Climb - on showroom demo bike!
The Multistrada 1200’s race win comes on the eve of the Multistrada 1200 S Pikes Peak Special Edition in the US, a striking version of the Multistrada 1200 S painted and accessorized to match the Spider Grips team bikes competing in the Pikes Peak International Hill Climb.
Ducati is quite proud of its rider’s successes, and hopes to return to the mountain with the Multistrada 1200 for future title defense. For more information about The Ducati Multistrada 1200 S Pikes Peak Special Edition and Carlin Dunne’s victory in the Pikes Peak International Hill Climb, please visit www.ducatiusa.com.
Ducati UK takes part in road safety film
Ducati North America Launches Mobile Apps for the Ducati Community Website
The two mobile apps for the DucatiCommunity.com site are available now for free download. These new apps enable Ducati Community members to post directly to the site from their garage, a MotoGP race, or a Sunday morning ride using their iPhone and Android enabled devices.
“Mobile applications were a key component of the Ducati Community strategy from day one,” said Arrick Maurice; leader of the Ducati Community project. “Now that they are available, community members can unlock the true potential of the site.”
The Ducati Community Apps are available for iPhone at the iTunes store, and Android at the Android Marketplace. To learn more about the Ducati community please visit www.ducaticommunity.com
World's "only" woman Ducati - Master Technician
She started working in the Service department at Ducati of Miami,
Special invitation to Ducati owners
You can join the Spider Grips Ducati Team for the 2011 "Race to the Clouds" The first Ducati owners gathering to the Pikes Peak International Hill Climb. All Ducatisti, and especially Multistrada owners, are invited to come and support the Spider Grips Ducati Team while they defend the 2010 Class Title and their attack for top time up the mountain on June 26, 2011.
The Multistrada 1200 triumphed in the 2010 Pikes Peak International Hill Climb, an extreme against-the-clock dash up the steep slopes of the Rocky Mountains that starts at an altitude of 9,390 feet and winds its way skywards to the finish line at a height of 14,110 feet. In 2011, Ducati invite all Ducatisti to join them for this epic race and support Greg Tracy and Alexander Smith for the Race to the Clouds!
Ducati Owners Pikes Peak Ticket Package
(1) Ducati Welcome Package, to be redeemed at the Ducati Hotel: Colorado Springs Marriott
(1) VIP Pass for Penrose House Reception on Thursday, June 23, from 5pm to 7pm
(1) VIP Ducati Parking Pass for Ducati Alley at Fan Fest, Friday, June 24, from 5pm to 10pm (Ducati Motorcycles Only)
(1) VIP Pass for Ducati MotoGP Breakfast Viewing Party (Assen, NE) at the Ducati Hotel, Saturday, June 25, 2011 at 7am
(1) VIP Pass for Ducati exclusive ride up to the mountain with Spider Grips Ducati Team on Saturday, June 25, 11am (Ducati Motorcycles Only)
(1) VIP admission to the Pikes Peak International Hill Climb (Start Line Area Only), Sunday, June 26
(1) Race Day VIP Hospitality Tent Access - Includes Breakfast and Lunch on Sunday, June 26
Ducati Owners Pikes Peak Ticket Packages available now through June 17, 2011.
Click HERE to reserve your 2011 Ducati Owners Pikes Peak Ticket Package
Ducati Diavel - it will be televised.
Shot in Cape Town, South Africa "the aim of the Diavel commercial was to communicate the idea of authentic sensations expressed by real-life faces in everyday situations, all in just a few seconds."
I don't know about all that but if you're a Ducati fan you might want to check it out:
2011 Ducati Demo Rides - Atlantic MotoPlex (NB)
The folks at Atlantic Motoplex have let us know that they're having a Demo Day event this May 6th, and 7th so sign up fast!
Here's the details:
The 2011 Ducati Demo Rides at Atlantic Motoplex will be held on May 6th and 7th. As always, space is limited, and the interest in Ducati this year has been over whelming.
To secure you demo ride please contact Atlantic Motorsport so that I can schedule a day, time and model that you are most interested in. The rides begin at 9am and leave at the top of each hour with the last ride leaving at 4pm, both Friday and Saturday. You should be here at least a half hour before your ride is scheduled to leave.
Ducati's in the movies
What movies prominently feature Ducati motorcycles?
The Matrix Reloaded - Trinity rides a Ducati 996 through heavy traffic to evade some nasty ghost twins.
Yes Man - Jim Carrey used a Ducati Hypermotard
Cat Woman - Okay, so not many people saw this one but Halle Barry rides a Ducati Monster in it.
Terminator Salvation - Ducati Hypermotards were used as inspiration for the Moto-Terminators
I'm sure there's more - that's just a few I can think of. Maybe you can think of some other movies featuring Ducati's?
Ducati North America reports 68% retail sales growth for Q1 2011
Ducati extends lead in World Superbike Championship
Ducati unveils the Multistrada 1200 S Pikes Peak Special Edition
Winning the highly challenging and multi-surface Pikes Peak race- that climbs a mountain track through 4,300 feet of altitude change- further underlines the exceptional all-terrain versatility of the Ducati Multistrada. The race demonstrated how its four different riding modes can immediately adapt the motorcycle to any environment. The Sport, Touring, Urban and Enduro riding modes are selected by the simple click of a button; instantly transforming the Multistrada’s suspension, power output and traction control settings electronically- a feature that Greg Tracy will use again in 2011.
In conjunction with the launch of this striking new model, Ducati is excited to announce its entry in the 2011 Pikes Peak International Hill Climb, featuring last year’s winning line up of Greg Tracy and Alexander Smith. Preparations have already begun for the defense of the title, and Ducati will be fighting for top time up the mountain come June. In addition to racing the event, Ducati will be organizing a Multistrada owner tour to the race; dubbed “All Roads Lead To Pikes Peak.” The event will be the first official Multistrada owner’s gathering, and details will be on the www.ducatiusa.com website shortly.
The Pikes Peak International Hill Climb, or “Race to the Clouds”, is situated in a range of the Rocky Mountains, 10 miles west of Colorado Springs and races 12.42 miles from a start line altitude of 9,390 feet to a finish line at 14,110 feet. First held in 1916, the event is now on the international calendar of the FIA in addition to holding seven motorcycle categories from 250-1200cc.
The early arrival model year 2012 Multistrada 1200 S Pikes Peak Special Edition will be available from June 2011 onwards, with an MSRP of $22,995CDN.
Ducati launches official Ducati Corse iPhone App
- News, events and facts from the Ducati MotoGP Team pit garage.
- Ducati rider profiles and Desmosedici GP11 data.
- Extensive image gallery with many photos to download and share.
- MotoGP championship calendar and constantly updated results and standings.
- Tons of additional content from the world of Ducati.
This Ducati is really good in wet weather.
Special offers from Ducati in Canada
From February 1st through March 31st, Ducati celebrates the approaching spring by launching some Special Offers that provide customers with up to $1200 worth of Ducati Performance credit with the purchase of any 2010 Hypermotard 796, Streetfighter or Streetfighter S at your participating Ducati dealership.
With an in-store credit to buy anything from an exhaust to a riding jacket; the timing is perfect to prepare for the spring season with a new Ducati.
This opportunity is only available for a limited time. Interested customers are welcome to visit Ducati's website or local Ducati dealer for further details.
Ducati Official Art presents "Desmo" a photographic art collection by Elizabeth Raab
It's not entirely safe for work (hey, it's Art!) but do check out the links within this post.
An exploration of the aesthetical relationship between the female body and the mechanical body of iconic Ducati bikes.
Perfect organisms which become the extension of one another. A fine art edition available exclusively on: www.ducatiart.com.
About the collection
The “Desmo” collection presents sixteen unique photographs in which the artist has approached and juxtaposed the abstract qualities of the organic and mechanical forms, highlighting both the complexity in design and the emotion of iconic Ducati motorcycles.
The shots explore the multiple relationships between the designed and the natural.
The lines of the mechanical body reflecting the lines of the organic form it was designed after. The unique color palette of the motorcycle extends from the framework to the features of the model. The model is in an extension of the bike herself.
About the artist
Her work has been featured in exhibitions and many areas of publication in the US and Italy. Features include a range from the Seattle Art Museum, published works of David Lynch, to Joseph Kosuth’s “Perloined.”
She has recently been most noted for her work in conjunction with Ducati motorcycles and now resides in Brooklyn, New York with her husband and their two children.
The artworks from the “Desmo” Collection are reproduced exclusively in numbered editions. Each artwork is accompanied by a certificate of authenticity and limited edition, guaranteeing its collector value.
They are available exclusively on www.ducatiart.com.
About the Ducati Official Fine Art Collection
The legend of Ducati formulated through the language of graphic art and art photography.
Ducati bike design, technology and message become authentic art to design the life and working spaces of Ducatisti, bike enthusiasts and art collectors.
Ducati artworks are authentic originals reproduced as museum quality fine art giclée prints. The works are by upcoming and established international artists, illustrators and photographers, passionate about bikes and mechanical design products.
The Ducati Official Fine Art Collection unites Ducati aficionados, bike enthusiasts and artists to give motorcycle design a new form of expression.
Ducati and Cultwork
The Ducati Official Fine Art Collection is an artistic venture between Ducati and Cultwork. Cultwork is a unique lifestyle fine art brand and publisher of fine art print editions in collaboration with iconic brands.
Ducati recall - Multistrada 1200
On certain motorcycles, the engine could stall while downshifting or maneuvering with the clutch disengaged and the engine at idle. Lost propulsion (engine stalling), in conjunction with traffic and road conditions, and rider's reactions, could increase the risk of a crash causing property damage and/or personal injury.
Ducati 'very' satisfied with company sales in 2010
The company announced retail sales growth of eight percent in the third quarter and nine percent in the fourth quarter of 2010, defying the trend of an industry that declined 15 percent and 14 percent in each respective quarter. Ducati closed the year with record market share in North America due to a combination of innovative new product, dealer network support and dynamic marketing programs.
‘We are very satisfied with Q3 and Q4 results, with a solid growth from 2009 and a record market share. These achievements mark the turning point for Ducati in North America,” said Cristiano Silei, CEO of Ducati North America. “We are extremely excited about our potential for 2011 with the arrival of the Diavel complimenting our outstanding product line-up and our marketing and dealer support programs coming into full fruition.”
Ducati puts out a book "1098/1198: The Superbike redefined"
It includes interviews conducted by the author Marc Cook and editor David Bull, designer, engineer and manager, the book pays tribute to the excellence of Ducati technology as well as all the intelligence, humor, passion and dedication of those who helped conceive these amazing bikes.
A unique volume, complete with rich photographs illustrating in detail all the steps that lead to the creation of the most powerful and charismatic Ducati Superbike.
Details: Hardcover, 9" x 11", 176 pages, and beautifully presented with 267 color photographs and 39 illustrations.
Want to buy it? More details are available HERE.
Ducati supports 2011 848 EVO Club Racing
Ducati North America is excited to announce the new 848EVO Club Racing program, designed to support enthusiast club racers competing with the 848EVO Superbike in the 2011 season.
The 848EVO Club Racing program marks Ducati’s return to supporting its most dedicated club racers. This will be done via a program that includes contingency as well as special pricing in the areas of bike purchase and a dedicated race kit.
The program will support select riders committed to racing an entire season in any one of the following club race series: CCS, CMRA, CRA, USBA, WSMC, MRA, OMRRA, WMRRA and AFM. Interested riders must submit a race resume to Ducati via their local dealer by November 30th. Ducati will then select up to fifteen riders based on their racing history, plans for 2011, and dedication to the brand.
Ducati will inform the chosen riders by December 15th, at which point they will be eligible to purchase the 848EVO and accessories at an exclusive price. The selected riders will receive the following benefits in exchange for race reports following each round:
· A special Ducati Performance “race kit” for $2,500. The kit consists of critical items which are approved for racing in all the eligible series: a Full Termignoni exhaust system with air filter and ECU, an adjustable rear ride height linkage, and a racing slipper clutch. This kit is mandatory for participation in the program.
Create a Ducati "Season's Greetings" Card - win cash
Nicky Haden - Diavel burnout
Ducati and AMG team up for high performance partnership
"We are especially proud to have AMG as one of our sponsors for the Ducati MotoGP Team. I am also very pleased that our joint marketing activities are well under way. In AMG we have found a partner who perfectly reflects our brand values of high performance, motorsport, excitement and our sense of unmistakable style and design," said Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A
"I am very pleased that we are able to announce our strategic cooperation with Ducati today. AMG and Ducati ideally complement each other, as both companies share the same values: racing as the driving passion, and high performance plus exclusivity as the central brand messages of both AMG and Ducati. This long-term cooperation will help us to jointly access new customer groups," said Ola Källenius, CEO of Mercedes-AMG GmbH.
The first visible results of the cooperation between Ducati and AMG will be joint marketing and sponsoring activities. AMG will support the Ducati MotoGP Team as the Official Car Partner from 2011, for example. During selected AMG events, participants will be able to test ride Ducati motorcycles, and Ducati customers will similarly have the opportunity to familiarise themselves with the latest AMG high-performance cars at events
Joint events are planned for the members of the AMG Private Lounge, in which more than 13,000 AMG customers worldwide are registered. The partners are currently examining the further activities and strategic steps they might undertake together in the near future.
Ducati and AMG: racing, high performance, exclusivity
Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Their motorcycles are characterised by “Desmodromic” performance engines, innovative design and avant-garde technology. Covering several market segments, Ducati's range of motorcycles are divided into model families which include: Desmosedici RR, Hypermotard, Monster, Multistrada, Streetfighter, Superbike and the brand new Diavel. These authentic icons of “made in Italy” are sold in over 80 countries around the world, with concentration on the European, North-American and Japanese markets. Ducati is currently involved in both the World Superbike Championship and, with an official team, the World MotoGP Championship. In Superbike Ducati has won 16 of the last 20 Manufacturers' titles as well as 13 Riders' titles. Ducati have participated in MotoGP since 2003, and took both the Manufacturers' and Riders' titles in 2007.
AMG was founded in 1967, and is seen as a pioneer in motorsports and performance enhancement. In the following years AMG developed from a two-man operation to a company of worldwide renown. Numerous racing victories, technological tours de force born of the racetrack, unique high-performance cars and an unmistakable brand experience such as e.g. the AMG Driving Academy have come together to form a decidedly exclusive brand image. Founded in 1999, Mercedes-AMG GmbH is an autonomous vehicle manufacturer. As a wholly-owned subsidiary of Daimler AG, AMG is responsible for all development processes relating to the chassis, engine, suspension, brakes, electronics, aerodynamics, interior and design, right up to final approval of the complete AMG car. Mercedes-AMG GmbH also manages all marketing and sales related aspects in its own right.
Multistrada called for holy duty
The two 1200cc Ducati Multistrada motorcycles, finished in the special livery of the Pontifical State, were delivered directly to the Pope's summer residence in Castel Gandolfo, Rome on 15 September.
This will be the first time in history that the Vatican Gendarmerie Corp will use motorcycles in their delicate security tasks.
2011 Ducati Diavel - a lightweight power cruiser
Here's the Press Release and specs:
Ducati Diavel: The new shape of power and style
The innovative new Ducati Diavel combines decades of twin-cylinder heritage and Italian style with a bold, world-beating technical confidence strong enough to extend the boundaries of motorcycle design.
Custom shop beauty, state-of-the-art technology, innovative design and extraordinary riding pleasure are masterfully blended into the Diavel, a motorcycle destined to shape the future, a motorcycle built by people who have earned the right to change the rules.
Built to have a commanding presence, though lightweight and agile like all Ducatis, the Diavel takes the man-motorcycle relationship to the next level in absolute comfort. For connoisseurs of technology, ABS, Ducati Traction Control and Ducati Riding Modes deliver a confidence-inspiring sophistication while stunning looks, 162hp and 207kg (456lb) of authentic Ducati performance drives a comfortable sport lifestyle that could only be dreamt of before.
Merging the worlds of power and style has never been achieved with such convincing precision. A specially engineered 240 section rear tyre combined with famous Ducati chassis technology serves up mind-blowing handling and lean angles which defy the laws of physics, whether carving through curves on your favourite road or just riding out for a night on the town.
The latest ground-breaking Ducati is available in two versions: The brand new Diavel and the flagship Diavel Carbon with a character-forming mix of aesthetic and performance components from carbon fibre bodywork to forged and specially machined Marchesini wheels.
Ducati Diavel - Teaser photo... if you haven't seen it already.
Ducati 2011 Superbike models - Canadian pricing
Some cool stuff from Intermot
Aprilia Dorsoduro 1200
Ducati 1198 SP:
Double podium for Haga at Imola today
A great day for Ducati that dominated Race 1, with Noriyuki accompanied on the podium by a faultless Carlos Checa and a “reborn” Lorenzo Lanzi, before securing the top two spots in Race 2 with Checa, who scores his first double win with his 1198, and a competitive and determined Haga.
Race 1: Noriyuki made up a lot of ground off the line, in ninth after the first lap. A drop in the performance of some of the frontrunners, in the second half of the race, allowed the Japanese rider to catch first Tom Sykes and then Jakub Smrz, putting him fourth. On the final lap Noriyuki moved into third position and secured a podium spot when Leon Haslam ran off track while trying to get past Checa. Michel Fabrizio, having lost a couple of positions at the start, had difficulty with the rear of the bike, that moved around excessively. He continued to make progress throughout the 21-lap race however, to close in seventh position.
Race 2: on a warmer track, Noriyuki was again able to make rapid progress, making up eleven places in nine laps. The Japanese rider never gave up, passing Max BIaggi, Tom Sykes before going after Carlos Checa who had already built up a significant advantage. Haga did all he could but the Spanish rider only increased his pace, to take his first double win on board the 1198. Michel, having made a better start than in Race 1, did well in the initial stages and was fifth by the seventh lap. The smoke generated when Leon Haslam suffered a technical problem just in front of Michel, caused the latter to run off track and lose three positions. Although the Roman rider quickly made those places back up, he unfortunately found neutral through the Acque Minerali which caused him to run wide and lose the front, putting an end to his race.
The points gained by Ducati today project the Borgo-Panigale based manufacturer into second position in the manufacturers championship. Noriyuki remains sixth in the riders classification, one point behind Cal Crutchlow, while Michel Fabrizio goes up to ninth.
Noriyuki Haga (Race 1 – 3rd , Race 2 – 2nd)
“It wasn’t easy and I’m really happy to have reached the podium twice, even if I couldn’t win today. At this track the first corner is particularly narrow and that can make the first lap pretty dangerous but I got through it and made up some positions there, and then found a good rhythm in both races which meant I could start to catch up, finally reaching third, and then second. Of course it would have been even better to win but I would have needed a few more laps in order to do that. My congratulations go to Carlos, Lorenzo and Cal as they all rode extremely well, especially Carlos. A Ducati 1,2,3 and then a 1,2 ¬- I'd say we can all be happy with that.”
Michel Fabrizio (Race 1 – 7th , Race 2 - DNF)
“Of course I wanted to do better on Ducati’s home track. In race 1 I was able to make up some places but the feeling I had with the bike got gradually worse and I didn’t have the necessary pace in the second half of the race. In race 2 I was confident and had good feeling but when Haslam had that problem, I also ran off track, losing ground. An error on the 14th lap caused me to crash and unfortunately I was unable to get back on.”
RESULTS: Race 1 – 1. Checa (Ducati); 2. Lanzi (Ducati); 3. Haga (Ducati Xerox). Race 2 - 1. Checa (Ducati); 2. Haga (Ducati Xerox); 3. Crutchlow (Yamaha)
CLASSIFICATION: Riders – 1. Biaggi (Aprilia) 413; 2. Haslam (Suzuki) 350; 3. Rea (Honda) 288; 4. Checa (Ducati) 274; 5. Crutchlow (Yamaha) 239; 6. Haga (Ducati Xerox) 238; 7. Toseland (Yamaha) 187; 8. Guintoli (Suzuki) 184; 9. Fabrizio (Ducati Xerox) 169; 10. Corser (BMW) 165
Manufacturers –Aprilia 433; Ducati 392; Suzuki 379; Yamaha 307; Honda 305; BMW 201; Kawasaki 100
Ducati Xerox team aims to come out on top in front of home Italian crowd
Ducati teams with Xerox on global ad campaign
Ducati sales rise dramatically in August 2010
Ducati Xerox team return to the racetrack this weekend in Germany
The Nürburgring (Germany), Tuesday 31st August: after a month’s break, the World Superbikes are ready to restart their engines and return to the racetrack; the next stop for the Ducati Xerox Team is Germany, and the historic Nürburgring.
Noriyuki celebrated podium success last season in Race 1 at the Ring but it was the previous year, 2008, that brought the most satisfaction, with a double win for the Japanese rider at the German track, in spite of his riding with a broken collarbone! Michel on the other hand is yet to step up to the Ring’s rostrum, his best result thus far a sixth place finish in 2008. Having returned to the SBK calendar in 2008, after an eight year break, the circuit has been characterised by some very unpredictable weather conditions that have delayed and cut short races in the last two seasons. The historic Ring, located in the heart of Germany’s Black Forest, has played host to motorsport events for more than eighty years; this will be the fifth time that the World Superbike circus visits the track.
As the 2010 edition of the championship charges rapidly towards the home straight, with only two rounds left to run after the coming weekend’s German round, Nitro-Nori lies in 7th position while Uragano Mich is 9th in the overall standings. Ducati holds third position in the constructors championship.
Noriyuki Haga (7th in championship, 177 points)
"I had a great time here in 2008, taking a double win despite some terrible conditions that messed up the smooth running of race day, but then last season didn’t go to plan as I started in pole but crashed out of race 2 in a race I was sure I could have won. The problem at the Nürburgring is that no-one can predict the conditions – we’ve seen the sun come out just minutes after a hail shower so mixed conditions like those make it hard to prepare for race day.”
Haga’s Superbike form at the Nürburgring:
2009: Race 1 – 2nd, Race 2 – DNF
2008: Race 1 – winner, Race 2 – winner
1999: Race 1 – DNF, Race 2 – 6th
1998: Race 1 – 5th, Race 2 – 7th
Michel Fabrizio (9th in championship, 160 points)
“I was disappointed to miss out on the podium at Silverstone so I’ll be trying my best to get there at the Nurburgring. I really like the track but haven’t managed to reach the podium before. The weather is so mixed of course and that can really mess up a weekend if conditions change dramatically each day. Anyway, we’ll be looking to take as many points as possible, and I’ll have my eyes on a top three finish.”
Fabrizio’s Superbike form at the Nürburgring:
2009: Race 1 – 7th, Race 2 – 9th
2008: Race 1 – 7th, Race 2 – 6th
Name: The Nürburgring
Circuit length: 5.137 km
Pole position: left
Curve a sinistra: 6
Curve a destra: 11
Race distance: 20 laps = 102.74 km
LAP RECORDS: Best lap – Rea (Honda) 1’56.234 (2009). Superpole – Neukirchner (Suzuki) 1'55.471 (2008).
2009 RESULTS: Race 1 - 1. Spies (Yamaha); 2. Haga (Ducati Xerox); 3. Checa (Honda) Race 2 – 1. Rea (Honda); 2. Spies (Yamaha); 3. Checa (Honda)
Rossi to ride a Ducati
No doubt Yamaha isn't overly joyed to see him leave the Yamaha tent because even if he isn't winning he's one of the biggest names in MotoGP and brings a ton of attention to the brand that he's riding.
Ducati on the other hand is beaming with the news that they've got Rossi lined up for next year.
"We are delighted that Valentino Rossi will be with us from 2011. He is a paragon of excellence in the world of motorcycling," Ducati Motor Holding president Gabriele Del Torchio said in a statement.
Ducati sales rise in Canada
Ducati Comments on Haden Rumors
We would like to say that the recent news which has appeared on the US website Cycle World and other websites has been misreported and must be attributed to the many rumors circulating lately.
Whether and when an agreement is reached, official press releases will be issued.
Ducati Vyper - Spy Photo
Purists will argue that it's a departure from the core beliefs of Ducati which is focused on building performance motorcycles. Anything with a 240 profile rear tire isn't a performance bike - right. If you want to be successful and gain market share sometimes you need to give people what they want, not force what you think they want upon them. Drawing similarities in the automotive world, look at Porsche and their Cayenne SUV. People say it goes against everything "Porsche" stands for. It's Porsche's biggest seller now and they make lots of money selling it. Money that can be put back into R&D and building faster and better cars. Something I'm sure Porsche sportscar fans do like.
I'm not necessarily going to buy a muscle bike from Ducati but if they build it, I hope they sell a ton of them and it helps finance bikes that I am interested in buying. I don't see it as a negative. I see it as a big positive!
I found what is reportedly a statement by Ducati which seems to suggest that something big is on the way from Ducati.
Ducati's statement reads:
As many you may have noticed, there has been quite a bit of activity in the past few weeks surrounding a supposed new Ducati model. I wanted to take this opportunity and send you a note saying indeed we do have a surprise in store for this year's EICMA show. Our R&D department is working around the clock to complete development of this radical new motorcycle, for which time to complete final design and engineering elements will surely come down to the wire.
I'm sending this letter today in order to inform you of our communication plan. Since many details of the bike (big and small) are still being sorted out; I have elected not to forward information or photography until the rolling prototypes come close to resembling what the final product will look like.
Stay tuned for further information from the Ducati Press Department; and I can assure you the final bike will impress all with the design, performance and technology everyone has come to expect from Ducati.
Photo via MotoSprint.it