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Personalize Your Bike With The New On-Line Scrambler Configurator

Select and personalize your bike with the brand new Scrambler configurator

The new platform features Hi Def images, accessory kits, apparel, and the chance to receive feedback from a local Ducati Scrambler dealer

Possibility to personalize a Scrambler even via a mobile device

All of the configurator’s features are created with precision and originality.

Borgo Panigale, Bologna (Italy), July 21 2016 – The new Ducati Scrambler configurator is now live at: The platform allows for the personalization of all six versions at any time and even via a mobile device. From the Scrambler Icon, to the Sixty2. From the Urban Enduro, to the Full Throttle, the Classic and the Flack Track Pro, all of the bikes in the Scrambler range can be viewed and made even more unique and distinctive.

The Scrambler configurator is one of the many projects falling under the Ducati Brand Unit that promotes “self-expression”, the concept that characterises the Scrambler universe. All such projects are designed to give room to creativity, expanding the brand using unconventional and increasingly innovative channels.

In terms of motorcycle personalization, the new Ducati Scrambler configurator offers the possibility to choose from more than 60 accessories: original tank covers and three different Scrambler logos; Racing accessories to emphasise the bike’s sport spirit; six different seats; Enduro accessories for rugged protection when off-road; and much more. All of the images available in the configurator are provided in High Definition, ensuring true to life representation.

The platform offers eleven views of the bike, including side, three-quarter, rear, front, from above and from the riding position. Even the setting can be personalized. The Ducati Scrambler configurator can also be used to choose trendy and practical apparel from the latest collection dedicated to the brand. In order to ensure safety, comfort and style, Scrambler apparel include jackets, trousers, gloves, footwear, t-shirts, glasses and even helmets and goggles, all useful and fun.

There is also the ‘Hop on your motorbike’ option, an additional function that lets the customer share a configuration with his/her closest Ducati Scrambler dealer and receive useful feedback in real time. The configurator also allows for via social media sharing.

“Thanks to the new Scrambler configurator, we create the perfect bike for our fans, in a quick and simple way”, comments Piergiorgio Grossi, Ducati Information Technology & Digital Transformation Director. “In addition, we provide them with many useful options so that they can enjoy an experience that is not just about bikes, accessories and clothing, but also instils the sense of belonging to a large Community. This is one of the first steps of Digital Transformation to be implemented by Ducati and results are proving to be significant and competitive. We would like a Ducatista to be a Ducatista not only when riding but everywhere, at all times, and this becomes possible when the Ducati experience also incorporates all the new digital tools”.

Claudio De Angeli, Scrambler Ducati Brand Unit manager, confirms this. “I’m proud that this digital evolution beginning with the Scrambler brand that has always considered viral, informal communication to be one of its strengths. It was no coincidence that in 2014 we chose to focus on digital channels when launching the new Scrambler concept. That was the starting point and today we have an extensive Community through our Instagram, Twitter, Facebook and Vimeo pages and via our site. In addition, in the last few days, we’ve also opened a YouTube channel and launched the first Scrambler app dedicated to street food, The Taste of Joy*”.

To follow Scrambler Ducati activities on social networks, click on,,

* Available for iOS, soon available for Android devices.


Ducati Heads to Sturgis for Frist Time

Ducati Travels To Sturgis For First Time To Bring XDiavel Xperience Tour Demo Rides
 And Unveil Custom XDiavel by Roland Sands Design
Italian performance motorcycle leader Ducati is heading to South Dakota this August for the first time to thrill the hundreds of thousands attending the Sturgis Motorcycle Rally. Ducati will be hosting various events throughout the rally between August 5 and August 13, which will include unveiling an XDiavel customized by Roland Sands Design (RSD) as well as test-riding opportunities.

"Sturgis is always a great place to get together with motorcyclists to celebrate our shared passion for two-wheels,” said Jason Chinnock, chief executive officer of Ducati North America. “2016 marks both the 90th Anniversary and the launch of Ducati’s entry into the cruiser with the new XDiavel. This year is the perfect time to share the Ducati brand at the largest gathering of motorcyclists in the USA. To commemorate this event we have integrated into a number of activities and partnered with Roland Sands Design to build a custom version of the XDiavel. This build opens the door to a new world for customization of the XDiavel. Roland Sands Design is an important partner for us, and they bring their innovative design style to everything they do and we’re honored to unveil it at Sturgis.”
The action starts on Friday, August 5, when the Ducati XDiavel Xperience Tour rolls into town offering spirited test rides, daily, between 9 a.m. and 5 p.m. at the Holiday Inn Express Sturgis, located at 2721 Lazelle Street. In addition to the demo rides that will run through August 13, Ducati will be presenting its entire XDiavel product line, along with an XDiavel Lounge and XDiavel Café built on-site for guests to enjoy while experiencing the festivities.
On Monday, August 8th at 8 a.m. a group of XDiavels will join the Sturgis annual Mayor’s Ride with Sturgis’ Mayor Mark Carstensen as they ride through several of the Black Hill’s most spectacular two lane roads and byways, to support the Sturgis Volunteer Fire Department, Ambulance Service & Police Reserves.
The activities will continue on Tuesday at 1:00 p.m., August 9 when Ducati and Roland Sands unveils the XDiavel designed by RSD during a pool party at the Pappy Hoel Campground. Blue skies, cool water, live music, raffles and a bikini contest will highlight the event, which is co-sponsored by Ducati partners Bell helmets and Roland Sands Design.
Wednesday morning August 10th the XDiavel crew will join AMA National Champions and former World Superbike competitors Ben and Eric Bostrom for their 3rd Annual Boz Bros Ride. Ben & Eric will treat the group to refreshments before the ride begins at “Sturgis Guns” located at 2324 Junction Ave, Sturgis SD 57785. Registration starts at 7:30 a.m. and departs on a 60-mile ride through the Black Hills. Lunch, beverages, and swag will be provided after the ride with all the “free will” proceeds going to the Sturgis Police Department.
After the Scrambler Ducati’s first win at the Super Hooligan flat track race in Austin with Jamie Robinson behind the bars, the Scrambler will return to the dirt track with the Super Hooligan race presented by RSD the evening of Wednesday, August 10.  Ducati’s exclusive dealer in Nebraska, Ducati Omaha will campaign the flat track inspired Scrambler Flat Track Pro in stock trim with the exception of the removal of the front brake & headlight and the addition of a Termignoni slip-on exhaust. Come out to cheer on the Scrambler Ducati and Ducati Omaha team from 4:00 – 7:00 p.m. at the infamous Sturgis Buffalo Chip during the Moto Stampede.
Sturgis Motorcycle Rally’s 76th annual gathering is estimated to bring more than half-a-million motorcycle enthusiasts and spectators to the Black Hills of South Dakota. Since 1938, Sturgis has been one of the most significant American motorcycle rally's and has increasingly become a place for manufacturers from all over the world to celebrate motorcycle culture and share new products.
The XDiavel is Ducati’s new entry into cruiser motorcycles, with a relaxed riding position, belt final drive, low seat, and forward controls. Those interested in test rides can participate with a valid motorcycle license and proof of insurance.  All riders must provide their own riding gear, including DOT-approved helmet, long-sleeved shirt or jacket, gloves, long pants, and over-the-ankle boots.  Bell Helmets has kindly agreed to provide a selection of their helmets for demo riders to borrow should they need.


Ducati Island Returns to Circuit of the Americas for MotoGP Weekend

Beginning April 8, thousands of Ducati fans from around the world will gather to experience Ducati Island at Circuit of the Americas (COTA) in Austin for the one-and-only MotoGP stop in the United States during the 2016 schedule.

Known as a must-stop experience for race goers, Ducati Island has grown into the largest Ducati fan activation at any MotoGP race around the world. The hugely popular Ducati Company Store, presentations by Ducati Master Technicians will all return, with Ducati’s various performance partners, including Öhlins, Pirelli, Brembo and Marchesini. The owner hospitality amenities that riders love will also be there: Ducati Welcome Center, Ducati Gear Check, Ducati Owners Cafe, Ducati Fashion Models, the Scrambler Land of Joy and the Ducati Kids. A new addition is the XDiavel Lounge with the new Ducati XDiavel that is taking the cruiser world by storm.

Additional Ducati activities in Austin include a Ducati MotoGP Party at Ducati Austin on the evening of Thursday, April 7, a Ducati Owners Club Event on Friday evening and the much anticipated Ducati Red Storm Ride early on Sunday morning before the races.

For music Ducati will once again be presenting a main stage for all the action and entertainment. Ducati presents our host and MC, DJ HAPA and live performances from Otis the Destroyer, Moonlight Towers and returning for her 3rd year on Ducati Island, Ms Kimberly Dunn.

On Sunday following the day’s racing, Ducati and COTA are proud to present headliner and American singer and songwriter Franky Xavier Perez! Franky with his backing band, The Truth will perform on the Ducati Island Main Stage to close the weekends racing action. Perez, who has been compared by music critics to Robert Plant and Otis Redding, has collaborated on stage with Slash from Guns-N’-Roses, The Doors, and members of The Cult, Weezer and Velvelt Revolver. Ducati fans may remember Franky as the front man for the Ducati All Stars which played select shows across the West Coast and headlined the 2012 World Ducati Week in Italy. He was also included as a re-occuring live band member of the Sons of Anarchy television series. Currently Perez is the singer for Apocalytica, whose U.S. tour begins this spring.

The three-day Ducati Ticket Package is now available for $215 per person at

Ducati Ticket Package
(1) Turn 12 Ducati grandstand seat (three-day pass)
(1) Ducati motorcycle parking pass on Ducati Island
Exclusive access to explore COTA on the VIP Pit Walk
Parade lap around the COTA track for Ducati owners
Commemorative Ducati gift

Ducati Island is located within COTA’s central Grand Plaza. All Ducati owners in attendance will receive entry to the Ducati Owners Hospitality area and the ability to check their gear at no cost. 

All these activities and more are fully detailed on the Ducati website at


Ducati debut's the XDiavel and all-new draXter concept

Ducati debut's the XDiavel and all-new draXter concept bike at the Motor Bike Expo of Verona

At the Motor Bike Expo of Verona (22-24 January) Ducati exhibited a further addition to its XDiavel cruiser world, the all-new draXter. This “concept bike” interprets the XDiavel world from a Drag-racing viewpoint. The project was developed by the Ducati Design Center's Advanced Design area, a section dedicated to exploring the future style and design concepts of Ducati motorcycles.

Their ideas and sketches have allowed the Ducati prototype department to come up with the draXter, starting from a standard production XDiavel. The beating heart of the draXter is that of an extreme dragster with premium racing componentry. The suspension and brakes are taken directly from the Panigale Superbike. This styling exercise has accentuated the lines and proportions of the XDiavel making them more extreme than ever and turning the draXter into a unique, breath-taking "racer".

The number 90 on the side of the Ducati draXter recalls the racing world, yet also pays homage to Ducati's 90th anniversary, being celebrated this year.


Ducati Multistrada 1200 Enduro

The new Multistrada 1200 Enduro takes travel into a new domain. 160 hp Ducati Testastretta DVT engine, 30-litre fuel tank, 19" front wheel, spoked wheels and 200 mm of wheel travel. However far, in whatever circumstance, Ducati technology, performance and comfort redefine the boundaries of every adventure.


New Ducati XDiavel plays starring role at 73rd edition of EICMA

Ducati presents its 2016 bike range at the 73rd edition of EICMA, the international motorcycle exhibition being held at the Milan Trade Fair in Rho November 19-22, with over 1300 square metres of exhibition space. This is a big event for Ducati which, after two days reserved for the press and those in the motorcycle industry, is now ready to show off its new 2016 range to the public.
Ducati is presenting eight new bikes at this event, of which no less than seven are completely brand new, two Ducati Scramblers (Flat Track Pro and the Sixty2 versions), the new Hypermotard 939, Hypermotard 939 SP and Hyperstrada 939 to complete the family, the 959 Panigale, the Multistrada Pikes Peak, the Multistrada 1200 Enduro and the eagerly awaited XDiavel. Completing this array of new bikes for 2016 is the Monster 1200 R, previewed in September at IAA 2015 in Frankfurt.
The XDiavel has already become one of the undisputed stars of this 73rd edition of EICMA. Even during the first two days set aside for press and industry operators, the ‘black box’, area dedicated to this latest Ducati, was practically swamped by those eager to get a close look at this new cruiser.
Black. Sophisticated. Stylish. Three keywords that accompanied the XDiavel all the way to its unveiling at the Ducati World Première 2016. Now, at EICMA, Ducati has dedicated an important part of its stand to the XDiavel, replicating that same style - an elegant ‘total black’ - to recreate the world that identifies this bike.
With this fascinating bike Ducati enters the cruiser domain and does so in its own inimitable way, presenting a true cruiser but with all the design, technology and performance one expects from a Ducati thoroughbred. The XDiavel brings together two worlds: the cruiser world - low speeds, relaxed riding and long journeys - and the Ducati world, characterised by Italian style, refined engineering and unparalleled performance.
The XDiavel offers both the ‘low speed excitement’ that comes from the relaxed riding and further-forward footpegs typical of a cruiser and the adrenaline rush of sports riding that Ducati has made its own. That's what the X in XDiavel stands for: the merging of two apparently separate, distant worlds on one bike, a superb combination where both are accomplished without compromise.
5,000, 60, 40. Three numbers that sum up the XDiavel concept. 5,000 as in the rpm at which the new twin-cylinder 156 hp Ducati Testastretta DVT 1262 engine achieves maximum torque (13.1 kgm). 60 as in the number of different ergonomic configurations for the rider. Lastly, 40, as in the maximum attainable lean angle. The XDiavel is the first Ducati to use belt-type final transmission, a must within the cruiser world
The Bosch Inertial Measurement Unit (IMU), together with Ducati Traction Control (DTC), Riding Modes, Bosch ABS Cornering, Cruise Control and the innovative Ducati Power Launch (DPL) system make the XDiavel a technological gem offering high performance and safety. An S version of the XDiavel is also available.
Moreover, at EICMA 2015 there are not only bikes at the Ducati stand: there are also new accessories and apparel, such as those specially designed for the Ducati Scrambler world or the collection dedicated to the XDiavel. The stand also features a shop area where visitors can purchase tech-wear or sportswear; new Ducati SuMisura (Made To Measure) leathers can also be ordered at a dedicated corner stand, letting users create and personalise their own exclusive Ducati riding leathers.


Ducati and Italia Independent sign a global partnership agreement

“All Italian” project to make its debut in Miami in December
Three-year agreement for joint product development
November 5 2015, Bologna/Turin – Ducati Motor Holding SpA and Italia Independent SpA have signed a three-year partnership agreement that involves shared product development within their respective fields of excellence. The accord’s focus is on the Ducati Scrambler, the brand created to interpret the values of the iconic 1970s motorcycle that was launched in the U.S. and then went on to become a worldwide success.
The global partnership, one in which Ducati and Italia Independent joined forces for the first time, unites the two brands as a single team bound by their creativity and original design, the true strengths behind “Made in Italy.”
To seal the agreement and ensure that the products developed together are as distinct as possible, a special logo has been created to show how the two different brands have come together in this project.
The products made through this partnership will be revealed in Miami at an event to be held during Art Basel in December.
“We’re delighted to have closed this agreement with Italia Independent. We began discussing the matter a year ago, and it was immediately clear that Ducati Scrambler could be the brand from which to begin developing a series of common projects,” stated Claudio Domenicali, CEO of Ducati Motor Holding. “Ducati and Italia Independent share a sense of style, design and innovation as well as meticulous attention to detail. As a result, we aim to make products that will provide our respective customers with unique experiences.”
Ducati represents the excellence of ‘Made in Italy’ and has been successful in a highly competitive industry thanks to the focus placed on its heritage and continual efforts in research and innovation. The Ducati Scrambler project illustrates Italia Independent’s ability to succeed in sectors that go beyond its core business with the objective of being a successful lifestyle brand at 360 degrees,” said Andrea Tessitore, Co-Founder and CEO of Italia Independent.
"I’m thrilled with this accord that symbolizes outstanding work both in design and technology and is a true union of two companies that share many values, having a strong sense of tradition but always looking forward. Two worlds that are different but not so far apart as one might think, coming together to make products conceived in Italy but of worldwide scope," commented Lapo Elkann, Co-Founder and Chairman of Italia Independent.


Ducati teases new model release

Not much here to see but Ducati will apparently be announcing a new model to be unveiled at EICMA on November 16th.

The intersection of worlds
The road along which you discover you’re part of something.
The multiplication of potential
Maximal strength with minimal effort
Facing forward, forgetting what is behind
Different from what you knew
Low speed excitement.


New CEO of Ducati North America

Dominique Cheraki will hold the position of Ducati Network Development Director at Ducati headquarter

Jason Chinnock will become the new CEO of Ducati North America responsible for US, Canada and Mexico

Starting from 1 January 2016, Dominique Cheraki, current DNA CEO, will cover the role of Ducati Network Development Director at Ducati headquarter located in Borgo Panigale (Bologna, Italy). On the same date, Jason Chinnock will become the new CEO of Ducati North America and will be responsible for US, Canada and Mexico.
Dominique Cheraki has spent more than 18 years in Ducati holding positions of increasing importance, first in Ducati France then in Ducati West Europe and after that, he has spent five years in the United States as responsible for DNA. Dominique's experience will be valuable and useful in the new strategic role at the headquarter, where he will move to, after a short handover period with Jason.
For Jason Chinnock is a “welcome back”. He worked successfully for Ducati North America for 8 years starting as National Sales Director until he became Sales and Marketing Director in 2009.
Jason has been working in Automobili Lamborghini America since 2013 as Marketing General Manager responsible for the development of the annual marketing plan as well as for communicating market requirements.



Nice Accessories for your Hypermotard

Check it out!


Dominant Davies Delivers Ducati Double

Chaz Davies stormed to a double World Superbike Championship win at Laguna Seca, to move into third place in the championship. The result is the first double WSBK win for a Ducati rider since Carlos Checa at Imola in 2012.



Ducati achieves its 800th Superbike podium!

Thanks to a brilliant performance, Chaz Davies riding his Panigale R on the Misano World Circuit, has achieved the 800th Ducati podium in the Superbike World Championship!

From the beginning in the championship in 1988, Ducati Superbikes have always been distinguished for their excellent results, so that there is no year in the history of the SBK championship during which a Ducati did not reach the podium in at least one of the season’s races.

800 podiums is an exceptional milestone, demonstrating the continued commitment that Ducati dedicates to the development of its Superbikes, protagonists on tracks around the world for the past 27 years.

The dream continues. #ForzaDucati


Adventure Motorcyclist to Race the Pikes Peak on a Stock Ducati Multistrada 1200 S

Jamie Robinson Will Ride the Multistrada More Than 2,000 Miles Round Trip With a Stop in Colorado Springs to Compete in the Epic "Race to the Clouds"
Cupertino, Calif. (June 25, 2015)– Motorcycle adventurer and former British racing champion, Jamie Robinson, has teamed up with Ducati for an extreme demonstration of the 4-bikes-in-1 concept that defines the Multistrada 1200. In just over one week’s time, Robinson has traveled more than 1,000 miles on the new Multistrada – battling the city streets of Los Angeles, relaxing in cruise control across Nevada and taking a few shortcuts through the mountain roads of Utah – all before arriving at the starting line to compete in the 93rd running of the Pikes Peak International Hill Climb on Sunday, July 28.
The Multistrada holds the course record at Pikes Peak and has taken the top spot on the podium multiple times. Now, Robinson will put versatility of a virtually untouched Multistrada to the test and showcase how well rounded the bike truly is.
“I’ve raced all over the world on all types of motor bikes and the Multistrada is one of the fastest, comfortable and most capable motorcycles I’ve ever ridden,” said Robinson. “We thought that taking a Multistrada right out of the showroom, riding it all the way from Los Angeles to race in Pikes Peak and then riding back home, would be a great way to show the world what the bike can do!”
To follow the experience with Jamie Robinson, visit

Hashtags: #pikespeakadventure | #ducatiracetotheclouds


Ducati Officially Marks Its Arrival In India

Ducati officially marks its arrival in India with a press conference at the Ducati Store in New Delhi – the largest in the world
· Ducati hold first press conference in India at the largest Ducati Store in the world
· Two variants of the Scrambler revealed in India - Classic & Full Throttle
· Ducati India announces the opening of its Dealership in Bangalore in October
New Delhi, India, 19 June 2015 – An event held in New Delhi at the largest Ducati Store in the world, the iconic Italian motorcycle brand made their first official press conference since entering India. Ducati India Pvt. Ltd. took this occasion to also announce the arrival of two latest variants of the Scrambler.
Ducati India Pvt. Ltd is the youngest of 11 official subsidiaries owned worldwide by Ducati. Since opening their first dealerships in Delhi NCR & Mumbai, have received a tremendous response from the motorcycling community. Ducati's wide range of motorcycles appeals to many different types of riders and enthusiasts.
During the conference, Mr. Pierfrancesco Scalzo (Ducati Asia General Manager – Sales and Marketing) spoke about the brand’s history, its Italian heritage and current range, while Mr. Ravi Avalur (Ducati India Pvt. Ltd Managing Director) presented plans for India’s network, confirmed the opening of a new dealership in UB City, Bangalore in October 2015 and unveiled the the two latest Scrambler variants.
Remarking on Ducati’s official entry to India, Pierfrancesco Scalzo said:. “In 2013 we began our groundwork in India and our belief in the market has been reaffirmed. This has been possible with great partners such as AMP, Infinity and VST. I have travelled extensively the length and breadth of India, met Ducatisti, felt their passion and know that we will be successful in this country. Ducati will provide the same high standards of service in India as we do every where else in the world.”
“We introduced the Scrambler Icon in June and were overwhelmed by the positive response from our customers,” said Ravi Avalur. “Now, we’re proud to unveil the Scrambler Classic and Full Throttle and are confident that motorcyclists will love these versatile machines also. Of the two new Scrambler variants introduced, the Classic is aimed at those who appreciate attention to detail and 1970s style, but who don’t want to compromise on riding pleasure and functionality. The Full Throttle version, inspired by the flat track world, is destined for those who want a motorcycle perfect for every-day use and with a distinctive racing style.”
Mr. Pierfrancesco Scalzo concluded the event announcing new openings in the rest of the country, including Pune and Hyderabad and he remarked that the main target for Ducati is to provide unlimited satisfaction to the customers in India.
The Ducati store in New Delhi, which is now fully operational, covers five floors and, with a total floor area of 2,694 square metres, takes over the honour of being the biggest in the world.


Round 2 of the TB21 "Five Miles" Tour is Saturday, May 30th

Lloyd Brothers Motorsports Ducati Team head West for the famous Sacramento Mile

Troy Bayliss, Johnny Lewis and the Lloyd Brothers Motorsports Ducati team compete this weekend in the 50th running of the AMA Pro Cal Expo Sacramento Mile.
Regarded as one of the toughest stops on the team’s “Five Miles Tour” because of its long, fast straights and tight corners and loose top soil, it’s also one of the most historic. 2015 is the 50th running of the Sacramento mile at the current fairgrounds but the 101st running of the event in Sacramento, making it one of the most historic races in the world.
Troy Bayliss and Johnny Lewis will be competing on custom framed, 1100cc Ducati powered machines, purpose built to turn left, channeling the spirit and style of the famous Scrambler Ducati.
Fan excitement has been high, with the arrival of the three time world superbike champion Troy Bayliss. Sacramento is the only mile race in the western part of America and California is the number one Ducati market in the USA, a potent combination for excitement. Numerous Ducatisti are expected, many of whom are visiting an AMA Pro Flat Track race for the first time. The Sacramento Mile is offering a special Ducati ticket package that includes Ducati parking and an air conditioned lounge. To purchase the Ducati package call 1-844-SACMILE and reference the Ducati package. For fans that cannot attend in person the entire day, from the first practice to the final checker flag of the main event will be broadcast live and viewable on any mobile platform or computer, free, on Fanschoice.TV
The Sacramento Mile APA Pro Flat Track race gets underway on Saturday at 2:15pm Pacific Time with first timed practice, and the 25-lap race is scheduled for Saturday at 9:25pm Pacific Time
Troy Bayliss (Lloyd Brothers Motorsports Ducati #21): I am enjoying my visit to America and the cross country trip with the team has been a bonus. It was great meeting so many new fans at Springfield, the flat track fans really made me feel welcome. I learned a lot there and I am looking forward to getting to Sacramento, and getting out on the track on my Ducati and putting what I learned last weekend to good use.
Johnny Lewis (Lloyd Brothers Motorsports Ducati #10): After having such a great day at Springfield (3rd qualifying and 2nd in the heat race) prior to the rough ending with the crash on the front straight, I’m more than ready to return to the track on my Lloyd Brothers Motorsports Ducati and have the successful day that I know we can have. I felt like a top five guy at Springfield, and even though it was our first outing on the bike and we had a few issues, I know we can run at the front this weekend.


Ducati's Most Anticipated 2015 Models arrive in North American Showrooms

The Scrambler is out of the yellow container and has arrived at dealerships all over North America, along with Ducati’s new 205 horsepower flagship Superbike: the 1299 Panigale. Also arriving just in time for summer, the all-new Multistrada 1200 DVT will be rolling off the production line soon. These three motorcycles are the most significant additions to the Ducati family in years and can all be seen at local Ducati showrooms, which can be found through the dealer locator
Scrambler: Sky-high pre-orders for the Scrambler set the tone for the much buzzed-about retro model, which began arriving at dealerships in April. With an MSRP starting at just $8,495 in the U.S., $9,295 in Canada and $129,990 in Mexico, the vintage-inspired aesthetic of the iconic Ducati motorcycle pays tribute to the brand’s heritage while providing riders with a contemporary twist and new-generation components, such as front and rear LED lighting, LCD instruments and a hidden USB port to charge mobile devices. With endless options for personalization, the modern reinterpretation of the classic boasts four distinct iterations: Icon, Urban Enduro, Classic and Full Throttle, and marks a return to the pure essence and joy of motorcycling.
1299 Panigale:Also arriving at showrooms is the latest addition to the Superbike family – the 1299 Panigale. Its category-leading technology and state-of-the-art electronics are being touted as some of the most advanced in the world, and build upon the engineering and design achievements that were introduced with the 1199. Built to exhilarate its riders, the 1299’s potent package boasts unprecedented engine power and responsiveness suitable for street and track riding alike.
Multistrada 1200 DVT: The Multistrada 1200 DVT – a bike that revolutionized the motorcycling world when it was launched in 2010 – has undergone a complete redesign, cementing its place as a game-changer in the sport-touring category. The 2015 model is equipped with an unprecedented combination of torque, horsepower, and low fuel consumption and sets new electronics benchmarks as the first motorcycle in the industry to feature Desmodromic Variable Timing (DVT). Already the ultimate “four bikes in one,” the all-new Multistrada now includes electronic cruise control as a standard feature, and is a game-changer across the board.
Additional information, including participating dealers and availability can be found at


Ducati Backyard Adventures

Ducati have a cool little moto-adventure site that you might want to check out.

Here's the details:

This web series is hosted by popular moto-adventurer Jamie Robinson from the saddle of the Ducati Hyperstrada, the perfect bike for discovering backyard adventures. Each episode will feature a new location and a local host who will show Jamie around his or her backyard, taking him through amazing roads and stops along the way.

Have an adventure of your own to share? You’re in luck, because we’re hosting a contest to find the best backyard adventure in the country. The winner will be the star of our final episode. It might even be you.

The Ducati Hyperstrada was our weapon of choice when filming our Backyard Adventures, but we know any Ducati is capable of great backyard adventures! And we want to hear about yours. To enter, fill out this short form and let us know where you’d take Jamie if you hosted your very own Backyard Adventures episode. Are there amazing backroads in your backyard? Great stops along the way? Hidden gems that few people know about? Anything you want to share about your own “backyard adventure” is fair game. We would never box you in. As if we even could.

Check out the site HERE:


Tudor watch inspired by the Ducati Scrambler

Just in case you've got a new Ducati Scrambler and need a matching watch!

Fastrider is the new Tudor watch inspired by the Ducati Scrambler
A new world exclusive has been presented at Baselworld: Fastrider strengthens the partnership between Tudor and Ducati, which began in 2011
  • The new Tudor Fastrider is available in the following colours: '62 Yellow and Ducati Red for the Icon version and Wild Green for the Urban Enduro version
  • Inspired by the Ducati Scrambler and its universe, the watch is characterised by a seductive combination of brushed steel and ceramic, and is waterproof up to 150 metres
Borgo Panigale (Bologna), 27 March 2015 – Tudor, the famous watch brand, enters the Land of Joy, presenting the most recent version of the Tudor Fastrider at Baselworld, the World Watch and Jewellery Fair which took place in Basel (Switzerland) from 19 to 26 March. This new product strengthens - through the Ducati Scrambler brand - the relationship between Tudor and Ducati, which began in 2011.
While creating the Fastrider models, the Style Atelier of Tudor took its inspiration from the Ducati Scrambler world, characterised by creativity and free expression. Three different dials have been designed for the new Tudor Fastrider, to reflect the colours of the various Ducati Scrambler versions: '62 Yellow and Ducati Red for the Icon version and Wild Green for the Urban Enduro version. Stripped back to the essentials, the dials are legible and colourful, bringing versatility and new-found energy to the Fastrider line.
The Ducati Scrambler is characterised by a combination of authentic and sophisticated materials, such as the aluminium of the rear swingarm and engine cover, and the steel of the tear-shaped fuel tank and frame, with new-generation components such as the front and rear LED lighting, the LCD instruments and the USB socket underneath the seat. In the same way, Tudor blends noble materials such as steel with high-tech materials such as rubber.
The new Tudor Fastrider chronograph has a brushed steel case that is waterproof to a depth of 150 metres. The bezel is made of matt black ceramic and the push pieces and crown are also matt black. It holds a self-winding mechanical movement with a power reserve of approximately 46 hours, providing a calendar function with rapid corrector which may be read through an aperture positioned at 4.30.
The application of the motorcycle aesthetic does not end with the middle case of this new Tudor model. One of the two bracelets available with the Fastrider chronograph is an interpretation of typical leather saddles with gadroons, offering an additional sporty effect. The other option is a matt black rubber strap that reinforces the technical language of the watch.
Just as the Ducati Scrambler takes the best of the past and reinterprets it in a modern way, so the Tudor collection was developed according to two main cornerstones, heritage and technology. All of the watches in the collection combine elements of the brand's history with a contemporary touch, present in different proportions in each different model, depending on which of the two elements should be predominant. This is why both Tudor Fastrider and Ducati Scrambler use modern language to express the pure essence of their two individual worlds.


Ducati Team all set for opening round of 2015 MotoGP World Championship in Qatar

After the winter tests in Malaysia in February and Qatar in mid-March, the Ducati Team is now all set for the opening round of the 2015 MotoGP World Championship, scheduled to take place on Sundayevening at the floodlit Losail International Circuit.
Both Ducati Team riders will be giving the race debut to the new Ducati Desmosedici GP15, which was unveiled to the press just over one month ago in Ducati headquarters in Bologna, and which had its shakedown in the Sepang 2 test at the end of February. Andrea Dovizioso and Andrea Iannone were immediately able to appreciate the characteristics of the new bike; they set interesting times in Malaysia and then, two weeks later in Qatar, finished the final two days of pre-season testing in first and third place.

 Even though the results obtained in Qatar testing were undoubtedly positive, the Italian team is fully aware that it still has to work on various aspects of the GP15, also in view of the fact that it is still a brand-new bike, with just over 1000 kms on the board.
The Qatar weekend will begin on Thursday evening with the first Free Practice session, while the race will be held on Sunday at 9pm local time (20.00 CET).

Andrea Dovizioso (Ducati Team #04)
“I am really pleased with the test in Qatar, because I was fast on both new and used tyres. I start the season with optimism because the new GP15 is a much better bike than the previous model, in Qatar it adapted really well immediately and so I think we can do well in the race. The Losail circuit is very unusual, but I’ve always gone well at this track and so I can’t wait to line up for the first race.”
Andrea Iannone (Ducati Team #29)
“I’m happy with the way testing went at Losail last week and with the work that we did. It’s a pity we couldn’t test on the final day because we still needed to do some more work on the GP15. In any case fromThursday evening we’ll be trying to sort things out in the best possible way and I feel confident for the race. In my opinion, this is a great track and racing at night is always really special. I like Losail a lot: I’ve won here in the past and done some other podiums so for sure it’s a positive track for me.”
The Losail International Circuit
The Losail circuit is located along the motorway that leads to Al Khor from the capital Doha. The track is 5.4 km long and has sixteen corners (10 right, 6 left). The 1.068 km main straight is one of the longest in the entire championship. The infrastructure and facilities were built and inaugurated in 2004, and this will be the twelfth edition of the GP of Qatar.
Circuit Record: Stoner (Ducati – 2008), 1’55.153 (168.1 km/h)
Fastest Lap: Lorenzo (Yamaha – 2008), 1’53.927 (170.0 km/h)
Top Speed: Dovizioso (Ducati – 2014), 348.3 km/h
Race Distance: 22 laps (118.4 km)
Race Start: 9pm local time (20:00 CET)
2014 Podium: 1st Marquez (Honda), 2nd Rossi (Yamaha), 3rd Pedrosa (Honda)
Pole Position: Marquez (Honda) 1’54.507 (169.142 km/h)
Fastest Lap: Bautista (Honda) 1’55.575 (167.579 km/h)
Andrea Dovizioso
Bike: Ducati Desmosedici GP15
Race Number: 04
Age: 29 (born on March 23rd 1986 in Forlimpopoli, Italy)
Residence: Forlì (Italy)
Races: 222 (124 x MotoGP, 49 x 250cc, 49 x 125cc)
First GP: 2001 Italian GP (125cc)
Wins: 10 (1 x MotoGP, 4 x 250cc, 5 x 125cc)
First Win: 2004 South African GP (125cc)
Pole Positions: 15 (2 x MotoGP, 4 x 250cc, 9 x 125cc)
First Pole: 2003 French GP (125cc)
Titles: 1 (1 x 125cc)
Andrea Iannone
Bike: Ducati Desmosedici GP15
Race Number: 29
Age: 25 (born on August 9th 1989 in Vasto, Italy)
Residence: Vasto (Italy)
Races: 160 (33 x MotoGP, 51 x Moto2, 76 x 125cc)
First GP: 2005 Spanish GP (125cc)
Wins: 12 (8 x Moto2, 4 x 125cc)
First Win: 2008 GP of China (125cc)
Pole Positions: 8 (5 x Moto2, 3 x 125cc)
First Pole: 2008 GP of Malaysia (125cc)


Ducati expansion into India shifts into top gear

Ducati has re-entered the market with an official subsidiary, Ducati India Private Limited, which is ready to provide a premium ownership experience to motorcycle enthusiasts in India. Ducati is reinforcing its commitment to the Indian market with the opening of world class dealerships in Mumbai, Delhi and Gurgaon.
Infinity has opened a Ducati dealership in Mumbai, whilst AMP has established dealerships in Delhi and Gurgaon; the latter claimed to be Ducati’s largest showroom in their global network.
The initial plan for a network of Ducati dealerships to be established by the end of its first year is now on target with the dealerships in Mumbai, Delhi and Gurgaon being fully operational. These dealerships are the first to house Ducati’s new world-class service facilities. In addition to a new dealership opening in Bangalore shortly, Ducati India is also currently identifying, confirming and training a network of highly qualified and enthusiastic dealers ready to offer the 2015 models in other key cities and is confident that every dealership will transfer its passion and dedication for the brand into great service for its customers. Ducati India is set to execute the same intensive program of training provided globally, replicating the identical high standards of after-sales service that the iconic Italian brand is known for providing around the world. Ducati India Pvt Ltd - Managing Director, Ravi Avalur confirmed: “Our intention was to open in India with an official Ducati presence only when we were absolutely ready. I can now confirm that our after-sales service centres will ensure exactly the same high standards achieved across Ducati’s global network. We really appreciate the efforts put in by AMP and Infinity in setting up these world class dealerships in record time.”
Ducati’s entry is perfectly timed to receive the brand new Ducati Scrambler, an avant-garde model family that will introduce an entirely new motorcycling lifestyle. Ducati’s official presence in India will be further underlined by the availability of the Italian manufacturer’s range of motorcycles, including the Diavel, Hypermotard, Monster and Superbike.


The revamped Ducati Riding Experience

The 2015 edition of the Ducati Riding Experience, the riding school that Ducati has been organising for over 10 years, is now taking enrolments.
The DRE has four distinguishing factors that put it in a class of its own:
  • a group of internationally renowned instructors from the worldwide racing community (such as official Ducati MotoGP test rider Michele Pirro, world Superbike champion Carlos Checa, two-times world champion Manuel Poggiali, official Ducati test rider Alessandro Valia and a host of other champions led by Dario Marchetti);
  • legendary racetracks such as Mugello and Misano;
  • tried and tested tuition methods that make use of advanced technology;
  • all-inclusive packages, thanks to a latest-generation bike pool and the availability of quality riding gear.
One of the most important developments for 2015 is the introduction of the Multistrada Techride course dedicated to the new Multistrada 1200. This is a full immersion riding course for touring and adventure enthusiasts. Held in the beautiful hills of Tuscany region, with base in Montepulciano (near Siena), the course programme lasts a day and a half and focuses on road-specific techniques as well as teaching the basics of off-road riding.
At the circuit, the first development for 2015 is the Intro course, suitable for those who are not habitual bike riders or new license holders who want to build up their confidence and bike control skills. The course takes place in the paddock and alternates individual practice sessions with theoretical lessons designed to illustrate the pillars, such as riding position, curves visualization, braking with ABS, and how to react in front of unexpected obstacles (the course does not include track sessions).Intro course participants will be riding the new Monster 821.
Again in the paddock, but with a final on-track session, the Precision course is for those looking to improve their on-road riding technique and enjoy a sports-oriented riding experience. This course uses the Monster 1200, the Hypermotard and the Hyperstrada.
There are four track riding courses: Track Warm-Up, Track Evo,Master and Champs Academy. The first is for newcomers to the track, the second for those keen to improve their track riding technique; on both courses riders will be using the Ducati 899 Panigale. TheMaster course is for more experienced track users eager to maximise their performance. TheChamps Academy offers a full day as a professional rider with a truly exceptional instructor: World Superbike Champion 2011 Carlos Checa.Master and Champs Academy course participants will ride the new 1299 Panigale S.
To enrol or find out more about the courses and the calendar visit
To find out about the DRE community:
2015 Calendar
Date Place
8-10 May Montepulciano (Multistrada Techride)
11-13 May Misano Adriatico
15-17 June Mugello
03-05 July Montepulciano (Multistrada Techride)
14-16 July Adria
08-10 September Mugello


Ducati Superbike Team celebrates its first podium successes of the 2015

A fantastic start for the Racing – Ducati Superbike Team today at Phillip Island, with Chaz Davies scoring two third place finishes in these opening races of the 2015 Superbike World Championship season.
Race 1 – Today’s races took place in hot conditions with track temperatures of 42°C for race one. Davies, from second on the grid, was lying third through the opening stages, right behind Haslam and Rea. This British trio battled it out for the podium positions for the entire duration of the race, passing and re-passing each other in what was a spectacular opening race. Welshman Chaz pushed hard all the way to the line but, struggling to find acceleration through the turns in the final laps, he was unable to get ahead of his rivals, crossing the line in third position. This is an important result both for the team, that opens the season in a positive way, and the rider, who steps up to the Phillip Island podium for the first time in his career.
Bayliss, twelfth on the grid, got away well and was up into seventh place by the second lap. The Australian rider battled with various riders throughout the race, Torres, Guintoli and Sykes included. Unfortunately tyre performance dropped off significantly in the later stages of the race and Troy gradually lost ground as a result. The three-times world champion crossed the line in final thirteenth position.
Race 2 – In race 2, and in very similar conditions, Davies made a strong start, and was up in second by the end of lap one, together with Rea and Haslam, as in race one. On lap two his pace was such as to record the best lap of the race (1’31.725). The Ducati rider was lapping in third/fourth position for a good part of the race and, able to manage the tyre situation effectively, he even took the race lead at one point in the final stages. A fantastic battle to the line ensued, and saw Chaz finish once more on the third step of the podium, earning himself more important points for the championship.
Bayliss made up several positions in the initial stages and was lying eighth through the opening laps. Similarly to race one, he started to suffer from significant tyre wear towards the mid-race point with the situation becoming serious enough for him to return to the garage on lap thirteen for a tyre change. Returning to the track in eighteenth place, he could only do so much in the limited time remaining, finishing his race in sixteenth place.
At the end of the opening round of the 2015 Superbike World Championship, Davies lies third with 32 points, and Troy Bayliss takes 3 points to place nineteenth. In the manufacturer’s championship, Ducati positions third with a total of 32 points.
The next appointment for the Racing – Ducati Superbike Team will be Round 2 of the championship, taking place at the Chang International circuit in Buriram, Thailand over the weekend of 20-22 March.
Quotes after the races:
Chaz Davies ( Racing - Ducati Superbike Team #7) – 3rd, 3rd
“I’m finally on the podium at Phillip Island, and twice over - having tried every year to get here, I’ve finally done it. I would have liked to be able to do something more but it wasn’t possible, I was just missing a little more drive in the final laps and tried to conserve the tyres as well as I could. I personally have always started the championship a little badly and so this result is extremely important. It confirms that we are starting at a different level with respect to last year, and I was able to stick there with Rea fairly comfortably. We’re worked hard this weekend, concentrated on race distance, and it seems to have paid off. I thank my whole team but also all of the technicians back at Borgo Panigale for their hard work over the winter. The results obtained here are a good base on which to build.”
Troy Bayliss ( Racing - Ducati Superbike Team #21) – 13th, 16th
“I’m feeling a real mix of emotions at the end of the weekend. I came here to have fun, and for the fans and the Phillip Island circuit. I thought that maybe I wouldn’t have the pace to be able to run with these guys anymore but instead I’ve seen that I can still be fast and, if it hadn’t been for the tyre issue, I think I could have done a lot more. So I don’t know, it’s a pity I didn’t have more time on track, and I didn’t have time to train properly ahead of the event of course, but all in all it’s been a really fun weekend, and in many ways it feels like nothing has changed since 2008. I thank Ducati for giving me the opportunity and also all of the fans and ducatisti for their continued support.”
Stefano Cecconi – Team Principal
“I think we can say that the Superbike season has got off to a great start for us here. Chaz was fantastic in both Superpole and today’s races, and his results here demonstrate that all of the work done over the winter is taking us in the right direction. Particular thanks go to Troy, for what he has done - he’s definitely lived up to reputation as a legend. Our thoughts go to Davide of course, and we hope he can be back on the bike as soon as possible.”


Carlos Checa chooses the new Ducati Multistrada 1200

- Production of the new Ducati Multistrada 1200 has begun; the bike will be available starting from mid-March in Ducati dealerships throughout Europe and starting from mid-April in the US
- The former Superbike world champion came to Borgo Panigale (Bologna) in person to collect the first bike off the production line
- The new Multistrada 1200 is available in three versions (Standard, S, and D-Air) with four available accessory packages (Touring, Enduro, Sport, and Urban), and takes the concept of the multibike launched in 2010 to new frontiers
Borgo Panigale (Bologna) Italy, 23 February 2015 – The new Multistrada 1200, presented last November at the World Ducati Premiere 2014, has won over not only the public of EICMA in Milan, but also a celebrated Ducatista: Carlos Checa. The Spaniard, who was World Champion in 2011 among the modified production bikes, riding a Ducati, expressed the desire to ride the new Italian multibike. The opportunity arose when production of the bike began, and Carlos took possession of the first model to come off the production line at the Borgo Panigale factory.
“I already had the first version of the Multistrada 1200 and I saw right away that this was my ideal bike. When I saw the new model at EICMA I literally fell in love with it,” said Carlos Checa during his visit to Borgo Panigale. “I realised immediately that the bike had been completely changed and had taken an important step forward in terms of technology, safety and performance. I asked if I could ride it and the moment has come at last. I've already ridden a few kilometres and that's all I needed to notice that the new Testastretta DVT engine is a good step ahead in terms of functioning regularity and performance. The new electronic system, commanded by the inertial platform, has made it possible to introduce a lot of new elements such as ABS Cornering. I also really love the new instrumentation which provides multiple possibilities for connectivity, as well as the new handlebar controls which are more ergonomic and easier to use. For certain I'll be riding a long way with my new Ducati Multistrada 1200”.

Carlos Checa and the new Multistrada 1200 were in Courmayeur last weekend, guests at the second appointment with the Winter Tour (the third stop will take place in Ischgl, Austria, 21-22 February, for info and they'll soon be taking part in other adventures to come.
The new Ducati Multistrada 1200 will be available in the European Ducati dealerships starting from mid-March and in the US starting from mid-April.
As soon as it was launched back in 2010, the Multistrada 1200 revolutionised the motorcycling world by offering, for the very first time, nothing less than four bikes in one: from super sport to long-distance tourer, from everyday runabout to enduro. Now, Ducati’s technological expertise has produced a new generation of Multistradas, bikes featuring the latest Ducati Testastretta DVT (Desmodromic Variable Timing) engine and a state-of-the-art technological package that sets a whole new standard in its product segment. The new Multistrada 1200 is the “multibike” par excellence, with cutting-edge technology making it far more than just the 4-bikes-in-1 offered by its Riding Modes.
In what is a first for the motorcycle industry, the DVT engine features a variable valve timing system with independent control of both the intake and exhaust camshafts. This optimises engine performance throughout the power range in all riding conditions, thus ensuring maximum power at high rpm, fluid delivery, punchy low-rpm torque and low fuel consumption in full compliance with the latest Euro 4 regulations.
The new Multistrada 1200 also sets a new electronics benchmark thanks to the Inertial Measurement Unit (IMU), developed by Bosch technicians, which dynamically measures roll and pitch angles as well as the acceleration on three axis; with this information, the Bosch IMU enhances both performance and safety. For example, the presence of the IMU enables the ABS to include a Cornering system capable of controlling braking even on bends where wheel lock could otherwise cause skidding. On the Multistrada 1200 S it also enables control the Ducati Cornering Lights (DCL) in its full LED headlamp. Moreover, the Bosch IMU has allowed the introduction of Ducati Wheelie Control (DWC): this detects and corrects any front wheel lift to ensure maximum acceleration in complete safety. Like Ducati Traction Control (DTC), DWC features rider-settable 8-level sensitivity. Lastly, the Bosch IMU inertial platform also interacts with the semi-active Ducati Skyhook Suspension (DSS) Evolution (DSS) control system featured on the Multistrada 1200 S.


Final day of testing for the Racing - Ducati Superbike Team and Davies at Phillip Island

The final pre-season tests have concluded for the Racing – Ducati Superbike Team and rider Chaz Davies at the Australian circuit of Phillip Island, with positive results. The team confirms that unfortunately Davide Giugliano will be unable to race this coming weekend.
The Racing – Ducati Superbike Team and factory rider Chaz Davies made the most of the dry conditions (air temperature 22°C, track 32°C), working hard to make final preparations ahead of the opening round of the 2015 Superbike World Championship.
Giugliano, who suffered a highside at the start of yesterday afternoon’s session, was transferred to Alfred Hospital in Melbourne where a CAT scan unfortunately revealed fractures of the L1 and L2 vertebrae. As a result, the team confirms that unfortunately the Italian rider will be unable to participate in the opening round of the 2015 championship this coming weekend. At this time the team does not plan to substitute Davide with any other rider at Phillip Island and counts on him being able to take part in Round 2 in Thailand next month.
On track today Davies and his technicians focused on race distance with a view to Sunday’s two 22-lap races. In this morning’s session, Davies found good pace, improving both his feeling with the Ducati Panigale R and his lap times. He ended the session in fifth position, with a best time of 1’31.296, almost a second faster than his best time set yesterday.
The Racing – Ducati Superbike rider then carried out series of laps in the final session to better understand tyre durability, before concluding the tests in overall sixth position. Satisfied with the results achieved so far, Davies will return to the track on Friday to take part in the first timed practice sessions of Round 1 of the 2015 championship.
Quotes at the end of testing:
Chaz Davies – ( Racing - Ducati Superbike Team #7)
“This morning we made a couple of positive steps forward and, by modifying the front end of the bike, I was able to find the feeling that I was missing yesterday afternoon. I put together a series of laps this afternoon and am feeling fairly confident in terms of race distance but we need to take the positives from this morning’s session and move in that direction. We’ve definitely got a lot done here and I feel like we are a lot clearer about what’s working and what’s not, which is obviously a great way to finish the tests. When we return to the track on Friday I hope we can concentrate on the best that we’ve found in these tests and take it from there.”
Davide Giugliano ( Racing - Ducati Superbike Team #34)
“It won’t be easy to follow the first two races of the season as a spectator. It’s a real shame because I was feeling comfortable with the bike and the development work begun here was going really well. What can I say? Luckily my physical condition is not so serious and this is the most important thing. Unfortunately I have to sit out the Phillip Island races and now I must focus on recovering in order to get back on track as soon as possible.”
Ernesto Marinelli – Ducati Superbike Project Director
“Davide’s crash has come as a blow right before the opening round but unfortunately this is racing and we know these things can happen. The important thing is to understand the treatment he needs in order to be back on the bike as quickly as possible. The tests have provided us with a great deal of information, we’ve introduced some new components at the rear of the bike and developed the set-up as a result with some positive feedback from our riders. The races here at Phillip Island will be tough, as ever, but we’ll do our best to be as prepared as possible.”


Positive first 2015 outing for Ducati Team in IRTA tests at Sepang.

Three days of pre-season IRTA testing came to an end today at the Sepang International Circuit in Malaysia, and the Ducati Team now returns home satisfied with the results and after a positive conclusion to the scheduled work programme. Andrea Dovizioso and Andrea Iannone focussed mainly on fine-tuning work on the chassis and the electronics set-ups of their Desmosedici GP14.3, and both riders said they were pleased with the results obtained.
The quickest Ducati Team rider, and also the fastest Italian on the track, was Andrea Iannone, who was particularly incisive and at ease today, the third and final day of the tests. In the morning the rider from Vasto lapped in 1’59.388, a time that pushed him up into third place in the standings behind the factory Honda pairing of Marc Marquez and Dani Pedrosa. With the heat and stuffy weather in the afternoon, there were very few significant variations in the timesheets and the positions remained unchanged until the end of the session.
In the morning Andrea Dovizioso had been unable to get the best out of the soft tyre, and he did not complete a perfect lap on his only run, but the rider from Forlì was in any case pleased that he had reached the target he had set for himself at the end of yesterday, which was to lap under the two-minute mark. Andrea set a best time of 1’59.874 and concluded his work schedule at lunchtime, finishing these first tests of 2015 in seventh place overall.
Andrea Iannone (Ducati Team #29) – 1’59”388 (3rd)
“I am very happy because I return home after a really positive test. We constantly improved from the first day until this evening. This afternoon we also worked with the second bike and we tried some different settings to try and understand if the modifications were going in the right direction. We also did several tests with the electronics, seeing as we had an evolution version of the software for the GP14.3. There has been a lot of work over the last three days, and I’m also happy with my new team: the guys have done a great job. Now I’m really anxious to try the new GP15 at Sepang 2 but in any case I’m happy with the way we have improved in the last few months.”
Andrea Dovizioso (Ducati Team #04) – 1’59”874 (7th)
“I am very satisfied with these three days’ testing because our aim was to improve the chassis and the electronics even more, as well as doing some comparative tests that will be useful for the new bike. We were quick throughout the three days, and this is always very important, and I also managed to get under the two-minute mark, which was one of my aims on this beautiful track. The only negative aspect is that this morning I didn’t manage to do a perfect lap with the only soft tyre I had available, but the rest of the work we did was very good: yesterday we even did a 15-lap long run, setting some interesting and constant times. I go back to Italy very satisfied and very curious to see and test the new GP15.”
Luigi Dall’Igna (Ducati Corse General Manager)
“From my point of view these first tests of 2015 have gone well, and I am pleased both regarding the lap times we set but above all for the development work we managed to do in these three days. We have certainly made some steps forward regarding the software and also the chassis. We tested some things that we never had time to test throughout last season and as a result we also obtained some very useful information for the development of the GP15, which will take to the track in the next tests at Sepang.”


Ducati Team continues to make progress in IRTA tests at Sepang

Ideal weather conditions greeted the MotoGP riders for the second of three days of pre-season IRTA tests at the Sepang International Circuit near Kuala Lumpar. Both Ducati Team riders, present in Malaysia with the latest version of the Desmosedici, the GP14.3, took advantage of the excellent conditions to notch up the mileage and continue the fine-tuning work on their bikes.

Andrea Dovizioso took just twenty minutes of the morning session to place himself at the top the standings, setting an excellent time of 2’00.015 on a soft tyre, two-tenths of a second quicker than the one set by Marc Marquez (Honda) at the end of day 1. The only rider to get under the two-minute mark today before the lunch break, was Jorge Lorenzo (Yamaha), but the track temperature increased in the afternoon, thus ruling out any major improvements and the leading positions remained unchanged. Dovizioso had to settle for an excellent second place, just 52 thousandths of a second behind his Spanish rival.
Good progress was also recorded by Andrea Iannone. The Italian in fact lowered his yesterday’s time by a full second, setting his best lap in 2’00.391 on a hard compound tyre late in the afternoon. This allowed Iannone to conclude the second day in fifth place and sixth in the combined times of the first two days.
Andrea Dovizioso (Ducati Team #04) – 2’00”015 (2nd)
“I am very happy with the pace I did today because we were interested in doing a long-run: we did 15 laps in these extremely hot conditions, and it was important to do some constant laps, which is normally a bit our limit. We lapped pretty well, and this shows that the guys back in the factory have been working well in recent months. I’m happy with this morning’s time but not 100% because I wanted to see a time of 1’59 on the dash! I was counting on it, it was an aim of mine here but I just missed out. Hopefully it won’t rain tonight so we can find the track still fast tomorrow.”
Andrea Iannone (Ducati Team #29) – 2’00”391 (6th)
“I am quite happy with the way the test went today and in the end we managed to improve a lot our performance from yesterday. In addition, I managed to find more feeling with the bike in turn-in, and now under braking I feel a lot safer and I can push harder. Some of the components of the GP14.3 have for sure helped us in this and it’s a very important aspect in view of the race. Tomorrow is the third and final day of testing and we can do some more modifications, because I want to improve even more.”


Positive start for Ducati Team in first 2015 tests at Sepang

After a winter break of more than two months, the Ducati Team’s 2015 season got underway today with the first IRTA test session at the Sepang circuit in Malaysia. The Borgo Panigale-based team, which this year lines up in the MotoGP World Championship with the all-Italian rider pairing of Andrea Dovizioso and Andrea Iannone, are tackling these first tests in Malaysia with an updated version of the Desmosedici, the GP14.3, in view of the arrival of the new GP15 which is scheduled to make its debut, again at Sepang, in the second IRTA test session from 23 to 25 February.
Today Dovizioso and Iannone worked methodically through their testing schedule, concentrating above all on the chassis and the electronics set-up of their GP14.3 bikes, as well as gathering useful information that will be transferred to the new bike.
Andrea Dovizioso (Ducati Team #04) – 2’00.617 (4th), 41 laps
“I’m really happy about today because the track was luckily in a good condition and we were able to start in the right way to test what we wanted. We tried some set-ups for the chassis and the electronics, and from the beginning my feeling was very good today. I like Sepang a lot: I always manage to go well here and our speed is really good compared to that of our rivals. I am still using last year’s bike, with several important updates, but I’m really curious to try the new bike at the end of the month. The GP15 will be quite different from this one, but all the work we are doing is useful feedback for the new bike, and so the work in these three days is very important
Andrea Iannone (Ducati Team #29) – 2’01.424 (7th), 59 laps
“These tests are for sure very important for our future, and here we have brought the Desmosedici GP14.3 evolution, which has been updated with several new parts and this allows us to adjust the chassis more. I am happy because finally I’m back on the bike again after last year’s test, I can shake the rust off, and it’s always a big emotion every time I get back on my Ducati. Today was a positive day because we managed to try some things that will also be useful in the future. Everyone lapped really fast on the first day: we only used our hard tyre and I am quite happy with my time. For sure there is room for improvement, but it wasn’t bad for the first day.”


Andrea Buzzoni new DUCATI Sales and Marketing Director

Cristiano Silei leaves Ducati to face a new professional challenge
- Claudio Domenicali "We thank Cristiano Silei for his contribution in achieving the record results in 2014"
- Andrea Buzzoni will start in his new position on February, the 2nd, 2015

Borgo Panigale (Bologna) 30 January, 2015 – Andrea Buzzoni (45) will become the new Ducati Sales and Marketing Director. His motorcycle passion and great experience in Sales Management and Marketing of premium brands will be a key factor for the growth of the Borgo Panigale Company.
Andrea Buzzoni, born in Milan and graduated in Political Science, has gained his experience in the motorcycle world, working for over 17 years in Sales and Marketing. Former Ducati employee, he worked as Director in the Germany Branch from 2001 to 2004, then he was the General Manager for BMW Motorrad Italy for 10 years.
His commitment in the racing world was also great. Firstly he has managed, for BMW Motorrad Italia, the projects of the Superstock and Superbike World Championship and subsequently, the official factory team of the World Superbike Championship.
Ducati Vice President Sales and Marketing, Cristiano Silei (47), has resigned from the Company to face a new professional challenge.
Claudio Domenicali, Ducati CEO, thanks Cristiano Silei for the achievements and the commitment in these years of collaboration, and wishes him further success in his future career. Cristiano Silei has contributed to increase Ducati international expansion and has achieved record results. Over 45.100 motorcycles have been delivered to customers in 2014, this is the best result ever for the Borgo Panigale Company.

Cristiano Silei has greatly contributed in the creation of the new Ducati brand, Scrambler, laying the foundation for further commercial successes for the Company.


The Ducati Scrambler goes Special at Motor Bike Expo

The Ducati Scrambler goes Special at Motor Bike Expo
  • First three specials developed from the Ducati Scrambler to be presented at Verona
  • Unveiling of bikes created by Deus Ex Machina, Officine Mermaid and Mr. Martini, who interpreted the Full Throttle, Urban Enduro and Classic versions of the Ducati Scrambler, respectively
  • Bikes, accessories and clothing from the amazing “Land of Joy” will be showcased at the Ducati Scrambler stand at Motor Bike Expo from 23 to 25 January
Verona (Italy), 23 January 2015 – From 23 to 25 January, Ducati Scrambler will have a surprise in store for the public at the Verona Motor Bike Expo: a world exclusive presentation of the first three Ducati Scrambler specials. These first creations are just a starting point for further joint projects in the future, the aim being to highlight the Ducati Scrambler's versatility and infinite customisation potential. Right from the day of its unveiling, 30 September 2014 at Intermot in Cologne, the Ducati Scrambler was all over the internet and within just a few hours we’d received numerous customisation proposals from enthusiasts all over the world. The bikes on display at the Motor Bike Expo are the first completed customisations.
Ducati Scrambler is a universe characterised by freedom of expression, sharing and passion. That's one more reason for entrusting the first three Ducati Scrambler customisations to three Italian excellences in this particular field. Three friends of the Ducati Scrambler team, three craftsmen specialised in hand-crafted work who personalise iconic motorcycles throughout the world.
The three customisers were given a clear brief: each one of them was free to interpret one of the three versions of the Ducati Scrambler according to their own personal style. Deus Ex Machina from Milan put forward their idea for the Full Throttle; Officine Mermaid from Milan interpreted the Urban Enduro in their own special way, while Mr. Martini from Verona created their very own Classic. So, three original bikes, conscientiously prepared down to the very last detail, have been produced, underlining the superlative standards of Italian workmanship in the specials field and the vast potential this bike has for customisation.
Filippo Bassoli - MD of Deus Italy: “We'd been waiting for the Ducati Scrambler for some time: in 2010 we did some drift riding with bikes on the Harold Park horse-race track in Sydney together with our friends from Ducati and back then we promised that a Deus creation would be made by developing one of their models. And today we’ve maintained that promise thanks to the Ducati Scrambler: we finally found a bike made with evident vintage inspiration but with the DNA and technical features of a real motorcycle. These characteristics allowed Emanuele and Peter to follow their instincts, particularly after getting their hands on the bike and dismantling it to reveal a fantastic frame. Our project started from there, the result of free and innovative ideas where the main focus is on the aluminium bodywork, with a single-piece tail, number-plate support and a headlight inspired by speedway bikes. An asymmetric mudguard completes the project, together with lots of little details such as the positioning of the conic filter within the frame, the disc brake and, of course, the dedicated exhaust. The name however comes from Carby, creative director of Deus Australia, who was in Milan at the time; he saw the project when it was almost complete and fell in love with it, naming it Hondo Grattan, after the horse that won everything on the Harold Park race-track. Who knows, in the not-too-distant future, perhaps our bike will end up on that track too.”
Nicola Martini – Customiser at Mr. Martini: “I decided to take part in the project because I was fascinated by the idea of working with this Italian brand and in particular by the opportunity of working with the young, dynamic and easygoing Scrambler team. Thanks to the bike's versatility, I decided to revolutionise the basic concept, from Ducati Scrambler to Café Racer. The style is reminiscent of American rather than British design, owing partly to the fact that the roots of the original Ducati Scrambler project date from the seventies. Although the style is that of a Café Racer, this bike has a combination of elements that make it unique; In fact, details such as the high exhaust and knobby tyres retain a decidedly Ducati Scrambler flavour. This fusion gave our bike its name: S.C.R. - Scrambler Café Racer. We've changed the nose fairing, the tail-piece, the whole of the exhaust, the foot-peg and handlebar mountings and the rear suspension unit and have, of course, given the bike a new colour. The Scrambler Café Racer is in ‘total black’ including the saddle, undertail and timing belt covers.”
Dario Mastroianni – Customiser at Officine Mermaid: “We decided to customise the Ducati Scrambler because we immediately earmarked it as a uniquely convertible Italian bike. We've infused it with our unmistakeable Officine Mermaid style, with a kind of rough-and-ready look that's spartan and basic. We named it using the English word Scratch, to convey the idea of it being scraped or damaged. This can be seen straight away from the fuel tank, which we stripped of paint and treated by hand – a procedure we use only on our most exclusive bikes. The metal mudguards have been left rough (a bit like us) and then hand-brushed at the workshop. We've left only what is essential on the bike – anything that wasn't necessary has been eliminated. Even the exhaust, for example, while derived from the original, has been reduced to a minimum. For the front we've chosen a traditional stanchion fork with a wide 21'' wheel and an 18'' wheel at the back, while the saddle and handlebars are made of vintage green leather with a decidedly Western style. Our Scratch has a main rally-style headlight and a smaller lateral spotlight.”
The world of Ducati Scrambler customisation is accessible to all thanks to a huge range of accessories that can be used to make the bike both original and highly personal. No less than six different versions will be at the Ducati Scrambler stand at the Verona Motor Bike Expo, each with unmistakable Ducati Performance ‘ingredients’: but the potential goes much further. For example chrome-plated fuel tank side-panels are available in black, matt, camouflage and even in carbon fibre. There are various options for the front mudguard and the high number-plate support, tank bags, canvas and waterproof bags, low and high slip-on Termignoni exhausts, headlight rims and mesh covers, dashboard rims, vintage handlebars and mirrors as well as spoked wheels, four versions of saddle and low-slung tapered handlebars.
The Ducati Scrambler Icon, available in yellow and red, is joined by three other versions – Urban Enduro, Full Throttle and Classic – which interpret the spirit of the Ducati Scrambler in different stylistic and functional ways. The Urban Enduro, with its Wild Green colour scheme is aimed at those who love the enduro style and are ready to switch from road to off-road in an instant; the Full Throttle is for the rider who's fascinated by the flat track racing world and has a penchant for pushing things to the limit while the Classic is for those who love the details and style of the '70s but don't want to forgo the riding pleasure and comfort of a contemporary bike.


Record setting year for Ducati with 45,100 bikes sold in 2014

Another record year for Ducati with 45,100 bikes sold in 2014
  • Fifth consecutive growth year for Bologna-based bike manufacturer
  • Record sales achieved thanks also to the new Monster and 899 Panigale
  • USA confirmed as Ducati’s most important market, with Asia growing fast (+ 11%)
Borgo Panigale (Bologna), 15 January 2015 – In 2014 Ducati Motor Holding spa achieved a new sales record by delivering 45,100 bikes to customers, 2% more than in 2013, marking the fifth consecutive year of growth.
This increase also stemmed from the introduction of new products that, despite market uncertainty, made a clear contribution to what has been an outstanding result for Ducati. More specifically, with the introduction of the new Monster 1200 and Monster 821, Monster family sales rose by 31%, with 16,409 new bikes sold. The Superbike family, thanks to the widespread introduction of the 899 Panigale, which scored a +74% sales success with 5,806 bikes delivered to customers, enjoyed an overall growth of 12%, with a total of 9,788 bikes sold in 2014.
North American sales performance was in line with that of 2013, with Mexico experiencing 8% growth. The U.S. continues to be Ducati’s top market, with 8,804 units delivered to customers. Despite difficult market conditions, sales in South America increased considerably, especially in Brazil (+ 74%, 1,174 bikes sold); this was achieved thanks to considerable expansion of the dealership network in that country and the market introduction of the full model range with local CKD production.
In Europe sales slowed a little (-3% with 19,743 bikes), mostly due to challenging conditions on several markets. However, while sales in Italy fell short of those attained the previous year (-14% with 4,284 bikes), other European countries were almost stable, with the UK actually experiencing significant double-digit growth (+16% with 2,742 bikes).
Double-digit growth was also seen in Asia, where Ducati achieved an all-time sales record (+11% with 5,787 bikes). Performance was particularly strong in Thailand (+22% with 3,057 units) and China where sales volumes, with respect to 2013, almost doubled (+97%).
Ducati also succeeded in boosting sales in Australia (+13% with 2,132 bikes) and strengthening its performance in Japan (+1% with 2,558 units).


Season's Greetings from Ducati

Season's Greetings from Ducati!


Ducati Scrambler Apparel

Clothes looking a little tired? Time to gear up with some duds from Ducati - just in time for Christmas!

The Apparel page has a few non =-apparel items too... .Termi pipes for example. Might be hard to accessorize with that.

More details on the Ducati website:


Live Stream of Ducati 2015 World Première in Milan

If you're a fan of Ducati then you'll want to watch this page for the Ducati 2015 World Première in Milan on Monday. The 2014 EICMA show starts on Tuesday, November 3rd but Ducati typically holds a VIP and Press event before all the buzz on Tuesdsay.

This year they're doing things a little differently and they're giving Ducati lovers worldwide the ability to get a sneak peak of the Monday event before the show via a live streaming event.

Claudio Domenicali will be introducing the all-new Ducati Multistrada (with its new Testastretta DVT engine) and the 1299 superbike.

Pretty sure you'll be seeing some “bold new graphics” changes within the existing lineup and the Ducati Scrambler will be reintroduced as well.


Ducati's Variable Timing Explained

Directly from the folks at Ducati, it's their DVT (variable valve timing) technology explained.

Ducati presents the first motorcycle engine with variable timing of both the intake and exhaust camshafts.

Named Ducati Testastretta DVT, Desmodromic Variable Timing, Ducati's new Desmodromic engine is the first in the world with variable timing on both inlet and exhaust camshafts, leading the way for a whole new generation of such engines. The innovative, new design overcomes an engineering gap in  current production motorcycle engines and underlines Ducati's strength in developing ground breaking engine and motorcycle technologies.

The variable timing system is able to continuously adjust valve timing, by acting independently on both the intake and exhaust camshafts. The system optimises engine performance throughout the rev range and in any operating condition, to guarantee the highest power, smooth delivery, muscular torque at low rpm and reduced fuel consumption. With full Euro 4 compliance, DVT sets a new standard in the combination of power, delivery and usability of motorcycle engines.

Ducati Testastretta DVT engine characteristics
 Brand-new DVT (Desmodromic Variable Timing) system
 Bore 106 mm, stroke 67.9 mm
 Capacity 1,198 cm³
 Max power 160 HP at 9,500 rpm
 Max torque 136 Nm at 7,500 rpm
 Desmodromic distribution
 Dual Spark (DS) ignition
 Anti-knock sensor
 Euro 4 compliant


Ducati Presents the Scrambler in Cologne

2015 Scrambler Pricing (MSRP)
Icon Red $8,495 (USA), $9,295 (Canada), $129,990 (Mexico); Icon Yellow $8,595 (USA), $9,395 (Canada), $131,490 (Mexico)
Full Throttle $9,995 (USA), $10,995 (Canada), $149,990 (Mexico)
Urban Enduro $9,995 (USA), $10,995 (Canada), $149,990 (Mexico)
Classic $9,995 (USA), $10,995 (Canada), $149,990 (Mexico)


Ducati presents the Ducati Scrambler brand in Cologne
  • Ducati presents the Ducati Scrambler brand in Cologne and its iconic style, modern design and creative spirit
  • Ducati, a solid, steadily growing company, looks to the future with confidence
  • Ducati celebrates a historic win in the German Superbike Championship (IDM)
Cologne (Germany), 30 September 2014 – At the end of the first day of Intermot 2014 – the International Motorcycle Fair being held in Cologne (Germany) from 30 September to 6 October –Ducati finally unveiled one of the most eagerly awaited new bikes to go on show there; the Ducati Scrambler brand immediately became the focus of media and public attention, and the undisputed star of this key German fair.
Re-proposing the yellow containers that characterised the original, highly creative launch phase, Ducati set up a Ducati Scrambler brand-dedicated space in the exhibition area of its Intermot 2014 stand. This symbolic opening-up of a "new world" at the end of the press-dedicated day involved both public and media in an original presentation that was fully in keeping with the language and style of this exciting new concept.
"This year Intermot is especially meaningful for Ducati”, stated Claudio Domenicali, CEO of Ducati Motor Holding, during the press conference. “Ducati continues to grow steadily as it has done for several years now. The last 12 months confirm this positive trend with a growth over 5% compared to the previous ones, a new sales record. I’m also particularly proud to be celebrating, here at Intermot, Ducati’s historic win in the German Superbike Championship where the performance of the 1199 Panigale R has allowed us to take both the Constructors and Riders title - thanks to the prowess of Xavi Fores and Max Neukirchner.”
"Presenting the new Ducati Scrambler brand means for us opening the doors to an entirely new, fascinating, and absolutely contemporary world”, said Cristiano Silei, Vice President of Sales and Marketing at Ducati Motor Holding, during the unveiling of the new bikes. “We have reinterpreted an iconic motorcycle, part of our history for more than 50 years, in a fully modern way, designing and building the Ducati Scrambler as if we’d never stopped making it. The four bikes of the Ducati Scrambler family represent starting points on a path to personalisation that will make every single Ducati Scrambler a unique, free-spirited bike as individual as the person riding it.”
The waiting is finally over. The Ducati Scrambler is finally out of the yellow container that has so jealously guarded it over the last few months and is now – after the previews granted to employees and Ducatisti at World Ducati Week 2014 - officially ready. This is more than just a new bike: it’s a whole new world, one that expresses itself via a range of options and versions that provide a starting point for satisfying the different needs and wants of individual motorcyclists.
The Ducati Scrambler is a contemporary bike that expresses the pure essence of motorcycling. Tried and tested materials such as the aluminium of the rear swingarm and engine covers and the steel of the teardrop tank and frame are combined with new-generation components such as front and rear LED lighting and LCD instruments. Wide handlebars and a long seat provide a comfortable, relaxed riding position and, together with the low weight, low centre of gravity and slightly knobby tires, ensure pure riding fun whatever the situation.
“Post-heritage” design gives a contemporary take on the iconic bike built by Ducati back in the 60s and 70s. This Ducati Scrambler, though, is no retro bike: it is, rather, intended to be just how the legendary Bologna-built motorcycle would be today if Ducati had never stopped building it.
The Icon version, in yellow and red, is joined by three others - Urban Enduro, Full Throttle and Classic - each offering its own style and performance-related interpretation of the Scrambler spirit. The Urban Enduro, with its “Wild Green” paintjob, is for enduro style enthusiasts and ready to switch from city streets to country backroads in an instant. The Full Throttle is for riders enthralled by the flat-track racing world who have a penchant for pushing things to the limit. And the Classic is for devotees to details and a 1970s look who want the uncompromising riding pleasure and comfort of a modern-day bike.

The headlamp, together with the tank, forms a key part of the Ducati Scrambler look. Rounded, classically designed yet extremely modern (i.e. post-heritage) it features a glass parabola and an ultra-modern LED light guide around the rim that acts as a side light.
Seat and tank have been carefully designed to give the Ducati Scrambler appealing proportions. A compact bike, the Ducati Scrambler instils confidence from the very moment you set eyes on it. It’s been sized to make it accessible to all motorcyclists while the long seat maximises comfort and can also accommodate a passenger comfortably.
An oil and air-cooled L-twin two-valve 803 cc engine powers the Ducati Scrambler; it has an 88 mm bore, a 66 mm stroke and has been redesigned to give smooth acceleration throughout the rev range.
Moreover, thanks to a vast range of apparel and bike accessories, to be presented in November, the Ducati Scrambler offers a virtually unlimited range of exclusive personalisation and lifestyle options.
The Ducati Scrambler name has much in common with the verb to scramble - mixing up, blending, letting the imagination run free, sharing with others. The Ducati Scrambler is the two-wheeled alter ego of those who ride it, a cultural movement in and of itself. It’s free-spirited, positive and anti-conformist, open to encounters with other philosophies and styles. Ducati Scrambler isn’t just a bike, it’s a world.
The Ducati Scrambler will be in Ducati Dealerships starting form the end of January 2015 and the first of the four versions to become available will be the Icon.
For further information on the Ducati Scrambler world go to or the Scrambler Facebook page and share the content through #scramblerducati or #scrambleryouare.


Ducati North America Names Nathon Verdugo as New Public Rrelations Manager

Ducati North America today announced Nathon Verdugo as its Public Relations manager, effective immediately. Verdugo will oversee all PR activities for Ducati North America and will be based at the company's headquarters in Cupertino, Calif., where he will report to the Marketing Director.
Verdugo comes to Ducati as a lifelong motorcyclist with nearly a decade of experience in the motorcycle industry. Following positions managing PR efforts for the ESPN X Games as well as stints at Dainese and Alpinestars, he most recently served as the Global Brand Manager at Troy Lee Designs in Corona, Calif.
“I have a passion for any and all things on two wheels, and having the chance to align myself with a world-renowned brand while working alongside like-minded industry colleagues whom I respect is a dream come true,” said Verdugo. “I’m looking forward to helping Ducati inspire the same passion in others that it has in me.”
“Ducati is a unique company comprised of fervent professionals with a passion that can only be matched by lifelong Ducatisti,” said Ducati Marketing Director Arrick Maurice. “As a motorcyclist and consummate professional within the industry, we’re confident Nathon will thrive amongst this team and excel in his role as Public Relations Manager for Ducati North America.”
Ducati North America looks forward to what the future holds and its ongoing success with the addition of the newest member to the team.


Ducati Summer Offers Ending Soon!

Better act now if you want to get the in-store accessory credit Ducati is offering on multiple models. Offers end July 31st.

1199 Panigale | $1,200 in-store credit*

Purchase a select new 2014 1199 Panigale and receive $1,200 in-store credit towards the purchase of Ducati Performance accessories and/or Ducati apparel.

Eligible models include the following:
2014 1199 Panigale ABS
2014 1199 Panigale S 

Multistrada | $1,000 in-store credit*

Purchase a select new 2014 Ducati Multistrada and receive a $1,000 in-store credit towards the purchase of Ducati Performance accessories and/or Ducati apparel.

Eligible models include the following:
2014 Multistrada 1200 ABS
2014 Multistrada 1200 S Touring
2014 Multistrada 1200 S Granturismo 

Hypermotard | $750 in-store credit*

Purchase a new 2014 Ducati Hypermotard or Hyperstrada and receive $750 in-store credit towards the purchase of Ducati Performance accessories and/or Ducati apparel.

Eligible models include the following:
2014 Hypermotard
2014 Hyperstrada 

Streetfighter 848 | $750 in-store credit*

Purchase a new 2014 Streetfighter 848 and receive $750 in-store credit towards the purchase of Ducati Performance accessories and/or Ducati apparel.

Eligible models include the following:
2014 Streetfighter 848 

Monster 796 | $500 in-store credit*

Purchase a new 2014 Monster 796 and receive $500 in-store credit towards the purchase of Ducati Performance accessories and/or Ducati apparel.

Eligible models include the following:
2014 Monster 796

*In-store Credit does not include installation fees or taxes. Some parts and accessories are for off-road use only. Ducati Accessory and/or Apparel In-store Credits are valid for purchases of genuine Ducati Accessories and/or Ducati Apparel only. See your local authorized dealership for details. In-store Credit offers apply to the following new, previously unregistered 2014 model year Ducati motorcycles; 1199 Panigale ABS, 1199 Panigale S, Multistrada 1200 ABS, Multistrada 1200 S (Touring, Grandturismo), Streetfighter 848, Hypermotard (excludes Hypermotard SP), Hyperstrada and Monster 796. Demonstrator models are excluded from this offer. Subject to model availability and dealer participation. Offer valid through July 31, 2014. Offer cannot be combined with any other offer from Ducati. In-store Credit offer valid through participating and authorized Canadian Ducati dealers only.


Ducati Wins Middleweight Division & Two Open Division Podium Positions at Pikes Peak International Hill Climb

Ducati Wins Middleweight Division and Takes Two Open Division Podium Positions at Pikes Peak International Hill Climb
Ducati riders achieved the Middleweight Division victory and four of the five top motorcycle times of the day at the 92nd running of the historic Pikes Peak International Hill Climb. This year’s introduction of new rules and new motorcycle racing divisions, including the “Motorcycle Middleweight Division” and “Motorcycle Open Division,” brought with it a field of strong competitors challenging for top times.

The introduction of the “Motorcycle Open Division" – which allowed fully faired liter bikes to compete in the same class as the defending champion Multistrada 1200 – made it the most competitive motorcycle class and the one in which the top five times of the day were posted. Lambert Fabrice, who competed on a Ducati 1098R, brought home the second fastest time of the day at 10:04.401, while Don Canet and Micky Dymond followed in close succession with lap times of 10:10.101 and 10:11.319 respectively aboard Ducati Multistrada 1200s. Bruno Langlois finished in the fifth slot with a time of 10:14.480 on a Ducati 1199 Panigale.
The newly formed “Motorcycle Middleweight Division,” comprised mostly of fully faired middleweight sport bikes was ultimately won by Frenchman Eric Piscione, who dominated the division aboard a Ducati Streetfighter 848 with a time of 10:46.159.
Since it’s inception in 1916, the Pikes Peak International Hill Climb has emerged as one of motorsport’s most spirited and formidable races, as riders face a 4,720 foot elevation change on grades averaging seven percent – all in times hovering around 10 minutes. The 156 turns leading to the summit challenged the field of veterans and rookies alike, though Ducati riders proved themselves once again at the “Race to the Clouds.”


Ducati Heads Back to Pikes Peak

On Sunday, June 29, the Spider Grips Ducati team heads back to Colorado Springs for the 92nd running of the Pikes Peak International Hill Climb. Piloted by Micky Diamond and Don Canet, the team is sending two Multistrada 1200 S models to the summit of Pikes Peak in the quest to defend the all-time fastest motorcycle record time of 9:52.819 set by Carlin Dunne on a Ducati Multistrada in 2012. A win by either Diamond or Canet will mark five-consecutive years of victories for Ducati and the Multistrada at the historic race.


Practice sessions this week have been quintessentially Pikes Peak, with cold temperatures and weather conditions changing by the minute. Several crashes throughout the week are a constant reminder of how unforgiving the mountain can be. The Spider Grips Ducati team has had strong practice sessions and will head into race day with confidence.


Cheer for the Ducati team and receive race updates by visiting the Ducati Twitter (@DucatiUSA), Instagram (DucatiUSA) and Facebook pages (Ducati). You can also view the Pikes Peak International Hill Climb live online at


Ducati 1199 Super Leggera video awesomeness

Just in case you didn't know how awesome the Ducati 1199 Super Leggera is Ducati put together these three short but amazing videos that showcase some of what makes the Super Leggera so special.


2015 - Ducati Scrambler

Born in Bologna, remembered in the hearts of motorcyclists and ready to return in 2015 - The Ducati Scrambler 
  • Ducati officially announces new Scrambler to be launched in 2015
  • Ducati employees in Bologna awarded special first prototype viewing 
  • Dedicated website to show project evolution online
Borgo Panigale, Bologna (Italy) 9 June, 2014 – Ducati gave its Bologna factory employees a surprise treat as they arrived for work on Monday, 9 June, with a private viewing of the prototype Scrambler intended for launch in 2015. Setting a characteristic ambience for the new model, workers arrived to discover music and a beach atmosphere with surfboards, street food and a big yellow container in which they were able view the new model undercover.
Following many years of rumour and speculation around the project, Ducati’s creative internal stunt at the Italian manufacturer’s headquarters stylishly confirms the existence of the Ducati Scrambler with the added promise that it will be available from early 2015 onwards.
Ducati’s decision to announce the arrival of the new model to its employees first, underlines the appreciation it has of its workforce, regarding it as the beating heart of the company. With them, project personnel are creating an entire world around the Scrambler with, as their impromptu beach suggested, a lifestyle of fun, creativity and free expression.
While the new Scrambler is created from the same core values that contributed to an important period of the company’s history during the 60s and 70s, it seems set to reinterpret the original model in an entirely up-to-date way. Confirmation of the Scrambler will undoubtedly delight the thousands of fans who have been dreaming of such a project for many years.
Non-conformist, accessible and essential, the new Ducati Scrambler is said to represent the perfect combination of the traditional and contemporary, while returning to the pure essence of motorcycling - two wheels, wide handlebars, a simple engine and a lot of fun.
As yet no official images have been released and none of the lucky Ducati employees were allowed to take photos inside the big yellow viewing container, but Ducati confirms the new Scrambler will finally break cover this autumn and become available from early 2015 in Ducati Stores worldwide.
Those hungry for more information and who wish to follow the fascinating journey through the development of the project can do so on the dedicated website or gather content via the #scramblerducati hashtag.


Ducati announces the brand new Monster 821

Ducati announces the brand new Monster 821
  • Brand new Monster 821 powered by 112hp water-cooled 821cc Testastretta 11°
  • Available also in Dark version, Monster 821 ready for delivery July 2014
  • First images of the iconic new naked model underline Ducati’s Bologna roots
Ducati announces the brand new Monster 821, a mid-size entry for the third generation of the iconic naked model and the latest chapter in the Bologna-built motorcycle’s famous story. Underlining Ducati’s strong association to the Bologna region, the company has chosen to release the first images of the new model portrayed in typical Bolognese ambience.
Following the successful unveiling of the new generation Monster 1200 at the Milan International Motorcycle show in November, Ducati now introduces the Monster 821, a mid-size version of the exciting new model and the latest entry to the world of Monster.
Having delivered over 290,000 Monsters since the original concept more than 20 years ago, the essential new model maintains its stylish character using the new chassis and muscular styling of the Monster 1200, designed with premium components fully integrated with Ducati’s latest technologies.

Powered by the latest edition of Ducati’s highly successful 821 Testastretta 11° engine, the highly accessible new Monster combines 112hp and 65.9ft-lb of torque with an impressively lightweight 179.5kg – 395.7lb (dry weight) overall package. This stylish mix of minimalism and performance paves the way back to the original essence of the Monster concept, where less-is-more and made-in-Italy combine to create a motorcycle lifestyle.
High-spec brakes, excellent suspension and stylish componentry merge with Ducati’s best-yet ergonomics to offer the Italian manufacturer’s most attractive mid-range Monster ever. Super comfortable and with an innovative adjustable seat height, the model also combines 8-level traction control, 3-level ABS and 3-level Ride-by-Wire into Ducati’s user-friendly, press-button Riding Modes.
The Monster 821 uses next generation technologies to create an enhanced rider/motorcycle relationship, delivering a high-adrenaline experience while constantly reassuring with the feeling of complete control and ergonomic integration.
Available in Ducati Dealerships from July 2014 onwards, the Monster 821 Dark is presented in dark stealth with black frame and black wheels, while the Monster 821 is dressed in Ducati red with red frame and black wheels or star white silk with red frame and matte red wheels. Both red and white liveries are equipped with colour-matched single-seat covers. The brand new model is also made available to restricted license holders with the specially regulated power versions of 25kw for Switzerland and 35kw for other participating countries.


Ducati 1199 Superleggera starts production

Ducati's 1199 Superleggera is a top-of-the-line superbike being produced as a limited edition of 500 units. Reported to cost  $70,000 here in Canada!

Check out the video


Brand new Ducati Diavel model unveiled in Geneva (+ Canadian Pricing)

New Ducati models have been unveiled in Geneva and we've got Canadian pricing

Diavel Dark - $19,995 CAN
Diavel Carbon Red - $21,995 CAN
Diavel Carbon White - $21,995 CAN

And now for the rest of the details: 

Brand new Ducati Diavel model unveiled in Geneva

New Diavel models with many new features unveiled by Claudio Domenicali (Ducati CEO) during the VW Group Night on the eve of the Geneva Motor Show Stunning, Bologna-built sport cruiser boasts enhanced design, comfort and ergonomics and a new, even smoother and higher-performing engine New Diavel models to arrive in Ducati stores from April 2014 onwards Borgo Panigale (Bologna, Italy) – Geneva (Switzerland), 3 March 2014 –The brand new Ducati Diavel made its first public appearance at a special preview presentation in Geneva, during the prestigious Volkswagen Group Night. On the eve of the 84th edition of the International Motor Show of Geneva (running from 6-16 March), Claudio Domenicali (CEO of Ducati Motor Holding) personally unveiled the new model on stage during the important evening, providing a stunning preview of the latest machine to join the Ducati range during 2014.

Having introduced its new range of models at the Milan International EICMA Motorcycle Show in November 2013, Ducati’s latest presentation of the new Diavel now successfully achieves the company’s industrial development plan, which had promised one completely new model (the Monster 1200) and three ‘family-extension’ models: the 899 Panigale, the exclusive 1199 “Superleggera” and now the new Diavel.

Ducati now presents further enhancement of its sport cruiser model, featuring the latest version of the Testastretta 11° DS engine, a new exhaust system and latest technological elements such as the new full-LED headlight, all combining the powerful and assertive personality of the model with the sophisticated styling synonymous with the iconic Ducati brand.

The new Diavel follows the company’s “Performance Redefined” philosophy, using cutting-edge innovation and technology to provide a smoother, safer and more rider-friendly experience, enabling easier access for the ever-increasing number of people who desire the unique thrill of riding a Ducati.

The new machine remains in a class of its own, unique, innovative and bold and a benchmark that continues to attract motorcyclists around the world. Built to have a commanding presence, though lightweight and agile in typical Ducati style, the new Diavel takes the rider/motorcycle relationship to another level in absolute comfort. For connoisseurs of technology, the latest generation Testastretta 11° Dual Spark engine combines with full LED illumination, ABS, Ducati Traction Control and Ducati Riding Modes to deliver a confidence-inspiring superiority, while new styling, 162hp and 205kg* (452lb) of pure Ducati drives a comfortable sport lifestyle previously only dreamt of.

Merging the worlds of power and style is now achieved with convincing precision. A specially engineered 240 section rear tyre combined with Ducati chassis technology serves up mind-blowing handling and lean angles which defy the laws of physics, whether carving through curves or simply cruising the boulevards.

The new Diavel is dressed in stylish Dark Stealth livery, a black trellis frame and black wheels. The Diavel Carbon offers the choice of traditional Ducati Red over Matte Carbon with red frame or the stunning new Star White over Matte Carbon with white frame, both with black, forged wheels by Marchesini, turned and milled to expose the natural aluminium. Both models will start to arrive in Ducati stores around the world from April 2014 onwards.



Cupertino, Calif. (23 January 2014) – Ducati Island represents a rich history of bringing together motorsports enthusiasts from all over the world to celebrate their shared passion for racing. Given the overwhelming success of COTA’s inaugural Moto GP race in 2013, Ducati has chosen Austin, Texas as the exclusive stop for Ducati Island for the 2014 Moto GP race season.

Nestled between turns 18 and 19, Ducati Island will descend upon COTA’s “Grand Plaza” which is centrally located within the facility, in close proximity to the racetrack ticket office and main fan entrance. Guests will be treated to an entertaining blend of technical demonstrations, new product displays, legendary fashion shows, Make-A-Wish Foundation silent auction and access to the Ducati shopping experience. In addition, Ducati owners will receive extra benefits such as personalized gear check and access to the Ducati Owners Hospitality area.

Ducati Island is open to all motorcycle enthusiasts and race fans in attendance. However, Ducati Ticket Package holders will also enjoy the following benefits:

·       Turn 12 Ducati Grandstand seat (3 day pass)

·       Ducati motorcycle parking pass, with access to designated parking area

·       Parade lap around track for Ducati Owners

·       Ducati track walk

·       Voucher for exclusive Ducati gift

·       Total cost of ticket package just $199


We look forward to seeing you at Ducati Island, Circuit of the Americas, April 11-13, 2014.

For more information on purchasing your personal Ducati Ticket package, please visit


Ducati Panigale 899 in Canadian Dealerships

News on the launch of the Panigale 899 from Ducati. A list of Canadian dealerships follows:

On February 1st we celebrate the national premiere of the all-new 899 Panigale. Join in the excitement at your local participating Ducati dealership as we welcome this new super-mid from Borgo Panigale to the Ducati Superbike family.

Participating Dealerships  
Argyll Motor Sports, EdmontonApex Cycle Sports, Cambridge
Bow Cycle North, CalgaryGP Bikes, Whitby
 Inglis Cycle Center, London
British ColumbiaPeninsula Import Ducati, Oakville
Bentley Motorrad, KelownaPowersports Canada, Ottawa
Ducati Richmond, Richmond 
Savage Cycles, VictoriaQuebec
Vancouver Ducati, VancouverDucati Montreal, Montreal
 Le Centre de la Moto Vanier, Quebec
New BrunswickMonette Sports, Laval
Atlantic Motoplex, DieppeMotos Thibault Sherbrooke, Sherbrooke
Wildwood Sports, WinnipegFFUN Motor Sports, Saskatoon


2014 Ducati Superbike 899 Panigale

The 2014 Ducati Superbike 899 Panigale unveiled in Frankfurt
  • Highly anticipated 899 Panigale unveiled by Ducati CEO, Claudio Domenicali, at VW Group Night on the eve of the IAA Motor Show in Frankfurt
  • The stunning “Supermid”model offers a new way to access the world of Ducati Superbikes
  • 899 Panigale continues monocoque concept, Superquadro engine and benchmark electronics
The highly-anticipated Ducati 899 Panigale has been unveiled at the VW Group Night in Frankfurt, Germany, on the eve of the IAA International Motor Show, which runs from the 12-22 September. The presentation made by Ducati CEO, Claudio Domenicali,  represents a preview of the Italian Manufacturer’s exciting 2014 model range.
The stunning model, intended to provide a new way to access the exclusive world of Ducati Superbikes, is described as a “Supermid” version of the award-winning 1199 Panigale, designed to provide the thrill of the new generation flagship model with the refined character of an everyday streetbike.
Its brand new Superquadro engine features a revised bore and stroke for a broad power delivery, producing 148hp (109kW) with a torque of 73lb-ft (10.1kgm). The super-smooth power unit continues to be a fully stressed member of the innovative Panigale monocoque construction, achieving both an outstanding power-to-weight ratio and ride-enhancing agility with a dry weight of 169kg (372.5lb). An 1199 silhouette underlines the family DNA, while the Ducati Quick Shift (DQS) and the fully integrated Riding Mode technologies of Ride-by-Wire, triple stage ABS, Ducati Traction Control (DTC) and Engine Brake Control (EBC) continue the benchmark ingenuity introduced with the new generation Superbike.
Ducati now offers all-round performance for connoisseurs with an authentic and stylish way to enter the world of high performance. The 899 Panigale will be available from late October onwards in traditional Ducati red with black wheels or a stunning arctic white with red wheels.


Cal Crutchlow with Ducati beginning next season

Ducati has reached an agreement with Cal Crutchlow that will have the Briton campaigning the 2014 and 2015 MotoGP race seasons with the Ducati Team. Crutchlow will race alongside Andrea Dovizioso. The British rider and the Italian, who were team-mates in 2012, will work on developing the Desmosedici and growing Ducati’s MotoGP project.
The 2009 World Supersport champion and 2011 MotoGP Rookie of the Year, Crutchlow is presently enjoying his strongest GP season to date, sitting fifth in the championship points standings. He has posted four podium finishes in the first nine races, and he earned his first MotoGP pole position at the Dutch TT.
The end of the 2013 season will also mark the completion of Nicky Hayden’s five-year professional relationship with the Ducati Team. Ducati would like to thank Nicky for his contributions during that time, and everyone on the team and at Ducati Corse looks forward to giving him and Andrea their full support over the second half of the 2013 season.
Cal Crutchlow
Race number: 35
Age: 27 (born in Coventry, UK, on 29 October 1985)
Height: 1.68 metres (5’6”)
Weight: 66.68 kg (147 lbs.)
GP starts: 43 (all in MotoGP class)
First GP: Qatar GP, 2011 (MotoGP)
GP podiums: 6 (all in MotoGP class)
First GP Pole: Dutch TT, 2013 (MotoGP)
World SBK starts: 30
World SBK wins: 3
World SBK podiums: 11
World SBK poles: 6
World Supersport starts: 17
World Supersport titles: 1
World Supersport wins: 5
World Supersport podiums: 10
World Supersport poles: 10
Notable Achievements:
• 2011: MotoGP Rookie of the Year (Tech3 Yamaha)
• 2009: Supersport World Champion (Yamaha)
• 2006: British Supersport Champion
• 2001: Aprilia RS 125 Challenge Champio


New CEO at Ducati

Claudio Domenicali becomes successor to Gabriele Del Torchio as Ducati CEO

Audi CEO Rupert Stadler: “Gabriele Del Torchio has guided Ducati along a successful growth path in recent years.”
Successor, current General Manager Claudio Domenicali, has been at Ducati for 21 years

Claudio Domenicali, currently General Manager and Member of the Board of Directors at Ducati Motor Holding, has been named as the successor to CEO Gabriele Del Torchio, who will leave the company to take up new professional challenges.

Rupert Stadler, Chairman of the Board of Management of AUDI AG and Chairman of the Board of Directors of Ducati Motor Holding, praised the successful work of Gabriele Del Torchio, who has spent six years at the top of the premium brand: “Del Torchio guided Ducati out of an economically difficult phase, back to a successful growth path and to the top of the worldwide segment of premium performance motorcycles. For that achievement, we express our gratitude on behalf of all Audi and Ducati employees and wish him all the best in his future tasks.”

“I look back on six intensive, exciting and successful years,” commented Gabriele Del Torchio in response to Rupert Stadler’s best wishes in his farewell speech to the company. “It was an intense experience which will remain an unforgettable memory. I leave Ducati in the knowledge that I have helped to place the company on a path of growth and strength.”

The new Ducati CEO, Claudio Domenicali, joined Ducati as a project leader in 1991. He had previously studied mechanical engineering at Università degli Studi di Bologna. After passing through various management positions, he was promoted to Managing Director of Ducati Corse in 1999. In 2005, he took over as R&D Director and in 2009 was appointed General Manager Operations and Product Development. In 2012, he was confirmed as a member of the newly formed Board of Directors after the sale of Ducati Motor Holding to AUDI AG.

“Domenicali knows Ducati and the motorcycle business more than anyone. He embodies continuity and Ducati’s values in an exceptional manner,” stated Audi CEO Stadler.


Ducati achieves expectations with impressive 2012 sales

Ducati achieves expectations with impressive 2012 year-end figures

Record 2012 year-end results
+16% over 2011 revenues with a record 44,102 motorcycles delivered to customers in 2012
+21% growth in US market, now confirmed as Ducati’s primary-focus
Borgo Panigale (Bologna, Italy) 12 March 2013 – The “Audi Annual Press Conference” held in Ingolstadt, Germany today presented an opportunity to showcase the latest details of the Ducati acquisition to the world’s press, including the outstanding results achieved by the company during the last year.

With Ducati experiencing continuous growth in terms of market share and production and sales volumes, 2012 has now been confirmed as a record year in the long history of the famous Italian manufacturer. These outstanding results further underline the security of the company which is, also thanks to the Audi Group acquisition, better structured and organised than ever before and ready to confidently face future challenges.

“Ducati closed 2012 with revenues of 606 million euro, an increase of 16% compared with 2011 and a total of 44,102 motorcycles delivered to customers,” declared Gabriele Del Torchio, CEO of Ducati Motor Holding. “Our growth rate has been especially impressive in the US, currently our primary-focus market, with sales up by 21% compared to 2011, confirming an absolutely positive trend for this country, where Ducati sales have increased consistently for the past 30 months. We are also achieving major results and important goals throughout the Far East, thanks to a marketing policy which specifically targets new and emerging markets and has returned growth in terms market share and profits.

“With new stakeholders in the company, Ducati has never been so solid, and these positive figures confirm the value and commitment of all the company staff and of our brand, increasingly popular, appreciated and renowned all over the world. The 2013 product range, including the new Multistrada, Hypermotard, Hyperstrada and 1199 Panigale R models, is the expression of technological excellence and the emotional impact of our products, ever-important in the current, highly competitive economic climate, perfectly complements our unmistakable, all-Italian style. Ducati is today, and will continue to be, a product-oriented company, with development and innovation as the milestones of our growth strategy.”

Ducati Motor Holding S.p.A – An Audi Group Company
Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Their motorcycles are characterised by “Desmodromic” performance engines, innovative design and avant-garde technology. Covering several market segments, Ducati's range of motorcycles are divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike. These authentic icons of “made in Italy” are sold in over 80 countries around the world, with concentration on the European, North-American and Asia Pacific markets. Ducati competes in both the World Superbike Championship and, with an official team, the World MotoGP Championship. In Superbike Ducati has won 17 Manufacturers' titles and 14 Riders' titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, and took both the Manufacturers' and Riders' titles in 2007.


Special Canadian Ducati incentives until Feb 28, 2013

From now until February 28, 2013, take advantage of attractive financing offers on your favorite Ducati Models.

For a limited time, take advantage of this incredible finance offer from Ducati. Get zero down and no payments for four months in addition to 2.9% APR* financing on the following 2011 and 2012 Ducati models:

- Monster 1100 EVO
- Hypermotard 796
- Hypermotard 1100 EVO SP
- Streetfighter S
- Diavel
- Diavel Carbon
- Multistrada 1200 ABS
- Multistrada 1200 S Touring
- Multistrada 1200 S Pikes Peak
- 848 EVO
- 1199 Panigale
- 1199 Panigale S
- 1199 Panigale ABS
- 1199 Panigale S ABS

*Offer valid in Canada only. Plus a bunch of other small print. Check out the full details HERE.


Ducati North America Reports All-Time Retail Sales Record for 2012


·     Ten Consecutive Quarters of Retail Sales Growth
·     Retail Sales Increase of 21% over 2011
·     Sales Increases in every North American Region
·     42% annual increase in Apparel and Accessories sales

Cupertino, Calif. (January 17, 2013) – Ducati North America today reported achieving the highest sales in the company’s history, with a record 10,883 units retailed in 2012. This result marks the company’s tenth consecutive quarter of increased sales and further solidifies North America as Ducati’s number one global market.

This all-time sales record was achieved thanks to a sales increase of 21 percent versus 2011, despite the industry trend of marginal growth. Each North American region achieved sales increases in 2012, with USA growing 21 percent, Canada 25 percent and Mexico 7 percent.
Ducati’s line of apparel and Ducati Performance accessories also registered new sales records, with a significant annual growth of 42 percent

“Ducati’s new all-time sales record and the consistent growth in all North American markets confirm our customers’ extremely positive response to our products and marketing programs,” said Cristiano Silei, CEO of Ducati North America. “We are fully geared to continue this growth in 2013 with many highly-anticipated new products and our strongest dealer network to date.”

The largest and most diverse product offering in Ducati’s history continues to attract customers to the brand. Ducati’s flagship Superbike, the 1199 Panigale, saw impressive sales in its first months on the market and earned “Bike of the Year” honors by Motorcyclist magazine. The new Streetfighter 848 was awarded “Best Middleweight” by Cycle World magazine. The Monster family of motorcycles, Ducati’s highest selling model, celebrates this year its 20th Anniversary. The Diavel received “Best Cruiser” by Cycle World magazine and by MotorcycleUSA for the second-straight year.

New models for 2013 include the completely redesigned Hypermotard family as well as new versions that expand Ducati’s offering in the adventure-touring segment: the new flagship Granturismo which completes a totally refreshed Multistrada line-up, and the all new, more versatile, Diavel Strada and Hyperstrada.


Ducati Riding School

If you've got some money burning a hole in your pocket and want to get some instruction and seat time on the latest motorcycles from Ducati this might be just the thing for you!

Full details:

Subscription opens for highly anticipated Ducati Riding Experience 2013

- Ducati prepares for tenth edition of prestigious riding school
- Twelve dates at four different venues confirmed for 2013
- Troy Bayliss to continue “Academy” with race kit 1199 Panigale S Superbikes

Ten years after its initial introduction, Ducati’s prestigious Ducati Riding Experience (DRE) is again preparing its motorcycles and riding school staff to teach riders of all levels in 2013, from absolute beginners to experienced race track specialists.

Subscription for the tenth edition of DRE is now online at, offering a highly successful, tried-and-tested format with a number of new features for 2013, including the 1199 Panigale for all track courses and the introduction of the brand new Multistrada 1200 and new generation Hypermotard for the Intermediate levels. Internationally famous race circuits, highly qualified instructors and an enviable line-up of Ducati motorcycles will now combine to enhance the riding skills of participants while delivering a unique and unforgettable experience.

After two years of sell-out success, Ducati is delighted to welcome back the legendary Troy Bayliss for 2013. The three-times World Superbike Champion is set to continue the 'Troy Bayliss Academy', an exclusive and advanced course that focuses on extreme riding techniques. On each of the Academy’s four dates, participants will get the unique opportunity to ride with the Australian and learn specialised track craft on the World Championship circuits of Misano and Mugello. The once-in-a-lifetime experience will use Ducati 1199 Panigale S Superbikes equipped with racing kit components, including complete Termignoni exhaust system, Ducati Performance aero kit and additional carbon fibre parts.

DRE 2013 also sees the introduction of the award-winning Ducati 1199 Panigale to both Racing 1 and Racing 2 courses. The outstanding usability of the 1199, with its Riding Mode technology, makes it an ideal choice for both expert riders and those new to track riding, while the more sophisticated “S” version will be used for the Master Racing and Troy Bayliss Academy courses. The Racing 1 course, intended for riders with little or no track experience, will take place on dedicated circuits, separating participants from the faster Racing 2, Master Racing and Troy Bayliss Academy.

Completing the DRE 2013 offer with road-oriented activities are the very popular Intermediate and Basic courses. The Intermediate course is specially designed to improve participants existing road-riding skills and techniques, while enhancing overall motorcycle safety awareness. The course uses Ducati’s Monster 1100 EVO, the new Multistrada 1200 with semi-active Ducati Skyhook Suspension and the new generation Ducati Hypermotard, all three models equipped with the Ducati Safety Pack of ABS and Ducati Traction Control. Intended for those riders who are completely new to motorcycling, the Basic course provides one-on-one tuition in the paddock area of each event venue using Ducati’s Monster 796, an 'iconic naked' motorcycle ideally suited to those on two wheels for the very first time.

Chief DRE Instructor and highly successful racer, Dario Marchetti, co-ordinates an impressive line-up of teachers, including Troy Bayliss (three-times World Superbike Champion), Marco Lucchinelli (500 World Champion), Manuel Poggiali (125 and 250 World Champion), Paolo Casoli (World Supersport Champion), Andrew Pitt (two-times World Supersport Champion) and Niccolò Canepa (2013 FIM Superstock Championship competitor). While one of Ducati’s very own development riders, Alessandro Valia, presents the Master Racing courses, the formidable track team combines with highly qualified road-oriented instructors to provide a totally professional Ducati Riding Experience.

Ensuring constant development and control of teaching protocols and standards of excellence within all DRE activities during 2013, the courses will continue the valuable collaboration created between Ducati and the Federazione Motociclistica Italiana.

Course participants are provided with a Ducati motorcycle, instructor, lunch and a welcome kit and those without suitable technical riding gear can simply hire it during the online subscription process.

DRE 2013 Courses:

- Basic (Monster 796)
- Intermediate (Monster 1100 ABS, Multistrada 1200, Hypermotard)
- Racing 1 (1199 Panigale)
- Racing 2 (1199 Panigale)
- Master Racing (1199 Panigale S)
- Troy Bayliss Academy (1199 Panigale S + racing kit)

DRE 2013 Calendar*

- Apr 17-18 -  San Martino del Lago Circuit
- May 16-17 - Mugello International Circuit
- Jun 5-6 - Adria International Raceway
- Jun 25-26 - Misano World Circuit
- Jul 16-17 - Mugello International Circuit
- Sep 10-11 - Adria International Raceway

* Dates and venues are subject to change. Changes will be posted on

Further DRE information

- Online:
- Email:
- Telephone +39 0542 655 141 (Mon-Fri 09.30 - 12.30 and 14.30 - 17.30)


Impressive sales and awards for Ducati 1199 Panigale

Impressive sales and awards underline success of the Ducati 1199 Panigale

- 2012 sees the Ducati 1199 Panigale set new industry benchmarks in technology and style
- Over 30 international media awards presented to the best twin-cylinder sports motorcycle ever
-  More than 7,500 Ducati 1199 Panigale motorcycles sold in 2012

Borgo Panigale (Bologna, Italy) 11 December, 2012 – For motorcycle enthusiasts, 2012 will undoubtedly go down in history as “the year of the Panigale”, the Italian manufacturer’s high-tech model generating massive interest since its first public appearance and opening a new chapter in the company’s long and successful history.

Ducati collected the “Best Bike of the Show” award for the Superbike 1199 Panigale as soon as the motorcycle was unveiled at the 2011 EICMA International Motorcycle Show in Milan. The incredible model, which set new benchmarks in the motorcycle industry, has since gone on to collect over 30 major international acknowledgements and awards from highly respected motorcycle publications and major lifestyle titles.

Despite a motorcycle market in downward trend, the 1199 Panigale has performed as well in the showroom as it has on the road and track, with a total of over 7,500 motorcycles sold during 2012. The sales performance further acknowledges the energy and resources that Ducati has poured into the constant research and development of new product, an approach that has subsequently enabled the company to achieve record commercial and financial results in 2012. The difficult market and depressed world economy has done little to slow Ducati as it continues to expand and improve in terms of market share and output and sales volumes, confirming the security of the company and providing an improved structure and organisation ready to face the coming years with more confidence than ever before.

Bred for the track and trained for the road, the 1199 Panigale is a true revolution of the species destined to influence the entire sports motorcycle environment. The most high-tech, most powerful twin-cylinder production engine on the planet is now an integral part of an innovative monocoque chassis that combine to deliver an astonishing 195hp from 164kg (361.5lb) of futuristic Italian thoroughbred. The highest production motorcycle power-to-weight and torque-to-weight ratios in the world are fitting trophies for the incredible results that Ducati have achieved.

With the click of a button, Ducati’s Riding Mode concept delivers performance with enhanced rider confidence by combining seven class-leading technologies. The latest-generation sports ABS system, Ducati Traction Control (DTC), Ducati Electronic Suspension (DES), Ducati Quick-Shift (DQS), Ducati’s race-derived Engine Brake Control (EBC) and Ride-by-Wire (RbW) are now all programmed into seamless, electronic rider assistance. Even the full colour Thin Film Transistor (TFT) display changes to suit the rider’s environment.

With a unique styling that sets the heart racing even when the motorcycle is at standstill, the innovative and high performance Ducati is available in 1199 Panigale, 1199 Panigale S and 1199 Panigale S Tricolore versions. For 2013, the new 1199 Panigale R will extend the family of models even further, the exclusive flagship of the range representing the machine specially developed with enhanced technical specification by Ducati Corse for World Superbike competition.


New appointments within Ducati

Bernhard Gobmeier appointed as General Manager of Ducati Corse

Bernhard Gobmeier becomes the new General Manager of Ducati Corse
Filippo Preziosi assumes the position of Director of R&D Ducati Motor Holding
Paolo Ciabatti appointed as Ducati MotoGP Project Director

Borgo Panigale (Bologna), 20 November 2012 – Ducati announces the appointment of Bernhard Gobmeier as the new General Manager of Ducati Corse. Utilising his significant experience in the world of motorsport, including more recently his role as Superbike Director with BMW, the position will draw upon the 53-year-old German’s extensive managerial experience ready to enter the new phase of development for Ducati’s racing activities and to achieve the targets set during the recent acquisition by the Audi Group.

Mr. Gobmeier will report directly to the CEO of Ducati Motor Holding, Gabriele Del Torchio, and count upon the experience and professional support of Filippo Preziosi.

Engineer Filippo Preziosi, the current General Manager of Ducati Corse, will now assume the position of Director of Research & Development for Ducati Motor Holding and report directly to Claudio Domenicali, General Manager of Ducati Motor Holding. The prestigious and strategic company role will enable 44-year-old Preziosi to apply the valuable experience of his 18 years in Ducati, 12 of which in Ducati Corse, to the development of new product.

Paolo Ciabatti (55) has been appointed the new Ducati MotoGP Project Director. The Italian now returns to the Borgo Panigale headquarters in Bologna to take advantage of his extensive experience in the world of motorcycle competition, which has included coordinating the World Superbike Championship as General Director.

After two seasons in the position, Engineer Ernesto Marinelli (39), is confirmed to continue as Ducati Superbike Project Director, with the activities of both Marinelli and Ciabatti coordinated by Mr. Gobmeier.

All appointments will commence from January 2013.

“With these new appointments and the 2013 riders announced in MotoGP and World Superbike, we are well prepared to move forward into the new racing season,” said the CEO of Ducati Motor Holding, Gabriele Del Torchio.  “We are confident that with this new organisation and focused strategy, we will achieve our targets and continue with the fundamentally important transfer of ‘know-how’ from racing into production, an element that characterises every Ducati motorcycle.”


Ducati 2013 - Canadian Pricing

We've been supplied with Canadian pricing for model year 2013's by Ducati.

Here's what that new Ducati will cost you if you live in Canada.

Me - I'm saving up for that Hypermotard SP!


New models from Ducati for 2013 and positive 2012 results

Ducati close 2012 with positive financial report and 2013 range shown in Milan

    •    Record 2012 year anticipated.
    •    World preview of the new Ducati Hypermotard and Hyperstrada.
    •    Exciting new ‘R’ version of 1199 Panigale Superbike unveiled.
    •    Special touring-oriented Diavel Strada revealed.
    •    Official 2013 plans released for MotoGP and World Superbike.

Rho (Milan), 12 November 2012 – Following the tradition of presenting its new motorcycles at the EICMA International Motorcycle Show in Milan, Ducati has now officially unveiled its complete 2013 range. The new and innovative models are a product of the genius and creativity of Ducati’s talented designers and engineers, and are set to capture thepublic’s attention at the EICMA 2012 event. The 77th edition of Milan’s International Motorcycle Show will pack the impressive Rho International Fair complex from 15-18 November.

The presentation of the 2013 Ducati range took place at the Milano-Rho Fair Auditorium and provided an opportunity for the CEO of Ducati Motor Holding, Gabriele Del Torchio, to address the capacity audience. During thePress Conference, he explained the international market situation and the business success achieved by the Bologna-based manufacturer during 2012. Despite the global market situation and economic difficulties, Ducati’s growth trend has continued, both in terms of market share and of production and sale volumes. This confirms the company’s secure position, underlined with the recent acquisition by the Audi Group, which subsequently further enhanced Ducati’s structure and organisation, enabling it to face the future with a positive and confident attitude"

“Since 2007, we have only seen “red” on the bodywork of our bikes,” said Gabriele Del Torchio, CEO of Ducati Motor Holding during the press conference. “Ducati’s record turnover of 2011,looks set to increase 20% further by the close of 2012 with over 44,000 motorcycles registered. Our market share has also grown from 2.4% in 2006 to 5.2% in 2012, an equivalent of over 10% share in what we call the ‘Ducati Relevant Market’. Ducati has become even more global today, with approximately 9 motorcycles out of every 10 produced in our Borgo Panigale factory in Bologna destined for foreign markets. The USA is currently our top market, achieving a consistent two-figure growth, while other geographical areas, such as the Far East and Latin America where we are investing major resources and reaping promising results, are still yet to reach their full potential.

“With the arrival of the new shareholders, Ducati is in stronger hands than ever, and being part of the Audi Group will definitely contribute to Ducati’s growth and expansion. This acquisition acknowledges the value of everyone who works in our company, the value of the Ducati brand, and of its past achievements.

“EICMA is the best occasion to show our new models and I am particularly proud to present the new Hypermotard in addition to the rest our 2013 range. The excellence of our ‘emotional appeal’, increasingly important in today’s competitive environment, is cleverly combined with our unmistakeable all-Italian style, and the advanced technology used in our new 2013 range confirms that Ducati is, and will continue to be, a product-oriented company with development and innovation representing the milestones of our growth strategy.”

The Ducati Press Conference for the launch of the 2013 model range also provided an ideal occasion to present Ducati’s official racing program for 2013. Four Ducati riders have already been confirmed in MotoGP with Nicky Hayden and Andrea Dovizioso for the factory Ducati Team and Ben Spiesand Andrea Iannone for the satellite team. For World Superbike, the new Team Ducati Alstare was officially announced and, coordinated by the Belgian organisation managed by Francis Batta, will field Carlos Checa and Ayrton Badovini aboard the new 1199 Panigale.

The brand ambassador and guest of honour at the Conference was Daniele Molmenti, Gold Medallist at the London Olympic Games in the K1 Canoe Slalomand a passionate “Ducatista”. While on the podium in London earlier this year, the Olympic medal winner explained that he competes in ared canoe to underline his love for Ducati motorcycles. Molmenti greatly appreciated the chance to preview the 2013 models and was particularly interested in the new Superbike 1199 Panigale R, a masterpiece of applied technology and pure performance.

Claudio Domenicali, General Manager of Ducati Motor Holding, then took to the stage to explain the details and features of the 2013 Ducati models. Hefocused in particular on the long-awaited new generation Hypermotard family, and underlined the major, strategic role of the 1199 Panigale supersport model and its world debut with the prestigious R version.

“Here at EICMA 2012 we present one totally new model and a series of significantly updated models in line with our strategic plan,” Said General Manager, Claudio Domenicali at the Press Conference. “The Hypermotard is completely new. Technologically enhanced and presented in standard and SP versions, it has a brand new 4-valve per cylinder, liquid-cooled, Testastretta 11° engine, equipped also with our new secondary air system. The new motorcycle maintains the spirit of the original Ducati Hypermotard, but widens its accessibility with a larger fuel tank and revised ergonomics. We also present the Hyperstrada, a model equipped with a series of features that extend the motorcycle’s use into the world of touring, while maintaining the fun-to-ride character typical of a supermotard.

“With our passion for racing and sport bikes, we just had to produce an ‘R’ version of the 1199 Panigale. The ‘R’ title represents Ducati’s maximum expression of technology. In this case, connecting rods in titanium in addition to many other lightweight components and a race kit that represents a package ideal from which to develop the Superbike version, which will race next year. We have also decided to extend the Diavel range with the introduction of the Diavel Strada. Equipped with luggage, large screen and revised, more upright riding position, the Diavel is now ready also to entertain riders on longer rides outside the city.” 

2013 Ducati Hypermotard family

As expected, the focus of attention at the presentation was on the new generation of the Hypermotard family. It takes the innovation and excitement of the original concept and enhances it even further with three incredible new models: The thrilling Hypermotard, Hypermotard SP and the introduction of a stylish and accessible mid-range tourer with everyday practicality – The Hyperstrada. The new range combines Ducati's latest technologies with outstanding Italian design and engineering to write the latest chapter in the Hypermotard story. The Hypermotard and Hypermotard SP deliver a thrilling and fun filled experience, whether on the daily commute or ripping-up the track asphalt, while the Hyperstrada awaits long distance adventure, enabling practical, everyday motorcycling in absolute Ducati style.

Brand new from the ground up, the models introduce the new 110hp Ducati 821cc Testastretta 11° engine in a new Trellis frame equipped with top-of-the range chassis components. The Hypermotard and Hypermotard SP usesharp and sleek styling to maintain that essential Supermotard look, while the Hyperstrada is factory-accessorised with full touring-oriented specification. Combining these two worlds of performance with excellent ergonomics and the Ducati Safety Pack of latest generation 3-level ABS, 8-level Ducati Traction Control and integrated Riding Modes, the new modelsnow gain a relevance that makes perfect sense in modern motorcycling. The new range takes the Hypermotard concept into the future with refined design and user-friendly technologies that will enhance its enjoyment to a wider range of riders. 

Ducati Superbike 1199 Panigale R

The 2013 Ducati Superbike family line-up is now completed with the highly-anticipated arrival of the
1199 Panigale R, the absolute flagship of the range and the machine specially developed with enhanced technical specification by Ducati Corse for World Superbike homologation. The exciting “R” model standsalongside the 1199 Panigale and 1199 Panigale S in the new-for-2013  arctic white colour scheme and signature Ducati red, in addition to the exclusive 1199 Panigale S Tricolore.

The “R” takes everything that the “S” model is currently equipped with and applies a list of enhancements to the technicalspecification that enable the model to achieve even greater targets. Titanium con-rods, which save an overall 0.63kg (1.38lb), a 0.7kg (1.54lb) lighter crankshaft flywheel, DLC-coated rocker-arms and revised engine mapping now enhance the Superquadro engine’s crank acceleration and allow it to rev 500rpm higher to a 12,000rpm limit, an incredible engineering achievement for 112mm pistons.

The model also features a new 4-point adjustable swingarm pivot, designed to enable riders a personalised and precise set-up and a race kit consisting of high-penetration racing screen, fairing mirror caps in machined alloy and a full Termignoni exhaust system with dedicated ECU mapping (for track use only). The system provides an impressive power increase of 3% at the top ofthe rev-range and 15% in the mid-range. Additional enhancements to the machine include lightweight carbon fibre rear hugger, rear suspension guard, heels guards, ignition switch surround and top fairing inner panels and carbon fibre protectors for the single-sided swingarm and clutch cover. These lightweight chassis and engine components enable the “R” version a dry weight of just 165kg (363.7lb), even with an ABS braking system fitted as standard equipment. This top-of-the-range model is also fitted with a special race-style seat fabric for added “feel” and equipped with the GPS-enhanced Ducati Data Acquisition system, for automatic lap times and circuit map-linked data. The 1199 Panigale R is dressed in Ducati red with defining white race features, sporting a mix of red and brushed aluminium on the fuel tank with lightweight forged wheels by Marchesini in black. 

2013 Ducati Diavel Strada

A surprise entry for the Diavel family comes in the form of the new Diavel Strada. The sophisticated new model, specifically designed for longer journeys, has been factory-accessorised with touring-friendly components that enable all-day riding comfort for both rider and passenger.

Further enhanced with touring comfort and functionality, the carefully designed screen blends effortlessly into the Diavel’s sleek lines to provide improved wind protection, and the rider’s posture is further improved for long-distance with higher handlebars swept back towards the rider and larger, comfort-enhancing seats with revised foam cushioning. The addition of heated grips further underlines the attention given to rider-friendly detail and the higher-output generator that powers them alsoprovides for two handy auxiliary power outlets intended for heated clothing or navigation accessories.

The passenger’s ride has also been improved with a ride-relaxing back-rest and confidence-inspiring grab-rails. The Diavel’s desire for touring practicality has been elegantly satisfied with stylishly shaped side luggage, fitted as standard equipment with revised passenger footpegs and rear lighting. The Diavel Strada arrives in an elegant race titanium colour scheme with racing black frame and black wheels and side luggage.

In addition to their 2013 models, Ducati also took the occassion of the EICMA International Motorcycle Show to present its brand new Accessories and Apparel collections. The show will open to the public 15-18 November with the Ducati stand is situated at G-64 in hall 18.


Ducati and Team Alstare together in World Superbike for two years

Ducati and Team Alstare together in World Superbike for two years as "Team Ducati Alstare"

•    Two-year agreement with Francis Batta’s Belgian organisation, Team Alstare.
•    Carlos Checa and Ayrton Badovini in confirmed rider line-up.
•    Team will compete under the title: “Team Ducati Alstare”.

Borgo Panigale (Bologna), 11 November 2012 - A two-year agreement for the World Superbike Championship seasons 2013-2014 has been signed between Ducati and Francis Batta’s Belgian organisation, Team Alstare. Riders, Carlos Checa (Spain) and Ayrton Badovini (Italy) will join Alstare staff ready to prepare for the challenge of the 2013 World Superbike Championship. Powered by the new Ducati 1199 Panigale, the team will officially representthe Bologna-based manufacturer under the title “Team Ducati Alstare”.

Team Alstare is renowned for its benchmark professionalism and expertise and its headquarters, at Alleur in Belgium, is among the most technologically advanced in the sport. This impressive set-up combined withthe passion of the Bologna factory’s engineers will create the perfect synergy to meet the expectations of the new Ducati 1199 Panigale. Alstare technicians and the Ducati Superbike development team will start working together immediately, with pre-winter tests scheduled to begin at the Aragon circuit in Spain on 14-15 November and continuing at Jerez from 28-30 November.

“At Ducati, we are very happy and confident with this agreement,” commented Ernesto Marinelli, Ducati Superbike Project Manager. “The professionalism, passion and sporting character of Francis Batta and all his staff, together with his structure, which sets anindustry standard in terms of equipment and organisation, are vital elements for our future plans. We have a lot of work to do, and I am sure that we are able to do it in the best possible way.”

From 1995-1997, a similar partnership returned exceptionally good results, when Ducati and Team Alstare joined forces to compete in the European Supersport, World Supersport and World Superbike series.

“For me, it’s an absolute thrill to be able to join the Ducati family again,” commented Francis Batta on the two-year agreement with the factory. “Together, we were so successful in the past and Ducati remains a reference brand for me today. We are going to face a challenge which is highly stimulating both for me and for my team and we will apply our absolute best efforts to making sure this is a successful endeavour.”


Ducati North America reports consistent growth


- Q3 Retail sales increase by 24 percent
- Nine consecutive quarters of retail sales growth
- The Diavel sets strongest product family growth in September

Cupertino, Calif. (October 24, 2012) – Ducati North America reported a 24 percent retail sales increase in Q3 compared to the same period in 2011, earning the company its ninth-straight quarter of retail sales growth. The month of September was especially positive with a 40 percent increase versus 2011.

“We have paid very close attention to the desires of our customers in North America and believe that we have successfully developed the most appealing product offering in the brand’s history,” said Cristiano Silei, CEO of Ducati North America. “With this consistent, positive momentum in retail sales, we are confident that 2012 will finish as a record year for Ducati. And, we look forward to a great start for 2013, with the recent announcement of several new models.”

Ducati credits its growth to the strong customer demand of several new products, including the brand’s newly released Superbike, the 1199 Panigale. Ducati’s flagship motorcycle, characterized by its revolutionary design, state of the art technology and extraordinary performance, has achieved unprecedented sales records across North America.

Significant growth is also attributed to the innovative Diavel, which recently received the prestigious Cycle World Magazine “10 Best” award in the cruiser category for the second year in a row. The Diavel is gaining a tremendous following: in the month of September it was the company’s highest growing product with a 66 percent increase compared to the same period in 2011.


Ducati unveils 1199 RS13 Superbike and some 2013's

The subject line hints that Ducati has a few more new 2013's to come but in the meantime here's what that did have to say about models coming for 2013:

Ducati has started to reveal its 2013 range at the Intermot International Motorcycle Show in Cologne, Germany, displaying new colours in the Diavel and Superbike families and, as the famous naked icon now celebrates 20 years of production, special Anniversary versions of the Monster 696, 796 and 1100EVO. The recently released 2013 Ducati Multistrada 1200 also made its first-ever public appearance, as did the brand new 1199 Panigale RS13, which is now ready to make its debut in the World Superbike series next year. Company CEO, Gabriele Del Torchio, and General Manager, Claudio Domenicali addressed the world’s motorcycle press during a special conference held on the Italian manufacturer’s stand at the massive biennial event.

“Ducati has entered a new era,” said Gabriele Del Torchio, CEO of Ducati. “Being part of such a prominent and significant group as Volkswagen makes us look to the future with confidence and optimism and we are very happy to be here at Intermot with so many new products to present. Despite today’s severely shrinking market, Ducati continues to show positive growth, and since 2007 has consistently increased its market share and further strengthened its financial position. 2011 was a record year in the history of Ducati and we expect to continue our growth in 2012. Our 2013 motorcycles, such as the new Multistrada 1200, demonstrate the consistency of our development strategies and today I am especially proud to present our new Monster Anniversary, a celebration of the glorioushistory of this iconic model in the Ducati family.”

“Twenty years have passed since the presentation of our first Ducati Monster, right here at Intermot,” said Claudio Domenicali, General Manager of Ducati Motor Holding, during the press conference. “This model redefined the parameters of the naked segment and our newMonster Anniversary is dressed in the original livery of that very first version and applied to the whole range of latest-generation Monsters. In addition to the Monster Anniversary, we have brought a number of interesting new products to Cologne. Our new Multistrada 1200 is an evolution of the 4-bikes-in-1 concept and now becomes even more versatile with the introduction of the revolutionary Ducati Skyhook Suspension system. The model also presents a new and improved Testastretta 11° DS engine, with enhanced power delivery and smoother operation, and a re-styled front-end with new LED lighting. We are also presenting brand new colour schemes for the Diavel and the Superbike 848 and 1199 Panigale and Ducatisti here in Cologne have the first chance to see the RS13 version of the 1199 Panigale,now available for teams to prepare their fight for the 2013 Superbike WorldChampionship.”

First introduced in Cologne in 1992, the Monster family now reaches a milestone 20 years of production and Ducati celebrates the iconic naked with special 20th Anniversary editions of its latest 696, 796 and 1100EVO models. Standing proudly alongside the exclusive Monster Diesel, this bold range oflifestyle motorcycles are dressed in special liveries, revised colour finishes and character-forming features.

The innovative Ducati Diavel, which has become one of Ducati’s most desired models, rolls into 2013 with an exciting line-up that sees the flagship Diavel Carbon now exclusively in carbon red and the standard Diavel in three stunning new colour versions. The Diavel Dark in matte black with black-finished components and two “street-sport” schemes that introduce metallic blue or Ducati red with stylish white stripes, white wheels and special defining features.

The 2013 Ducati Superbike family introduces arctic white versions of the exciting 1199 Panigale and 1199 Panigale S alongside the signature Ducati red, while the 1199 Panigale S Tricolore continues proudly as the flagship of the family. The highly successful 848EVO is available in the traditional colours of Ducati red* and dark stealth*, while the exclusive 848EVO Corse Special Edition, with a new-for-2013, lightweight, aluminium fuel tank, gets dressed in the stunning new Ducati Corse Test Team livery of matte black and matte grey.
*Country specific

The 2013 Ducati Multistrada family has its first public showing at Intermot and presents an innovative and technically advanced evolution of an already successful range. Restyled aesthetics, a brand new Granturismo model and the new Ducati Skyhook Suspension (DSS) system, which provides confidence-inspiring, intelligent electronics, are just a few of the many enhancements that continue the Multistrada's excellent reputation.

Ducati’s highly anticipated 1199 Panigale RS13 also breaks cover for the first time at Intermot. The spectacular Ducati Corse prepared machine previews the full race version of the company’s top-of-the range sportbike model, now ready and available for teams to prepare for competition in the 2013 World Superbike series.

Intermot will be open to the public from 3-7 October and Ducati’s impressive 2013 models, accessories and apparel can be viewed on stand A-042/C-055 in Hall 8 of Cologne’s exhibition complex.


Ducati preview the release of their 2013 Multistrada

Ducati has given a preview of its highly-anticipated 2013 range by revealing exciting new Multistrada models that introduce new features such as enhanced aesthetics, a second generation Testastretta 11° engine, the very latest ABS and, on the “S” versions, the innovative semi-active suspension system, Ducati Skyhook Suspension (DSS).

The brand new range, full of owner-inspired improvements, signals the next stage of the Multistrada journey with a longlist of fascinating and high-tech features. It includes the Multistrada 1200 with the associated Riding Mode technologies of Ride-by-Wire (R-b-W) and Ducati Traction Control (DTC) in addition to the very latest in ABS, while the Multistrada 1200 S Touring is now equipped with Ducati Skyhook Suspension (DSS), R-b-W, DTC and ABS with additional side luggage, heated grips and centre stand. The new touring flagship of the range for 2013 is the Multistrada 1200 S Granturismo with increased side luggage capacity, top case, additional LED illumination, enhanced wind protection and long-distance tires, while the enhanced Multistrada 1200 S Pikes Peak celebrates the sporting side of the model’s character with a replica of the famous 2012 mountain race bike in its stunning new race-winning livery.

The Multistrada’s award-winning Sport, Touring, Urban and Enduro electronic Riding Modes enable a truly enjoyable and customizable riding experience separated by just one click of a button. The four-bikes-in-one concept makes instant adjustment to power and torque delivery in addition to electronic adjustment of suspension settings, traction control, and now ABS and Ducati Skyhook Suspension, instantly transforming the Multistrada 1200 to suit its rider and environment with even more precision.

Hailed as a true ‘game-changing’ motorcycle, Ducati’s Multistrada 1200 has attracted all types of riders to the Italian brand by removing the borders between different motorcycle categories and creating a model that is not only powerful and playful, but also a comfortable and versatile adventure on two wheels. The eight-level DTC and new three-level ABS introduce the Ducati Safety Pack (DSP) concept to the Multistrada family; further underlining Ducati's focus on performance safety.

Ducati’s Multistrada 1200 International Press Test is set to take place in Bilbao, Spain from 20-27 September, while the first public showing of the 2013 Multistrada range will be at the INTERMOT motorcycle show in Cologne, Germany from 3-7 October. The brand new Multistrada 1200 models will be available via the official Ducati dealer network from December 2012.


Annual sale on at the Ducati Store

If you're looking for some Ducati clothing now might be the time to pick some up. They've got an annual sale on select products at up to 35% off.

Full details:

The Ducati Annual Fall Sale is the perfect time to stock up on all your favorite styles. Save up to 35% off select products while supplies last. Shop online now to choose men's, women's and kids sportswear from classic Ducati styles like Ducati Corse and Ducati Meccanica. Hurry! Product is limited and deals on product this exceptional only happen once a year!

Check it out HERE.


Streetfighter 848: Cycle World's Best Middleweight Streetbike

Cycle World has named the Ducati Streetfighter 848  the "Best Middleweight Streetbike" for 2012.

The Ducati Streetfighter 848 secures the honor of Cycle World's Best Middleweight Streetbike. For the award this year, the Streetfighter 848 had to step in the ring against a broad range of contestants; from cruisers to adventure bikes, to supersports and standards. Ultimately, the Cycle World team selected the multifaceted Streetfighter 848 as the winner. This spectacular Ducati is at home whether you're dodging urban traffic, tearing up the canyon roads, or dragging your knees at the track.

Cycle World says, "This deliciously fun sport naked V-Twin stimulates the senses and ignites one’s playful spirit better than any middleweight we’ve tested this year."

Full details HERE.


Greg Tracy's under 10:00 race run at Pikes Peak!

Know what a fully paved Pikes Peak track means? Some new records being broken - that's what!

Watch Team Ducati's Greg Tracy's race up Pikes Peak in under 10:00 minutes. The 10:00 mark was only beat last year by Monster Tajima in his unlimited car.

Be prepared for some pucker moments - it's an intense 'less than' 10 minutes. Turn up the volume and enjoy!


Ducati Panigale Transport Canada recalls

Transport Canada reports a few Ducati 1199 Panigale recalls as of 2012/08/09. The four recall notices affect 169 units. Full details below:

Transport Canada Recall # 2012271
Units Affected: 169

On certain motorcycles, the front master cylinder hose might interfere with the threaded end of the reservoir retaining screw, resulting in damage to the hose. If left unchecked, the damage could cause a brake fluid leak, leading to a front brake system failure. This could result in a vehicle crash causing personal injury and/or property damage. Correction: Dealers will install different hardware that will not damage the hose.

Transport Canada Recall # 2012270
Units Affected: 169

On certain motorcycles, the swingarm shaft pivots could loosen from the swingarm, which could cause a loss of control resulting in a crash causing injury and/or damage to property. Correction: Dealers will tighten both swingarm shaft pivots to specifications.

Transport Canada Recall # 2012269
Units Affected: 169

On certain motorcycles, the steering damper mounting bolts at the steering head were assembled with an insufficient amount of thread locking compound and could loosen during vehicle operation. Also, due to incorrect assembly tolerance, the steering damper's uniball bearing could separate. Both these issues would cause the steering damper to become disconnected and fail to function correctly, resulting in altered handling characteristics and an increased risk of a crash causing injury and/or damage to property. Correction: Dealers will install a special washer at the steering damper's mounting point and apply thread locking compound to the mounting bolts and torque to specifications.

Transport Canada Recall # 2012268
Units Affected: 169

On certain motorcycles, in extreme cases, engine heat could cause the exhaust butterfly Bowden cable to melt or burn, which could cause property damage and/or personal injury. Correction: Dealers will replace the cable with an updated design.


Ducati wins Pikes Peak International Hill

Carlin Dunne Earns Back-to-Back Victories and Course Records on a Ducati Multistrada 1200 S Carlin Dunne dominated the 2012 Pikes Peak International Hill Climb, setting the new course record for motorcycles today from pole position for the second year in a row on a Ducati Multistrada 1200 S. This win marks Ducati’s third-straight victory at the historic race to the clouds.

Both Dunne and Spider Grips Ducati teammate and six-time winner Greg Tracy finished the race under the 10-minute barrier, which is a first for any motorcycle in the race’s 90-year history. Dunne crossed the finish line at the 14,110-foot summit of Pikes Peak with the record-setting time of 9:52.819, beating his previous record of 11:11.32, while Tracy was less than six seconds behind, placing second with 9:58.262.

“Today was an emotional day,” said Dunne. “The year of work the Spider Grips Ducati team put into preparing for Pikes Peak got us across the finish line in under 10 minutes, an achievement we’re very proud of. When we heard that we won and broke the record for the second time, I was speechless. The one-two finish proves the Ducati Multistrada 1200 S is the ultimate bike to conquer Pikes Peak.”

Dunne reached speeds above 144 MPH throughout the mountain’s straightaways, and traversed 156 turns, ranging from hairpin, blind, decreasing radius, and multi-apex turns, while consistently gaining elevation up the technical 12.42-mile course.

Ducatisti around the world are celebrating the victory of Carlin Dunne and the Spider Grips Ducati Team – we are all very proud,” said Dominique Cheraki, General Manager of Ducati North America. “Three years ago we chose the Multistrada 1200 S to compete at Pikes Peak to showcase its on-and-off road capabilities, class-leading ergonomics, handling, and performance. When we were alerted that the entire course would be paved in 2012, there was no doubt that the Multistrada 1200 S was still the right choice and breaking the record today proves this.”

Check photos and updates from attendees HERE


Ducati announces renewal of Nicky Hayden’s contract

On the occasion of the United States Grand Prix, the home race for two-time LagunaSeca MotoGP winner Nicky Hayden, Ducati announces a contract extension with the American that will see him continuing to race for the Ducati Team next year.

Nicky Hayden, who turns 31 on Monday, is currently in his tenth season in the MotoGP series and his fourth with the Ducati Team. During that time, he has become extremely popular with fans and Ducatisti all over the world, thanks to his reliably positive outlook, his passion, and his determination. He currently sits eighth in the championship points standings and is working hard on the development of the Desmosedici GP12, employing his typical effort and enthusiasm.

The United States hosts no fewer than 45 DOCs (Ducati Owners Clubs) and tomorrow thousands of fans will have the opportunity to meet Nicky at Ducati Island, an area at Laguna Seca where Ducatisti gather to follow the race and experience the “red passion.” Following the afternoon qualifying session, Nicky himself will visit the Island’s stage, where many spectators and fans will no doubt be excited to join him in celebrating the news of his renewal with the Ducati Team.

Nicky Hayden, Ducati Team
“I’m very happy that I’ll be back with Ducati and back in MotoGP, racing at the highest level for a very important team. I love the guys I work with, I love the Ducati fans, and I love the brand. This is an important time for Ducati in a number of ways, and I’m excited that I’ll continue to be a part of it. I feel like I’ve got some unfinished business here, and hopefully we can get all the pieces into place and reap the rewards of the hard work we’ve put in the last couple of years. It’s nice to be able to make this announcement at Laguna and to share the moment with my fans, friends and family. If I can do a good result on Sunday, it could make for a pretty special birthday weekend.”


1199 Panigale continues its first-year buzz with Motorcyclist Magazine's Motorcycle of the Year award

The 1199 Panigale's performance and innovations have brought it an honorable recognition from the editors of Motorcyclist Magazine. The team at the publication have acknowledged the 1199 Panigale's impact on the future of the motorcycle industry and applauded the incredible package offered in this Superbike.

"The result isn’t just an incredible new superbike; it’s a superbike that’s leading Ducati—and the motorcycle industry as a whole—in a new direction. You could call it cutting-edge, earth-shattering, groundbreaking or revolutionary. We call it our 2012 Motorcycle of the Year."


Audi AG appoint new Ducati Board of Directors and Executive Committee

The acquisition of Ducati Motor Holding by Audi AG has been fully completed through its controlled company, Automobili LamborghiniS.p.A.

The new Board of Directors appointed the CEO of Audi AG, Rupert Stadler, as President of the Board and Gabriele Del Torchio and Claudio Domenicali from Ducati as Members of the Board alongside Horst Glaser and Axel Strotbek of Audi AG.

The Board of Directors then additionally appointed Gabriele Del Torchio as CEO of Ducati Motor Holding and, during the same meeting, formed the new Ducati Motor Holding Executive Committee of Members of the Board, members of the Ducati Motor Holding Management and further appointing Gabriele Del Torchio as President.

Audi AG also made the decision to appoint Gabriele Del Torchio to the Board of Directors of Automobili Lamborghini SPA.


Audi CEO addresses Ducati workforce

Mr. Rupert Stadler, CEO of AUDI AG, accompanied by Mr.Thomas Sigi, responsible for AUDI AG Human Resources, visited the Ducati factory in Borgo Panigale , Bologna, Italy today, received by Ducati’s President and CEO, Gabriele Del Torchio and Ducati Management. After additional meetings with local RSU (Rappresentanza Sindacale Unitaria) union representatives, Mr. Stadler addressed the entire Ducati workforce of approximately 1000 people with a motivational speech that underlined Audi’s passion for the iconic Italian motorcycle manufacturer.

“What is true in every romance also applies to two companies - a good start is half the battle,” said Mr. Stadler from a special stagebuilt inside the Ducati factory. “You’ve probably wondered why we were interested in Ducati, a car manufacturer with no apparent ties to Ducati at first glance. But that's only at first glance. Ducati stands for extraordinary engineering artistry, passion, precision, performance and the sheer joy of living. We're impressed by these achievements.

"I know that I'm looking at an outstanding group here, and that you are a strong team! Without you, Ducati would not be such an attractive company today. Audi and Ducati are both driven by the same passion. Neither of us will detract from the other, we will complement one another. And one very important aspect that means a lot to me is that we can be an inspiration to each other. There are many joint opportunities with high-performance engines, light-weight manufacturing and the skilled interplay between two strong brands on the global stage. Both companies, each with an eventful history of 'ups' and 'downs', can now benefit from being part of one big family – the Volkswagen Group. I am very pleased to report that the antitrust authorities approved the deal at the beginning of July and that eliminated the final obstacle en route to the start of our shared future. Ducati will officially be part of the Audi family by next week!

“This brings me to an important message that I would like to leave with you today. A message that is certainly uppermost in your minds. Ladies and gentlemen, this message consists of three words and you have my guarantee: Ducati remains Ducati.”


Highlights from World Ducati Week

Just in case you missed it! ... yeah, me too.  Here's a video summary of the world's biggest Ducati gathering that took place in Misano, Italy, June 21.24 2012.

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Ducati North America announces new 12-month sales record

Sales at Ducati North America reached a new 12-month high, surpassing the previous record set in 2007, with 10,094 new motorcycles delivered. A retail sales gain of 26 percent was also recorded in Q2 compared to the same period in 2011, marking the eighth consecutive quarter of growth. This success further solidifies North America’s position as Ducati’s largest global market.

Ducati also reported substantial growth for the brand’s apparel and accessories line with a 25 percent increase in Q2.

Ducati’s growth was fueled by the arrival of new models in dealerships, including the highly anticipated 1199 Panigale Superbike, which recently earned “2012 Motorcycle of the Year” by Motorcyclist magazine, and the confidence-inspiring Streetfighter 848. Also new to the Ducati product line is the Diavel Cromo, a vintage interpretation of the powerful Diavel, with a striking chrome-plated tank and classic Ducati logos. 

“There are many factors that led us to reach this milestone, but none are as significant as the constant support we receive from our passionate customers and the tremendous contributions that are made daily by our dealer partners,” said Cristiano Silei, CEO of Ducati North America. “Combined with the company’s most attractive commercial and marketing programs to date and the largest product line in our history, we are confident this growth will continue into the rest of 2012.” 

Ducati will continue to strengthen its dealer network in North America. Through investments in advanced dealer trainings, new experience-based marketing initiatives, and further integration of the brand’s new Retail Identity program, Ducati is poised to set a new standard in sales and service.


Ducati President announces record sales figures

During a press conference held at the World Ducati Week 2012, the President of Ducati Motor Holding, Gabriele Del Torchio, has highlighted Ducati’s constant growth and record-breaking sales (+12%) and revenues (+20% YTD) achieved by Ducati in May 2012.

Ducati’s massive gathering of passionate fans and owners from all over the world - World Ducati Week,  running from 21-24 June at the Misano World Circuit in Misano Adriatico - provided Gabriele Del Torchio anideal platform from which to deliver the latest figures from Ducati’sinternational market and the excellent sales results that the Bologna-based premium motorcycle manufacturer achieved during the opening months of 2012. Despite a difficult market and a slowing global economy, Ducati continues to grow and improve in terms of market share, output volumes and sales, clearly highlighting the security of a company that is now well structured, strategically organised and ready to move into the future with a change of ownership.

“This is my third WDW and a key moment for everyone who works at Ducati,” said Mr. Del Torchio at the Press Conference. “Through this event, we have the opportunity to share our passion and pride in beingpart of a prestigious, long-standing brand such as Ducati with the thousands of Ducatisti who have ridden to the Riviera Romagnola from all over the world. We are on the brink of a new era, one that the company begins in the knowledge that all the goals set together with Investindustrial have been achieved brilliantly.

“Since 2006 we have doubled our market share and sales and there has also been a net improvement in our financial position. Today, Ducati isa rock-solid company that has aroused the interest of Europe’s largest car maker with whom we’re now ready to begin a new and equally exciting adventure.

“The hard work done by everyone at Ducati has paid off and the results confirm the soundness of the strategies implemented from 2006-2011.Thanks to policies focussed on product development, ever-higher investment levels, careful marketing aimed at making the Ducati brand ever-more admired and respected worldwide and the development of emerging markets, Ducati saw revenues grow from €305 million in 2006 to €480 million in 2011 while EBITDA rose from €27 million in 2006 to €94 million in 2011. The number of employees has also increased, from 1043 in 2006 to 1193, the number working at Ducati today.

“Over these years we have developed the most exciting and innovative product range in our long history, launching no less than 17 new models. These include the Multistrada 1200 in 2010, the Diavel in 2011 and the most recent, the 1199 Panigale. These successes contributed enormously to the increase in sales, which rose significantly from 35,300 bikes in 2006 to 42,200 at the end of 2011.

“Despite the shrinking international market (over-500cc = -4% YTD) and after 2011 proved to be the best in Ducati’s history, we understandably felt optimistic going into 2012, which promises equally significant levels of satisfaction and achievement. In fact, during May 2012 we achieved an absolute record with motorcycle sales of over 6,500, a 12% growth compared to May 2011. In the US market, sales increased 48% and on Asian markets a staggering 238%. Positive signs have also been seen in Europe, where in France, for example, sales increased by 13%. Altogether, Ducati saw sales increase by 12% but, even more significantly, revenues increased by 20% (May YTD), highlighting both the increased volumes and theimproved product mix. These are achievements that we want to share with ourcommunity, with our public, with the Ducatisti who have come here to Misanofrom all over the world for the seventh edition of World Ducati Week.

“Sadly, we will all be aware of the devastation caused by the recent earthquake on the Po Valley plain north of Bologna and its impact interms of extensive material damage and loss of life. The people, institutions and businesses of Emilia are fighting back bravely, demonstrating admirable strength of spirit and social solidarity. Nevertheless, despite everyone’s best efforts, some slowing of outputwill be inevitable. Yet thanks also to results such as these, we can look to the future with the strength and optimism that are vital to achieving even greater growth.”


Rumor - Ducati 848 Hypermotard

Some spy shots of a rumored new Ducati for 2013 have been popping up on the Internet and while you can never be too sure about these things it makes sense that Ducati would drop a 848 engine into a HyperMotard. Might be nice to see it in a Multistrada too if ask me.

A liquid cooled engine with upwards of 140HP if you consider the current 848 EVO design. Dry weight of the EVO is 370lbs so the combination of a light weight hypermotard bike and horsepower numbers close to the top of the line 848 and there's no doubt Ducati will have a hot seller.

Build it!


Ducati North America reports best month in company history

Ducati North America posts retail sales growth of 49 percent, reporting best monthly sales in company history.

- Ducati reports all-time record sales for the month of May 2012
- New motorcycle sales up 49 percent, versus 2011, to 1,782 units retailed in North America
- January-May retail sales up 19 percent to 4,844 units, an increase of 98 percent versus 2010

Cupertino, Calif. (June 4, 2012) – Ducati North America reported a retail sales increase of 49 percent in May, reaching 1,782 new motorcycles sold and marking the company’s all-time monthly record. This result surpassed the prior record set in June 2008 by 388 motorcycles or 28percent. YTD retail sales growth of 19 percent to 4,844 units also marked an all-time record for the January-May period, with consistent growth across all motorcycle segments.

“This fantastic result confirms the customer’s enthusiasm for our brand that has led us to double our sales in just 24 months. The increasing appeal of our expanding product line, our experience-based marketing strategy and the strengthening of our dealer network, represent the key building blocks that will continue to fuel our future growth,” said Cristiano Silei, Ducati Vice President of Global Sales and CEO of Ducati North America.

May 2012 sales results were buoyed by the introduction of two new models, the groundbreaking 1199 Panigale and the Streetfighter 848, combined with the continued success of the high-end Multistrada and Diavel families.


Ducati - One million "Likes"

Ducati’sofficial Facebook page reaches milestone one millionth “Like”

With just weeks to go before its “physical” fans meet-up at World Ducati Week in Misano, Italy, Ducati now celebrates an incredible one million “Likes” on the company’s official Facebook page with a video to thank passionate “virtual” fans of the iconic Italian motorcycle manufacturer.

Shot from the eye-level-view of a “fan”, the innovative video records a visit to the Ducati factory in Bologna, first arriving by motorcycle and then touring the various departments and giving a Facebook-style thumbs-up to everything the fan “Likes”. From the Ducati Design Centre to the Production Line and from Ducati Corse to Valentino Rossi and Nicky Hayden testing at nearby Mugello, “thank you” is creatively communicated in 12 different languages.

See the video at:

Managed by Ducati’s highly successful website,, the company have used Facebook to reach out not only to its long-established European and American markets, but also to an emerging Asian Pacific, apparently full of fans who desire the premium brand’s high performance motorcycles.

Ducati Motor Holding’s official Facebook page first went “internal” in July 2009 when kindly passed across to the Bologna-based company by Pat Loughery, a passionate fan who had first registered the page. From its initial 90,000 “Likes”, it has since taken just 36 months to record its milestone one millionth “Like”, helped along the way by “spikes of interest” from key events, such as Carlos Checa winning the 2011 World Superbike Championship or when Valentino Rossi recently thrilled fans at the French Grand Prix.

With the company preparing to cover its massive World Ducati Week event live on Facebook 21-24 June, and its one million “Likers”boasting a combined Facebook friendship of over 180 million, Ducati’sincredible following looks set to sky-rocket even further.

Ducati Facebook page “Likes” % increase during 2012
Italy  +48%  (278,151)      
India  +63%  (113,735)      
USA  +24%  (89,430)
France  +48%  (49,353)
Malaysia  +42%  (37,789)        
Indonesia  +18%  (36,319)        
Spain  +43%  (29,735)        
Germany  +35%  (25,315)        
UK  +20%  (25,102)        
Mexico  +38%  (16,893)        
Greece  +30%  (16,187)        
Thailand  +92%  (14,742)        
Australia  +13%  (14,679)        
Philippines  +22%  (12,840)        
Colombia  +27%  (10,413)        
Serbia  +37%  (8,696)          
Belgium  +16%  (8,542)          
Taiwan  +55%  (8,365)          
Canada  +27%  (7,950)          
Brazil  +95%  (7,948)

See the page at


1199 Panigale Dealership Premiere April 27-28, 2012 Participating Dealers

The Ducati 1199 Panigale is set to appear in a Canadian showroom near you - provided you live in Alberta, British Columbia, Quebec, Ontario, Manitoba, or New Brunswick at least. Those are the provinces with participating dealers who'll have a Panigale on hand to display this April 27-28.

For a full list of the participating dealerships visit Ducati's website HERE.


Audi Group acquires Ducati Motor Holding

It's official - Audi acquires Ducati. Full details below:

AUDI AG acquires sports motorcycle manufacturer Ducati Motor Holding S.p.A.

- Chairman Rupert Stadler: “As a sporty, global premium brand, Ducati is an excellent fit for Audi.”
 - Third pillar for AUDI AG in Italy
-  Ducati a leading player in engine technology and lightweight construction

Ingolstadt/Bologna, April 18, 2012 – AUDI AG is acquiring from Investindustrial Group the tradition-steeped Italian sports motorcycle manufacturer Ducati Motor Holding S.p.A., which has its registered office in Bologna. The transaction will be completed as quickly as possible once authorized by the competition authorities. The Supervisory Boards of AUDI AG and Volkswagen AG approved the acquisition today in Hamburg. Ducati is known worldwide as a leading brand in motorcycle manufacture, with outstanding expertise in engine development and lightweight construction.

Alongside the traditional Italian brands Lamborghini and Italdesign, Ducati is now a third pillar for AUDI AG in Northern Italy. Another building block in the Company’s growth strategy thus falls into place. Rupert Stadler, Chairman of the Board of Management of AUDI AG, declared: “Ducati is known worldwide as a premium brand among motorcycle manufacturers and has a long tradition of building sporty motorcycles. It has great expertise in high-performance engines and lightweight construction, and is one of the world’s most profitable motorcycle manufacturers. That makes Ducati an excellent fit for Audi.” The progressive control systems and special combustion chamber process of Ducati engines, their resulting sporty character, and Ducati’s extensive know-how in lightweight construction thus offer great potential for AUDI AG and the Volkswagen Group.

Peter Mosch, Chairman of the General Works Council of AUDI AG, explains that the employee representatives of AUDI AG support the Company’s sustainable, co- determined growth strategy. “We must use the opportunities offered by globalization for Audi – and that’s exactly what we’re doing. Everyone at Audi is looking forward to working with our new colleagues from Ducati,” commented Mosch.

Ducati is a globally active company and has manufacturing operations at its headquarters in Bologna and at its own factory in Thailand. It maintains a series of importer companies in strategic markets. Experts predict that the motorcycle market will enjoy strong growth over the next few years, especially in Asia. In 2011, Ducati sold around 42,000 motorcycles and generated revenue of some €480 million, employing around 1,100 people.

The company was founded by Adriano and Marcello Ducati in Bologna in 1926. Known originally as Società Scientifica Radiobrevetti Ducati, it initially built parts for radios. It ventured into the manufacture of motorcycles in 1949.

Ducati has been actively involved in motorcycle racing for many decades through its racing division Ducati Corse. Its racing activities are currently focused on the Ducati official factory team in the MotoGP class of the Motorcycle World Championship and in the Superbike World Championship, supporting competitive private teams. Ducati won the manufacturers’ championship in this latter class 17 times in 21 championships and the pilots’ 14 times.


Ducati North America reports seven consecutive quarters of retail growth

Ducati North America announced today its seventh consecutive quarter of sales growth, beginning 2012 with a 10.2% Q1 retail sales increase. Significant growth in all of its territories (USA, Canada and Mexico) continues to position North America as Ducati’s largest global market.

The Ducati line of apparel and accessories also recorded significant growth with over a 98% Q1 increase.
“It’s exciting to report this level of sustained retail sales growth, continuing the momentum of our record year in 2011,” said Cristiano Silei, Chief Executive Officer of Ducati North America. ”We expect this growth to gain even more strength throughout the year, thanks to the imminent introduction of new products across several of Ducati’s motorcycle categories.”

Ducati’s growth is expected to continue thanks to an expanding product line-up, including two highly-anticipated models that are shortly becoming available for customer deliveries: the new Streetfighter 848, synonymous with control, precision and pure fun, and the category-defining Superbike, the 1199 Panigale. Both models will be arriving at dealerships during the month of April.

The latest addition to the Diavel lineup, the powerful Diavel Cromo, will also be arriving to Ducati dealerships in the coming weeks. The Diavel family of motorcycles continues to transcend traditional motorcycle categories, as well as attract new customers through Ducati’s engaging test ride programs. The opportunity to swing a leg over a unique Ducati design inspires riders to appreciate the state-of-the-art technology and innovative design which is masterfully blended with rider comfort and unforgettable horsepower.

With a worldwide unveiling held in New York City on March 15th, Ducati has introduced a new member to the iconic Monster family: the new Monster Diesel. As a result of a collaborative effort with Diesel clothing, the new military-inspired design transforms the flagship Monster 1100 EVO, inviting a new perspective to the Monster legacy, reminding Ducatisti of the beauty and power behind Ducati’s heritage.
“We are enthusiastic that 2012 has begun with growth across all categories," said Dominique Cheraki, General Manager of Ducati North America. “However, Ducati and our dealers will not rest on this success. Our commitment is to fuel Ducati’s growth in North America with continuous introduction of new, significant products to market, and by improving consumer’s accessibility to our brand with further expansion and investment in our dealer network.”

For more information about Ducati North America and Ducati’s line of performance motorcycles, please visit or your local Ducati dealer.


Ducati's "All Roads Lead to Pikes Peak" Challenge

As you know, Ducati will return to Pikes Peak in 2012 for the 90th running of the “Race to the Clouds.” Defending champion and Pikes Peak motorcycle record holder, Carlin Dunne, will join six-time Pikes Peak winner,Greg Tracy, in an effort to defend the title for Ducati. However, in addition to racing, one of the most exciting aspects of the Pikes Peak International Hill Climb is the journey to the race. For the Ducati team, it involves months of preparation and three intense days of sunrise practice sessions leading up to race day. For Ducati fans, the adventure starts when they fire up their bike and set out for an adventure to Colorado Springs, CO. 

This year, Ducati is presenting the following challenge:

We want to see at least one Ducati representative from every state, including representatives from Canada and Mexico, tour from their home town to Colorado Springs to join us for the race! So far, over 45 participants, from over 25 states, have already planned their adventure to Pikes Peak. 

To participate in the All Roads Lead to Pikes Peak challenge, please visit, enter your name, email address and the state you are traveling from in the form at the bottom of the page. We’ll add your name to the “roll call” list and see you there! 

Book a Ducati ticket package for special benefits during race week along with VIP access to special events, including:
  • 4th of July Celebration
  • Penrose Mansion Reception
  • FanFest
  • Fan Ride to the Clouds
  • Ducatisti BBQ
  • Race Day activities

What are you waiting for? Start planning your trip!

For more information, please visit


Last chance offers from Ducati

Just got a reminder from Ducati that their "Freedom Of Choice" promotion is quickly coming to an end. Act now for some financing deals - one deal includes panniers too.


Financing rates starting at 3.9% APR* for 36 months on select new Ducati models, now through March 31, 2012 Ducati gives you the Freedom of Choice; choose your favorite Ducati Model and enjoy unprecedented financing and more!

Between February 1 and March 31, 2012 Ducati is expanding your Freedom of Choice to include 3.9% APR* on ALL new 2009, 2010, and 2011 Ducati Motorcycles. In addition to this exciting opportunity, if your choice is the Game Changing 2010/2011 Multistrada 1200 you can choose between two exciting options: Free Luggage plus 5.45% APR* or 3.9% APR*.

Your Freedom of Choice, continues to include 5.45% APR* financing on ALL new 2012 Ducati motorcycles in stock.

From the unstoppable Multistrada 1200 to the category crushing Ducati Diavel, your selection is limited only to the inventory on hand. Don’t miss your chance to take advantage of this special offer and ride home on the Ducati of your dreams! This unique opportunity is available now through March 31, 2012.

3.9% APR* financing over 36 months:
All remaining new 2009, 2010, 2011 Ducati models

Free Side Panniers or Top Case + 5.45% APR* Financing over 36 months OR 3.9% APR* Financing:
2010/2011 Multistrada 1200 Standard & Sport – 58 Litre Side Panniers
2010/2011 Multistrada 1200 S Touring – 48 Litre Top Case

5.45% APR* Financing over 36 months:
All new in stock 2012 Ducati models


Ducati Team presents the Desmosedici GP12

Monday, March 19th at 13:00 (Italian time) the Desmosedici GP12 will be presented to the world and you can watch it live online. That's 'next' Monday if you don't have a calendar handy!

It will be the Ducati Team riders, Valentino Rossi and Nicky Hayden that personally unveil the new livery that will accompany them during the 2012 Moto GP Championship season.

You can follow the live streaming on TIM Official Facebook Page


Ducati receives prestigious German awards

Readers of the prestigious German magazine, Motorrad, have awarded Ducati “Best Motorcycle of 2012” in three categories.

Readers of the prestigious German magazine, Motorrad, one of the highest selling magazines in Europe, have awarded Ducati "Best Motorcycle of 2012" in three different categories.

Over 39,000 readers voted in Motorrad's 14th edition of "Motorcycle of the Year", an increase of 11,000 over 2011 and further indication of the international interest generated by Ducati, the famous motorcycle brand, based in the Borgo Panigale region of Bologna, Italy.

Ducati was the most successful manufacturer at the award ceremony, winning three of the eight main categories, with the brand new and revolutionary Ducati 1199 Panigale stealing the coveted prize for "Best Sport Motorcycle" with 41.2% of the vote, 20% more than runner-up, BMW for the S1000RR.

Underlining its innovative entry to the highly competitive category, the new Ducati Diavel Cromo claimed the "Best Naked Motorcycle" award with 9.7% of the vote ahead of the Triumph Speed Triple, while the Ducati Multistrada 1200 S Touring won the "Best All-rounder" award with an impressive 23.9% of the vote, 10% ahead of the BMW K1300S.

The voting of Motorrad's readers not only revealed Ducati to be the "Best Sport Motorcycle Manufacturer 2012" with 77% of the vote just ahead of Aprilia and MV Agusta, but also recognised Ducati as "best in style and design" under the title of "Good Look 2012". These recognitions combined to establish Ducati as "Preferred Manufacturer 2012", with 52% of the voting ahead of BMW and Triumph.

In addition to the three prestigious awards and numerous recognitions, the Hypermotard 1100 EVO SP also made a significant mark in voting, taking second position in the "Best Enduro/Supermoto" award, as runner-up to the BMW 1200R GS Adventure.

"Ducati deserve these awards in every sense," said Michael Pfeiffer, Director of the Motorrad publication. "This Italian motorcycle manufacturer has pushed hard in the market and introduced innovative and interesting motorcycles. As well as repeating their success of last year with the Multistrada 1200, they have achieved an additional two valuable awards for the Diavel Cromo and new 1199 Panigale. A fantastic result with voting percentages of significant importantance. Well done!"

"We feel very proud to receive this series of impressive awards and recognitions and our thanks go to Motorrad and the readers who voted for these awards," said Gabriele Del Torchio, President of Ducati Motor Holding. "This is an important result for our company and reward for everyone who has worked so hard on the quality and innovation of our motorcycles. It is a result also confirmed by our growth in Germany, a demanding market in which high quality is essential for success and confirmation of our great work in these recent years."


Ducati Panigale video review

Courtesy of the folks at here's a video review of the new 1199 Ducati Panigale. This is just my opinion of course but if there's a better looking motorcycle out there I don't know about it!

The Ducati Panigale is not just a looker though it also has 195hp (143kW) @ 10750rpm and 98.1lb-ft 132Nm of torque @ 9000rpm and with a wet weight of just 414.5 lbs. Wow. Better book some track days if you buy one of these!


Halifax International Motorcycle Show brings motorcycles to downtown

The Halifax International Motorcycle Show is kicking-off their inaugural gathering of motorcycle enthusiasts at the Cunard Centre on February 17-19, 2012. Industry leading motorcycle  manufacturers and accessory products will be on site and under one big roof.Major manufacturers and dealer representatives will be there to answer your questions and provide you with an opportunity to throw a leg over the latest machines or try on the latest gear.

With 45,000 square foot of column free floor space the Cunard Centre sits on the scenic Halifax waterfront with big bright windows overlooking the harbour. The event and venue offer up a powerful mixture of salty sea air and visual stimulation. Anticipated attendance is expected to approach 20,000 and draw attendees from all the Atlantic provinces and beyond.

With the top motorcycle manufacturer product lines represented this event is the first of its kind east of Quebec.The show has attracted a lot of industry attention and support in this first year. Kawasaki Canada chose the event as one of the few venues to bring their national tour. They will be showcasing the hottest 2012 models like the supersport ZX-14R, KX450F motocross, cruisers from their revered Vulcan ine-up, street/touring, dual-purpose, and off-road motorcycles.

Event organizer Tim Leslie indicates,"Halifax is the gateway to Atlantic Canada, and its largest city. There's a vibrant and active motorcycle culture here, which makes Halifax the perfect location for a world-class motorcycle show. We're excited to be bringing the best the motorcycle world has to offer to downtown Halifax and already making plans for next year!"

With motorcycles from all the top brands, this event will be the first, and only, opportunity to see many of these machines in Nova Scotia before they appear in dealerships in the spring.There's going to be some rare models too that you might not otherwise get a chance to see at all except in the pages of a magazine. Motorcycles like the limited production Norton Commando 961. With production of this bike limited to 200 models they're sure to be very rare. Zero Motorcycles is sending some of the first production 2012 electric motorcycles in Canada to Halifax to be displayed at the show.

Aside from all the special interest motorcycles, enthusiasts of every level will find something to surprise and delight from new 2012 models and the latest in accessories to unique touring destinations. Cruisers, sport bikes, off-road, trials, touring, sport/adventure touring, even 2WD sidecar motorcycles - there's going to be something for everybody.

Whether you are a seasoned veteran motorcyclist or just somebody with a passing interest there will be something to excite you at the Halifax International Motorcycle Show.


Halifax International Motorcycle Show
February 17 to 19, 2012

Cunard Centre
961 Marginal Road
Halifax, Nova Scotia
B3H 4P7

Friday, February 17, 2012: 5 pm – 8pm
Saturday, February 18, 2012: 10 am –8 pm
Sunday, February 19, 2012: 10 am – 5pm

- $10 in advance at the show website(
- $15 at the door

Free parking all weekend (Friday after 4PM).


I liked it so much I bought the company - Ducati?

According to a report in the Financial Times the Italian bike manufacturer Ducati may be up for sale. Some hospital workers in Ontario stand to make some serious cash in their pension fund if that's the case!

Ducati is pretty hot right now with sales up substantially and a roster of enviable bikes. Could it be that the private investors see NOW as the time to do some profit taking on all that success? Buy low and sell high is the name of the game in investing and this would be a great time to cash in the success of Ducati.

“Ducati is now a perfect company but the further growth it requires needs the support of a world-class industrial partner,” Bonomi told The Financial Times. “This year, we will work towards that partner.”

In 2008, Investindustrial bought out Ducati’s other owners with the help of BS Investimenti and Hospitals of Ontario Pension Plan (HOPP). According to The Financial Times, Investindustrial stands to make a billion euros (US$1.3 billion) by selling Ducati, or about three times the firm’s initial investment into the Bolognese company.


Ducati announces the 2012 848evo Racing Contingency Program

Continuing on the success of the last year’s 848evo Racing Contingency Program, Ducati announces today the details for the 2012 Ducati 848evo Racing Contingency Program in partnership with FreedomRoad Financial. 2012 is poised to be an exciting year of club racing and 848evo racers will have access to an expansive program from Ducati and FreedomRoad Financial that includes a greater number of racing series, higher number of paying classes and substantial cash payments to race winners.

How does it work?

Riders must submit an 848evo Racing Registration Form to Ducati North America by March 31st, 2012 including:

- Racer’s resume
- Current bike registration
- Photos of bike (Front and Profile)

What series are supported?

What about contingency payment?

Ducati and FreedomRoad Financial will support and follow racers with PR activities, regular updates on and an all new Contingency Payment Program. Contingency wins will now receive payouts in the form of a cashier’s check directly from Ducati North America with the following payout structure:

- 1st place    $1,200
- 2nd place    $600
- 3rd place    $300

The 2012 848evo Racing Program is open to all riders on 2010 or 2011 Ducati 848evo (US or Canada certified)

For any additional details on eligibility, rules and regulations, please visit Ducati USA.


Moncton Motorcycle Show opens Feb. 10, 2012

The Atlantic Motorcycle and ATV show opens its doors this Friday (February 10th, 2012) and runs through to Sunday.

Here's the full details on the event:

The Atlantic Motorcycle and ATV Show will roar into Moncton, this Friday thru Sunday. This event will encompass the entire Moncton Coliseum complex and will showcase the latest products for motorcycle, ATV and off-road enthusiasts available on the market today. The nation’s leading manufacturers will be well represented and visitors will not be left disappointed.

The Atlantic Motorcycle and ATV Show is one of 7 successful, national manufacturer supported motorcycle shows from coast to coast. Owned by the Motorcycle & Moped Industry Council (MMIC) this event is the only show of its kind and caliber in Atlantic Canada. Since 2008, the event has delivered over 50,000 qualified buyers who have enjoyed the biggest and best names in motosports.

Show Manager Scott Sprague is revved up about the 2012 edition of this event. “Being a part of this huge chain of manufacturer supported shows is phenomenal. For a visitor to be able to see a booth that is the same display at the MMIC-COHV Shows in Toronto, Vancouver or elsewhere right in Moncton, the hub of the Maritimes, is fantastic and convenient for all of Atlantic Canada and beyond,” said Sprague.

The Atlantic Motorcycle and ATV Show is where Atlantic Canada RIDES and BUYS! Visitors will be shopping the show and trying that new ATV or Motorcycle on for size and discussing the purchase with their local dealer plus getting all of those tough questions answered right from manufacturer representatives. Visitors can take home awesome deals on parts & accessories, clothing and apparel and so much more. The event is also the leading venue to meet the organizers of local rallies, motorcycle and ATV clubs, destinations, anything and everything to do with the lifestyle that comes with this pastime.

Visitors can enter to win His and Hers Riding Gear compliments of Speed and Strength Gear and Toys for Big Boys. Simply fill out a ballot and it could be you!

Triumph Motorcycles have come out in a big way this year with several custom show bikes including the Tom Cruise Mi3 Scrambler, the Orange County Choppers Triumph Retro Bonneville Custom and many more. Also Triumph, in partnership with Atlantic Motoplex will be presenting Juno Award Winner, Clayton Bellamy of the Road Hammers. Clayton will appear on stage performing during ladies night and in the Triumph booth alongside THE WILD ONE.’ Sucker Punch Sally builds us a modern day BRANDO WILD CHILD, this Bird will be ridden in the release video of Clayton’s new album. See them both at the show.

This year’s highlights include the Yamaha Riding Academy for kids that will also feature ALL NEW ATV training for youth. ATV Training available upon request. In addition to that there will be Yamaha Scooter School training, especially appealing to the ladies; this will be held on Friday and Saturday evening.

And speaking of the ladies, join us on Saturday night from 5 pm – 9 pm when it’s free admission for ladies night, when a regular admission is purchased. There will be special prizes and giveaways just for women, plus our fashion show at 7 and Ladies Scooter training at 8.

The Women on Wheels Fashion Show will also be on each day so be sure to check out the terrific line up of manufacturers clothing modeled on stage from Yamaha, Honda, Harley Davidson, KTM, Victory, Ducati, Suzuki, Triumph and BMW.

And join world rider, Rene Cormier, as he talks passionately about his moto-adventures through Africa and beyond. Meeting him is an adventure YOU won’t want to miss. Also, visitors can check out the all new show and shine featuring local motorcycles. Proceeds to benefit the Bernice McNaughton Bike Club.

Join special guests from River Glade Speedway, as they celebrate 35 years and showcase some of the hottest bikes from the 70s right there on display including a slide show of racing at the track from past and present. The bikes that will have on display for comparison purposes are a 1977 Cr-125 Honda, a 1987 CR-125 Honda as well as a 1997 CR-125 Honda. There will also be a 1979 Can-Am MX-5 250. These Honda's will illustrate the many changes the bikes have undergone over the years. Although 125's are no longer made for the most part, as the 250 4-stroke took over that class of racing we will most likely have a four stoke on hand as well to show further enhancements. These bikes will show the progression from air cooled to liquid engines, from drum brakes to disc brakes, steel frames to aluminum frames and from four inches of suspension travel to twelve. Also, horse power more than doubled over the years!


Pikes Peak International Hill Climb 2011 -- The Ducati Story

Here's 14:31 minutes of awesomeness for you from Ducati. 2011 was the last year for the dirt sections at Pikes Peak and four of the bikes competing in the race were Multistrada's.

That's right. It's going to be fully paved for 2012. It's crazy dangerous but incredibly spectacular at the same time. There's some great footage, great story telling, and history of the Pike's Peak race in this video by Ducati North America.

Here's the description by Ducati North America. Now - sit back and make sure you have 15 minutes of uninterrupted time and watch this full screen. You don't want to be multi-tasking and miss any of this!

In 2011, four pilots chose the Ducati Multistrada 1200 as their weapon of choice to attack Pikes Peak in the 89th running of "The Race to the Clouds." Two would finish on the podium. Two would not finish... This is their story.

Ducati announces today its return to the Pikes Peak International Hill Climb for the 90th edition of "The Race to the Clouds".

Following two consecutive championship years, returning to defend its 2011 victory, Ducati will again partner with the Spider Grips team to conquer the mountain on the Multistrada 1200 on July 8, 2012.

The 2012 team will see the return of two exceptional riders, both possessing intimate knowledge of this historic race:

- Carlin Dunne: 2011 Rookie of the Year, 2011 1205cc Class Winner with the Multistrada 1200 and 2011 King of the Mountain setting the all-time event motorcycle record.
- Greg Tracy: Pikes Peak six-time winner, 2010 1205cc Class Winner on the Multistrada 1200 and 2008 1205cc Class Winner on the Ducati Hypermotard 1100S .

Ducati invites all adventure seeking race enthusiasts to take part in the 2012 PPIHC effort by joining the team in Colorado this July for a Multistrada gathering, beautiful riding in the Rockies and attending this spectacular race.

Please visit for details and join Ducati for the 2012 "All Roads Lead to Pikes Peak" adventure.


Ducati Announces 43 Percent Growth in 2011

The Company Posted Six-Consecutive Quarters of Growth with Sales Increases in Every North American Region

Cupertino, Calif. (January 19, 2012) – Ducati North America today announced 2011 motorcycle sales growth of 43 percent compared to 2010 and a record market share in all of its territories: US, Canada and Mexico. This result established North America as Ducati’s number one market for the first time ever.

Ducati Performance line of apparel and accessories also recorded significant growth with a 50 percent annual increase.

Ducati’s growth was fueled by an expanding product line-up, including the award-winning Diavel and Multistrada. Voted “Best Cruiser of 2011” by several motorcycle magazines, the Diavel accomplishes its goal of capturing and attracting new customers to the brand. The Multistrada, voted “Best Open Street Bike” by Cycle World for the second year in a row, continues to prove its adventure touring capabilities with the successful completion of the historical La Carrera Panamericana race in Mexico along with its second win of the Pikes Peak International Hill Climb.

“Growth in the North American market is a top priority for Ducati. North America’s outstanding performance significantly contributed to Ducati’s global success in 2011, which has been a record year for us in terms of global sales, market share and profitability,” said Cristiano Silei, Chief Executive Officer of Ducati North America. “This year the company made substantial investments in new product, key personnel and in the strength of our distribution network. These elements, combined with an array of extraordinary products, including our new Superbike, the 1199 Panigale, will continue to fuel our growth in 2012 and beyond.”

In 2012, Ducati will refocus its efforts in the sportbike category with the first customer deliveries of the brand’s newest flagship Superbike, the Ducati 1199 Panigale and the 848EVO Corse Special Edition. New additions to the Ducati line-up also include the Diavel AMG, the recently announced Diavel Cromo, as well as the highly anticipatedStreetfighter 848.

Ducati North America also announced the launch of a new retail identity initiative aimed at enhancing the Ducati customer experience.

“The introduction of the retail identity program demonstrates Ducati’s commitment to its core brand values, wll, while building a complete and seamless shopping experience for customers,” said Dominique Cheraki, General Manager of Ducati North America. “We are dedicated to a continual investment in the functional and emotional quality of our products, as well as the premium retail experience.”

For more information about Ducati North America and Ducati’s line of performance motorcycles, please visit or your local Ducati dealer.


BMW K 1600 GT is voted "International Bike Of The Year 2011"

The BMW K 1600 GT is voted "International Bike Of The Year 2011”. The BMW K 1600 GT gets the top vote of the international motorcycle press jury at the Brussels Motor Show.

The BMW K 1600 GT has won the vote for the “International Bike Of The Year 2011 (IBOTY)" award. This was announced at a press conference given by the Belgian motorcycle magazine Motor Wereld at the Brussels Motor Show. The award for the K 1600 GT comes from an international jury representing 25 motorcycle magazines.

The K 1600 GT convinced the motorcycle journalists with its unique combination of comfort, performance and use of innovative technologies. The powerful in-line 6-cylinder engine was said to offer power, refinement and lots of fun. The bike's sophisticated technology - in addition to ABS, traction control and navigation system, an adaptive headlight and electronically controlled suspension with various modes increase active riding safety - makes the K 1600 GT an incomparable touring motorcycle. On the road, the outstanding qualities of the K 1600 GT are its agile chassis and unusually light handling. All this gives the rider a unique riding experience, according to the jury, impressing the most demanding touring and sports motorcyclists.

The K 1600 GTL was rated separately and also convinced the jury, finishing fourth, while the S 1000 RR followed it in fifth place alongside the Kawasaki ZX-10R. With three models in the top five places, the BMW Motorrad put in a highly impressive showing overall.

BMW Motorrad also won the highest rating in 2010 with the S 1000 RR.

The following magazines took part in the IBOTY 2011: Australian Motorcycle News (Australia), Auto By (Japan), Autocar India (India), Bike (Scandinavia), Bike (UK), Cycle World (USA), Der Reitwagen (Austria), Inmoto (Italy), KicXstart (Netherlands), Kiwi Rider (New Zealand), La Moto (Spain), Maximoto (France), Moto Kultur Asia (Malaysia and Singapore), Moto (Greece), Moto Journal (Canada), Moto & Loisirs (Belgium), Moto Mag (Israel), Motoraj (Czech Republic), Motoron (Turkey), MotoSi (Slovenia), MotorWereld (Belgium), PS Magazin (Germany), Revista Moto (Mexico), SuperBike (South Africa), Swiat Motocykli (Poland).

The results of the IBOTY 2011
1)    BMW K 1600 GT (41 points)
2)    Ducati Diavel (32 points)
3)    Aprilia Tuono V4 APRC (22 points)
4)    BMW K 1600 GTL (18 points)
5)    BMW S 1000 RR and Kawasaki ZX 10R (16 points each)


Ducati 1199 Panigale Dyno run

Italian motorcycle magazine Motociclismo apparently scored an opportunity to dyno a pre-production Ducati 1199 Panigale.

Unfortunately there's no horsepower numbers to accompany it.  That information won't likely come out until the bikes launch in February. For now though it's enough just to hear the Panigale at full throttle.

It sounds pretty impressive to say the least and damn it's a fine looking bike too!

Video uploaded to YouTube by HellForLeatherMag


Ducati in the snow

Okay - there's only about 10 seconds of bike in this video. Skip to 2:12 if you want a glimpse.

Good thing Valentino and Nicky are fast on the bikes - might not want to rely on their acting!

Slow news day...


$140,000 Ducati lowsided

The fellow who owns the bike featured in this video is apparently referred to as “Desmo Dave” and he's apparently got a little bit of money invested in his 1098 R.  

He bought a 1098 R and an 1198 RS factory race bike, then had all the parts taken off the RS and put on the R’s frame. The R was sold as a road bike, so the frame’s VIN allows him to ride what's basically a Superbike on the road. Not a cheap thing to do apparently; it's supposedly worth approximately $140,000.

Here's the crash video then another video with Desmo Dave talking about why this bike costs so much. Two words - titanium everything.


Ducati special financing for Canada and dedicated Canadian website

Ducati has a special financing incentive on right now for Canada. 5.45% for all new Ducati models and they've also got a new Canadian specific website. Looks like a good time to buy a Ducati if you've been holding off.

Full details:

Ducati celebrates the launch of a new, dedicated website for the Canadian market with an incredible financing offer! From now through March 1, 2012, Ducati, in partnership with National Bank/Banque Nationale, will feature an introductory finance rate of5.45% on ALL new Ducati models.

Cupertino, Calif. (19 December 2011) – Ducati North America and National Bank/ Banque Nationale are excited to announce the Ducati “Freedom of Choice” event. Ducati, in celebration of its amazing 2012 line-up, including the all new Diavel AMG, Diavel Cromo, 848EVO Corse, Streetfighter 848, and the most anticipated motorcycle of the decade: the 1199 Panigale, as well as the newly formed partnership with National Bank /Banque Nationale, will feature an introductory finance rate of5.45% for 36 months on ALL new Ducati models.

In celebration of this amazing finance offer, Ducati announces the launch of abrand new, dedicated website for Canada. Effective immediately, www.canada.ducati.comwill go live as a dedicated portal for the Canadian market. Now, the Canadian community will have direct access to all Ducati-related content, including the latest information on Ducati news, apparel and motorcycle product.

“Freedom of Choice” is a great opportunity for all enthusiasts that are looking to own an iconic and long-winning Ducati motorcycle. From the unstoppable Multistrada1200 to the category crushing Ducati Diavel, your selection is limited only to the inventory on hand. Don’t miss your opportunity to take advantage of this special offer and ride off on the Ducati of your dreams!

For more information about this amazing opportunity, please visit the new or your local Ducati dealer.


World Ducati Week 2012 accounced

Announced during Ducati’s recent model year 2012 Press Conference and Milan International Motorcycle Show, the long-awaited dates and location for the World Ducati Week 2012 event are now confirmed. Passionate fans all over the world are invited to join Ducati at the Misano circuit in Italy, June 21-24, 2012.

First organized in 1998, WDW successfully brought together ‘Ducatisti’ from all over the world to celebrate their shared passion for the legendary Italian-made motorcycles. The event has since attracted an ever-increasing attendance of people who enjoy the high-powered fun and community spirit of the iconicbrand, with a record-breaking attendance of 60,000 fans from 5 continents and 28 countries recorded at the last event in 2010.

WDW2012 is sure to follow the tried and tested formula of race track events, shows, top riders, competitions and great music all combined with the incredible atmosphere created by thousands of motorcycles arriving from all around the globe.

As the event’s massive attendance is sure to invade the entire Riviera Romagnola, Ducati’s WDW2012 organization has enjoyed the close cooperation and special partnership of authorities such as the Province of Rimini, Municipality of Misano, Municipality of Cattolica, Municipality of Riccione and the Republic of San Marino. Continued cooperation with the Leardini Group has also underlined the region’s Misano circuit venue as the ‘theatre’ for WDW, an event further supported by APT Emilia Romagna, promoting a region of Italy famously known as ‘Motor Valley’.

Ducati looks forward to seeing you at WDW 2012!


Ducati celebrates the AMA Hall of Fame Induction of two legends: Phil Schilling and Doug Polen

Surrounded by world champions, industry family and friends, and nearly sixty current Hall of Famers, motorcycle greats Doug Polen and Phil Schilling are among the five outstanding motorcyclists being honored with this year’s induction into the AMA Hall of Fame.

While all five inductees have played important roles in influencing the industry and sport of motorcycling, Ducati pays special tribute to two men who have significantly impacted its company history.

Phil Schilling was one of motorcycling's most accomplished journalists and an expert race tuner who set the early mark for Ducati motorcycle's on-track success in America. In 1977, Schilling and Hall of Famer Cook Neilson entered a Ducati in the Daytona 200 and gave Ducati its first AMA Superbike win in the United States.

Mr. Schilling, with great enthusiasm, said, “After all these years, there is an exciting energy surrounding Ducati motorcycles that comes from a growing enthusiasm and devotion to the brand. I am happy to have played a small part in Ducati’s history, and to help bring its excellent and innovative engineering tradition to enthusiasts in the United States. I am also extremely gratified that Cycle Magazine is remembered fondly by its readers and staffers. I am proud that Cook and I, with the help of many talented staffers, for two decades, were able to provide a smart, entertaining and literate magazine for a sophisticated motorcycling audience.“

Doug Polen was a dominant national and world champion roadracer in the late 1980s and early 1990s. Included in his impressive winning performances were two World Superbike Championships in 1991 and 1992, and the 1993 AMA Superbike Championship all aboard Ducati Superbikes.

“I would like to thank Ducati for making me feel like family while I raced forthem both in Europe and the United States,” said Polen. “Being inducted into the AMA Hall of Fame is a really great thing, which for me will only get better with time. It puts a stamp of approval on my career and I am very flattered.”


Ducati 1199 Panigale awarded “Most Beautiful Bike of Show”

Ducati’s newly unveiled 1199 Panigale Superbike has been awarded the title “Most Beautiful Bike of Show” at the EICMA 69th International Motorcycle Show in Milan, Italy. Over 13,800 passionate show visitors participated in the voting organized by Italian motorcycle publication, Motociclismo, with the stunning new Ducati 1199 Panigale attracting a massive 53.4% of votes, followed by the MV Agusta F3 with 17% and the Husqvarna Nuda 900R with 3%.

The award was presented during the final day of the show, which attracted almost half a million people to the vast Fiera di Milano exhibition center throughout the six-day event. The ceremony took place in the presence of Pierfrancesco Caliari, General Secretary of Confindustria ANCMA/EICMA, Piero Bacchetti, President of Edisport Editoriale, and Gianandrea Fabbro, Senior Designer from the Ducati Design Center responsible for the incredible new machine. The highly coveted “Most Beautiful Bike of Show” title is just reward for Ducati’s constant and innovative product development and coincides with the iconic Italian manufacturer’s announcement that 2011 will close with the best financial results in the company’s history.

Designed and built in Borgo Panigale, Bologna, theaward-winning motorcycle combines the most high-tech, most powerful twin-cylinder production engine on the planet with an innovative monocoque chassis concept to deliver an astonishing 195hp from 164kg (361.5lb) of futuristic Italian thoroughbred. The highest production motorcycle power-to-weight andtorque-to-weight ratios in the world are fitting trophies for the incredible results that Ducati have achieved and now set an extreme benchmark for the category.

With the click of a button, Ducati’s Riding Mode concept delivers performance with enhanced rider confidence by combining seven class-leading technologies. The latest-generation sports ABS system, DucatiTraction Control (DTC), Ducati Electronic Suspension (DES), Ducati Quick-Shift (DQS), Ducati’s new race-derived Engine Brake Control (EBC) and Ride-by-Wire (RbW) are now all programmed into seamless, electronic rider assistance. Even the full color Thin Film Transistor (TFT) display changes to suit the rider’s environment.

State-of-the-art from the ground-up and melding latest technologies with exciting new family features, the 1199 Panigale is totally “Ducati” in every respect. Its no-compromise approach to sport design and stylish attention to incredibly fine detail presents authentic Italian performance at its purest. Bred for the track and trained for the road, the new Superbike is a true revolution of the species destined to influence the entire sportbike environment, while further strengthening Ducati’s recent success.

The EICMA show event marked the official introduction of the ground breaking 1199 Panigale, 1199 Panigale S and flagship 1199 Panigale S Tricolore. The “Tricolore” model proudly wears the red, white and green of the Italian flag, underlining the title “Made in Italy” and coinciding with the celebrations of the country’s 150th anniversary of unification. All three models will be available from early 2012.


Ducati unveils 1199 Panigale and MY 12 bikes in Milan

Ducati has unveiled the long-awaited 1199 Panigale Superbike alongside its entire 2012 range in a stylish Press Conference at the Teatro Dal Verme in Milan, Italy. Setting a new benchmark in the motorcycle industry with theirground-breaking and innovative new Superbike, the Italian manufacturer’s incredible line-up of dream motorcycles are now set to be exhibited from 10-13 November at EICMA 2011, the 69th edition of the Milan International Motorcycle Show.

The impressive theatre presentation of Ducati’s 2012 models also gave Gabriele Del Torchio, President of Ducati Motor Holding, the opportunity to announce thepositive business performance of the Bologna-based company. In a market challenged by economy difficulties, Ducati has continued to increase its market share, production volumes and global sales, confirming their solid position and underlining the efficient and well-organized business structure that will now serve the company in the coming years.

“It is the hard work of all the men and women at Ducati that has resulted in the positive results that I present today and it validates the strategy we followed during the period 2007-2011,” said Gabriele Del Torchio during the conference. “Thanks to our focus on product development, increased investment and our work to maintain the desirability of our brand around the world, I take great satisfaction in announcing that 2011 has been the most successful year in the history of Ducati.”

“Sales of approximately 42,000 motorcycles have generated revenues of €480m, a 20% increase over the previous year and just reward for our highly innovative products. It gives us the confidence to believe in the pillars of our strategy and to continue on our ‘mission’ to be specialist leaders of the sportbike segment by further developing innovative and class-leading motorcycles.”

“All of this has enabled us to present the incredible new 1199 Panigale, the newbenchmark in the sportbike arena. Without doubt, this has been the most ambitious project in Ducati’s history and underlines our engineering excellence and ‘product emotion’, an aspect of our brand, which, in such a competitive market place, has become more important than ever. This motorcycle represents pure Italian style, the reference point for performance and a safety-enhanced, confidence-inspiring experience for our customers on road and track.”

“We are particularly proud to have created a special ‘Tricolore’ version of this new motorcycle, in the red, white and green of Italy. What better occasion to celebrate the 150th anniversary of our national flag and underline our role and responsibility as ambassadors of the title ‘made in Italy’, than with a product of such style and technical excellence.” Following Mr.Del Torchio’s announcement, Ducati Motor Holding General Manager, Claudio Domenicali, proceeded to release the details of the 2012 models with particular focus on the 1199 Panigale.

“Throughout our long and successful twin-cylinder history of racing, Ducati has never built a sportbike as advanced as the 1199 Panigale,” said Claudio Domenicali during hispresentation. “We are moving into a new generation with a ‘revolution’ of the species that establishes new limits for the category. Its Desmodromic heart, the new Superquadro engine, is the most powerful twin-cylinder ever produced and represents the base of a new concept of frame and engine integration. This concept enables the 1199 Panigale a dry weight of just 164kg and gives it ariding sensation that is closer than ever to a full race bike. With revisedergonomics, full Ride-by-Wire engine management and enhanced systems of ABS and traction control, we have controlled the beast within the 1199 Panigale so that the full emotion of this motorcycle can be enjoyed easily and safely.”

Indeed, the 2012 DucatiSuperbike family marks the official introduction of the groundbreaking 1199Panigale, 1199 Panigale S and flagship 1199 Panigale S Tricolore and opens a new chapter in the company’s iconic Superbike history. Available early in 2012, Ducati’s new generation Superbike, goes beyond the barriers of motorcycle design and engineering to set the most extreme benchmark ever and the direction for future sport bikes. Developed in the red-hot environment of racing and designed to raise the performance bar to its highest, the 1199 Panigale uses innovative Ducati Corse-derived solutions to make World Championship level technology available to everyone.

The most high tech, most powerful twin-cylinder production engine on the planet is now anintegral part of an innovative monocoque chassis that combine to deliver anastonishing 195hp from 164kg (361.5lb) of futuristic Italian thoroughbred. The highest production motorcycle power-to-weight and torque-to-weight ratios in the world are fitting trophies for the incredible results that Ducati have achieved. Bred for the track and trained for the road, priced at $19,995(CDN) for the standard version, $24,495(CDN) for the “S” version, $25,495(CDN) for “S” version with ABS and $29,995(CDN) for the Italian heritage-inspired Tricolore version, the new 1199 Panigale is a true revolution of the species destined to influence the entire sportbike environment.

With the click of a button, Ducati’s Riding Mode concept delivers performance with enhanced rider confidence by combining seven class-leading technologies. The latest-generation sports ABS system, Ducati Traction Control (DTC), Ducati Electronic Suspension (DES), Ducati Quick-Shift (DQS), Ducati’s new race-derived Engine Brake Control (EBC) and Ride-by-Wire (RbW) are now all programmed into seamless, electronic rider assistance. Even the full color Thin Film Transistor (TFT) display changes to suit the rider’s environment.

State-of-the-art from the ground up and melding latest technologies with exciting new familyfeatures, the 1199 Panigale is totally “Ducati” in every respect. Its no-compromise approach to sport design and stylish attention to incredibly fine detail presents authentic Italian performance at its purist. The highly successful 848EVO and new for 2012, 848EVO Corse Special Edition with enhanced electronics, suspension and stunning Ducati Corse livery, complete an incredible 2012 Ducati Superbike range.

2012 sees the excellent new Streetfighter 848 take its place alongside the awesome firepower of the Streetfighter S to broaden the stylish and exciting, high-performance naked family. The new 848 fighter is dressed in red with a red frame for Ducati traditionalists, while yellow makes a comeback and the stunning dark stealth scheme underlines the Streetfighter’s aggressive image. The Streetfighter S comes to the fight in Ducati red and the brand new for 2012 “race titanium matte”, both schemes with red frames and black wheels.

The innovative Ducati Diavel introduces a new Cromo model for 2012, in addition to the Diavel AMG Special Edition, recently unveiled at the Frankfurt Motor Show. First introduced to an excited public at the 2010 Milan International Motorcycle Show, the Ducati Diavel went on to amaze motorcyclists the world over, collecting awards along the way and becoming one of Ducati’s top selling models. For 2012, the groundbreaking Ducati is available in four exciting versions. The standard Diavel, and theDiavel Carbon - with a character-forming mix of aesthetic and performance components - now stand alongside the brand new and stunning Diavel Cromo and the exclusive Diavel AMG Special Edition.

The press conference for Ducati’s 2012 model range also presented an opportunity for the company to celebrate the winning of the Riders’ and Manufacturer’s titles in the 2011 World Superbike Championship with Carlos Checa and Riders’ and Manufacturers’ titles in the 2011 Superstock 1000 FIM Cup with Davide Giugliano. Both riders rode Team Althea Racing Ducati 1198s to their respective victories and both bikes will be proudly shown on the Ducati stand at EICMA2011. The entire 2012 Ducati motorcycle range in addition to new accessory and apparel collections will be on show at EICMA 2011 in Milan on stand G64 of hall 18 from 10-13 November.


Ducati Multistrada vs. Cars

Ducati are set to run two Ducati Multistrada motorcycles in the historic “La Carrera Panamericana” car race, further proving the Italian manufacturer’s 4-bikes-in-1, all-terrain technology, while providing a two-wheeled analysis for event organizers. With a history that dates back to the 1950’s, La Carrera Panamericana is arguably the most unique, most challenging road race in the world. The event, setup in a stage rally format, takes drivers through the colonial heart of Mexico. Beginning in the city of Huatulco and running 1600 miles north to Zacatecas over 7 days, the race has historically offered car racers, expert and novice, an opportunity to experience the thrills of the original Pan Am at speeds pushing the cars and the drivers to their limit.

For the 2011 adventure race organizer, Eduardo Leon, reached out to Ducati with an idea to incorporate a motorcycle class for 2012 and beyond. “Ducati was a natural choice for this challenge considering their pedigree and diverse racing achievements from around the world, plus they have the perfect motorcycle to conquer the course,” said Mr. Leon. Ducati has elected to send a team of two pilots to thoroughly experience the race from the perspective of a motorcyclist. Carlin Dunne and Roland Brown, both riding the Ducati Multistrada 1200S Touring, will participate in the entire rally, giving feedback and consultation to help integrate motorcycles in the future.

Ducati’s own Carlin Dunne will pilot Multistrada #1, using his extensive experience in racing both on and off road to navigate the challenges of the 7-day rally. Dunne, having recently won the 2011 Pikes Peak International Hill Climb, while also setting an all time motorcycle record for the race, brings an expert knowledge of the Multistrada and its diverse capabilities for such a race.

Roland Brown, piloting Multistrada #2, is without doubt one of the planet's most widely read motorcycle journalists. The Englishman has been riding and writing about bikes for over 20 years, and, in addition to his own racing experience has probably ridden everything ever built. Roland brings his expertise and enthusiasm to the event, where the officials of La Carrera Panamericana, and Ducati, patiently await his feedback.

In addition to the riders, a team of specialists will provide support by running chase trucks, providing support for the motorcycles and documenting the entire journey through video, photos and the written word. La Carrera Panamericana is one the of the last great unbridled public road races where man and machinepartner to ride full-throttle against a treacherous cross-country course with the unknown around every corner. For daily updates of Ducati’s Multistrada 1200 adventures along the La Carrera Panamericana please visit and


Ducati reveal additional 2012 model details

Just weeks away from the unveiling of Ducati’s new 1199 Panigale Superbike at the EICMA International Motorcycle Show in Milan (November 10th – 13th) and following the recent release and launch of the brand new Streetfighter 848, Ducati now reveal even more details of next year’s range.

Having proved its innovative concept and established itself as a new industry benchmark, the award-winning Ducati Multistrada family moves into 2012 as the company’s top-selling motorcycle, with the confident range of the Multistrada 1200, 1200 S Sport Pikes Peak Special Edition and 1200 S Touring. 

In addition to the currently available red and arctic white color schemes, the Multistrada 1200 S Touring will also be offered in a brand new “race titanium matte” color scheme with a “racing black” frame, arriving in dealerships December, 2011. All 2012 models will have a revised, comfort-enhanced rider’s seat with an increased front and rear length.

The 2012 Hypermotard 1100EVO SP will now be available as a Corse Edition, taking the whole Hypermotard concept to a higher level in Ducati Corse style. High ground clearance, high spec suspension, new seat aesthetics andhigh bars make the 1100EVO SP Corse Edition track-ready for action in full red, white and black Ducati Corse official colors. The 2012 Hypermotard 1100EVO SP is available immediately.


2012 Ducati 1199 Panigale “Superquadro” power house

Ducati's new 1199 Panigale makes 195 HP at the Crankshaft which according to Ducati makes it "the Superquadro is the most powerful twin-cylinder production engine on the planet."
Ducati’s latest engine, the Superquadro, goes beyond the barriers of engineering to enable the introduction of a futuristic Superbike today. Its no-compromise approach to design, combined with Ducati’s Italian innovation has now set the most extreme benchmark ever and stands as the latest milestone in Ducati’s long and iconic history of Superbike engines.

Ducati engineers were given a near impossible design brief to create the new generation Superbike engine for the Ducati 1199 Panigale. Increase power, torque and user-friendliness and reduce overall vehicle weight and scheduled maintenance costs seemed impossible tasks, but given a “blank canvas” to create the new power-plant and encouraged to think outside-of-the-box to achieve the unachievable, engineers have finally hit the mark.


Ducati - World Superbike Championship Success!

Thanks to the sheer determination, professionalism and enthusiasm of Carlos Checa and Team Althea, for the 14th time a Ducati rider has won the World Superbike Championship and our Museum will soon be displaying its 17th Manufacturers’ World Champion Title. For over 60 years Ducati motorcycles have – successfully, technologically and uniquely – been winning on race tracks all over the world. An exceptional history with which we’re already building an awesome future.

With victory in Race 1 of the French round of the World Superbike Championship at Magny-Cours, Carlos Checa celebrated his first World Championship title and brought Ducati's list of Riders' titles to an incredible 14. Completing the historic day for Ducati, the Italian brand also secured their 17th Manufacturers' World Superbike Championship in addition to the Superstock 1000 FIM Cup Rider's and Manufacturers' titles.

Spaniard, Carlos Checa, secured his title aboard the Team Althea Racing Ducati 1198 at the penultimate round of the 2011 World Superbike season, his convincing and championship-winning victory in Race 1 being followed by an equally spectacular win in Race 2. His world-beating form this year has produced 6 pole positions, 14 race wins and 20 podium places and he now moves on to the final race of the year in Portimao, Portugal on 16 October with 107 points advantage in the standings and the title won.

Meanwhile, in the Superstock 1000 FIM Cup, talented 22-year-old Italian rider, Davide Giugliano, rode to an safe 5th to clinch his title. The promising rider took his Team Althea Racing Ducati 1198 to a total of 4 race wins in 2011, fighting a close race to the title with today's race winner, Danilo Petrucci, also competing onboard a Ducati 1198. Ducati's victory in the highly competitive category further highlights the Italian manufacturer's no-compromise approach to its road-going Superbike models and underlines the value of the torque-rich L-Twin configuration that Ducati have remained loyal to.

Having written his name into the history of World Superbike, Checa also reconfirms the competiveness of the L-Twin Ducati 1198 by taking the model to World Superbike title number 2. The victory enables the Borgo Panigale-based factory in Bologna to celebrate their 17th Manufacturers' title, underlining the continued passion they have for the production-based World Superbike series.

Starting Sunday's race from the front of the grid, Carlos Checa needed only to extend his championship lead by 3 points to mathematically secure the title, but soon controlled the race from the front, took the win by 2.2 seconds and won his World Championship in style. With the pressure off for Race 2, Checa maintained his cool, staying with leaders in the early part of the race before stretching a 1.2 second lead and winning the double.

"I'm so happy to win my first world title and so happy that I did it aboard a Ducati," said Carlos Checa as the newly crowned 2011 World Superbike Champion. "My sincere thanks go to Team Althea Racing and everyone at Ducati who has worked hard to help me get these results. Together we've done a great job this year, immediately starting the season well against fast riders on very competitive bikes. From mid-season we started to think about the title, but when the pressure increased we never lost our concentration and now we're here. It's a great feeling! We're still looking forward, though, and now we're concentrating on a big finish to the season at the final race in Portimao."

President and CEO of Ducati Motor Holding, Gabriele Del Torchio, said: "I am very happy for the Riders' title and extremely proud of the Manufacturers' title. This significant achievement has now proved for the 17th time, Ducati's supremacy in the production-based series and confirmed the success of the 1198, not only on the track, but also commercially and as an example of our Italian design and creativity. Carlos has been fantastic. He is an exceptional rider, always professional and always a true "Ducatista" by displaying the same determination and spirit as our company and our motorcycles. Thanks again Carlos and particular thanks to everyone at Team Althea Racing and Ducati Corse and all the staff at Ducati who have contributed to this fantastic result. Winning the Riders' and Manufacturers' titles also in Superstock today have truly made this a fantastic Sunday and a memorable event that is very important for our company and our twin-cylinder heritage."

"A big thank you to Carlos who sincerely deserves this victory, both as a rider and as a person," said Filippo Preziosi, Ducati Corse General Director. "A big thanks also to Team Althea principle, Genesio Bevilaqua, for the passion with which he entered this adventure with us, for believing in Carlos and believing in Ducati. Thanks also to everyone in Ducati Corse working on the Superbike project, Ernesto Marinelli, Marco Lozej and the whole development team for the professionalism and passion needed to win this new world title. Our achievements today are even more enhanced by the victories also in Superstock, making this a day that will live forever in our list of achievements and one that we'll always remember."

SBK - Results: Race 1
1. Carlos Checa (Ducati) 2. Melandri (Yamaha) 3. Haslam (BMW) 4. Camier (Aprilia) 5. Laverty (Yamaha)  6. Guintoli (Ducati) 7. Haga (Aprilia) 8. Lascorz (Kawasaki) 9.Corser (BMW) 10.Sykes (Kawasaki).

SBK - Results: Race 2
1. Carlos Checa (Ducati) 2. Melandri (Yamaha) 3. Laverty (Yamaha) 4. Haslam (BMW) 5. Guintoli (Ducati) 6. Camier (Aprilia) 7. Lascorz (Kawasaki) 8. Badovini (BMW) 9.Corser (BMW) 10.Haga (Aprilia).

SBK Standings: Riders'
1. Carlos Checa (467) 2. Melandri (360) 3. Laverty (283) 4. Biaggi (281) 5. Haslam (216) 6. Camier (194) 7. Guintoli (179) 8. Haga (170) 9.Badovini (155) 10.Fabrizio (145).

SBK - Standings: Manufacturers'
1. Ducati (491) 2. Yamaha (415) 3. Aprilia (399) 4. BMW (261) 5. Kawasaki (209) 6. Honda (162)
7. Suzuki (162)

STK Standings: Riders'
1. Giugliano (171) 2.Petrucci (144) 3. Zanetti (137) 4.Barrier (112) 5. Canepa (109) 6. Baroni (70) 7. Antonelli (67) 8. Reiterberger (64) 9. Massei (61) 10. Morais (49)

STK - Standings: Manufacturers'
1. Ducati (215) 2. BMW (173) 3. Kawasaki (83) 4. Honda (75) Yamaha (16)


Ducati announces 1199 Panigale Superbike

Ducati officially announces the naming of its new generation 2012 Superbike as the “Ducati 1199 Panigale” and confirms that the unveiling and first public display will be at the EICMA International Motorcycle Show in Milan, Italy, November 10-13, 2011.

Having attracted massive, world-wide interest during the machine’s many test phases, the exciting new model is also now officially named in an emotional video released on the Italian manufacturer’s website,, and Ducati Motor Holding’s official Youtube channel. The wait to discover the incredible performance, innovative design and ground-breaking technologies of the new 1199 Panigale will continue for just a few more weeks.

Pronounced “Pan-ee-gah-lee”, the new model breaks with Ducati’s Superbike tradition by adding a name to its 1199cc engine capacity (referred to as eleven-nine-nine), making a significant and warm association to its historic roots in the Borgo Panigale area of Bologna. In an Italian territory known as “Motor Valley” and where high performance and racing runs through the veins of its passionate people, Ducati now underline their pride in being world ambassadors for the “Made in Italy” title by immortalizing their home town in the name of the new Superbike.

Developed as a true sport bike with competition in its DNA, the Ducati 1199 Panigale will first see racing action in the 2012 FIM Superstock Championship and, in accordance with the factory’s development program, make its debut in World Superbike in 2011.

The two-stage introduction enables Ducati additional development for the Superbike version of the 1199 Panigale, appropriate to the more open regulations of the World Superbike category, and in addition help control costs for World Superbike teams who can continue to compete with a 2012 version of the 1198 with technical support from Ducati Engineers.


Ducati Multistrada "Adventure Event"

Now, through November 30, 2011, receive a set of Panniers or a Top Case for free with the purchase of your new Ducati Multistrada 1200!*

Cupertino, Calif. (September 20, 2011) - Coming off of an incredible record setting victory at Pikes Peak and just voted “Best Open Streetbike” by Cycle World Magazine for the second year in a row, the Multistrada 1200 has proven to be the most versatile Ducati ever made.

With outstanding inventory selection in Canada, now is the time start your next adventure with a Ducati Multistrada 1200.

For a limited time, Ducati will be including a set of Ducati Performance Panniers with the purchase of any new 2010 Multistrada 1200 and 1200 S Sport model or a Ducati Performance Rear Top Case with the purchase of any new 2010 Multistrada 1200 S Touring model – the perfect accessories for your next touring adventure!

For additional information on this amazing opportunity, please visit, or your local Ducati dealer.


New Ducati 848 Streetfighter

A smaller streetfighter is coming from Ducati! 

Better buy some track days if you're getting this bike because it's going to hard to keep this bike under the speed limits on the road.  Not sure how this styling is going to hold up long term but it definitely could be described as minimalist and angular.  Looks a little like an insect to me.  A very angry insect!

Full details:

Ducati confirms their 2012 Streetfighter 848 with the first officially released images of the brand new model set to add everyday accessibility to the Italian manufacturer’s famous naked sport bike family.

Combining a new and brilliantly engineered 848 Testastretta 11° engine with the enhanced geometry of a chassis that provides confidence-inspiring agility, the Streetfighter 848 has enriched its user-friendliness with a smooth and flexible power delivery, revised ergonomics and Ducati Traction Control.

The Ducati Streetfighter scored a round one knock-out when it entered the ring for the first time at the Milan show back in November 2008, winning the ‘Most Beautiful Bike’ award and raising the bar for extreme naked bikes. Its asphalt-ripping reputation became the desire of sport naked connoisseurs throughout the world and the Streetfighter 848 will now widen that appeal even further with enhanced usability.

Available in North America from January 2012 onwards, the new fighter is dressed in red for Ducati traditionalists, while yellow makes a return for mid-range purists and “dark stealth” provides a matte-black reminder of the Streetfighter’s aggressive image.


Ducati Diavel AMG Special Edition to be shown at Frankfurt Motor Show

Remember that song by the Barenaked Ladies from way back? If I had a million dollars.  Well, if I had a million dollars I don't think that I'd have any exotic ketchup's; but I'd sure have one of these!  I don't care what critics or Ducati purists might say.  I'd love to take this thing for a ride!

Full details:

Ducati and Mercedes AMG have proudly announced that the first public showing of the Ducati Diavel AMG Special Edition will be at the 64th International Motor Show in Frankfurt, Germany from 15-25 September. The 2012 flagship model of the Diavel family is a tribute to the AMG luxury-sport brand and is intended for passionate connoisseurs of technology, engineering detail and exclusive style.

Ducati’s unique cooperation with Mercedes AMG was first announced at the 2010 Los Angeles Motor Show with a sponsorship agreement for the Ducati MotoGP Team which perfectly demonstrated the shared brand values of high performance, motorsport and excitement. The association soon developed into a rich strategy of co-marketing activities and the Diavel AMG Special Edition now represents the first “co-inspired” model, elegantly combining distinctive styling features from both famous marques.
Based upon the Diavel Carbon, the Diavel AMG Special Edition features AMG’s signature 5-spoke wheel styling, carbon fibre lateral radiator grills with aluminium trim, AMG-style sport exhaust system with engraved end-caps and AMG-style horizontally ribbed seat upholstered in Alcantara®. The model’s incredible attention to performance detail also ensures that every engine has its Desmodromic cam-timing set by hand and authenticated with the name of the engine technician engraved on the left-side engine casing. Further underlining the model’s exclusivity, each motorcycle will have a numbered plaque on the fuel tank.
The award-winning Ducati Diavel has had massive first-year success for the Italian motorcycle manufacturer, its bold design merging the worlds of power and style with absolute precision to set a new industry standard for the segment. Ducati’s awesome Testastretta 11° engine combined with their famous chassis technology and a specially engineered 240 section rear tyre delivers mind-blowing performance balanced with user-friendly comfort and safety-enhancing electronics.

Hand-built - as with all Ducati motorcycles - the exclusive new Diavel AMG Special Edition is dressed in matte black carbon fibre bodywork with AMG’s very own “Diamond White Bright” stripe and frame colour contrasted with black wheels. The special edition wheels, seat and exhaust end-caps are all AMG branded while “AMG” is also laser-engraved into the air-duct panels either side of the fuel tank. The Ducati Diavel AMG Special Edition and exclusively designed leather jacket and helmet apparel will be available in early 2012, with orders opening to coincide with the first public showing at the Motor Show in Frankfurt, Germany.


Ducati IPO in the works?

Several online sources are reporting that Ducati - currently owned by a private equity group called Investindustrial - is thinking about once again offering up Ducati shares for purchase. The shares would be listed on the Hong Kong stock market.

If the IPO were to happen, it's said that early 2012 would be the target time frame.

It won't be Ducati's first experiment as a publically offered company - Ducati was a public company in 1999 but it ended up being short lived.  Investindustrial bought out previous owner in 2006. A return to profitability of Ducati in 2008 seemed closely timed with a return to Italian ownership.

Ducati has been on a bit of a positive trend the past few years - will taking the company public see a continuation or acceleration of that upward trend?

We'll see!


Carlos Checa taks Ducati's 300th World Superbike Race Victory

Carlos Checa’s victory at Silverstone’s round 9 of the 2011 World Superbike series in the UK on Sunday protected his lead in the Riders’ championship, maintained Ducati’s advantage in the Manufacturers’ title and marked an incredible 300 race win milestone for the famous Italian motorcycle brand from Bologna.

Racing under Team Althea colors, Carlos Checa scored his 9th victory of 2011 aboard the Ducati 1198, underlining the Spaniard’s incredible form this year, the outstanding performance of his team and the continued competitiveness of Ducati’s iconic twin-cylinder production sport bike.
Checa now enjoys a confident 50 point lead over Max Biaggi for the World Championship, while Ducati lead the race for the Manufacturers’ title by 330 points.

Ducati’s historic achievement of 300 race wins in the World Superbike Championship started with victory for Marco Lucchinelli in the very first event at Donington Park, England in 1988 and continued as 25 more Ducati-mounted riders wrote themselves into the pages of motorcycle racing history. Riders such as Carl Fogarty, Doug Polen, Raymond Roche, Troy Corser, Giancarlo Falappa, Neil Hodgson, Piefrancesco Chili, Ben Bostrom, James Toseland, Noriyuki Haga and many others up until the legendary Troy Bayliss and latest World Championship leader, Carlos Checa.

To complete the impressive collection of statistics, those 300 victories also generated 155 Ducati pole positions, 753 podiums, 13 Rider’s and 16 Manufacturers’ World Championship titles.


Ducati Island Laguna Seca 2011 Pre-race Video

Like Ducati's?  How about scantily clad beautiful women? Ducati bikini's!  Well then you might enjoy this video.

There's actually quite a bit of interesting information packed in there too.  Video runs 14 min


Ducati reports outstanding results and exceptional growth for the first half of 2011

Ducati North America announces today an excellent close to the second quarter of 2011; with sales up 61% for the quarter and Year-to-Date sales up 63% over the first half of 2010.

2011 sales have been exceptional in the US, Canadian and Mexican markets; with total North American growth surpassing the 60% mark in the first half of the year. Over 5200 bikes were registered in the first two quarters, and Ducati plans to continue posting strong sales figures as the year continues.

This year’s sales growth has been realized across the entire model lineup, with several particular models proving to be an outstanding success. The game-changing Multistrada 1200 continues its strong sales momentum, soon to be joined by the new Multistrada 1200 S Pikes Peak Special Edition. The newly-released Diavel has also proven a strong seller, joining the 848EVO Superbike and Monster 796 as top sellers in Ducati’s lineup.

‘We are very satisfied with our half year results, which are an exceptional growth over 2010,” said Cristiano Silei, CEO of Ducati North America. “We are extremely excited about our potential for the rest of 2011 with the Monster 1100EVO joining our formidable product line-up as summer hits full swing. In light of this continued success we will be strengthening our organization for the 2012 model year.”


What does a Ducati have in common with eye masks, neck pillows, and magazines?

You can get them all at the airport! So long as you're in Rome at least. Actually, it's not likely you can pick up a Ducati motorcycle at the airport shop - it's official Ducati branded merchandise you'll find.

Full details:

Ducati takes off with new shop at Fiumicino Airport, Rome 

Ducati passion is cleared for take-off at Terminal 3 of Fiumicino airport, Rome as the latest Ducati shop officially opens its doors to the travelling public. As an addition to the existing shop at Bologna airport, the new opening marks the beginning of a partnership between Ducati and airport retail specialist Meridian Duty Free. It also represents a key step in Ducati’s sales strategy as this latest opening is the “pilot project” for a new retail program that both companies aim to extend to other European and non-European airports. 

"I’ve always seen Ducati as an expression of creativity, innovation and technology,” said Marco Passoni, CEO of Meridian Duty Free. “Without doubt, it is a prime example of classic Italian excellence. I’m proud and excited to have combined the huge potential of the Ducati brand with our own experience in this sector’s  new airport format and I’m convinced that the opening of this first shop at Fiumicino’s International Leonardo da Vinci airport is just the first chapter of another long Ducati success story." 

“The decision to open an airport retail format stems from the growing interest in the Ducati brand and the entire product range associated with it,” said Lucio Attina, Director of Ducati Apparel & Brand Development. “For years, Ducati has been a committed global ambassador of the “made in Italy” concept of premium quality and so the decision to open this first shop in Italy’s capital was inevitable. We feel sure this opening will be followed by many others, enabling us to offer the fast-growing community of Ducati fans and enthusiasts the chance to purchase apparel and other products. To ensure our customers enjoy a unique experience we’ve put our trust in a truly professional travel retail specialist, Meridian Duty Free.” 

The official opening was attended by representatives of Ducati and Meridian Duty Free as well as Aviation Manager, Elio Pistola, and Sales Manager, Dr. Marco Treggiari of Aeroporti Di Roma in addition to official representatives of Customs and Police. 

This latest shop will be an outlet for products from the Ducati apparel collection and also those of numerous partners, such as Oakley and Puma, whose brands are already associated with the Italian motorcycle manufacturer. In celebration of the shop’s opening, Ducati fans were treated to an appearance of Valentino Rossi’s Desmosedici GP11 MotoGP bike, a display that attracted huge crowds of curious airport visitors.


Ducati Wins Pikes Peak International Hill Climb - on showroom demo bike!

Carlin Dunne won the Pikes Peak International Hill Climb today on the Ducati Multistrada 1200, setting an all time motorcycle record and giving the Italian brand its second consecutive victory in the historic race.

Dunne, owner of Ducati Santa Barbara in California, took the checkered flag on his store’s showroom demo bike. After three weeks of frantic preparation, the team set out to Pikes Peak for Dunne’s rookie effort. The 28 year old rider was fast from day one, qualifying on pole for the race and setting a confident pace throughout all three days of practice. In the race Dunne got the holeshot at the start and never looked back. The time across the finish line was 11:11.32; a new course record for motorcycles.
“We were definitely anxious to get out and race today; “said Dunne about his race.  “When the flag dropped I got the holeshot and went for it. The whole week’s worth of setup work with my technician Sam Swain came together and the Multistrada 1200 worked flawlessly to give us the win. With the help of Spider Grips, Dumontec, BrakeTech and Burley Motorsports we can go home with an all time record!”

While Dunne topped the timesheets for Ducati, Pikes Peak regular Alexander Smith rode a spirited race and crossed the finish line with a time of 12:12.92; earning him a much celebrated third place in the 1205cc class. In what was a wild and treacherous race away from Dunne and Smith, the other two Ducati entries fell upon misfortunes. Six-time winner Greg Tracy had an unfortunate fall while charging to post a fast time, and is already looking forward to next year’s race. Second place qualifier Mark Cernicky also suffered from bad luck when his Multistrada’s tire went flat several corners past the starting line. All four riders in the Ducati family enjoyed their Pikes Peak adventures despite mixed results, and were thrilled with the dominating performance of the Multistrada 1200.

The Multistrada 1200’s race win comes on the eve of the Multistrada 1200 S Pikes Peak Special Edition in the US, a striking version of the Multistrada 1200 S painted and accessorized to match the Spider Grips team bikes competing in the Pikes Peak International Hill Climb. 

Ducati is quite proud of its rider’s successes, and hopes to return to the mountain with the Multistrada 1200 for future title defense. For more information about The Ducati Multistrada 1200 S Pikes Peak Special Edition and Carlin Dunne’s victory in the Pikes Peak International Hill Climb, please visit


Ducati UK takes part in road safety film

The short film called ‘Stay A Hero, Stay Safe’ features a Ducati 848 ridden by the father of a young boy who is waiting for him to return home. While waiting, the boy aspires to be just like his father by trying to recreate the excitement and pleasure of motorcycling with items found in his garage.

With the aid of Ducati UK, the Sussex Safer Road Partnership has produced a creative and emotional film intended to help reduce the amount of motorcycle related accidents on UK roads and makers hope that its effective message of responsibility will reach around the world. 

The aim of the heartwarming film is to promote the joy of motorcycling, while underlining the responsibility that riders have to themselves their families and the wider road using public. To achieve this, the advert takes on a refreshingly positive style of communication and is effective because it conveys the inspirational role that motorcyclists must play for future generations. 

Ducati was chosen because of their enthusiastic response to the positive safety message of the film and, as the Italian manufacturer is a recognised leader in creating inspirational motorcycles, the Sussex Safer Road Partnership considered it to be the perfect pairing. In the same way that the film intends to inspire safe riding now and in the future, Ducati are famous for building inspirational motorcycles.

Ken Seymour, Manager of the Sussex Safer Roads Partnership, said: “We at the Sussex Safer Roads Partnership are committed to reducing all types of collision on our road network and are raising the profile of motorcyclists as our data infers this is the time to start to remind riders of their responsibilities. ’Stay a Hero’ isn’t your usual shocking public service film. Instead we hope that it will connect with the motorcycle community and generate discussion that helps to protect people on our roads.

The film was made by Alexander Commercials and is the second pairing of Writer/Director Daniel Cox and Producer Sarah Alexander and its dialogue-free story is hoped to increase its global reach and potential to deliver the important safety message of responsibility to the world’s motorcycling community.


Ducati North America Launches Mobile Apps for the Ducati Community Website

Ducati North America has launched iPhone and Android apps for the social networking site; enabling users to post their Ducati experiences via text, photo and video in real time on the site.

The two mobile apps for the site are available now for free download. These new apps enable Ducati Community members to post directly to the site from their garage, a MotoGP race, or a Sunday morning ride using their iPhone and Android enabled devices.

“Mobile applications were a key component of the Ducati Community strategy from day one,” said Arrick Maurice; leader of the Ducati Community project. “Now that they are available, community members can unlock the true potential of the site.”

The Ducati Community Apps are available for iPhone at the iTunes store, and Android at the Android Marketplace. To learn more about the Ducati community please visit


World's "only" woman Ducati - Master Technician

Hannah Johnson is a bit a unique lady - and she's one of seven riders featured in Puma's "Lean In and Ride With Us" series.  One thing that makes her particularly unique - she's a Ducati Master Technician.  The only one in the world in fact!

She started working in the Service department at Ducati of Miami,


Special invitation to Ducati owners

If you own a Ducati and have some free time (and money!) on June 23-26 Ducati has a proposition for you! 

You can join the Spider Grips Ducati Team for the 2011 "Race to the Clouds" The first Ducati owners gathering to the Pikes Peak International Hill Climb.  All Ducatisti, and especially Multistrada owners, are invited to come and support the Spider Grips Ducati Team while they defend the 2010 Class Title and their attack for top time up the mountain on June 26, 2011.

The Multistrada 1200 triumphed in the 2010 Pikes Peak International Hill Climb, an extreme against-the-clock dash up the steep slopes of the Rocky Mountains that starts at an altitude of 9,390 feet and winds its way skywards to the finish line at a height of 14,110 feet. In 2011, Ducati invite all Ducatisti to join them for this epic race and support Greg Tracy and Alexander Smith for the Race to the Clouds!

Ducati Owners Pikes Peak Ticket Package
(1) Ducati Welcome Package, to be redeemed at the Ducati Hotel: Colorado Springs Marriott
(1) VIP Pass for Penrose House Reception on Thursday, June 23, from 5pm to 7pm
(1) VIP Ducati Parking Pass for Ducati Alley at Fan Fest, Friday, June 24, from 5pm to 10pm (Ducati Motorcycles Only)
(1) VIP Pass for Ducati MotoGP Breakfast Viewing Party (Assen, NE) at the Ducati Hotel, Saturday, June 25, 2011 at 7am
(1) VIP Pass for Ducati exclusive ride up to the mountain with Spider Grips Ducati Team on Saturday, June 25, 11am (Ducati Motorcycles Only)
(1) VIP admission to the Pikes Peak International Hill Climb (Start Line Area Only), Sunday, June 26
(1) Race Day VIP Hospitality Tent Access - Includes Breakfast and Lunch on Sunday, June 26
Ducati Owners Pikes Peak Ticket Packages available now through June 17, 2011.

Click HERE to reserve your 2011 Ducati Owners Pikes Peak Ticket Package


Ducati Diavel - it will be televised.

Ducati has a new 60 second television spot for the Diavel - watch it below. Ducati have also provided some behind the scenes footage and inspiriation for the making of commercial as well.

Shot in Cape Town, South Africa "the aim of the Diavel commercial was to communicate the idea of authentic sensations expressed by real-life faces in everyday situations, all in just a few seconds."

I don't know about all that but if you're a Ducati fan you might want to check it out:


2011 Ducati Demo Rides - Atlantic MotoPlex (NB)

The folks at Atlantic Motoplex have let us know that they're having a Demo Day event this May 6th, and 7th so sign up fast!

Here's the details:

The 2011 Ducati Demo Rides at Atlantic Motoplex will be held on May 6th and 7th. As always, space is limited, and the interest in Ducati this year has been over whelming.

To secure you demo ride please contact Atlantic Motorsport so that I can schedule a day, time and model that you are most interested in. The rides begin at 9am and leave at the top of each hour with the last ride leaving at 4pm, both Friday and Saturday. You should be here at least a half hour before your ride is scheduled to leave.


Ducati's in the movies

I got to thinking this morning about motorcycle placements in movies and which manufacturers seem to be embracing that as a way of advertising and raising awareness of their brand. One brand that springs to mind as one makes use of this form of advertising is Ducati.

What movies prominently feature Ducati motorcycles?

The Matrix Reloaded - Trinity rides a Ducati 996 through heavy traffic to evade some nasty ghost twins.

Yes Man - Jim Carrey used a Ducati Hypermotard

Cat Woman - Okay, so not many people saw this one but Halle Barry rides a Ducati Monster in it.

Terminator Salvation - Ducati Hypermotards were used as inspiration for the Moto-Terminators

I'm sure there's more - that's just a few I can think of.  Maybe you can think of some other movies featuring Ducati's?


Ducati North America reports 68% retail sales growth for Q1 2011

Ducati North America is proud to announce its third consecutive quarter of motorcycle sales growth, beginning 2011 with a 68% Q1 retail sales increase over the same period in 2010.

Ducati’s strong start to 2011 continues a trend of consistent growth in the Italian manufacturer’s most important foreign market. The positive sales figures have encompassed the entire 2011 model lineup, an important signal that growth has been driven by demand for every single model. 

“We have had an outstanding start to the year," said Cristiano Silei; CEO of Ducati North America. "We expect our growth to continue strong for the rest of the year with our most sought out newest product, the Diavel, just hitting dealer showrooms in late March.”

The fantastic Q1 results fall in line with Ducati’s 2011 sales plans. The coming month’s sales will be also fueled by new the Monster 1100EVO and Multistrada 1200 Pikes Peak Special Edition, supported by several key activities. Ducati has named April “Diavel Ride Month,” during which motorcycle enthusiasts will have the opportunity to experience the new Diavel firsthand through dealer test-ride experiences. June will also mark Ducati’s return to the Pikes Peak International Hillclimb, where the Multistrada will compete for overall victory in the race to the clouds. Further marketing programs will be announced soon surrounding a riding experience for the Diavel and Multistrada models, as well as the North American launch of the new Monster 1100EVO.

For more information about Ducati North America and its line of sporting motorcycles, please visit


Ducati extends lead in World Superbike Championship

Ducati is exited to report a great start to the World Superbike Championship, winning three out of four races and taking the lead in both the rider and manufacturer championships.

Carlos Checa took his Althea Racing Ducati 1198 to a double podium on Sunday in the second round of the World Superbike Championship at Donington Park, with a third place in race one and a well calculated victory in race two strengthening his series lead. Jakub Smrz secured his first ever podium position with a career best second on his Team Effenbert-Liberty Racing Ducati 1198, extending the Manufacturers’ championship lead and underlining Ducati’s strategy of private team support.

Starting from an impressive pole position set on Saturday, Checa lacked “feeling” from his rear tyre in the cold Donington Park conditions. Slipping back to eleventh position by the end of lap one, he gradually found his rhythm and was able to chase down the leading group on his Ducati 1198, passing first Troy Corser (BMW), then Jonathan Rea (Honda) and Leon Camier (Aprilia). Up to fourth place by lap 19, Checa’s determination saw him lap below 1m 30 seconds for the final three laps to secure third position just before the finish line. Czech Republic rider, Jakub Smrz clinched his first ever podium position with a rewarding second place, having dominated much of the race on his Team Effenbert-Liberty Racing Ducati 1198.

Carlos Checa and his technicians changed their set-up to a softer tyre for the second race and with a higher track temperature made a great start, quickly passing Leon Haslam (BMW) to take the lead and increasing the gap between him and the chasing pack. With the risk of the soft tyre choice becoming an issue during the final stages, Checa carefully controlled the race taking the chequered flag with a well-calculated 3.3 second advantage over Marco Melandri (Yamaha).

“In the first race I was struggling at the start,” said championship leader Carlos Checa. “I didn’t have feeling with the rear tyre and as a result I lost a lot of positions, but I have to say it was one of the most exciting races of my career! After the first laps I was able to build up a good rhythm and start moving up through the pack one rider at a time. It wasn’t easy but I pushed hard and then two laps from the end I realised that I could maybe get past Haslam for third. I’m really happy because I didn’t think I’d get from eleventh on lap one to the podium. We made the decision to use the hard tyre for the race and even though we paid for this at the start it turned out to be the right decision in the end. We opted for the softer tyre in race two even though we knew it would perform a bit less towards the end of the race. It remained pretty consistent but towards the end I had to change my riding a little to manage the situation. My strategy was to get to the front, built up a bit of a lead and then manage that lead and today, everything worked perfectly.”

The early season results so far highlight Ducati’s continued commitment to their World Superbike strategy of supplying 1198 technical support to private teams while concentrating on the development of their Superbike product. The highly competitive series moves to the Dutch track of Assen on 17 April.


Ducati unveils the Multistrada 1200 S Pikes Peak Special Edition

Ducati has unveiled the Multistrada 1200 S Pikes Peak Special Edition, in celebration of Greg Tracy’s victory in the 2010 Pikes Peak International Hill Climb. The Special Edition follows a massive first year success for the award-winning Multistrada 1200, which set a new industry benchmark in motorcycle technology with its four-bikes-in-one concept.

The Pikes Peak Special Edition is specially dressed in a stunning Ducati Corse paint scheme with red trellis frame; featuring red pin-striping on the wheels and the passenger foot-peg hangers plus an engine guard anodized in black finish. In addition to the original equipment silencer and windscreen, the Pikes Peak Special Edition comes with a race-derived carbon fiber low windscreen, a Ducati Performance carbon fiber front mudguard and custom made seats with red stitching to complete a fabulous package well worthy of a race-winning replica. Each Pikes Peak Special Edition Multistrada will come with a numbered badge on the engine crankcase cover, noting the individuality of the motorcycle.

Winning the highly challenging and multi-surface Pikes Peak race- that climbs a mountain track through 4,300 feet of altitude change- further underlines the exceptional all-terrain versatility of the Ducati Multistrada. The race demonstrated how its four different riding modes can immediately adapt the motorcycle to any environment. The Sport, Touring, Urban and Enduro riding modes are selected by the simple click of a button; instantly transforming the Multistrada’s suspension, power output and traction control settings electronically- a feature that Greg Tracy will use again in 2011.

In conjunction with the launch of this striking new model, Ducati is excited to announce its entry in the 2011 Pikes Peak International Hill Climb, featuring last year’s winning line up of Greg Tracy and Alexander Smith. Preparations have already begun for the defense of the title, and Ducati will be fighting for top time up the mountain come June. In addition to racing the event, Ducati will be organizing a Multistrada owner tour to the race; dubbed “All Roads Lead To Pikes Peak.” The event will be the first official Multistrada owner’s gathering, and details will be on the website shortly.

The Pikes Peak International Hill Climb, or “Race to the Clouds”, is situated in a range of the Rocky Mountains, 10 miles west of Colorado Springs and races 12.42 miles from a start line altitude of 9,390 feet to a finish line at 14,110 feet. First held in 1916, the event is now on the international calendar of the FIA in addition to holding seven motorcycle categories from 250-1200cc.

The early arrival model year 2012 Multistrada 1200 S Pikes Peak Special Edition will be available from June 2011 onwards, with an MSRP of $22,995CDN.


Ducati launches official Ducati Corse iPhone App

 The Ducati Corse App puts the MotoGP Championship in the palm of your hand!

Cupertino, Calif. (16 March 2011) - To celebrate the start of the 2011 MotoGP season, Ducati has released the official Ducati Corse Iphone App via the Apple App Store and iTunes.

Discover everything you need to know about the Ducati MotoGP Team with Valentino Rossi and Nicky Hayden and hold all the secrets of the Ducati Desmosedici in your hand. The new app is free and full of info direct from the Ducati MotoGP Team pit garage and factory in Bologna.

Receive rapid updates on races, results and championship standings right in the palm of your hand. All of this comes in addition to all the latest trackside news and a wealth of additional information from the world of Ducati.

Download it for free and you'll have constant on-the-go access to:

  • News, events and facts from the Ducati MotoGP Team pit garage.
  • Ducati rider profiles and Desmosedici GP11 data.
  • Extensive image gallery with many photos to download and share.
  • MotoGP championship calendar and constantly updated results and standings.
  • Tons of additional content from the world of Ducati.
 The Ducati Corse app is compatible with iPhone (3G or later), iPod Touch and iPad. It requires iOs 4.2 or later. For more information, please visit

Note: Just search for "Ducati Corse" in the App Store. 


This Ducati is really good in wet weather.

Ducati and Cigarette Racing Team unveiled today the new Cigarette Racing 42X Ducati Edition at the Miami International Boat Show; launching a collaboration between two legends of marine and motorcycle performance.

The two performance icons have chosen to unveil the new model on Cigarette Racing Team’s home turf in Florida; and the 42X Ducati Edition delivers everything aficionados have come to expect from the performance brands. With literally dozens of championships between the two companies, the 42X Ducati Edition comes from an unmatched performance heritage.

"We are delighted to team up with Cigarette Racing Team, the Ducati of the sea. This new 42X Ducati Edition brings together the two legends of performance, design and racing heritage. I am very excited to announce this exciting boat, and feel we have found an excellent new partner in the team at Cigarette Racing." said Gabriele Del Torchio, President and CEO of Ducati Motor Holding S.p.A.

"We are very proud to announce our partnership with one of the world’s greatest high performance, design and lifestyle brands: Ducati. The relationship between Ducati and Cigarette Racing allows two incredible high performance brands to showcase our passions together in complimentary ways. Ducati is the only motorcycle brand that fits the performance and lifestyle expectations of Cigarette’s customers.” Said Skip Braver, CEO of Cigarette Racing Team.

The 42X Ducati Edition will feature a massive 2,200 horsepower rating from a pair of staggered 1,100hp Mercury Racing engines. The livery of the model is pure Ducati, in white with a Ducati Red racing stripe. A white interior boasting red accents features a specially designed stereo from JL Audio. The 42 foot hull boasts an eight foot beam; completing this astonishing 120+mph package.

The Cigarette Racing Team’s “Ménage of Motorsports” display will feature the 42X Ducati Edition throughout the five days of the Miami International Boat Show.

For more information on the 42X Ducati Edition or to purchase this boat, please contact the Cigarette Racing Team at +1.305.931.4564 or visit them online at     


Special offers from Ducati in Canada

Spring is on its way and Ducati is kicking off the 2011 season with an incredible sales offer*. Be one of the first to take advantage of these exceptional offers and ride away on a brand new Ducati.

From February 1st through March 31st, Ducati celebrates the approaching spring by launching some Special Offers that provide customers with up to $1200 worth of Ducati Performance credit with the purchase of any 2010 Hypermotard 796, Streetfighter or Streetfighter S at your participating Ducati dealership.

With an in-store credit to buy anything from an exhaust to a riding jacket; the timing is perfect to prepare for the spring season with a new Ducati.

This opportunity is only available for a limited time. Interested customers are welcome to visit Ducati's  website or local Ducati dealer for further details.


Ducati Official Art presents "Desmo" a photographic art collection by Elizabeth Raab

We've gotten word from Ducati about some unique photographs from the Ducati Official Fine Art Collection.  If you like motorcycles - which I know you do - and you like beautiful women, well this art could something you might appreciate.

It's not entirely safe for work (hey, it's Art!) but do check out the links within this post.

Full details:

An exploration of the aesthetical relationship between the female body and the mechanical body of iconic Ducati bikes.

Perfect organisms which become the extension of one another. A fine art edition available exclusively on:

About the collection

The “Desmo” collection presents sixteen unique photographs in which the artist has approached and juxtaposed the abstract qualities of the organic and mechanical forms, highlighting both the complexity in design and the emotion of iconic Ducati motorcycles.

The shots explore the multiple relationships between the designed and the natural.

The lines of the mechanical body reflecting the lines of the organic form it was designed after. The unique color palette of the motorcycle extends from the framework to the features of the model. The model is in an extension of the bike herself.

About the artist

Elizabeth Raab (b. 1981) is a photographic artist specializing in automotive and creative portraiture imagery. Her images often contain a visually strong emotional sensuality that crosses the boundary between her subjects and objects. Uniquely vivid color palettes and a detached sense of forlorn beauty and intrigued silence permeate most of Elizabeth’s scenes, as realism and objectivity are commonly set aside. Elizabeth’s career in the arts started with her move to Rome, Italy in 1999 where she lived for two years working in creative portraiture before returning to her native North West in 2001.

Her work has been featured in exhibitions and many areas of publication in the US and Italy. Features include a range from the Seattle Art Museum, published works of David Lynch, to Joseph Kosuth’s “Perloined.”

She has recently been most noted for her work in conjunction with Ducati motorcycles and now resides in Brooklyn, New York with her husband and their two children.

The Editions

The artworks from the “Desmo” Collection are reproduced exclusively in numbered editions. Each artwork is accompanied by a certificate of authenticity and limited edition, guaranteeing its collector value.

They are available exclusively on

About the Ducati Official Fine Art Collection

The legend of Ducati formulated through the language of graphic art and art photography.

Ducati bike design, technology and message become authentic art to design the life and working spaces of Ducatisti, bike enthusiasts and art collectors.

Ducati artworks are authentic originals reproduced as museum quality fine art giclée prints. The works are by upcoming and established international artists, illustrators and photographers, passionate about bikes and mechanical design products.

The Ducati Official Fine Art Collection unites Ducati aficionados, bike enthusiasts and artists to give motorcycle design a new form of expression.

Ducati and Cultwork

The Ducati Official Fine Art Collection is an artistic venture between Ducati and Cultwork. Cultwork is a unique lifestyle fine art brand and publisher of fine art print editions in collaboration with iconic brands.


Ducati recall - Multistrada 1200

And a little more news about Ducati that will cause some inconvenience for a few Canadian Ducati riders at least.  Ducati has issued a recall affecting the engine of 131 units.  

Model affected is the 2010 Multistrada 1200's. The Transport Canada Recall number is 2011005 while the manufacturer recall number is RCL-10-004. The Transport Canada issue date of the recall is January 5th, 2011

Recall details:

On certain motorcycles, the engine could stall while downshifting or maneuvering with the clutch disengaged and the engine at idle. Lost propulsion (engine stalling), in conjunction with traffic and road conditions, and rider's reactions, could increase the risk of a crash causing property damage and/or personal injury. 

Correction: Dealers will update Engine Control Unit software.


Ducati 'very' satisfied with company sales in 2010

Ducati posts two consecutive quarters of consecutive growth and closes December up 35%

The company announced retail sales growth of eight percent in the third quarter and nine percent in the fourth quarter of 2010, defying the trend of an industry that declined 15 percent and 14 percent in each respective quarter. Ducati closed the year with record market share in North America due to a combination of innovative new product, dealer network support and dynamic marketing programs.

In 2010, Ducati introduced a host of exciting new products that contributed to the company’s retail success in North America including, the Hypermotard 796, Hypermotard 1100EVO and EVO SP; Monster 696 ABS, Monster 796, 848EVO Superbike, 1198S Corse Superbike and the Multistrada 1200 family.

The Ducati Performance department; which oversees accessories, apparel and spare parts, followed the positive trend set by motorcycle sales. In 2010, spare part sales were up seven percent, accessories up five percent and apparel sales increased a phenomenal 24 percent. The company has more innovative programs set for 2011 that promise to deliver a further increase in Ducati Performance sales.

Ducati’s marketing programs were another cornerstone of the brand’s 2010 successes. Ducati raced and won the Pikes Peak International Hill Climb with the versatile Multistrada 1200 and re-signed American MotoGP rider, Nicky Hayden. Perhaps the most exciting was the addition of Italian icon, Valentino Rossi, to Ducati’s MotoGP racing team. Ducati prominently appeared in blockbuster films including Wall Street: Money Never Sleeps, Knight & Day and Tron Legacy. The Ducati Islands were the off-track center of attention at the three international road races in the United States, while the Ducati Academy redefined the standard in dealer training. Unveiled at November’s EICMA Milan Motorcycle Show, the new-for-2011 Ducati Diavel has set the stage for further success the New Year.

To compliment all of the above Ducati received numerous industry awards including Best Open Streetbike (Multistrada 1200 S Sport) from Cycle World magazine and Manufacturer of the Year from

‘We are very satisfied with Q3 and Q4 results, with a solid growth from 2009 and a record market share. These achievements mark the turning point for Ducati in North America,” said Cristiano Silei, CEO of Ducati North America. “We are extremely excited about our potential for 2011 with the arrival of the Diavel complimenting our outstanding product line-up and our marketing and dealer support programs coming into full fruition.”

For more information about Ducati North America, and Ducati’s line of performance motorcycles; please visit


Ducati puts out a book "1098/1198: The Superbike redefined"

With the coming cold weather in Canada, if you can't ride it, you can at least read about it!  Ducati is promoting a new book about the 1098/1198 Superbikes. The book features plenty of pictures and information on the Ducati 1098/1198's. 

It includes interviews conducted by the author Marc Cook and editor David Bull, designer, engineer and manager, the book pays tribute to the excellence of Ducati technology as well as all the intelligence, humor, passion and dedication of those who helped conceive these amazing bikes.

A unique volume, complete with rich photographs illustrating in detail all the steps that lead to the creation of the most powerful and charismatic Ducati Superbike.

Details: Hardcover, 9" x 11", 176 pages, and beautifully presented with 267 color photographs and 39 illustrations.

Want to buy it?  More details are available HERE.


Ducati supports 2011 848 EVO Club Racing

Ducati pledges support (aka - CASH!) to committed riders campaigning the 848EVO in 2011.

Ducati North America is excited to announce the new 848EVO Club Racing program, designed to support enthusiast club racers competing with the 848EVO Superbike in the 2011 season.

The 848EVO Club Racing program marks Ducati’s return to supporting its most dedicated club racers. This will be done via a program that includes contingency as well as special pricing in the areas of bike purchase and a dedicated race kit.

The program will support select riders committed to racing an entire season in any one of the following club race series: CCS, CMRA, CRA, USBA, WSMC, MRA, OMRRA, WMRRA and AFM. Interested riders must submit a race resume to Ducati via their local dealer by November 30th. Ducati will then select up to fifteen riders based on their racing history, plans for 2011, and dedication to the brand.

Ducati will inform the chosen riders by December 15th, at which point they will be eligible to purchase the 848EVO and accessories at an exclusive price. The selected riders will receive the following benefits in exchange for race reports following each round:

· $1,100 off the MSRP of any brand new 2011 848EVO Dark Superbike.
· A special Ducati Performance “race kit” for $2,500. The kit consists of critical items which are approved for racing in all the eligible series: a Full Termignoni exhaust system with air filter and ECU, an adjustable rear ride height linkage, and a racing slipper clutch. This kit is mandatory for participation in the program.

Ducati will also reward riders for their on track success via a contingency program, which is open to any Ducati 848EVO rider in the aforementioned series. The contingency will be paid out at $700 for a race win, $300 for second place, and $150 for third position.

Interested riders may learn more about the program at; or at their local dealership where they can fill out and submit an application.


Create a Ducati "Season's Greetings" Card - win cash

For several years now, the folks at Ducati have sent their season's greetings by email but they've decided to do something new this year - they've introduced the Ducati Greetings Contest. I took a quick look at the contest rules - didn't see anything in there to say it's not open to Canadians so get in there for your chance at a thousand Euro's.

Full details below:

The aim is to get our fans and the whole of the online community involved in the creation of a truly Desmo card to be sent out to our clients, partners and suppliers. It'll be the perfect thematic e-card incorporating the style, design and most of all the passion that characterises Ducati.

To put the competition into practice we've decided to work with the innovative and user-friendly platform . Well known for hosting design competitions, it's a real mine of talent and creativity.

Taking part in the Ducati Greetings Contest couldn't be easier: just visit the website and read the instructions carefully then sign up and upload your design any time between now and December 9th.

The entries can be seen in a special section of and the public can even vote for their favourite design (again by December 9th).

On December 10th a Ducati internal jury will decide on the winning entry and 1,000 euro prize money will be awarded to the winner. The winning design will be used all over the world as the famous Italian motorcycle company's official greetings card.

Get ready to express your creative talent and your passion for Ducati!

Whether you're a creative professional or you're just having fun, visit to upload your design and take part in the Ducati Greetings Contest or simply to see the entries and vote for your favourite!

On you can find detailed instructions on how to take part and the competition rules.

We want your ideas!


Nicky Haden - Diavel burnout

The Kentucky Kid, Nicky Haden shows off some Ducati Diavel grunt at the LA Auto Show by doing a little burnout on stage.


Ducati and AMG team up for high performance partnership

Ducati and AMG will work together closely in the future. The initial aim of the cooperation between the performance brand from Affalterbach and the Italian manufacturer of high-performance motorcycles is to develop common marketing activities. The cooperation agreement was signed today, during a press conference at the Los Angeles Auto Show, by Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A and Ola Källenius, CEO of Mercedes-AMG GmbH.

"We are especially proud to have AMG as one of our sponsors for the Ducati MotoGP Team. I am also very pleased that our joint marketing activities are well under way. In AMG we have found a partner who perfectly reflects our brand values of high performance, motorsport, excitement and our sense of unmistakable style and design," said Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A

"I am very pleased that we are able to announce our strategic cooperation with Ducati today. AMG and Ducati ideally complement each other, as both companies share the same values: racing as the driving passion, and high performance plus exclusivity as the central brand messages of both AMG and Ducati. This long-term cooperation will help us to jointly access new customer groups," said Ola Källenius, CEO of Mercedes-AMG GmbH.

The first visible results of the cooperation between Ducati and AMG will be joint marketing and sponsoring activities. AMG will support the Ducati MotoGP Team as the Official Car Partner from 2011, for example. During selected AMG events, participants will be able to test ride Ducati motorcycles, and Ducati customers will similarly have the opportunity to familiarise themselves with the latest AMG high-performance cars at events

Joint events are planned for the members of the AMG Private Lounge, in which more than 13,000 AMG customers worldwide are registered. The partners are currently examining the further activities and strategic steps they might undertake together in the near future.

Ducati and AMG: racing, high performance, exclusivity

Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Their motorcycles are characterised by “Desmodromic” performance engines, innovative design and avant-garde technology. Covering several market segments, Ducati's range of motorcycles are divided into model families which include: Desmosedici RR, Hypermotard, Monster, Multistrada, Streetfighter, Superbike and the brand new Diavel. These authentic icons of “made in Italy” are sold in over 80 countries around the world, with concentration on the European, North-American and Japanese markets. Ducati is currently involved in both the World Superbike Championship and, with an official team, the World MotoGP Championship. In Superbike Ducati has won 16 of the last 20 Manufacturers' titles as well as 13 Riders' titles. Ducati have participated in MotoGP since 2003, and took both the Manufacturers' and Riders' titles in 2007.

AMG was founded in 1967, and is seen as a pioneer in motorsports and performance enhancement. In the following years AMG developed from a two-man operation to a company of worldwide renown. Numerous racing victories, technological tours de force born of the racetrack, unique high-performance cars and an unmistakable brand experience such as e.g. the AMG Driving Academy have come together to form a decidedly exclusive brand image. Founded in 1999, Mercedes-AMG GmbH is an autonomous vehicle manufacturer. As a wholly-owned subsidiary of Daimler AG, AMG is responsible for all development processes relating to the chassis, engine, suspension, brakes, electronics, aerodynamics, interior and design, right up to final approval of the complete AMG car. Mercedes-AMG GmbH also manages all marketing and sales related aspects in its own right.


Multistrada called for holy duty

Ducati Multistrada's have been called to duty in the Pope's official security motorcade.

Two motorcycles for the Corps of Gendarmerie of Vatican City have been presented to Pope Bendict XVI during a ceremony at Castel Gandolfo. Ducati Motor Holding made the gift of two specially prepared Ducati Multistradas to the Pope for use by the Corps of Gendarmerie of Vatican City during official security duties for the Pontiff.

The two 1200cc Ducati Multistrada motorcycles, finished in the special livery of the Pontifical State, were delivered directly to the Pope's summer residence in Castel Gandolfo, Rome on 15 September.

This will be the first time in history that the Vatican Gendarmerie Corp will use motorcycles in their delicate security tasks.

Maybe the Pope himself will get to take a spin?  Yeah, right!


2011 Ducati Diavel - a lightweight power cruiser

Ducati has unveiled their all new 2011 Diavel. Could this be the start of a new trend of lightweight cruisers? 162 horsepower, and 456 lbs in Carbon trim and 463 lbs in regular trim!  Maybe...

Here's the Press Release and specs:

Ducati Diavel: The new shape of power and style 

The innovative new Ducati Diavel combines decades of twin-cylinder heritage and Italian style with a bold, world-beating technical confidence strong enough to extend the boundaries of motorcycle design.

Custom shop beauty, state-of-the-art technology, innovative design and extraordinary riding pleasure are masterfully blended into the Diavel, a motorcycle destined to shape the future, a motorcycle built by people who have earned the right to change the rules.

Built to have a commanding presence, though lightweight and agile like all Ducatis, the Diavel takes the man-motorcycle relationship to the next level in absolute comfort. For connoisseurs of technology, ABS, Ducati Traction Control and Ducati Riding Modes deliver a confidence-inspiring sophistication while stunning looks, 162hp and 207kg (456lb) of authentic Ducati performance drives a comfortable sport lifestyle that could only be dreamt of before.

Merging the worlds of power and style has never been achieved with such convincing precision. A specially engineered 240 section rear tyre combined with famous Ducati chassis technology serves up mind-blowing handling and lean angles which defy the laws of physics, whether carving through curves on your favourite road or just riding out for a night on the town.

The latest ground-breaking Ducati is available in two versions: The brand new Diavel and the flagship Diavel Carbon with a character-forming mix of aesthetic and performance components from carbon fibre bodywork to forged and specially machined Marchesini wheels.


Ducati Diavel - Teaser photo... if you haven't seen it already.

Ducati is excited to announce that after months of speculation the long wait is almost over, the new Diavel will make its first public appearance at the EICMA International Motorcycle Show this coming November.

Announcing the new model’s name ahead of the official presentation, the famous Italian manufacturer is about to turn another dream into reality. This dream comes true via using the local Bolognese dialect for “devil” in naming their new model the Diavel – pronounced Dee-ah-vel.

The idea for the Diavel name was born early in the development process of the bike, when the prototype was assembled and wheeled out in front of a group of Ducati engineers and technicians for the first time. One person looking from the rear of the bike saw its silhouette and exclaimed in Bolognese dialect: “Ignurànt comm’ al diavel!” Meaning: “Evil, like the devil!”

From that moment on, Diavel became the nickname for the project. Ducati now makes the name official as it approaches the unveiling in Milan. Reminiscent of how the “Monster” was named 20 years ago, the Diavel is now destined to follow the same Bolognese tradition. Ducati is proud to continue shaping the future of motorcycling while staying faithful to its Italian heritage.

Built to have a commanding presence, though lightweight and agile, the Diavel will take the man-motorcycle relationship to the next level in absolute comfort. For fans of technology ABS, Ducati Traction Control and Ducati Riding Modes will deliver a confidence-inspiring sophistication. Stunning looks, the Superbike-derived Testastretta 11° engine and 456lb of authentic Ducati performance will drive a comfortable sport lifestyle that could only be dreamt of until now.


Ducati 2011 Superbike models - Canadian pricing

Ducati Motor Holding unveiled the first of its 2011 models today at the INTERMOT International Motorcycle Fair; highlighted by the new 1198 SP Superbike.

“We decided to consolidate our presence here in Cologne because we believe in the importance of this event, which opens the European motor show season;" stated Gabriele Del Torchio, President of Ducati Motor Holding.

Ducati is a premium brand which conceives and develops sport motorcycles with exclusive Italian design and superior performance proven on racetracks around the world. Ducati chose the 2011 INTERMOT show to reveal the significant improvements to its Superbike model family- all of which are testaments to the mission statement above. The 2011 Superbikes feature new trickle-down technology from Ducati’s World Championship racing team, and an attractive pricing structure. All three Superbike offerings for 2011 are brand new or significantly upgraded from their 2010 variants:

The 1198 SP is the new crown jewel of Ducati’s formidable Superbike family. It features a massive 170hp and 97 lb/ft of torque combined with a flyweight of 370lbs. Making the package work for the rider is a combination of electronic rider aids and performance oriented hard parts found on no other sport bike available. The electronics include a MotoGP derived digital dash, Ducati Traction Control, the new Ducati Quick Shifter and a Ducati Data Analyzer to review all measures of performance data. The top of the line suspension includes Ohlins front forks and an Ohlins TTx rear shock. These match up with a Ducati Performance Slipper Clutch, aluminum fuel tank and Brembo Monobloc calipers to ensure world class performance for only $26,995CDN.

Setting the standard for Superbike lust is the Ducati 1198. For 2011 the 1198 features a host of upgrades at no extra cost as a reminder to new market competition that Ducati is still the class of the field. The 1198 will now come with the Ducati Traction Control system (DTC) fitted as standard; improving rider safety and lap times in spades. Supporting the DTC system is the new Ducati Quick Shifter, (DQS) which will further assist riders in their never ending conquest for speed. The Ducati Data Analyzer (DDA) enables riders to download traction control and six other performance parameters in order to better understand and improve their riding habits. The 2011 1198 will arrive in showrooms this December at $19,995CDN; just in time to prep the bike for racing season.

The 848EVO was announced as an early 2011 model this past July. Packing 140hp and weighing a featherweight 369lbs, it is the best performing middleweight sport bike on the market. Already available in Stealth Black and Ducati Red, Intermot saw the addition of a limited production scheme: Arctic White with a red frame and red wheels. Pricing for the 848EVO Dark is an aggressive $15,495CDN.



Some cool stuff from Intermot

Some cool stuff is starting to pop up on YoutTube from Intermot already!

Aprilia Dorsoduro 1200

Ducati 1198 SP:


Michel Fabrizio scores final podium

Sunday was an emotionally charged day for the Ducati Xerox Team that, with riders Michel Fabrizio and Noriyuki Haga, ran its final due World Superbike races this afternoon at the French circuit of Magny-Cours; Fabrizio gave his all to reward the team with one final podium, scoring a third place finish in Race 2, Haga coming home in fifth.

Race 1 was challenging for both of the Ducati Xerox riders. Michel made a good start, up in third after the first corners; the first half of his race consisted of a battle for the top three places against Max Biaggi, Cal Crutchlow and Sylvain Guintoli. Fabrizio held third place until the fifteenth lap, after which Carlos Checa and Leon Haslam, lying in fourth and fifth respectively, picked up their pace, managing to get past Michel who was by that point struggling with a lack of front grip. The Italian rider continued to push until the very end but ultimately had to be satisfied with sixth position. Noriyuki on the other hand lost a couple of positions off the line and struggled to catch faster riders ahead of him. By mid-race he had regained some of the lost ground but there was already a three second gap between him and Jakub Smrz, ahead of him in seventh, and he was unable to catch the Czech rider who had a slightly faster pace. The Japanese rider closed Race 1 in seventh position.

Similar conditions in Race 2, with a track temperature of 30°C. Both Noriyuki and Michel got away well this time, lying in third and fourth place respectively by the end of the first lap. When Cal Crutchlow got past both of them, Noriyuki lost some ground while Michel was able to maintain a strong pace, fighting against Sylvain Guintoli for the third podium spot for the best part of the race. Fabrizio oscillated between third and fourth place until the last lap when a final attack on the French rider paid off; Michel crossed the line in third, a fraction of a second ahead of Guintoli. Haga held fifth position from the third lap to the finish line, running a solitary race sandwiched between the leaders and chasing group.

At the end of the 2010 World Superbike Championship, Noriyuki finishes in sixth position in the riders classification, with 258 points, while Michel Fabrizio closes in eighth, having accumulated 195 points. The team has celebrated victories at Valencia, Kyalami and Nurburgring and thanks also to these results, Ducati finishes second in the manufacturers championship, emphasizing the potential of the Ducati 1198. Today’s races were the last for the Ducati Xerox factory team; as already communicated, Ducati will support satellite teams that participate in the 2011 SBK championship rather than  run a factory outfit. Over the last 22 years of competition, Ducati has amassed 16 manufacturer’s titles, 13 rider’s titles and a total of 718 podiums, 291 of which race wins.

Michel Fabrizio (Race 1 – 6th, Race 2 – 3rd)

“The first race didn’t go as planned and front tyre wear gave me a lot of problems, preventing me from catching those ahead. In Race 2 I had a great battle with Guintoli. I was braking as hard and as late as possible in order to make up what I was losing on the straights and I had to attack for third right on the last lap. Sylvain wanted the podium because it’s his home race but I wanted it for my team and to wrap up the last three years with the Ducati Xerox team in the best possible way. I thank Ducati, my entire team, the sponsors and the fans; this is our day and I’m going to enjoy it with my team.”

Noriyuki Haga (Race 1 – 7th, Race 2 – 5th)

“I was expecting a much faster second race to tell the truth. In Race 1 I was having problems with the rear tyre and so I thought that the changes we made before the second race would improve the situation. But in Race 2 it was difficult to push because I didn’t have great balance. Anyway, I want to thank my team. The guys have been absolutely fantastic, especially before yesterday’s Superpole and ahead of this morning’s warm-up when they performed miracles to prepare my bike in time. We close this chapter sadly but for the Ducati Xerox Team I have an incredible respect that I will always carry with me.”

Ernesto Marinelli

“It has been a very special weekend and race day. In Race 2 I saw in Michel a determination that made me truly proud, proud not just of him but of the entire team, a unique group of people with whom I have had the honour to work for all these years. To change a frame like they did this morning in 45 minutes or to repair a bike in under 30, is an achievement that can only be accomplished by extraordinary people, thanks to their professionalism, ability and coordination. The biggest thanks therefore goes to them, “thanks guys”. Thanks also to Daniele Casolari and Feel Racing that has helped us along this journey full of successes, to Xerox for the six wonderful years of partnership, to Valsir, Shell, TIM and all the other sponsors that have supported us.”

RESULTS: Race 1 – 1. Crutchlow (Yamaha); 2. Haslam (Suzuki); 3. Checa (Ducati). Race 2 -  1. Biaggi (Aprilia); 2. Crutchlow (Yamaha); 3. Fabrizio (Ducati Xerox)

CLASSIFICATION: Riders – 1. Biaggi (Aprilia) 451; 2. Haslam (Suzuki) 376; 3. Checa (Ducati) 297; 4. Rea (Honda) 292; 5. Crutchlow (Yamaha) 284; 6. Haga (Ducati Xerox) 258; 7. Guintoli (Suzuki) 197; 8. Fabrizio (Ducati Xerox) 195; 9. Toseland (Yamaha) 187; 10. Byrne (Ducati) 169 

Manufacturers  –Aprilia 471; Ducati 424; Suzuki 412; Yamaha 352; Honda 313; BMW 201;  Kawasaki 113


Double podium for Haga at Imola today

Noriyuki Haga (Ducati Xerox) completed two extremely impressive races at the Imola circuit today; starting from the fourth row of the grid, the Japanese rider carved his way through the field lap after lap.

A great day for Ducati that dominated Race 1, with Noriyuki accompanied on the podium by a faultless Carlos Checa and a “reborn” Lorenzo Lanzi, before securing the top two spots in Race 2 with Checa, who scores his first double win with his 1198, and a competitive and determined Haga.

Race 1: Noriyuki made up a lot of ground off the line, in ninth after the first lap. A drop in the performance of some of the frontrunners, in the second half of the race, allowed the Japanese rider to catch first Tom Sykes and then Jakub Smrz, putting him fourth. On the final lap Noriyuki moved into third position and secured a podium spot when Leon Haslam ran off track while trying to get past Checa. Michel Fabrizio, having lost a couple of positions at the start, had difficulty with the rear of the bike, that moved around excessively. He continued to make progress throughout the 21-lap race however, to close in seventh position.

Race 2: on a warmer track, Noriyuki was again able to make rapid progress, making up eleven places in nine laps. The Japanese rider never gave up, passing Max BIaggi, Tom Sykes  before going after Carlos Checa who had already built up a significant advantage. Haga did all he could but the Spanish rider only increased his pace, to take his first double win on board the 1198. Michel, having made a better start than in Race 1, did well in the initial stages and was fifth by the seventh lap. The smoke generated when Leon Haslam suffered a technical problem just in front of Michel, caused the latter to run off track and lose three positions. Although the Roman rider quickly made those places back up, he unfortunately found neutral through the Acque Minerali which caused him to run wide and lose the front, putting an end to his race.

The points gained by Ducati today project the Borgo-Panigale based manufacturer into second position in the manufacturers championship. Noriyuki remains sixth in the riders classification, one point behind Cal Crutchlow, while Michel Fabrizio goes up to ninth.

Noriyuki Haga (Race 1 – 3rd , Race 2 – 2nd)

“It wasn’t easy and I’m really happy to have reached the podium twice, even if I couldn’t win today. At this track the first corner is particularly narrow and that can make the first lap pretty dangerous but I got through it and made up some positions there, and then found a good rhythm in both races which meant I could start to catch up, finally reaching third, and then second. Of course it would have been even better to win but I would have needed a few more laps in order to do that. My congratulations go to Carlos, Lorenzo and Cal as they all rode extremely well, especially Carlos. A Ducati 1,2,3 and then a 1,2 ¬- I'd say we can all be happy with that.”

Michel Fabrizio (Race 1 – 7th , Race 2 - DNF)

“Of course I wanted to do better on Ducati’s home track. In race 1 I was able to make up some places but the feeling I had with the bike got gradually worse and I didn’t have the necessary pace in the second half of the race. In race 2 I was confident and had good feeling but when Haslam had that problem, I also ran off track, losing ground. An error on the 14th lap caused me to crash and unfortunately I was unable to get back on.”

RESULTS: Race 1 – 1. Checa (Ducati); 2. Lanzi (Ducati); 3. Haga (Ducati Xerox). Race 2 -  1. Checa (Ducati); 2. Haga (Ducati Xerox); 3. Crutchlow (Yamaha)

CLASSIFICATION: Riders – 1. Biaggi (Aprilia) 413; 2. Haslam (Suzuki) 350; 3. Rea (Honda) 288; 4. Checa (Ducati) 274; 5. Crutchlow (Yamaha) 239; 6. Haga (Ducati Xerox) 238; 7. Toseland (Yamaha) 187; 8. Guintoli (Suzuki) 184; 9. Fabrizio (Ducati Xerox) 169; 10. Corser (BMW) 165
Manufacturers  –Aprilia 433; Ducati 392; Suzuki 379; Yamaha 307; Honda 305; BMW 201;  Kawasaki 100


Ducati Xerox team aims to come out on top in front of home Italian crowd

Ducati Xerox riders Noriyuki Haga and Michel Fabrizio both hope to be celebrating on Sunday afternoon in front of thousands of loyal Ducatisti that will flock to the track for the coming’s weekend races.

Last year Ducati riders Noriyuki and Michel divided the spoils between them, Nitro-Nori triumphing in Race 1 after battling against team-mate Michel and Max Biaggi, with Michel crossing the line ahead of Nori in the second race for a spectacular Ducati one-two.

Haga, riding high after his latest Nurburgring win and the birth of his third child, will undoubtedly be determined and motivated, as will his team-mate Michel, with both wanting to do well at Ducati’s home track and score as many points as possible in the final two rounds of the 2010 season.

The team tested at the Imola autodromo over the summer with very promising results, meaning that the factory squad is in a confident state of mind going into the penultimate round.

Noriyuki Haga (6th in championship, 202 points)
After his recent success in Germany, Noriyuki wants the winning streak to continue.

“I had a great weekend at Nurburgring and this has made me more determined to take wins at these final two rounds of Imola and Magny-Cours. I haven’t been getting much sleep since the birth of baby Kanon but I’ll be ready and raring to go on Friday. I hear we’re going to have a huge number of guests, all coming to the track to support us one last time, so it’s important we put on the best possible show for them.”

Haga’s Superbike form at Imola:

2009: Race 1 – winner, Race 2 – 2nd
2006: Race 1 – 4th, Race 2 – 6th
2005: Race 1 – 3rd
2004: Race 1 – 4th, Race 2 – DNF
2002: Race 1 – 5th, Race 2 – 4th

Michel Fabrizio (10th in championship, 160 points)
Fabrizio hopes for the best weekend of his 2010 season.

“Imola is going to be emotional for the whole team. Our final Italian round as part of the Ducati Xerox squad, at Ducati’s home track. Nothing less than a win will do this weekend. Winning is the most fitting way to celebrate these last three years with the factory team and repay all the guys for their dedication.”

Fabrizio’s Superbike form at Imola:
2009: Race 1 – 3rd, Race 2 – winner
2006: Race 1 – DNF, Race 2 - DNF

Country: Italy
Name: Autodromo di Imola
Circuit length: 4.936 km
Pole position: left
Corners left: 10
Corners right: 6
Race distance: 21 laps = 103.656 km

LAP RECORDS: Fastest lap – Haga (Ducati Xerox) 1'48.982 (2009). Superpole – Fabrizio (Ducati Xerox) 1'47.735 (2009).

2009 RESULTS: Race 1 - 1. Haga (Ducati Xerox); 2. Biaggi (Aprilia); 3. Fabrizio (Ducati Xerox). Race 2 – 1. Fabrizio (Ducati Xerox); 2. Haga (Ducati Xerox); 3. Simoncelli (Aprilia).


Ducati teams with Xerox on global ad campaign

Ducati Motor Holding is excited to announce its participation in Xerox’s most ambitious ad campaign ever.

The new campaign takes brand characters out of their expected roles and shows them doing business processes such as invoicing or digitizing documents. The results are exaggerated and demonstrate there are better ways for companies to handle back office work – by partnering with Xerox.

Ducati’s role in the campaign is a direct reflection of the company and its relationship with Xerox: that of an innovative, performance-obsessed motorcycle company which places its trust in Xerox for back office processes so it can focus on building the world’s fastest motorcycles.

The light hearted campaign- which kicked off in the US on September 7th – portrays such entertaining scenarios as a Ducati wind tunnel session interrupted by an office worker looking to have documents translated overnight; and visit to Ducati’s headquarters where everything is done at high speed.

"This campaign proves once more the effectiveness of the long term business cooperation between Ducati and Xerox," commented Ducati’s Director of Marketing, Diego Sgorbati. "We are really honored to display our products and demonstrate our commitment to high level customer services by applying the process of the industry’s global leader, Xerox. The campaign captures our brand core values of ‘Authentic Italian Performance’ and it’s clear that Xerox has a true understanding of Ducati’s corporate commitment to excellence. We are delighted with the potential vast exposure of the campaign outside of the traditional motoring environment and the increased visibility both for the Ducati brand and motorcycling in general."

The campaign can be found online here, and highlights examples of Xerox helping clients get back to real business while Xerox handles business processes.

For more information about Ducati, and its line of performance motorcycles; please visit


Ducati sales rise dramatically in August 2010

Ducati North America is delighted to report a 24% increase in sales for the month of August, a significant growth in a declining market for the second month in a row.

August’s drastic increase in sales is the result of several influencing factors on the dealer and product sides of Ducati’s business. The increase is significant; as while Ducati is up 24% in North America the industry declined 13% stateside in August.

The arrival of the new Monster 796 and the first 848EVO Superbikes saw two of 2010’s most exciting new models hit the market; while the Multistrada 1200 S continues to be one of the industry’s best sellers. This formidable product lineup has reconfirmed that the market wants innovative, quality performance models.

“We are pleased with the hard work put forth by our dealer network, which allowed us to achieve these positive results,” said Jason Chinnock, Sales and Marketing Director for Ducati North America. “With the launch of the Fall Oppor2unity Sales Promotion and the renewed support of our dealer partners we are cautiously optimistic for the remainder of the season.”

September will mark the arrival of many pre-ordered 848EVO Superbikes and continued deliveries of the Monster 796 ABS and Multistrada 1200 S; ensuring strong sales for Ducati as the fall season kicks off.


Ducati Xerox team return to the racetrack this weekend in Germany

The Nürburgring (Germany), Tuesday 31st August: after a month’s break, the World Superbikes are ready to restart their engines and return to the racetrack; the next stop for the Ducati Xerox Team is Germany, and the historic Nürburgring.

Noriyuki celebrated podium success last season in Race 1 at the Ring but it was the previous year, 2008, that brought the most satisfaction, with a double win for the Japanese rider at the German track, in spite of his riding with a broken collarbone! Michel on the other hand is yet to step up to the Ring’s rostrum, his best result thus far a sixth place finish in 2008. Having returned to the SBK calendar in 2008, after an eight year break, the circuit has been characterised by some very unpredictable weather conditions that have delayed and cut short races in the last two seasons. The historic Ring, located in the heart of Germany’s Black Forest, has played host to motorsport events for more than eighty years; this will be the fifth time that the World Superbike circus visits the track.

As the 2010 edition of the championship charges rapidly towards the home straight, with only two rounds left to run after the coming weekend’s German round, Nitro-Nori lies in 7th position while Uragano Mich is 9th in the overall standings. Ducati holds third position in the constructors championship.

Noriyuki Haga (7th in championship, 177 points)

"I had a great time here in 2008, taking a double win despite some terrible conditions that messed up the smooth running of race day, but then last season didn’t go to plan as I started in pole but crashed out of race 2 in a race I was sure I could have won. The problem at the Nürburgring is that no-one can predict the conditions – we’ve seen the sun come out just minutes after a hail shower so mixed conditions like those make it hard to prepare for race day.”

Haga’s Superbike form at the Nürburgring:
2009: Race 1 – 2nd, Race 2 – DNF
2008: Race 1 – winner, Race 2 – winner
1999: Race 1 – DNF, Race 2 – 6th
1998: Race 1 – 5th, Race 2 – 7th

Michel Fabrizio (9th in championship, 160 points)

“I was disappointed to miss out on the podium at Silverstone so I’ll be trying my best to get there at the Nurburgring. I really like the track but haven’t managed to reach the podium before. The weather is so mixed of course and that can really mess up a weekend if conditions change dramatically each day. Anyway, we’ll be looking to take as many points as possible, and I’ll have my eyes on a top three finish.”

Fabrizio’s Superbike form at the Nürburgring:
2009: Race 1 – 7th, Race 2 – 9th
2008: Race 1 – 7th, Race 2 – 6th

Country: Germany
Name: The Nürburgring
Circuit length: 5.137 km
Pole position: left
Curve a sinistra: 6
Curve a destra: 11
Race distance: 20 laps = 102.74 km

LAP RECORDS: Best lap – Rea (Honda) 1’56.234 (2009). Superpole – Neukirchner (Suzuki) 1'55.471 (2008).
2009 RESULTS: Race 1 - 1. Spies (Yamaha); 2. Haga (Ducati Xerox); 3. Checa (Honda) Race 2 – 1. Rea (Honda); 2. Spies (Yamaha); 3. Checa (Honda)


Rossi to ride a Ducati

Just in case you missed the horribly kept secret - it's official. Valentino Rossi is moving from Yamaha and will ride a Ducati next year. 31-year-old Rossi, a winner of nine motorcycling world titles in all, created rumours of a departure from Yamaha by entering into the last year of his contract without a new deal.

The Italian rider has been a dominant force in MotoGP for many years and the move to Ducati will bring new challenges for him.

No doubt Yamaha isn't overly joyed to see him leave the Yamaha tent because even if he isn't winning he's one of the biggest names in MotoGP and brings a ton of attention to the brand that he's riding.

Ducati on the other hand is beaming with the news that they've got Rossi lined up for next year.

"We are delighted that Valentino Rossi will be with us from 2011. He is a paragon of excellence in the world of motorcycling," Ducati Motor Holding president Gabriele Del Torchio said in a statement.


Ducati sales rise in Canada

Ducati North America is proud to announce a sales increase for July in the USA, Canada and Mexico.

Motorcycling season is in full swing and Ducati is delighted to report a 7.5% July sales increase over last year in all three North American countries. In the United States alone, Ducati captured a 4.75% increase over July 2009. This is a welcome result for the company in light of continued industry decline.

Ducati’s sales success can be attributed to a number of factors, most notably its strong new product lineup. Demand for the Multistrada 1200 continues to exceed supply -- with several colors and packages sold out before arrival stateside. July also marked the arrival of the new Monster 796, a formidable package of lightweight power and agility for $9,995.

Further sales strength was found via Ducati’s ‘Unleash the Red’ promotion, the most comprehensive and attractive promotion Ducati has offered to date. Until August 31st customers can choose between competitive finance rates and generous in-store credit with the purchase of specific new Ducati models.

August will mark the arrival of the recently announced new 848EVO Superbike, which brings significant performance improvements without a price increase. The ‘Unleash the Red’ promotion and continued arrivals of the new Multistrada 1200 are already ensuring that August will be a repeat of July’s strong sales performance.


Ducati Comments on Haden Rumors

Ducati has issued a statement to the press regarding recent rumors about Nicky Haden. 

Here's what they had to say:

Regarding the recent allegations attributed to Gabriele Del Torchio - Ducati CEO and President, Ducati states that no agreement has been reached with the riders Valentino Rossi and Nicky Hayden for the future Moto GP season, although our interest in these riders remains. 

We would like to say that the recent news which has appeared on the US website Cycle World and other websites has been misreported and must be attributed to the many rumors circulating lately.

Whether and when an agreement is reached, official press releases will be issued. 


Ducati Vyper - Spy Photo

Another spy photo of Ducati's "Project 0803" aka Vyper, or muscle crusier a la Yamaha VMax.  The bike is said to have some modern technology such as a Testastretta 11 degree engine, traction control, ride-by-wire throttle and Brembo Monoblock calipers. Oh, and a 240 rear tire.

Purists will argue that it's a departure from the core beliefs of Ducati which is focused on building performance motorcycles.  Anything with a 240 profile rear tire isn't a performance bike - right. If you want to be successful and gain market share sometimes you need to give people what they want, not force what you think they want upon them. Drawing similarities in the automotive world, look at Porsche and their Cayenne SUV. People say it goes against everything "Porsche" stands for.  It's Porsche's biggest seller now and they make lots of money selling it. Money that can be put back into R&D and building faster and better cars. Something I'm sure Porsche sportscar fans do like.

I'm not necessarily going to buy a muscle bike from Ducati but if they build it, I hope they sell a ton of them and it helps finance bikes that I am interested in buying.  I don't see it as a negative.  I see it as a big positive!

I found what is reportedly a statement by Ducati which seems to suggest that something big is on the way from Ducati.

Ducati's statement reads:

As many you may have noticed, there has been quite a bit of activity in the past few weeks surrounding a supposed new Ducati model. I wanted to take this opportunity and send you a note saying indeed we do have a surprise in store for this year's EICMA show. Our R&D department is working around the clock to complete development of this radical new motorcycle, for which time to complete final design and engineering elements will surely come down to the wire.

I'm sending this letter today in order to inform you of our communication plan. Since many details of the bike (big and small)  are still being sorted out; I have elected not to forward information or photography until the rolling prototypes come close to resembling what the final product will look like.

Stay tuned for further information from the Ducati Press Department; and I can assure you the final bike will impress all with the design, performance and technology everyone has come to expect from Ducati.

Photo via


2011 Ducati 848 EVO - 140 HP, 369 lbs.

Ducati proudly announces today the most powerful middleweight sport bike on the market; the 2011 Ducati 848EVO Superbike.

The new Ducati 848EVO is the pinnacle of sport bike engineering, designed to be the leader in the middleweight class. Weighing only 369 pounds and propelled by 140 horsepower and 72 lb/ft of torque, it is the most powerful motorcycle in its category.

The 848EVO is based upon Ducati’s best ever selling middleweight Superbike- the 848. Along with the “EVO” designation comes a significant amount of upgrades based on AMA Pro Racing feedback and consumer demand.

At the heart of the 848EVO is the Testastretta Evoluzione engine, significantly redesigned for a higher power output. All new cylinder heads, pistons, throttle bodies and camshafts combine for a forceful output of 140hp @ 10,500rpm and 72.3 lb/ft of torque @9,750rpm. All of this significant engine performance is wrapped in new black cylinder cases.

In addition to the more powerful engine, the 848EVO’s chassis and braking systems have been upgraded. A cross-mounted steering damper has been added for greater control of the steering system, and the welcome addition of Pirelli Diablo Supercorsa SP tires will ensure maximum grip while delivering every last horsepower to the asphalt.

The 848EVO receives a massive upgrade to the braking system in the form of Brembo Monobloc calipers. These single-piece calipers are machined from solid alloy and achieve a higher rigidity and resistance to distortion during extreme braking. The resulting increase in hydraulic efficiency not only delivers incredible braking power, but also provides an enhanced and precise 'feel' at the brake lever.

All this combines to form the most potent, powerful and lightweight middle class sport bike available; both for the road or race track usage. For 2011, a special “Dark” version will be available; which unlike “Dark” editions of Ducati’s past will be a truly black bike from front to rear, giving the motorcycle an aggressive look and attitude.

The Ducati 848EVO Superbike will be available in North American Ducati Dealerships at the end of August, 2010. Impressively, MSRP will remain unchanged from the 2010 848 it replaces: $12,995 for the “Dark” edition, and $13,995 for Ducati Red.